Finalists
1. Best Card-Based Loyalty Programme
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DBS Bank Campaign: DBS Lifestyle App |
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EZ-Link Campaign: EZ-Link Rewards Programme |
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Sunway Pals Loyalty Campaign: Live The Experience |
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UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agencies: GERMS, GoodStuph |
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UOB Cards Campaign: UOB Lady’s Card 30 Years Campaign Agencies: GERMS, GoodStuph, BBH |
2. Best Loyalty Programme – Food & Beverage
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BWS Campaign: Summer’s Hottest Cooler Agencies: M&C Saatchi, Woolworths@DAN, WX |
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Swensen’s Thai Brand: Swensen’s Campaign: AIQ Line Business Connect Agency: Audience IQ |
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The Privé Group Campaign: Privé Perks Agency: XGATE |
3. Best Loyalty Programme – Financial & Insurance
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DBS Bank Campaign: DBS Lifestyle App |
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OCBC Bank Campaign: OCBC Titanium Rewards Level Up Campaign Agency: GOVT Singapore |
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Prudential Assurance Company Singapore Campaign: Ascend by Prudential Agency: MarketBridge |
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Sunway Pals Loyalty Campaign: Scan, Pay, Earn – Go Cashless |
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UOB Campaign: UOB Mighty Agencies: GERMS, GoodStuph, BBH |
4. Best Loyalty Programme – Launch / Re-Launch
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CapitaLand Brand: CapitaStar Campaign: CapitaStar – Introducing a Whole New Retail Experience |
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DBS Bank Brand: POSB Everyday Card Campaign: POSB Everyday Card Relaunch Campaign 2019 |
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Frasers Property Brand: Frasers Experience Campaign: Frasers Experience – Makan Master Agency: Placewise – Asia Pacific |
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Galderma Singapore Brand: Cetaphil Campaign: Cetaphil Friends Loyalty Programme Agency: Mashwire |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: Edenred Singapore |
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Prudential Assurance Company Singapore Campaign: Ascend by Prudential Agency: MarketBridge |
5. Best Loyalty Programme – Lifestyle
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CapitaLand Brand: CapitaStar Campaign: CapitaStar – Introducing a Whole New Retail Experience |
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Frasers Property Brand: Frasers Experience Campaign: Frasers Experience – Makan Master Agency: Placewise – Asia Pacific |
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Prudential Assurance Company Singapore Campaign: Ascend by Prudential Agency: MarketBridge |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Pass |
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Singtel Campaign: Singtel StepUp |
6. Best Loyalty Programme – Retailer
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CapitaLand Brand: CapitaStar Campaign: CapitaStar – Introducing a Whole New Retail Experience |
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Chevron Singapore Brand: Caltex Singapore Campaign: Caltex Plus! Programme Agency: NTUC Link |
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Sunway Pals Loyalty Campaign: Raya PALing Best |
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Watsons Malaysia Campaign: Watsons KAWKAW Weekly Promos Agency: Sentient by Entropia |
7. Best Loyalty Programme – Telecommunications
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Singtel Brand: GOMO by Singtel Campaign: GOMO Pass |
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Singtel Campaign: Singtel StepUp |
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StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Agency / Technology Platform: Perx Technologies |
8. Best Loyalty Programme – Travel & Hospitality
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
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UOB Cards Campaign: KrisFlyer UOB Credit Card Launch Agencies: GERMS, BBH |
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Wyndham Hotels & Resorts Campaign: Wyndham Rewards |
9. Best Partnership in a Loyalty Programme
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Chevron Singapore Brand: Caltex Singapore Campaign: Caltex New Customer Retention Strategy Agency: NTUC Link |
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DBS Bank Brand: POSB Campaign: POSB PAssion Debit Card Agency: TSLA |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Pass |
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Singtel Campaign: Singtel StepUp |
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SMRT Media Brand: WINK+ Campaign: WINK+ Neon Jungle 2019 Agency: SMRT Media |
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SMRT Media Brand: WINK+ Campaign: WINK+ Sure-Win QR Code Scan Campaign Agency: SMRT Media |
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Sunway Pals Loyalty Campaign: Fly More To Shop, Shop More To Fly |
10. Best Regional Loyalty Campaign
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: Edenred Singapore |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
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Pan Pacific Hotels Group Brand: PARKROYAL Hotels and Resorts Campaign: EveryDayIsPARKROYALDay Agency: OC Group (OCG) |
11. Most Innovative Loyalty Programme
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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CapitaLand Brand: CapitaStar Campaign: CapitaStar – Introducing a Whole New Retail Experience |
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DBS Bank and VivoCity Campaign: DBS X VivoRewards Instant Rewards Programme |
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StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Agency / Technology Platform: Perx Technologies |
12. Best Use of Rewards & Incentives
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DBS Bank Campaign: DBS Lifestyle App |
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OCBC Bank Campaign: OCBC Titanium Rewards Level Up Campaign Agency: GOVT Singapore |
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Singtel Campaign: Singtel StepUp |
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StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Agency / Technology Platform: Perx Technologies |
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Swensen’s Thai Brand: Swensen’s Campaign: AIQ Line Business Connect Agency: Tangible Solutions |
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Telekom Malaysia Brand: unifi Campaign: unifi Rewards |
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Tesco Malaysia Campaign: Clubcard Bonus Bulan-bulan Agency: dunnhumby Malaysia |
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UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agencies: GERMS, GS |
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UOB Cards Campaign: UOB Lady’s Card 30 Years Campaign Agencies: GERMS, BBH, GS |
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Wyndham Hotels & Resorts Campaign: Wyndham Rewards |
13. Best Employee Engagement Strategy
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Kenanga Investment Bank Campaign: #GayaRayaKenanga |
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RHB Singapore Campaign: RHB Employee Engagement Transformation |
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Nippon Sanso Holdings Singapore Campaign: Best Employee Engagement Strategy |
14. Best Engagement Strategy – B2B
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Changi Group Campaign: E-commerce Implementation Agency: BORN Group |
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Corteva Agriscience Campaign: Corteva Club Premiere Agency: Edenred Singapore |
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PETRONAS Dagangan Campaign: B2B E-commerce Implementation Agency: BORN Group |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred Singapore |
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StarHub Campaign: StarHub Online Store Agency: H.E.A |
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Unilever Campaign: E-commerce Implementation Agency: BORN Group |
15. Best Engagement Strategy – B2C
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Brix Star Brand: LEGO Certified Stores (Bricks World) Campaign: With LEGO bricks you can build a new toy every day |
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BWS Campaign: Summer’s Hottest Cooler Agency: M&C Saatchi, Woolworths@DAN, WX |
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DBS Bank Brand: DBS & POSB Campaign: Prosper More, Waste Less Agency: Water’s Edge |
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Epson Singapore Brand: Epson Campaign: SureColor Rewards Agency: Edenred Singapore |
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INSEAD Campaign: In The Know Agency: TMRW and TACHY |
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Manulife Singapore Brand: Manulife Campaign: Feast of Huat Agency: Bread Butter Bacon |
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PepsiCo India Brand: LAY’S Campaign: LAY’S Smile Deke Dekho Agencies: Edelman India, Wunderman Thompson, Mindshare |
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SHOPAVISION Campaign: Live Host Search Agency: OC Group (OCG) |
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UOB Campaign: UOB Mighty Agencies: GERMS, BBH, GS |
16. Best Engagement Strategy – Specific Audience
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AIA Singapore Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover) Agency: Water’s Edge |
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AIA Singapore Brand: AIA Altitude Platinum Campaign: Privileged Access – A One-Night-Only Exclusive By AIA Altitude Platinum Agency: TMRW and I_Possible |
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AmorePacific Singapore Brand: HERA Campaign: #OURBLACKSECRET Agency: Different |
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DHL Campaign: DHL Logisticky |
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EZ-Link Campaign: EZ-Link Rewards Programme |
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INSEAD Campaign: In The Know Agency: TMRW and TACHY |
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MyRepublic Singapore Campaign: MyRepublic GAMER Arena |
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Pan Pacific Hotels Group Brand: Pan Pacific Hotels and Resorts Campaign: Find Your Balance Agency: OC Group (OCG) |
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Singtel Campaign: Singtel ReadyRoam Instant Relief Campaign Agency: GOODSTUPH |
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UOB Cards Campaign: UOB Lady’s Card 30 Years Campaign Agencies: GERMS, BBH, GS |
17. Best Online Experience
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Digi Telecommunications Campaign: E-commerce Implementation Agency: BORN Group |
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POKKA Corporation Brand: Pokka Campaign: POKKA Houjicha Launch Campaign. A Toast to the Small Things Agency: Mashwire |
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Pomelo Fashion Campaign: Pomelo Pick Up |
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TITAN Campaign: E-commerce Implementation Agency: BORN Group |
18. Best Use of Advocates
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AIA Singapore Campaign: See The MDRT In You Agency: Water’s Edge |
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Love, Bonito Campaign: E-commerce Implementation Agency: BORN Group |
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Manulife Singapore Brand: Manulife Campaign: Feast of Huat Agency: Bread Butter Bacon |
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ONI Global Campaign: E-commerce Implementation Agency: BORN Group |
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Telekom Malaysia Brand: Unifi Campaign: Second Chance (Unifi) Agency: Edelman Malaysia |
19. Best Use of Contests / Promotions
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Brix Star Brand: LEGO Certified Stores (Bricks World) Campaign: LEGO 15 Brick Challenge |
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BWS Campaign: Summer’s Hottest Cooler Agency: M&C Saatchi, Woolworths@DAN, WX |
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Chek Hup Campaign: #10sForStayingAtHome Agency: Wofollow |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: Love My Millennium Agency: Imperial Leisure |
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OCBC Bank Campaign: OCBC Titanium Rewards Level Up Campaign Agency: GOVT Singapore |
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Pan Pacific Hotels Group Brand: Pan Pacific Hotels and Resorts Campaign: Find Your Balance Agency: OC Group (OCG) |
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Samsung Singapore Brand: Samsung Campaign: Better Than The Sun Agency: TMRW |
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UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agencies: GERMS, GS |
20. Best Use of CSR
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AIA Singapore Campaign: AIA Centennial Fund: Doing More to Enable Healthier, Longer, Better Lives Agency: Ogilvy Singapore |
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MCIS Insurance Brand: MCIS Life Campaign: MCIS Life Legacy Forest Agency: AS.iF Asia |
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Pomelo Fashion Campaign: Pomelo Cares |
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RHB Singapore Campaign: RHB Financial Literacy Programme |
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Senoko Energy Campaign: Senoko Power Gig Agencies: GERMS, MediaCorp |
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Sunway Pals Loyalty Campaign: Celebrate Giving With Sunway |
21. Best Use of Experiential / Live Marketing
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AIA Singapore Brand: AIA Altitude Platinum Campaign: Privileged Access – A One-Night-Only Exclusive By AIA Altitude Platinum Agency: TMRW and I_Possible |
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AmorePacific Singapore Brand: HERA Campaign: #OURBLACKSECRET Agency: Different |
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DBS Bank Brand: DBS Live Fresh Card Campaign: DBS Live Fresh Card x Culture Cartel 2019 |
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Everpro Brand: Buffalo Campaign: School of Buffalo Kitchenware – Vivien Live Agency: Wofollow |
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ION Orchard Campaign: A Decade of Wonders Agency: Weber Shandwick Singapore |
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Pan Pacific Hotels Group Brand: PARKROYAL Hotels and Resorts Campaign: EveryDayIsPARKROYALDay Agency: OC Group (OCG) |
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Pomelo Fashion Campaign: Pomelo:Live |
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Senoko Energy Campaign: Senoko Power Gig Agencies: GERMS, MediaCorp |
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SHOPAVISION Campaign: Live Host Search Agency: OC Group (OCG) |
22. Best Use of Gamification
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BWS Campaign: Summer’s Hottest Cooler Agency: M&C Saatchi, Woolworths@DAN, WX |
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DBS Bank Campaign: DBS/POSB SimplyGo Programme Strategy |
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Friesland Campina Brand: Frisian Flag 123/456 (IFT GUM) Campaign: Teman 123 Agency: ADA |
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Kenanga Investment Bank Campaign: Rescue Raya by Kenanga |
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Manulife Singapore Brand: Manulife Campaign: Feast of Huat Agency: Bread Butter Bacon |
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Unilever Malaysia Brand: Love, Beauty & Planet Campaign: #huntforvirtualplastic Agency: Edelman Malaysia |
23. Best Use of Influencers
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Arla Foods Brand: Arla Organic Campaign: #feedtheirgreatness Agency: Edelman Malaysia |
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DBS Bank Campaign: DBS Travel Mode Agency: Serious Media |
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Kenanga Investment Bank Campaign: Rescue Raya by Kenanga |
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Manulife Singapore Brand: Manulife Campaign: Feast of Huat Agency: Bread Butter Bacon |
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PepsiCo India Brand: LAY’S Campaign: LAY’S Smile Deke Dekho Agency: Edelman India |
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POKKA Corporation Brand: Pokka Campaign: POKKA Houjicha Launch Campaign. A Toast to the Small Things Agency: Mashwire |
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Pomelo Fashion Campaign: #PomeloGirls |
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Watsons Malaysia Campaign: #HappyBeautifulYear Agency: Sentient by Entropia |
24. Best Use of Integrated Media
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AIA Singapore Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover) Agency: Water’s Edge |
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DBS Bank Campaign: DBS/POSB SimplyGo Programme Strategy |
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Hanoi Tourism Campaign: CNN International Commercial & Hanoi Tourism: Hanoi 2019 Agency: CNN International Commercial |
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POKKA Corporation Brand: Pokka Campaign: POKKA Houjicha Launch Campaign. A Toast to the Small Things Agency: Mashwire |
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Singtel Campaign: Singtel ReadyRoam Instant Relief Campaign Agency: GOODSTUPH |
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UOB Campaign: UOB Mighty Agencies: GERMS, BBH, GS |
25. Best Use of UI / UX Design
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Asian Paints Campaign: Website Implementation Agency: BORN Group |
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DBS Bank Campaign: DBS Lifestyle App |
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Love, Bonito Campaign: Website Implementation Agency: BORN Group |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agency: MullenLowe Profero |
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OCBC Bank Campaign: OCBC Mobile Banking App Agency: Section / OCBC CX |
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Orchard Turn Developments Brand: ION Orchard Campaign: ION Orchard Mobile Application Agency: 2359 Media |
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Singtel Campaign: Singtel StepUp |
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TATA Tetley Campaign: Website Implementation Agency: BORN Group |
26. Best CRM Strategy
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Epson Singapore Brand: Epson Campaign: SureColor Rewards Agency: Edenred Singapore |
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Frasers Property Brand: Frasers Experience Campaign: Frasers Experience – National Day Agency: Placewise – Asia Pacific |
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Frasers Property (Thailand) Brand: Samyan Mitrtown Campaign: Mitr Application – Funiverse Retail Experience Agency: Digital Team Frasers Property (Thailand) |
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NTUC Link Brand: Plus! Campaign: Plus! New Member Activation Programme |
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OCBC Bank Campaign: OCBC Titanium Rewards Level Up Campaign Agency: GOVT Singapore |
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PNB MetLife Brand: PNB MetLife India Insurance Campaign: Integrated Marketing Campaign |
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Pomelo Fashion Campaign: Improving Customer Engagement |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred Singapore |
27. Best Customer Experience
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Brix Star Brand: LEGO Certified Stores (Bricks World) Campaign: With LEGO bricks you can build a new toy every day |
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Changi Group Campaign: E-commerce Implementation Agency: BORN Group |
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DBS Bank Campaign: DBS Lifestyle App |
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DBS Bank Campaign: DBS Travel Marketplace, #DBStravelgoals |
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Digi Telecommunications Campaign: E-commerce Implementation Agency: BORN Group |
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Frasers Property (Thailand) Brand: Samyan Mitrtown Campaign: Mitr Application – Funiverse Retail Experience Agency: Digital Team Frasers Property (Thailand) |
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Mondelez (Cadbury Gifting) Campaign: E-commerce Implementation Agency: BORN Group |
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Pomelo Fashion Campaign: Pomelo Pick Up |
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United Overseas Bank Campaign: UOB Customer Experience Roadmap |
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UOB Campaign: UOB Mighty Agencies: GERMS, BBH, GS |
28. Best Use of Consumer Insights / Data Analytics
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AIA Singapore Campaign: Bridging the CI protection gap with AIA Power Critical Cover Agency: Ogilvy Singapore |
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AIA Singapore Campaign: Winning Affluent Customers with AIA Platinum Wealth Elite Agency: Ogilvy Singapore |
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Chatime Campaign: Creating loyal-tea at Chatime using Customer Insights Agency: Customology |
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Chevron Singapore Brand: Caltex Singapore Campaign: Caltex Order Gap-Driven Lapser Prevention Campaign Agency: NTUC Link |
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DBS Bank Campaign: DBS Lifestyle App |
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NTUC FairPrice Campaign: FairPrice Core Customer Activation Campaign Agency: NTUC Link |
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OCBC Bank Campaign: OCBC Mobile Banking App Agency: Section / OCBC CX |
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PNB MetLife Brand: PNB MetLife India Insurance Campaign: Data Driven Marketing Campaigns |
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Singtel Campaign: Singtel ReadyRoam Instant Relief Campaign Agency: GOODSTUPH |
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Tesco Malaysia Campaign: Clubcard Bonus Bulan-bulan Agency: dunnhumby Malaysia |
29. Best Use of Content Marketing
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DBS Bank Brand: DBS & POSB Campaign: Prosper More, Waste Less Agency: Water’s Edge |
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Dynabook Campaign: Future of Work Mobility – Enterprise Laptops Agency: H.E.A |
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FairPrice Group Brand: NTUC FairPrice Campaign: Ramadan with Our Frontliners |
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LEGO Campaign: CNN International Commercial, Great Big Story & LEGO: Play Her Way Agency: CNN International Commercial & Great Big Story |
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Novartis Malaysia Brand: Novartis (Cosentyx) Campaign: My Skin-Be Pso Positive Agency: Edelman Malaysia |
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Pomelo Fashion Campaign: Anywhere With Pomelo |
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UOB Cards Campaign: UOB Lady’s Card 30 Years Campaign Agencies: GERMS, BBH, GS |
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You Technologies Group (Singapore) Brand: YouTrip Campaign: YouTrip It Online |
30. Best Use of Direct Marketing
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AIA Singapore Brand: AIA Altitude Platinum Campaign: Privileged Access – A One-Night-Only Exclusive By AIA Altitude Platinum Agency: TMRW and I_Possible |
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG Agency: Zeno Group |
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PNB MetLife Brand: PNB MetLife India Insurance Campaign: Most Effective Use of Email & SMS Marketing |
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RT Pastry House Brand: RT Pastry Campaign: #RT16Anniversary Agency: Wofollow |
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Youfoodz Campaign: Creating customers for life through effective, targeted communications Agency: Customology |
31. Best Use of Mobile
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AIA Singapore Campaign: AIA’s comprehensive digital health ecosystem |
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BWS Campaign: Summer’s Hottest Cooler Agency: M&C Saatchi, Woolworths@DAN, WX |
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Corteva Agriscience Campaign: Corteva Club Premiere Agency: Edenred Singapore |
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DBS Bank Campaign: DBS Lifestyle App |
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Pomelo Fashion Campaign: Pomelo Pick Up |
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Singtel Campaign: Singtel StepUp |
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StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Agency / Technology Platform: Perx Technologies |
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UOB Campaign: UOB Mighty Agency: GERMS |
32. Best Use of Relationship Marketing – B2B
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Changi Group Campaign: E-commerce Implementation Agency: BORN Group |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: Edenred Singapore |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred Singapore |
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StarHub Campaign: StarHub Online Store Agency: H.E.A |
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Unilever Campaign: E-commerce Implementation Agency: BORN Group |
33. Best Use of Relationship Marketing – B2C
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AIA Singapore Brand: AIA Altitude Platinum Campaign: Privileged Access – A One-Night-Only Exclusive By AIA Altitude Platinum Agency: TMRW and I_Possible |
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Love, Bonito Campaign: E-commerce Implementation Agency: BORN Group |
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Mondelez (Cadbury Gifting) Campaign: E-commerce Implementation Agency: BORN Group |
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Pan Pacific Hotels Group Brand: PARKROYAL COLLECTION Campaign: Planting the seeds for PARKROYAL COLLECTION Agency: Duo Studio |
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Pomelo Fashion Campaign: #PomeloGirls |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred Singapore |
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TATA CliQ Luxury Campaign: E-commerce Implementation Agency: BORN Group |
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UOB Campaign: UOB Mighty Agencies: GERMS, BBH, GS |
34. Best Use of Social Media
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AIA Singapore Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover) Agency: Water’s Edge |
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FairPrice Group Brand: NTUC FairPrice Campaign: Stronger Together: The FairPrice Circuit Breaker Response Approach |
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Manulife Singapore Brand: Manulife Campaign: Feast of Huat Agency: Bread Butter Bacon |
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Pan Pacific Hotels Group Brand: PARKROYAL COLLECTION Campaign: Planting the seeds for PARKROYAL COLLECTION Agency: Duo Studio |
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PepsiCo India Brand: LAY’S Campaign: LAY’S Smile Deke Dekho Agencies: Edelman India, Wunderman Thompson, Mindshare |
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Pomelo Fashion Campaign: #PomeloGirls |
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SHOPAVISION Campaign: Live Host Search Agency: OC Group (OCG) |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Bot |
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UOB Cards Campaign: UOB Spend and Get Promotion 2019 Agencies: GERMS, GS |
35. Best Use of Technology
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Astra International Campaign: E-commerce Implementation Agency: BORN Group |
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BIGLIFE Brand: BIG Loyalty Campaign: Earn BIG Live BIG |
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Changi Group Campaign: E-commerce Implementation Agency: BORN Group |
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DBS Bank Campaign: DBS Lifestyle App |
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Friesland Campina Brand: Frisian Flag 123/456 (IFT GUM) Campaign: Teman 123 Agency: ADA |
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MHE-DEMAG Campaign: E-commerce Implementation Agency: BORN Group |
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Pomelo Fashion Campaign: Pomelo Pick Up |
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RT Pastry House Brand: RT Pastry Campaign: #RT16Anniversary Agency: Wofollow |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred Singapore |
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StarHub Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap! Agency / Technology Platform: Perx Technologies |