Finalists

1. Best Card-Based Loyalty Programme
DBS Bank
Campaign: DBS Lifestyle App
EZ-Link
Campaign: EZ-Link Rewards Programme
Sunway Pals Loyalty
Campaign: Live The Experience
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agencies: GERMS, GoodStuph
UOB Cards
Campaign: UOB Lady’s Card 30 Years Campaign
Agencies: GERMS, GoodStuph, BBH
2. Best Loyalty Programme – Food & Beverage
BWS
Campaign: Summer’s Hottest Cooler
Agencies: M&C Saatchi, Woolworths@DAN, WX
Swensen’s Thai
Brand: Swensen’s
Campaign: AIQ Line Business Connect
Agency: Audience IQ
The Privé Group
Campaign: Privé Perks
Agency: XGATE
3. Best Loyalty Programme – Financial & Insurance
DBS Bank
Campaign: DBS Lifestyle App
OCBC Bank 
Campaign: OCBC Titanium Rewards Level Up Campaign
Agency: GOVT Singapore
Prudential Assurance Company Singapore
Campaign: Ascend by Prudential
Agency: MarketBridge
Sunway Pals Loyalty
Campaign: Scan, Pay, Earn – Go Cashless
UOB
Campaign: UOB Mighty
Agencies: GERMS, GoodStuph, BBH
4. Best Loyalty Programme – Launch / Re-Launch
CapitaLand
Brand: CapitaStar
Campaign: CapitaStar – Introducing a Whole New Retail Experience
DBS Bank
Brand: POSB Everyday Card
Campaign: POSB Everyday Card Relaunch Campaign 2019
Frasers Property 
Brand: Frasers Experience
Campaign: Frasers Experience – Makan Master
Agency: Placewise – Asia Pacific
Galderma Singapore
Brand: Cetaphil
Campaign: Cetaphil Friends Loyalty Programme
Agency: Mashwire
Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: Edenred Singapore
Prudential Assurance Company Singapore
Campaign: Ascend by Prudential
Agency: MarketBridge
5. Best Loyalty Programme – Lifestyle
CapitaLand
Brand: CapitaStar
Campaign: CapitaStar – Introducing a Whole New Retail Experience
Frasers Property
Brand: Frasers Experience
Campaign: Frasers Experience – Makan Master
Agency: Placewise – Asia Pacific
Prudential Assurance Company Singapore
Campaign: Ascend by Prudential
Agency: MarketBridge
Singtel
Brand: GOMO by Singtel
Campaign: GOMO Pass
Singtel
Campaign: Singtel StepUp
6. Best Loyalty Programme – Retailer
CapitaLand
Brand: CapitaStar
Campaign: CapitaStar – Introducing a Whole New Retail Experience
Chevron Singapore
Brand: Caltex Singapore
Campaign: Caltex Plus! Programme
Agency: NTUC Link
Sunway Pals Loyalty
Campaign: Raya PALing Best
Watsons Malaysia
Campaign: Watsons KAWKAW Weekly Promos
Agency: Sentient by Entropia
7. Best Loyalty Programme – Telecommunications
Singtel
Brand: GOMO by Singtel
Campaign: GOMO Pass
Singtel
Campaign: Singtel StepUp
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Agency / Technology Platform: Perx Technologies
8. Best Loyalty Programme – Travel & Hospitality
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Millennium Hotels and Resorts 
Brand: My Millennium
Campaign: My Millennium
Agency: Imperial Leisure, MullenLowe Profero
UOB Cards
Campaign: KrisFlyer UOB Credit Card Launch
Agencies: GERMS, BBH
Wyndham Hotels & Resorts
Campaign: Wyndham Rewards
9. Best Partnership in a Loyalty Programme
BIGLIFE 
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Chevron Singapore
Brand: Caltex Singapore
Campaign: Caltex New Customer Retention Strategy
Agency: NTUC Link
DBS Bank
Brand: POSB
Campaign: POSB PAssion Debit Card
Agency: TSLA
Singtel
Brand: GOMO by Singtel
Campaign: GOMO Pass
Singtel
Campaign: Singtel StepUp
SMRT Media
Brand: WINK+
Campaign: WINK+ Neon Jungle 2019
Agency: SMRT Media
SMRT Media
Brand: WINK+
Campaign: WINK+ Sure-Win QR Code Scan Campaign
Agency: SMRT Media
Sunway Pals Loyalty
Campaign: Fly More To Shop, Shop More To Fly
10. Best Regional Loyalty Campaign
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: Edenred Singapore
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: My Millennium
Agencies: Imperial Leisure, MullenLowe Profero
Pan Pacific Hotels Group
Brand: PARKROYAL Hotels and Resorts
Campaign: EveryDayIsPARKROYALDay
Agency: OC Group (OCG)
11. Most Innovative Loyalty Programme
BIGLIFE 
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
CapitaLand
Brand: CapitaStar
Campaign: CapitaStar – Introducing a Whole New Retail Experience
DBS Bank and VivoCity
Campaign: DBS X VivoRewards Instant Rewards Programme
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Agency / Technology Platform: Perx Technologies
12. Best Use of Rewards & Incentives
DBS Bank
Campaign: DBS Lifestyle App
OCBC Bank
Campaign: OCBC Titanium Rewards Level Up Campaign
Agency: GOVT Singapore
Singtel
Campaign: Singtel StepUp
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Agency / Technology Platform: Perx Technologies
Swensen’s Thai
Brand: Swensen’s
Campaign: AIQ Line Business Connect
Agency: Tangible Solutions
Telekom Malaysia
Brand: unifi
Campaign: unifi Rewards
Tesco Malaysia
Campaign: Clubcard Bonus Bulan-bulan
Agency: dunnhumby Malaysia
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agencies: GERMS, GS
UOB Cards
Campaign: UOB Lady’s Card 30 Years Campaign
Agencies: GERMS, BBH, GS
Wyndham Hotels & Resorts
Campaign: Wyndham Rewards
13. Best Employee Engagement Strategy
Kenanga Investment Bank
Campaign: #GayaRayaKenanga
RHB Singapore
Campaign: RHB Employee Engagement Transformation
Nippon Sanso Holdings Singapore
Campaign: Best Employee Engagement Strategy
14. Best Engagement Strategy – B2B
Changi Group
Campaign: E-commerce Implementation
Agency: BORN Group
Corteva Agriscience
Campaign: Corteva Club Premiere
Agency: Edenred Singapore
PETRONAS Dagangan
Campaign: B2B E-commerce Implementation
Agency: BORN Group
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
StarHub
Campaign: StarHub Online Store
Agency: H.E.A
Unilever
Campaign: E-commerce Implementation
Agency: BORN Group
15. Best Engagement Strategy – B2C
Brix Star
Brand: LEGO Certified Stores (Bricks World)
Campaign: With LEGO bricks you can build a new toy every day
BWS
Campaign: Summer’s Hottest Cooler
Agency: M&C Saatchi, Woolworths@DAN, WX
DBS Bank
Brand: DBS & POSB
Campaign: Prosper More, Waste Less
Agency: Water’s Edge
Epson Singapore
Brand: Epson
Campaign: SureColor Rewards
Agency: Edenred Singapore
INSEAD
Campaign: In The Know
Agency: TMRW and TACHY
Manulife Singapore
Brand: Manulife
Campaign: Feast of Huat
Agency: Bread Butter Bacon
PepsiCo India
Brand: LAY’S
Campaign: LAY’S Smile Deke Dekho
Agencies: Edelman India, Wunderman Thompson, Mindshare
SHOPAVISION
Campaign: Live Host Search
Agency: OC Group (OCG)
UOB
Campaign: UOB Mighty
Agencies: GERMS, BBH, GS
16. Best Engagement Strategy – Specific Audience
AIA Singapore
Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover)
Agency: Water’s Edge
AIA Singapore
Brand: AIA Altitude Platinum
Campaign: Privileged Access – A One-Night-Only Exclusive By AIA Altitude Platinum
Agency: TMRW and I_Possible
AmorePacific Singapore
Brand: HERA
Campaign: #OURBLACKSECRET
Agency: Different
DHL
Campaign: DHL Logisticky
EZ-Link
Campaign: EZ-Link Rewards Programme
INSEAD
Campaign: In The Know
Agency: TMRW and TACHY
MyRepublic Singapore
Campaign: MyRepublic GAMER Arena
Pan Pacific Hotels Group
Brand: Pan Pacific Hotels and Resorts
Campaign: Find Your Balance
Agency: OC Group (OCG)
Singtel 
Campaign: Singtel ReadyRoam Instant Relief Campaign
Agency: GOODSTUPH
UOB Cards
Campaign: UOB Lady’s Card 30 Years Campaign
Agencies: GERMS, BBH, GS
17. Best Online Experience
Digi Telecommunications
Campaign: E-commerce Implementation
Agency: BORN Group
POKKA Corporation
Brand: Pokka
Campaign: POKKA Houjicha Launch Campaign. A Toast to the Small Things
Agency: Mashwire
Pomelo Fashion
Campaign: Pomelo Pick Up
TITAN
Campaign: E-commerce Implementation
Agency: BORN Group
18. Best Use of Advocates
AIA Singapore
Campaign: See The MDRT In You
Agency: Water’s Edge
Love, Bonito
Campaign: E-commerce Implementation
Agency: BORN Group
Manulife Singapore
Brand: Manulife
Campaign: Feast of Huat
Agency: Bread Butter Bacon
ONI Global
Campaign: E-commerce Implementation
Agency: BORN Group
Telekom Malaysia
Brand: Unifi
Campaign: Second Chance (Unifi)
Agency: Edelman Malaysia
19. Best Use of Contests / Promotions
Brix Star
Brand: LEGO Certified Stores (Bricks World)
Campaign: LEGO 15 Brick Challenge
BWS
Campaign: Summer’s Hottest Cooler
Agency: M&C Saatchi, Woolworths@DAN, WX
Chek Hup
Campaign: #10sForStayingAtHome
Agency: Wofollow
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: Love My Millennium
Agency: Imperial Leisure
OCBC Bank
Campaign: OCBC Titanium Rewards Level Up Campaign
Agency: GOVT Singapore
Pan Pacific Hotels Group
Brand: Pan Pacific Hotels and Resorts
Campaign: Find Your Balance
Agency: OC Group (OCG)
Samsung Singapore
Brand: Samsung
Campaign: Better Than The Sun
Agency: TMRW
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agencies: GERMS, GS
20. Best Use of CSR
AIA Singapore
Campaign: AIA Centennial Fund: Doing More to Enable Healthier, Longer, Better Lives
Agency: Ogilvy Singapore
MCIS Insurance
Brand: MCIS Life
Campaign: MCIS Life Legacy Forest
Agency: AS.iF Asia
Pomelo Fashion
Campaign: Pomelo Cares
RHB Singapore
Campaign: RHB Financial Literacy Programme
Senoko Energy
Campaign: Senoko Power Gig
Agencies: GERMS, MediaCorp
Sunway Pals Loyalty
Campaign: Celebrate Giving With Sunway
21. Best Use of Experiential / Live Marketing

 

AIA Singapore
Brand: AIA Altitude Platinum
Campaign: Privileged Access – A One-Night-Only Exclusive By AIA Altitude Platinum
Agency: TMRW and I_Possible
AmorePacific Singapore
Brand: HERA
Campaign: #OURBLACKSECRET
Agency: Different
DBS Bank
Brand: DBS Live Fresh Card
Campaign: DBS Live Fresh Card x Culture Cartel 2019
Everpro
Brand: Buffalo
Campaign: School of Buffalo Kitchenware – Vivien Live
Agency: Wofollow
ION Orchard
Campaign: A Decade of Wonders
Agency: Weber Shandwick Singapore
Pan Pacific Hotels Group
Brand: PARKROYAL Hotels and Resorts
Campaign: EveryDayIsPARKROYALDay
Agency: OC Group (OCG)
Pomelo Fashion
Campaign: Pomelo:Live
Senoko Energy
Campaign: Senoko Power Gig
Agencies: GERMS, MediaCorp
SHOPAVISION
Campaign: Live Host Search
Agency: OC Group (OCG)
22. Best Use of Gamification
BWS
Campaign: Summer’s Hottest Cooler
Agency: M&C Saatchi, Woolworths@DAN, WX
DBS Bank
Campaign: DBS/POSB SimplyGo Programme Strategy
Friesland Campina
Brand: Frisian Flag 123/456 (IFT GUM)
Campaign: Teman 123
Agency: ADA
Kenanga Investment Bank
Campaign: Rescue Raya by Kenanga
Manulife Singapore
Brand: Manulife
Campaign: Feast of Huat
Agency: Bread Butter Bacon
Unilever Malaysia
Brand: Love, Beauty & Planet
Campaign: #huntforvirtualplastic
Agency: Edelman Malaysia
23. Best Use of Influencers
Arla Foods
Brand: Arla Organic
Campaign: #feedtheirgreatness
Agency: Edelman Malaysia
DBS Bank 
Campaign: DBS Travel Mode
Agency: Serious Media
Kenanga Investment Bank
Campaign: Rescue Raya by Kenanga
Manulife Singapore 
Brand: Manulife
Campaign: Feast of Huat
Agency: Bread Butter Bacon
PepsiCo India
Brand: LAY’S
Campaign: LAY’S Smile Deke Dekho
Agency: Edelman India
POKKA Corporation
Brand: Pokka
Campaign: POKKA Houjicha Launch Campaign. A Toast to the Small Things
Agency: Mashwire
Pomelo Fashion
Campaign: #PomeloGirls
Watsons Malaysia
Campaign: #HappyBeautifulYear
Agency: Sentient by Entropia
24. Best Use of Integrated Media
AIA Singapore
Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover)
Agency: Water’s Edge
DBS Bank
Campaign: DBS/POSB SimplyGo Programme Strategy
Hanoi Tourism
Campaign: CNN International Commercial & Hanoi Tourism: Hanoi 2019
Agency: CNN International Commercial
POKKA Corporation
Brand: Pokka
Campaign: POKKA Houjicha Launch Campaign. A Toast to the Small Things
Agency: Mashwire
Singtel
Campaign: Singtel ReadyRoam Instant Relief Campaign
Agency: GOODSTUPH
UOB
Campaign: UOB Mighty
Agencies: GERMS, BBH, GS
25. Best Use of UI / UX Design
Asian Paints
Campaign: Website Implementation
Agency: BORN Group
DBS Bank
Campaign: DBS Lifestyle App
Love, Bonito
Campaign: Website Implementation
Agency: BORN Group
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: My Millennium
Agency: MullenLowe Profero
OCBC Bank
Campaign: OCBC Mobile Banking App
Agency: Section / OCBC CX
Orchard Turn Developments 
Brand: ION Orchard
Campaign: ION Orchard Mobile Application
Agency: 2359 Media
Singtel
Campaign: Singtel StepUp
TATA Tetley
Campaign: Website Implementation
Agency: BORN Group
26. Best CRM Strategy
Epson Singapore
Brand: Epson
Campaign: SureColor Rewards
Agency: Edenred Singapore
Frasers Property
Brand: Frasers Experience
Campaign: Frasers Experience – National Day
Agency: Placewise – Asia Pacific
Frasers Property (Thailand)
Brand: Samyan Mitrtown
Campaign: Mitr Application – Funiverse Retail Experience
Agency: Digital Team Frasers Property (Thailand)
NTUC Link
Brand: Plus!
Campaign: Plus! New Member Activation Programme
OCBC Bank
Campaign: OCBC Titanium Rewards Level Up Campaign
Agency: GOVT Singapore
PNB MetLife
Brand: PNB MetLife India Insurance
Campaign: Integrated Marketing Campaign
Pomelo Fashion
Campaign: Improving Customer Engagement
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
27. Best Customer Experience
Brix Star 
Brand: LEGO Certified Stores (Bricks World)
Campaign: With LEGO bricks you can build a new toy every day
Changi Group
Campaign: E-commerce Implementation
Agency: BORN Group
DBS Bank
Campaign: DBS Lifestyle App
DBS Bank
Campaign: DBS Travel Marketplace, #DBStravelgoals
Digi Telecommunications
Campaign: E-commerce Implementation
Agency: BORN Group
Frasers Property (Thailand)
Brand: Samyan Mitrtown
Campaign: Mitr Application – Funiverse Retail Experience
Agency: Digital Team Frasers Property (Thailand)
Mondelez (Cadbury Gifting)
Campaign: E-commerce Implementation
Agency: BORN Group
Pomelo Fashion
Campaign: Pomelo Pick Up
United Overseas Bank
Campaign: UOB Customer Experience Roadmap
UOB
Campaign: UOB Mighty
Agencies: GERMS, BBH, GS
28. Best Use of Consumer Insights / Data Analytics
AIA Singapore
Campaign: Bridging the CI protection gap with AIA Power Critical Cover
Agency: Ogilvy Singapore
AIA Singapore
Campaign: Winning Affluent Customers with AIA Platinum Wealth Elite
Agency: Ogilvy Singapore
Chatime
Campaign: Creating loyal-tea at Chatime using Customer Insights
Agency: Customology
Chevron Singapore
Brand: Caltex Singapore
Campaign: Caltex Order Gap-Driven Lapser Prevention Campaign
Agency: NTUC Link
DBS Bank
Campaign: DBS Lifestyle App
NTUC FairPrice
Campaign: FairPrice Core Customer Activation Campaign
Agency: NTUC Link
OCBC Bank 
Campaign: OCBC Mobile Banking App
Agency: Section / OCBC CX
PNB MetLife
Brand: PNB MetLife India Insurance
Campaign: Data Driven Marketing Campaigns
Singtel
Campaign: Singtel ReadyRoam Instant Relief Campaign
Agency: GOODSTUPH
Tesco Malaysia 
Campaign: Clubcard Bonus Bulan-bulan
Agency: dunnhumby Malaysia
29. Best Use of Content Marketing
DBS Bank
Brand: DBS & POSB
Campaign: Prosper More, Waste Less
Agency: Water’s Edge
Dynabook
Campaign: Future of Work Mobility – Enterprise Laptops
Agency: H.E.A
FairPrice Group
Brand: NTUC FairPrice
Campaign: Ramadan with Our Frontliners
LEGO
Campaign: CNN International Commercial, Great Big Story & LEGO: Play Her Way
Agency: CNN International Commercial & Great Big Story
Novartis Malaysia
Brand: Novartis (Cosentyx)
Campaign: My Skin-Be Pso Positive
Agency: Edelman Malaysia
Pomelo Fashion
Campaign: Anywhere With Pomelo
UOB Cards
Campaign: UOB Lady’s Card 30 Years Campaign
Agencies: GERMS, BBH, GS
You Technologies Group (Singapore)
Brand: YouTrip
Campaign: YouTrip It Online
30. Best Use of Direct Marketing
AIA Singapore
Brand: AIA Altitude Platinum
Campaign: Privileged Access – A One-Night-Only Exclusive By AIA Altitude Platinum
Agency: TMRW and I_Possible
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Agency: Zeno Group
PNB MetLife 
Brand: PNB MetLife India Insurance
Campaign: Most Effective Use of Email & SMS Marketing
RT Pastry House
Brand: RT Pastry
Campaign: #RT16Anniversary
Agency: Wofollow
Youfoodz
Campaign: Creating customers for life through effective, targeted communications
Agency: Customology
31. Best Use of Mobile
AIA Singapore
Campaign: AIA’s comprehensive digital health ecosystem
BWS
Campaign: Summer’s Hottest Cooler
Agency: M&C Saatchi, Woolworths@DAN, WX
Corteva Agriscience 
Campaign: Corteva Club Premiere
Agency: Edenred Singapore
DBS Bank
Campaign: DBS Lifestyle App
Pomelo Fashion
Campaign: Pomelo Pick Up
Singtel
Campaign: Singtel StepUp
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Agency / Technology Platform: Perx Technologies
UOB
Campaign: UOB Mighty
Agency: GERMS
32. Best Use of Relationship Marketing – B2B
Changi Group
Campaign: E-commerce Implementation
Agency: BORN Group
Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: Edenred Singapore
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
StarHub
Campaign: StarHub Online Store
Agency: H.E.A
Unilever
Campaign: E-commerce Implementation
Agency: BORN Group
33. Best Use of Relationship Marketing – B2C
AIA Singapore 
Brand: AIA Altitude Platinum
Campaign: Privileged Access – A One-Night-Only Exclusive By AIA Altitude Platinum
Agency: TMRW and I_Possible
Love, Bonito
Campaign: E-commerce Implementation
Agency: BORN Group
Mondelez (Cadbury Gifting)
Campaign: E-commerce Implementation
Agency: BORN Group
Pan Pacific Hotels Group
Brand: PARKROYAL COLLECTION
Campaign: Planting the seeds for PARKROYAL COLLECTION
Agency: Duo Studio
Pomelo Fashion
Campaign: #PomeloGirls
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
TATA CliQ Luxury
Campaign: E-commerce Implementation
Agency: BORN Group
UOB
Campaign: UOB Mighty
Agencies: GERMS, BBH, GS
34. Best Use of Social Media
AIA Singapore
Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover)
Agency: Water’s Edge
FairPrice Group
Brand: NTUC FairPrice
Campaign: Stronger Together: The FairPrice Circuit Breaker Response Approach
Manulife Singapore
Brand: Manulife
Campaign: Feast of Huat
Agency: Bread Butter Bacon
Pan Pacific Hotels Group
Brand: PARKROYAL COLLECTION
Campaign: Planting the seeds for PARKROYAL COLLECTION
Agency: Duo Studio
PepsiCo India
Brand: LAY’S
Campaign: LAY’S Smile Deke Dekho
Agencies: Edelman India, Wunderman Thompson, Mindshare
Pomelo Fashion
Campaign: #PomeloGirls
SHOPAVISION
Campaign: Live Host Search
Agency: OC Group (OCG)
Singtel 
Brand: GOMO by Singtel
Campaign: GOMO Bot
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agencies: GERMS, GS
35. Best Use of Technology
Astra International
Campaign: E-commerce Implementation
Agency: BORN Group
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Changi Group
Campaign: E-commerce Implementation
Agency: BORN Group
DBS Bank
Campaign: DBS Lifestyle App
Friesland Campina
Brand: Frisian Flag 123/456 (IFT GUM)
Campaign: Teman 123
Agency: ADA
MHE-DEMAG
Campaign: E-commerce Implementation
Agency: BORN Group
Pomelo Fashion
Campaign: Pomelo Pick Up
RT Pastry House
Brand: RT Pastry
Campaign: #RT16Anniversary
Agency: Wofollow
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Agency / Technology Platform: Perx Technologies