2022 Winners
L&E 2022 Brand of the Year
Viu Singapore |
Engagement Agency of the Year
DDB Group Singapore |
Loyalty Agency of the Year
XGATE |
Relationship Marketing Agency of the Year
Digitas Malaysia |
1. Best Card-Based Loyalty Programme
GOLDEnrich by Malaysia Airlines |
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SILVERUOB |
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BRONZEBIGLIFE |
2. Best COVID-19 Response in a Loyalty Campaign
GOLDPETRONAS Dagangan |
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SILVERPETRONAS Dagangan |
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BRONZEFrasers Property Retail |
3. Best Loyalty Programme – Fashion & Beauty
GOLDVF Group |
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SILVERVF Group |
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BRONZEErha |
4. Best Loyalty Programme – Finance & Insurance
GOLDHSBC Singapore |
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SILVERRHB Singapore |
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BRONZESun Life Malaysia |
5. Best Loyalty Programme – Food & Beverage
GOLDDrinkies Malaysia |
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SILVERBakmi GM |
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BRONZEWyeth Nutrition Sduaenam |
6. Best Loyalty Programme – eCommerce
GOLDNTUC LINK (part of FairPrice Group) |
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SILVERBIGLIFE |
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BRONZEDrinkies Malaysia |
7. Best Loyalty Programme – Launch / Re-Launch
GOLDViu Singapore |
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SILVERHSBC Singapore |
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BRONZEAIA Singapore |
8. Best Loyalty Programme – Lifestyle
GOLDViu Singapore |
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SILVERFrasers Property Retail |
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BRONZEDrinkies Malaysia |
9. Best Loyalty Programme – Retailer
GOLDVF Group |
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SILVERCapitaLand Investment |
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BRONZENTUC LINK (part of FairPrice Group) |
10. Best Loyalty Programme – Telecommunications
GOLDStarHub |
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SILVERIndosat Ooredoo Hutchison |
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BRONZEunifi |
11. Best Loyalty Programme – Travel & Hospitality
GOLDWyndham Hotels and Resorts |
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SILVERMillennium Hotels and Resorts |
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BRONZEVietnam Airlines |
12. Best Partnership in a Loyalty Programme
GOLDUOB |
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SILVERChildcare Saver |
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BRONZEEnrich by Malaysia Airlines |
13. Best Membership Programme
GOLDViu Singapore |
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SILVERErajaya Swasembada |
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BRONZEErha |
14. Best Regional Loyalty Campaign
GOLDMillennium Hotels and Resorts |
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SILVERFedEx Express AMEA |
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BRONZEAruba Networks |
15. Best Use of Rewards & Incentives
GOLDViu Singapore |
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SILVERSingtel |
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BRONZEHewlett Packard Enterprise |
16. Best COVID-19 Response - Engagement & CX
GOLDJohnson & Johnson |
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SILVERPETRONAS Dagangan |
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BRONZEDBS Bank |
17. Best Customer Experience
GOLDMandai Wildlife Group |
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SILVERViu Singapore |
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BRONZEHugosave |
18. Best Employee Engagement Strategy
GOLDFairPrice Group |
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SILVERSTASH NextGen |
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BRONZEDBS Bank |
19. Best Engagement Strategy – B2B
GOLDShell International Petroleum |
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SILVERHewlett Packard Enterprise |
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BRONZETwitch |
20. Best Engagement Strategy – B2C
GOLDViu Singapore |
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SILVERGeneco |
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BRONZEDBS Bank |
21. Best Engagement Strategy – Specific Audience
GOLDMicrosoft |
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SILVERViu Singapore |
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BRONZEMercedes Benz Malaysia |
22. Best Omni-Channel Strategy
GOLDNTUC LINK (part of FairPrice Group) |
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SILVERViu Singapore |
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BRONZEMandai Wildlife Group |
23. Best Online Experience
GOLDViu Singapore |
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SILVERFWD Life Insurance |
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BRONZEBakmi GM |
24. Best Use of Advocates
GOLDAIA Singapore |
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SILVERViu Singapore |
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BRONZEMandai Wildlife Group |
25. Best Use of Contests / Promotions
GOLDPETRONAS Dagangan |
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SILVERViu Singapore |
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BRONZEGeneco |
26. Best Use of CSR
GOLDAIA Singapore |
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SILVERSingtel |
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BRONZEKenanga Group |
27. Best Use of Experiential / Live Marketing
GOLDViu Singapore |
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SILVERSingapore Telecommunications |
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BRONZEPerformance Motors |
28. Best Use of Gamification
GOLDViu Singapore |
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SILVERMandai Wildlife Group |
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BRONZEMediacorp |
29. Best Use of Influencers
GOLDOSIM Singapore |
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SILVERAIA Singapore |
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BRONZEUOB |
30. Best Use of Integrated Media
GOLDViu Singapore |
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SILVERHSBC Singapore |
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BRONZESingapore Telecommunications |
31. Best Use of UI / UX Design
GOLDViu Singapore |
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SILVERSAFRA National Service Association |
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BRONZEHugosave |
32. Best COVID-19 Response - Relationship Marketing
GOLDPETRONAS Dagangan |
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SILVERLoreal |
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BRONZEAIA Singapore |
33. Best CRM Strategy
GOLDDomino’s Pizza Indonesia |
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SILVERMillennium Hotels and Resorts |
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BRONZESyngenta Indonesia |
34. Best Use of Consumer Insights / Data Analytics
GOLDMercedes Benz Malaysia |
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SILVERDomino’s Pizza Indonesia |
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BRONZENestle Indonesia |
35. Best Use of Content Marketing
GOLDAIA Singapore |
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SILVERFairPrice Group |
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BRONZEViu Singapore |
36. Best Use of Direct Marketing
GOLDSamsung Malaysia |
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SILVERStellar Lifestyle |
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BRONZEFWD Life Insurance |
37. Best Use of Mobile
GOLDMediacorp |
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SILVERFWD Life Insurance |
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BRONZEShell International Petroleum |
38. Best Use of Relationship Marketing – B2B
GOLDSingtel Telecommunications |
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SILVERMicrosoft |
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BRONZEShell International Petroleum |
39. Best Use of Relationship Marketing – B2C
GOLDNestle Malaysia |
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SILVERViu Singapore |
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BRONZECigna |
40. Best Use of Social Media
GOLDGeneco |
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SILVERFairPrice Group |
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BRONZENTU CoHASS |
41. Best Use of Technology
GOLDSingtel Telecommunications |
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SILVERShell International Petroleum |
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BRONZEViu Singapore |
42. Team of the Year - Agency
GOLDEntropia – Part of Accenture Song |
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SILVERDigitas Malaysia |
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BRONZEEdelman Malaysia |
43. Team of the Year - Brand
GOLDAIA Singapore |
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SILVERCapitaLand Investment |
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BRONZEDBS Bank |