2022 Finalists
1. Best Card-Based Loyalty Programme
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BIGLIFE Brand: airasia rewards Campaign: The Live Lebih! Campaign |
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Enrich Malaysia Airlines Brand: Enrich Campaign: Enrich the Travel and Lifestyle Loyalty Programme Agency: Magna Digital |
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PETRONAS Dagangan Campaign: Card-Based Campaigns 2021 |
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SAFRA National Service Association Campaign: SAFRA Mobile App |
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True Digital Group Brand: TrueYou Campaign: True Card Agency: Comarch |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agencies: GERMS Digital (Lead Agency) + Division Communications |
2. Best COVID-19 Response in a Loyalty Campaign
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Enrich by Malaysia Airlines Brand: Enrich Campaign: Enrich the Travel and Lifestyle Loyalty Programme Agency: Magna Digital |
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Frasers Property Retail Brand: Frasers eStore Campaign: Frasers eStore Agency: Placewise Asia Pacific |
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PETRONAS Dagangan Campaign: Mesra-Visa Kasih Bonanza |
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PETRONAS Dagangan Campaign: Food Bank Programme |
3. Best Loyalty Programme – Fashion & Beauty
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Erha Campaign: My Erha Agency: Tada |
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VF Group Brand: Timberland Campaign: Timberland, Malaysia Agency: XGATE |
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VF Group Brand: KIPLING Campaign: KIPLING| Live. Light Agency: XGATE |
4. Best Loyalty Programme – Finance & Insurance
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HSBC Singapore Brand: HSBC Campaign: Go Green with HSBC Cards Agency: Digitas Singapore (Agency A), PHD Singapore (Agency B) |
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Maybank Campaign: Banking with Year Long Rewards Agency: DreamsKingdoms |
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RHB Singapore Campaign: At Our Best Together |
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Sun Life Malaysia Campaign: Making Life Brighter |
5. Best Loyalty Programme – Food & Beverage
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Bakmi GM Campaign: BakmiGMania Agency: Tada |
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Drinkies Malaysia Campaign: Raising the bar – experiential party platform by Drinkies Agency: Entropia – Part of Accenture Song |
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Wyeth Nutrition Sduaenam Brand: Wyeth Nutrition S-26 Loyalty Program Campaign: EXCEPTIONALLY YOURS Agency: SAB Group Indonesia |
6. Best Loyalty Programme – eCommerce
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BIGLIFE Brand: airasia rewards Campaign: airasia rewards eCommerce Approach |
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Drinkies Malaysia Brand: Campaign: Raising the bar – experiential party platform by Drinkies Agency: Entropia – Part of Accenture Song |
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NTUC LINK (part of FairPrice Group) Campaign: LINK REWARDS PROGRAM – Digitally Connecting Customers with Greater Value Agency: IRIS WORLDWIDE (LEAD) + HAVAS MEDIA |
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Viu Singapore Brand: Viu Campaign: Viu To Win |
7. Best Loyalty Programme – Launch / Re-Launch
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AIA Singapore Brand: AIA Vitality Campaign: Live With Vitality Agency: W/E + Partners |
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Bakmi GM Campaign: BakmiGMania Agency: Tada |
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HSBC Singapore Brand: HSBC Campaign: Go Green with HSBC Cards Agencies: Digitas Singapore (Agency A), PHD Singapore (Agency B) |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
8. Best Loyalty Programme – Lifestyle
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AIA Singapore Brand: AIA Vitality Campaign: Live With Vitality Agency: W/E + Partners |
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CapitaLand Investment Brand: CapitaStar Campaign: Jolly Rewards with CapitaStar |
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Childcare Saver Campaign: Childcare Saver Agency: Think Wink |
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Drinkies Malaysia Campaign: Raising the bar – experiential party platform by Drinkies Agency: Entropia – Part of Accenture Song |
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Enrich by Malaysia Airlines Brand: Enrich Campaign: Enrich the Travel and Lifestyle Loyalty Programme Agency: Magna Digital |
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Frasers Property Retail Brand: Frasers eStore Campaign: Frasers eStore Agency: Placewise Asia Pacific |
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SAFRA National Service Association Campaign: SAFRA Mobile App |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Viu Singapore Brand: Viu Campaign: Viu To Win |
9. Best Loyalty Programme – Retailer
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CapitaLand Investment Brand: CapitaStar Campaign: Jolly Rewards with CapitaStar |
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Frasers Property Retail Brand: Frasers Experience (FRx) Campaign: The Great Frasers Sale – Grab yourself something delightful Agency: Placewise Asia Pacific |
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NTUC LINK (part of FairPrice Group) Campaign: Link Rewards Programme : Digitally Connecting Customers with greater value Agency: IRIS WORLDWIDE (LEAD) + HAVAS MEDIA |
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VF Group Brand: Timberland Campaign: Timberland, Malaysia Agency: XGATE |
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VF Group Campaign: KIPLING| Live. Light Agency: XGATE |
10. Best Loyalty Programme – Telecommunications
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Indosat Ooredoo Hutchison Brand: IMPoin Campaign: IMPoin |
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StarHub Campaign: StarHub Rewards – Hello rewards in a snap |
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True Digital Group Brand: TrueYou Campaign: TrueYou Agency: Comarch |
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unifi Campaign: Informal loyalty – a game beyond points Agency: Entropia – Part of Accenture Song |
11. Best Loyalty Programme – Travel & Hospitality
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
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SAFRA National Service Association Campaign: SAFRA Mobile App |
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Vietnam Airlines Brand: Lotus Miles Campaign: Lotus Miles Agency: Comarch |
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Wyndham Hotels and Resorts Campaign: Wyndham Rewards |
12. Best Partnership in a Loyalty Programme
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BIGLIFE Brand: airasia rewards Campaign: The Live Lebih! Campaign |
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Childcare Saver Campaign: Childcare Saver Agency: Think Wink |
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Enrich by Malaysia Airlines Brand: Enrich Campaign: Enrich Hotels Agency: Magna Digital |
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Frasers Property Retail Brand: Frasers Experience (FRx) Campaign: The Great Frasers Sale – Grab yourself something delightful Agency: Placewise Asia Pacific |
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PETRONAS Dagangan Campaign: Mesra-Visa Kasih Bonanza |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agencies : GERMS Digital (Lead Agency) + Division Communications |
13. Best Membership Programme
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BIGLIFE Brand: airasia rewards Campaign: airasia rewards Loyalty Programme |
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Erajaya Swasembada Brand: Eraclub Campaign: Eraclub Agency: Capillary |
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Erha Campaign: My Erha Agency: Tada |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
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SAFRA National Service Association Campaign: SAFRA Mobile App |
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VF Group Campaign: KIPLING| Live. Light Agency: XGATE |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
14. Best Regional Loyalty Campaign
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Aruba – a Hewlett Packard Enterprise Company Campaign: ARUBA ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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BIGLIFE Brand: airasia rewards Campaign: BIG Rewards Day |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
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FedEx Express AMEA Campaign: My FedEx Rewards: Make everyday a little more rewarding |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
15. Best Use of Rewards & Incentives
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BIGLIFE Brand: airasia rewards Campaign: BIG Rewards Day |
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ExxonMobil Campaign: Exxon MLC & MMC Agency: Tada |
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FedEx Express AMEA Campaign: My FedEx Rewards: Make everyday a little more rewarding |
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Geneco Campaign: #ChangeBringsProsperity |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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PETRONAS Dagangan Campaign: Mesra-Visa Kasih Bonanza |
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Samsung Singapore Campaign: #BespokeDesignedByYou Agency: TMRW |
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Singtel Brand: Singtel Dash Campaign:Dash Rewards |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agencies: GERMS Digital (Lead Agency) + Division Communications |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
16. Best COVID-19 Response - Engagement & CX
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DBS Bank Campaign: Spreading Joy and Prosperity: Chinese New Year 2022 |
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DBS Bank Campaign: IoT & Robotics @ 24/7 Self-service Branches & Financial Planning Branches |
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FWD Singapore Campaign: Agility in responding to COVID 19 |
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Gerakan Pakai Masker Campaign: #MaskMarriesVaccine Agency: H Three |
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Johnson & Johnson Brand: Nicorette Campaign: #SamaSamaStop Agency: DreamsKingdoms |
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PANASONIC MALAYSIA Campaign: Panasonic nanoe™ X Inhibits Up to 99.99% of Coronaviruses Agency: SASHIMI ASIA |
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PETRONAS Dagangan Campaign: Mesra-Visa Kasih Bonanza |
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PETRONAS Dagangan Campaign: Food Bank Programme |
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RHB Singapore Campaign: At Our Best Together |
17. Best Customer Experience
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Bank Central Asia (BCA) Campaign: The First BCA Expoversary Online 2021 Agency: ADA |
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DBS Bank Brand: DBS & POSB Campaign: Spreading Joy and Prosperity: Chinese New Year 2022 |
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DBS Bank Campaign: Instant Account Opening for Foreigners using Myinfo |
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FWD Life Insurance Campaign: FWD Easy E-Cancer Quotation Generation Chatbot Agency: AiChat |
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Hugosave Campaign: Stewarding the #HugoExperience |
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Mandai Wildlife Group Campaign: Fight Deforestation with Ranger Buddies Agencies: PROTOCOL + Bugg Design |
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StarHub Campaign: StarHub Rewards – Hello rewards in a snap |
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Sun Life Malaysia Campaign: Creating Brighter Moments |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
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Wyeth Nutrition Sduaenam Brand: Wyeth Nutrition S-26 Loyalty Program Campaign: BELAJAR JADI HEBAT: LOYALTY HEBAT LOUNGE Agencies : SAB Group Indonesia + ICON |
18. Best Employee Engagement Strategy
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DBS Bank Campaign: Live WELL |
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DBS Bank Campaign: T&O 3Cs: Care, Communicate, and Connect |
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DBS Bank Campaign: Fulfilled Employees – Enabled, Empowered & Engaged |
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FairPrice Group Brand: NTUC Fairprice Campaign: FPG Social Lab |
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RHB Singapore Campaign: At Our Best Together |
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Sime Darby Oils Campaign: #GetMoving Challenge Agency: Edelman Malaysia |
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STASH NextGen Campaign: STASHER Benefits |
19. Best Engagement Strategy – B2B
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Aqua Danone Campaign: Mitra Aqua (Aqua Partners Club) Agency: Tada |
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Aruba Networks Campaign: Aruba ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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Eastern Communications Campaign: E-Huddle Series: Championing Digital Transformation amid the Pandemic |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Twitch Campaign: Ultimate Royale Presented by Twitch Agency: The Gaming Company (TGC) |
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XL Axiata Brand: XL Axiata Campaign: Device Club Agency: Comarch |
20. Best Engagement Strategy – B2C
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AIA Singapore Brand: AIA Vitality Campaign: Live With Vitality Agency: W/E + Partners |
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DBS Bank Campaign: POSB Hunt Your Zodiac (HYZ) 2022 |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everywhere Also See Food |
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Fonterra Malaysia Brand: Connected Mums Club Campaign: Winning mommies with marketing 4.0 Agency: Entropia – Part of Accenture Song |
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Geneco Campaign: #ChangeBringsProsperity |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
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OSIM Singapore Brand: OSIM Campaign: #uDreamOutOfThisWorld Agency: TMRW+DIFFERENT+SAFFRON |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
21. Best Engagement Strategy – Specific Audience
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DBS Bank Campaign: POSB’s Pocket Stories: Tales of Money and Sense |
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Mandai Wildlife Group Campaign: Fight Deforestation with Ranger Buddies Agency: PROTOCOL + Bugg Design |
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Mercedes Benz Malaysia Campaign: A DATA-ENGINEERED WAY TO OVERACHIEVE LEADS TARGET FOR MERCEDES BENZ A-SERIES Agency: Digitas Malaysia |
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Microsoft Brand: Microsoft Campaign: Code; Without Barriers Agency: MRM Singapore |
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Ninja Xpress Campaign: SME Audience: Ninja Xpress’ Key to Unlock Digital Opportunity Agency: ADA |
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RHB Bank Campaign: Unified banking experience (UBX) Agency: Entropia – Part of Accenture Song |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
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Singapore Telecommunications Brand: Singtel Campaign: GOMO Half-sized SIM Campaign Agency: Hogarth Worldwide |
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Singapore Telecommunications Brand: Singtel Campaign: Singtel 5G SA: Making The Future A Reality Agency: Hogarth Worldwide |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
22. Best Omni-Channel Strategy
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Biba Fashion Campaign: Biba.in eCommerce Global Expansion Agency: Capillary Technologies India |
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CapitaLand Investment Brand: CapitaStar Campaign: Jolly Rewards with CapitaStar |
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Fonterra Malaysia Brand: Connected Mums Club Campaign: Winning mommies with marketing 4.0 Agency: Entropia – Part of Accenture Song |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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Mandai Wildlife Group Campaign: Fight Deforestation with Ranger Buddies Agencies: PROTOCOL + Bugg Design |
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NTUC LINK (part of FairPrice Group) Campaign: LINK REWARDS PROGRAM – Digitally Connecting Customers with Greater Value Agencies: IRIS WORLDWIDE (LEAD) + HAVAS MEDIA |
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Sun Life Malaysia Campaign: Making Life Brighter |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
23. Best Online Experience
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Aqua Danone Campaign: Mitra Aqua (Aqua Partners Club) Agency: Tada |
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Bakmi GM Campaign: BakmiGMania Agency: Tada |
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Enrich by Malaysia Airlines Brand: Enrich Campaign: Enrich the Travel and Lifestyle Loyalty Programme Agency: Magna Digital |
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FWD Life Insurance Campaign: FWD Easy E-Cancer Quotation Generation Chatbot Agency: AiChat |
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Globe Brand: Globe Rewards Campaign: With Globe Rewards, we can make every day a G Day Agency: Comarch |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
24. Best Use of Advocates
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AIA Singapore Campaign: Scared What Scared Agency: Ogilvy Singapore |
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AIA Singapore Campaign: AIA Live in Singapore Agency: Ogilvy Singapore |
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AIA Singapore Brand: AIA Vitality Campaign: Live With Vitality Agency: W/E + Partners |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
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Geneco Campaign: #ChangeBringsProsperity |
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Loreal Campaign: Loreal Professional Salon & Hair Expert Agency: Tada |
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Mandai Wildlife Group Campaign: Fight Deforestation with Ranger Buddies Agencies: PROTOCOL + Bugg Design |
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NTU CoHASS Campaign: NTU CoHASS Outreach Campaign Agency: Digital Studio by APRW |
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Sime Darby Oils Campaign: #GetMoving Challenge Agency: Edelman Malaysia |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
25. Best Use of Contests / Promotions
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Enrich by Malaysia Airlines Brand: Enrich Campaign: Bank Conversion Campaign (Bonus Enrich Points) Agency: Magna Digital |
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Epson Singapore Campaign: Epson SureColor Rewards Agency: PRM Marketing Services (PRMMS) |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
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Geneco Campaign: #ChangeBringsProsperity |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
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Nadeje Cake Shop Brand: Nadeje Campaign: Women’s Month Giveaway Agency: CCY Marketing |
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PETRONAS Dagangan Campaign: Mesra-Visa Kasih Bonanza |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agencies: GERMS Digital (Lead Agency) + Division Communications |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
26. Best Use of CSR
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AIA Singapore Campaign: Green Pledge + Better Lives Funds Agency: Ogilvy Singapore |
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Geneco Campaign: #ChangeBringsProsperity |
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Kenanga Group Campaign: The HumanKIND Project: Meals That Give |
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RHB Singapore Campaign: RHB Gives Back |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Donate Your Data #DataForAll Agency: GOODSTUPH |
27. Best Use of Experiential / Live Marketing
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AIA Singapore Campaign: AIA Live in Singapore Agency: Ogilvy Singapore |
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DuitNow Campaign: Experience a billboard come to life Agency: DreamsKingdoms |
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Performance Motors Brand: BMW Campaign: BMW Autoverse Agency: TMRW |
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Singapore Telecommunications Brand: Singtel Campaign: Power Up with Singtel 5G Agency: Hogarth Worldwide |
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Twitch Brand: Twitch Campaign: Pog Picks Down Under Agency: Lowkii (Production partner) |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
28. Best Use of Gamification
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CapitaLand Investment Brand: CapitaStar Campaign: Jolly Rewards with CapitaStar |
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DBS Bank Campaign: DBS Giving Tree |
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DBS Bank Campaign: POSB Hunt Your Zodiac (HYZ) 2022 |
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DuitNow Campaign: Experience a billboard come to life Agency: DreamsKingdoms |
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Frasers Property Retail Brand: Frasers Experience (FRx) Campaign: Christmas Eggs-perience Agency: Placewise Asia Pacific |
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Mandai Wildlife Group Campaign: Fight Deforestation with Ranger Buddies Agencies: PROTOCOL + Bugg Design |
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Mediacorp Campaign: Hu Tiger Prosperity Dash |
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Singtel Brand: Singtel Dash Campaign: Dash Town |
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unifi Campaign: Informal loyalty – a game beyond points Agency: Entropia – Part of Accenture Song |
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Viu Singapore Brand: Viu Campaign: Viu To Win |
29. Best Use of Influencers
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AIA Singapore Campaign: Scared What Scared Agency: Ogilvy Singapore |
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AIA Singapore Campaign: AIA Live Agency: Ogilvy Singapore |
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FairPrice Group Brand: NTUC FairPrice Campaign: Smart Cooks |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
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Geneco Campaign: #ChangeBringsProsperity |
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OSIM Singapore Brand: OSIM Campaign: #uDreamOutOfThisWorld Agencies : TMRW+DIFFERENT+SAFFRON |
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Sun Life Malaysia Campaign: Brighter Wellness |
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Twitch Brand: Twitch Campaign: Pog Picks Down Under Agency: Lowkii (Production partner) |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agencies: GERMS Digital (Lead Agency) + Division Communications |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
30. Best Use of Integrated Media
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AIA Singapore Campaign: What will you do when they grow up? Agency: Ogilvy Singapore |
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Bayer, Philippines Brand: Berocca Campaign: Berocca Supercharged Squad 2021 Agency: OLIVER Agency |
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DBS Bank Campaign: POSB Hunt Your Zodiac (HYZ) 2022 |
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DuitNow Brand: DuitNow Campaign: Experience a billboard come to life Agency: DreamsKingdoms |
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HSBC Singapore Brand: HSBC Campaign: Go Green with HSBC Cards Agencies: Digitas Singapore (Agency A), PHD Singapore (Agency B) |
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Mediacorp Campaign: Hu Tiger Prosperity Dash |
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PETRONAS Dagangan Campaign: Mesra-Visa Kasih Bonanza |
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Singapore Telecommunications Brand: Singtel Campaign: Power Up with Singtel 5G Agency: Hogarth Worldwide |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
31. Best Use of UI / UX Design
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Hugosave Campaign: Wealthcare® for everyone |
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SAFRA National Service Association Campaign: SAFRA Mobile App |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
32. Best COVID-19 Response - Relationship Marketing
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AIA Singapore Campaign: AIA Live in Singapore Agency: Ogilvy Singapore |
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Gerakan Pakai Masker Campaign: #MaskMarriesVaccine Agency: H Three |
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Loreal Campaign: Loreal Professional Salon & Hair Expert Agency: Tada |
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PETRONAS Dagangan Campaign: Food Bank Programme |
33. Best CRM Strategy
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Domino’s Pizza Indonesia Brand: Domino’s Pizza Campaign: Riding the biggest customer growth story with an increase in 10% active customer base for Domino’s Indonesia Agency: Capillary |
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Enrich by Malaysia Airlines Brand: Enrich Campaign: New Enrich Programme: Introducing Fare-Based Accrual Agency: Magna Digital |
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Epson Singapore Campaign: Epson SureColor Rewards Agency: PRM Marketing Services (PRMMS) |
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Maybank Campaign: Banking with Year Long Rewards Agency: DreamsKingdoms |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: Imperial Leisure, MullenLowe Profero, MetaSphere |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Syngenta Indonesia Campaign: Syngenta ePartnerGrow® Agency: PRM Marketing Services (PRMMS) |
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VF Group Brand: Timberland Campaign: Timberland, Malaysia Agency: XGATE |
34. Best Use of Consumer Insights / Data Analytics
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AIA Singapore Campaign: What will you do when they grow up? Agency: Ogilvy Singapore |
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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Domino’s Pizza Indonesia Brand: Domino’s Pizza Campaign: Riding the biggest customer growth story with an increase in 10% active customer base for Domino’s Indonesia Agency: Capillary |
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Enrich by Malaysia Airlines Brand: Enrich Campaign: New Enrich Programme: Introducing Fare-Based Accrual & New Tier Qualification Agency: Magna Digital |
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JILBRAVE Brand: JILBRAVE Campaign: Website performance enhancement through refined persona-based targeting and creative Agency: AiSensum |
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Mercedes Benz Malaysia Campaign: A DATA-ENGINEERED WAY TO OVERACHIEVE LEADS TARGET FOR MERCEDES BENZ A-SERIES Agency: Digitas Malaysia |
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Nestle Indonesia Brand: Lactogrow Campaign: Grow Happy Club Agency: Iris Worldwide (Jakarta) |
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RHB Bank Campaign: Unified banking experience (UBX) Agency: Entropia – Part of Accenture Song |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
35. Best Use of Content Marketing
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AIA Singapore Campaign: Scared What Scared Agency: Ogilvy Singapore |
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AIA Singapore Campaign: AIA Live in Singapore Agency: Ogilvy Singapore |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everything Food Guides |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everywhere Also See Food |
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Mediacorp Brand: Mediacorp Campaign: Lunar New Year 2022 |
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NTU Cohass Campaign: NTU CoHASS Outreach Campaign Agency: Digital Studio by APRW |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
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Singapore Telecommunications Brand: Singtel Campaign: Power Up with Singtel 5G Agency: Hogarth Worldwide |
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unifi Campaign: Breaking the fourth wall in interactive storydoing Agency: Entropia – Part of Accenture Song |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
36. Best Use of Direct Marketing
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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FWD Life Insurance Campaign: FWD Easy E-Cancer Quotation Generation Chatbot Agency: AiChat |
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Geneco Campaign: #ChangeBringsProsperity |
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GUERLAIN (Singapore, Thailand) Campaign: GUERLAIN Abeille Royale Advanced Youth Watery Oil Agency: XGATE |
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Performance Motors Brand: BMW Campaign: BMW Autoverse Agency: TMRW |
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Samsung Malaysia Campaign: UNFOLDING SUCCESS FOR SAMSUNG GALAXY FOLD3 & FLIP3 Agency: Digitas Malaysia |
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Stellar Lifestyle Brand: WINK+ Campaign: Unleash the Gates 2021 |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
37. Best Use of Mobile
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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DuitNow Campaign: Experience a billboard come to life Agency: DreamsKingdoms |
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FWD Life Insurance Campaign: FWD Easy E-Cancer Quotation Generation Chatbot Agency: AiChat |
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Mediacorp Campaign: Hu Tiger Prosperity Dash |
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Performance Motors Brand: BMW Campaign: BMW Autoverse Agency: TMRW |
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SAFRA National Service Association Campaign: SAFRA Mobile App |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Sime Darby Oils Campaign: #GetMoving Challenge Agency: Edelman Malaysia |
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Syngenta Indonesia Campaign: Syngenta ePartnerGrow® Agency: PRM Marketing Services (PRMMS) |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
38. Best Use of Relationship Marketing – B2B
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Eastern Communications Brand: Eastern Communications Campaign: Eastern Communications’ Link VIP Club: Championing High Tech & High Touch amid the Pandemic |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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Microsoft Brand: Microsoft Campaign: Code; Without Barriers Agency: MRM Singapore |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Singtel Telecommunications Brand: Singtel Campaign: Singtel 5G SA: Making The Future A Reality Agency: Hogarth Worldwide |
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Twitch Brand: Twitch Campaign: Ultimate Royale Presented by Twitch Agency: The Gaming Company (TGC) (Production partner) |
39. Best Use of Relationship Marketing – B2C
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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Nestle Malaysia Brand: Nestle Infant Nutrition Campaign: BUILDING A CONNECTED ECOSYSTEM FOR NESTLÉ INFANT NUTRITION TO GROW, ENGAGE & RETAIN PARENTS Agency: Digitas Malaysia |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
40. Best Use of Social Media
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AIA Singapore Campaign: Scared What Scared Agency: Ogilvy Singapore |
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DBS Bank Campaign: POSB’s Pocket Stories: Tales of Money and Sense |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everywhere Also See Food |
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FWD Life Insurance Campaign: FWD Easy E-Cancer Quotation Generation Chatbot Agency: AiChat |
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Geneco Campaign: #ChangeBringsProsperity |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
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Kenanga Group Campaign: The HumanKIND Project: Meals That Give |
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NTU CoHASS Campaign: NTU CoHASS Outreach Campaign Agency: Digital Studio by APRW |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
41. Best Use of Technology
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Cigna Campaign: StressWaves Agency: MRM Singapore |
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Danone Campaign: Leading the GUM Category through eCommerce Agency: ADA |
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FWD Singapore Campaign: In house SMART platform for insurance policy creation and maintenance |
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Hewlett Packard Enterprise Campaign: HPE Engage & Grow Agency: PRM Marketing Services (PRMMS) |
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Performance Motors Brand: BMW Campaign: BMW Autoverse Agency: TMRW |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Singtel Telecommunications Brand: Singtel Campaign: Singtel 5G SA: Making The Future A Reality Agency: Hogarth Worldwide |
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The Coca-Cola Company Campaign: EMPOWERING COKE TO DELIVER EXCELLENT SOCIAL CUSTOMER SERVICE & BUILD BRAND LOVE WITH AI-POWERED AUTOMATION Agency: Digitas Malaysia |
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Viu Singapore Brand: Viu Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Viu Singapore Brand: Viu Campaign: Viu To Win Agency: DDB Group Singapore |
42. Team of the Year - Agency
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Bread Butter Bacon |
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DDB Group Singapore |
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Digital Studio by APRW |
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Digitas Malaysia |
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DreamsKingdoms |
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Edelman Malaysia |
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Entropia – Part of Accenture Song |
43. Team of the Year - Brand
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AIA Singapore |
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CapitaLand Investment |
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DBS Bank |
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Eastern Communications |
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Viu Singapore |