Finalists

1. Best Card-Based Loyalty Programme
HSBC Singapore
Brand: HSBC
Campaign: Live Consciously with HSBC Revolution Credit Card
Agency: Digitas Singapore
Malaysia Airlines
Brand: ENRICH
Campaign: ENRICH
Agency: Magna Digital
Mastercard
Campaign: Mastercard Personalized Card-Linked Offers
Resorts World Sentosa
Brand: RWS Invites
Campaign: RWS Invites Giveaways 2020
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash Rewards – An inclusive rewards programme in your hands
2. Best COVID-19 Response in a Loyalty Campaign
Malaysia Airlines
Brand: ENRICH
Campaign: ENRICH
Agency: Magna Digital
Mastercard
Campaign: Mastercard Travel Rewards
Resorts World Sentosa
Brand: RWS Invites
Campaign: RWS Invites Quiz 2020
Select Group
Brand: Texas Chicken
Campaign: Helping F&B partners stay safe and thrive through COVID-19
Agency: NTUC Link (part of FairPrice Group)
3. Best Loyalty Programme - Financial & Insurance
HSBC Singapore
Brand: HSBC
Campaign: Live Consciously with HSBC Revolution Credit Card
Agency: Digitas Singapore
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash Rewards Programme
Westpac New Zealand
Campaign: hotpoints Pay
Agency: Technology Platform – Mastercard
4. Best Loyalty Programme – Launch / Re-Launch
FedEx Express AMEA
Campaign: Make delivery more rewarding
Agency: Epsilon (Part of Publicis Groupe)
HSBC Singapore
Brand: HSBC
Campaign: Live Consciously with HSBC Revolution Credit Card
Agency: Digitas Singapore
Maybank Singapore
Brand: Maybank Family & Friends Card
Campaign: Family & Friends Card Relaunch – The Card with Freedom of Choice #ForYou
Singtel
Brand: Singtel Dash
Campaign: Launch of the first ever Singtel Dash Rewards Loyalty Campaign
The 1 – Central Group
Brand: The 1
Campaign: The 1 – Central of Life Platform
Agency: Accenture
5. Best Loyalty Programme – Lifestyle
Erajaya Swasembada
Campaign: Eraclub Loyalty Coalition
Malaysia Airlines
Brand: ENRICH
Campaign: ENRICH
Agency: Magna Digital
Singtel
Campaign: Singtel StepUp
6. Best Loyalty Programme – Retailer
Erajaya Swasembada
Campaign: Eraclub Loyalty Program
The 1 – Central Group
Brand: The 1
Campaign: The 1 – Central of Life Platform
Agency: Accenture
VF Group
Brand: Timberland
Campaign: Timberland 360°CRM
Agency: XGATE
7. Best Loyalty Programme - Telecommunications
Singtel
Campaign: Singtel StepUp
StarHub
Campaign: StarHub Rewards – All in one app
Telstra
Campaign: Telstra Plus
Agencies: CHE Proximity – Lead Agency, Mastercard -Technology
8. Best Loyalty Programme – Travel & Hospitality
Malaysia Airlines
Brand: ENRICH
Campaign: ENRICH
Agency: Magna Digital
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: My Millennium
Agencies: MullenLowe Profero, MetaSphere
Resorts World Sentosa
Brand: RWS Invites
Campaign: Dine for More
Wyndham Hotels & Resorts
Brand: Wyndham Rewards
Campaign: Wyndham Rewards
9. Best Partnership in a Loyalty Programme
1112 Food Delivery
Campaign: Rabbit Rewards – Merchant Partnership
Agency: Digital Alchemy Global
Malaysia Airlines
Brand: ENRICH
Campaign: ENRICH Hotels
Agency: Magna Digital
Malaysia Airlines
Brand: ENRICH
Campaign: Enrich x Temptations
Agency: Magna Digital
Mastercard
Campaign: Mastercard Personalized Card-Linked Offers
NTUC FairPrice Co-Operative (part of FairPrice Group)
Brand: NTUC FairPrice
Campaign: Digital Lucky Draw Campaigns for Plus! Members (July to December 2020) – “10 Million LinkPoints” and “Shop More to Win More”
Agency: NTUC Link (part of FairPrice Group)
StarHub
Campaign: StarHub Rewards – All in one app
10. Best Membership Programme
Resorts World Sentosa
Brand: RWS Invites
Campaign: RWS Invites Quiz 2020
Singtel
Campaign: Singtel StepUp
Telstra
Campaign: Telstra Plus
Agencies: CHE Proximity – Lead Agency, Mastercard -Technology
VF Group
Brand: Timberland
Campaign: Timberland 360°CRM
Agency: XGATE
11. Best Regional Loyalty Campaign
FedEx Express AMEA
Campaign: Rewarding possibilities.
Agency: Epsilon (Part of Publicis Groupe)
Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)
Mastercard
Campaign: Mastercard Travel Rewards
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: My Millennium
Agencies: MullenLowe Profero, MetaSphere
Shell International Petroleum Company
Brand: Shell Helix Motor Oils
Campaign: Shell Helix Global Trade Reward 2020
Agencies: Shell Creative Solutions (CS) APAC (in-house team), Zircom UK
VF Group
Brand: Timberland
Campaign: Timberland 360°CRM
Agency: XGATE
12. Best Use of Rewards & Incentives
Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)
Resorts World Sentosa
Brand: RWS Invites
Campaign: Dine for More
Shell International Petroleum Company
Brand: Shell Helix Motor Oils
Campaign: Shell Helix Global Trade Reward 2020
Agencies: Shell Creative Solutions (CS) APAC (in-house team), Zircom UK
Singtel
Campaign: Singtel StepUp
StarHub
Campaign: StarHub Rewards – All in one app
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii
Westpac New Zealand
Campaign: hotpoints Pay
Agency: Technology Platform – Mastercard
13. Best COVID-19 Response - Engagement & CX
CNBC Catalyst
Brand: Vmware
Campaign: VMWare – Faster to the Future
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
Agencies: The Secret Little Agency (TSLA), Sqkii
Great Eastern Takaful
Brand: GET (Great Eastern Takaful)
Campaign: Get Ahead and Evolve with Great Eastern Takaful
Agency: Sashimi Asia
HSBC Singapore
Brand: HSBC
Campaign: Live Consciously with HSBC Revolution Credit Card
Agency: Digitas Singapore
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: We Clean. We Care. We Welcome. My Millennium
Agencies: MullenLowe Profero, MetaSphere
Singapore Airlines, Scoot
Campaign: COVID-19 Pre-departure Test Booking Service
Agency: Collinson
Singtel
Campaign: Singtel X NETS Click Campaign – Never Miss A Moment
Agency: Hogarth Worldwide
Sungei Wang Plaza Management Corporation
Brand: Sungei Wang Plaza
Campaign: Don’t Give Up Malls
Agency: Knight Frank Property Management
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii
Wildlife Reserves Singapore
Brand: My Animal Buddy
Campaign: My Animal Buddy Programme
14. Best Customer Experience
AIA Singapore
Campaign: Claims EZ
CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
Agency: MRM Singapore
DBS Bank
Campaign: DBS Digibot Guided Conversations on COVID-19 Relief Loans
DBS Bank
Campaign: Availing new bank notes to customers for Chinese New Year during a Covid-19 pandemic
DBS Bank
Campaign: This is DBS Digibanking
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Petron Fuel International
Brand: Petron Malaysia
Campaign: Hi Tania
Agency: AiChat
StarHub
Campaign: StarHub Rewards – All in one app
The Mall Lifestore Ngamwongwan
Campaign: The Mall Lifestore Ngamwongwan
15. Best Employee Engagement Strategy
DBS Bank
Campaign: Staying Engaged in the New Normal – GO! GROW! GLOW!
Kenanga Investment Bank
Campaign: #GreenAtHome
M1
Campaign: M1 Brand Transformation
Agency: The Teeth
RHB Singapore
Campaign: RHB Singapore Employee Engagement Transformation
Telstra
Campaign: Telstra Plus
Agency: CHE Proximity – Lead Agency
16. Best Engagement Strategy – B2B
Corteva Agriscience
Campaign: Corteva Club Premier
Agency: PRM Marketing Services (PRMMS)
Epson Malaysia
Brand: Epson
Campaign: Epson’s 1st Virtual Showcase
Agency: clickTRUE Malaysia
FedEx Express AMEA
Campaign: My FedEx Rewards (MFR) AMEA
Agency: Epsilon (Part of Publicis Groupe)
Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)
Shell International Petroleum Company
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Shell International Petroleum Company
Brand: Shell Helix Motor Oils
Campaign: Shell Helix Global Trade Reward 2020
Agencies: Shell Creative Solutions (CS) APAC (in-house team), Zircom UK
StarHub
Campaign: StarHub Hello 5G, Hello Mobile Office
Agency: H.E.A
Telekom Malaysia (BIG)
Brand: JIRAN.COM.MY
Campaign: JIRAN
Agency: Edelman Malaysia
17. Best Engagement Strategy – B2C
Geneco SG
Brand: Geneco
Campaign: A New Tradition of Change
Geneco SG
Brand: Geneco
Campaign: #ToOurFutureGenerations
Harvey Norman (Pertama Merchandising)
Campaign: B2C Marketing: Harvey Norman’s Successful Approach To Consumer Engagement & Loyalty
Agency: OOm
Hoi Hup Realty
Brand: Parc Central EC
Campaign: Live the Central Park Life
Agency: W/E + Partners
MSIG Asia
Campaign: MSIG for Biodiversity
Agency: W/E + Partners
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Resorts World Sentosa
Brand: RWS Invites
Campaign: RWS Invites Quiz 2020
Shell International Petroleum Company
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Singapore Retailers Association
Brand: Singapore Retailers Association
Campaign: eGSS. Shop. Win. Experience.
Agency: TMRW
Wildlife Reserves Singapore
Brand: My Animal Buddy
Campaign: My Animal Buddy Programme
18. Best Engagement Strategy – Specific Audience
DBS Bank
Campaign: DBS Digibank Simple
Harvey Norman (Pertama Merchandising)
Campaign: Loyalty And Engagement: OOm’s Strategy For Harvey Norman’s Specific Audience
Agency: OOm
HSBC Singapore
Brand: HSBC
Campaign: Live Consciously with HSBC Revolution Credit Card
Agency: Digitas Singapore
Mandom Corporation (Singapore)
Brand: GATSBY
Campaign: #10SecSwag
Agency: TMRW
MSIG Asia
Campaign: MSIG for Biodiversity
Agency: W/E + Partners
OSIM Singapore
Brand: OSIM
Campaign: Level Up – The World’s First Gaming Massage Chair
Agency: Different
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Shell International Petroleum Company
Brand: Shell Helix Motor Oils
Campaign: Shell Helix Global Trade Reward 2020
Agencies: Shell Creative Solutions (CS) APAC (in-house team), Zircom UK
Singtel
Campaign: Seniors Go Digital
Agency: Hogarth Worldwide
Wildlife Reserves Singapore
Brand: My Animal Buddy
Campaign: My Animal Buddy Programme
19. Best Online Experience
COACH
Campaign: COACH MOTHER’S DAY
Agency: CONTEN.T
DBS Bank
Campaign: This is DBS Digibanking
DBS Bank
Campaign: DBS Help & Support page
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Petron Fuel International
Brand: Petron Malaysia
Campaign: Hi Tania
Agency: AiChat
Stellar Ace, Stellar Lifestyle
Brand: WINK+
Campaign: Christmas with WINK+ Gates
Sunway Education Group
Brand: Sunway University and Sunway College
Campaign: Sunway Education Info Day
Agency: clickTRUE Malaysia
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii
Wildlife Reserves Singapore
Brand: My Animal Buddy
Campaign: My Animal Buddy Programme
20. Best Use of Advocates
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
Geneco SG
Brand: Geneco
Campaign: #ToOurFutureGenerations
Geneco SG
Brand: Geneco
Campaign: Planting The Future
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Yeo Hiap Seng
Brand: Yeo’s Beverages
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
21. Best Use of Contests / Promotions
Geneco SG
Brand: Geneco
Campaign: A New Tradition of Change
HSBC
Brand: HSBC Women’s World Championship (HWWC)
Campaign: HSBC ‘Swing For The Game Changers’
Agency: Wunderman Thompson
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Pilipinas Shell Petroleum Corporation (PSPC)
Campaign: The 53rd Shell National Students Art Competition (NSAC)
Agency: Team OnGround, Inc.
Telstra
Campaign: Telstra Plus
Agencies: CHE Proximity – Lead Agency, OMD – Media
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii
Yeo Hiap Seng
Brand: Yeo’s Beverages
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
22. Best Use of CSR
AIA Singapore
Campaign: Mission HLBL in a Crisis
Geneco SG
Brand: Geneco
Campaign: A New Tradition of Change
Geneco SG
Brand: Geneco
Campaign: Planting The Future
HSBC
Brand: HSBC Women’s World Championship (HWWC)
Campaign: HSBC ‘Swing For The Game Changers’
Agency: Wunderman Thompson
Indosat Ooredoo
Campaign: IDCamp
Kenanga Investment Bank
Campaign: The HumanKIND Project
MSIG Asia
Campaign: MSIG for Biodiversity
Agency: W/E + Partners
RHB Singapore
Campaign: RHB Financial Literacy Programme
23. Best Use of Experiential / Live Marketing
Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Rebel & Soul
FairPrice Group
Brand: NTUC FairPrice
Campaign: 食在好煮艺 (Food for Live)
Agency: Asia Momentum Media
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Shell International Petroleum Company
Brand: Shell Helix Motor Oils
Campaign: Shell Helix Global Trade Reward 2020
Agencies: Shell Creative Solutions (CS) APAC (in-house team), Zircom UK
Wildlife Reserves Singapore
Brand: My Animal Buddy
Campaign: My Animal Buddy Programme
24. Best Use of Gamification
DBS Bank
Campaign: POSB #HuntYourZodiac 2021
Agencies: The Secret Little Agency (TSLA), Sqkii
Ecommerce Enablers
Brand: ShopBack
Campaign: ShopBack Cashback Troopers
Kate Spade
Campaign: Kate Spade Ss21 Buzz Game
Agency: CONTEN.T
NTUC Income Insurance Co-Operative
Brand: Income
Campaign: Income Treats Christmas Hunt
Agency: WE/UI
Stellar Ace, Stellar Lifestyle
Brand: WINK+
Campaign: Christmas with WINK+ Gates
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii
25. Best Use of Influencers
FairPrice Group
Brand: NTUC FairPrice
Campaign: Everything Food Made Easy
Agencies: CR Tan (Chun Tsubaki), Freeflow Productions, One Food Story, OBVY
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Reckitt Benckiser
Brand: Dettol
Campaign: Brand new scents to explore with Dettol’s Wild Lavender & Lemon Breeze Disinfectant Spray!
Agency: Partipost
Yeo Hiap Seng
Brand: Yeo’s Beverages
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
26. Best Use of Integrated Media
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
Hoi Hup Realty
Brand: Parc Central EC
Campaign: Live the Central Park Life
Agency: W/E + Partners
HSBC
Brand: HSBC Women’s World Championship (HWWC)
Campaign: HSBC ‘Swing For The Game Changers’
Agency: Wunderman Thompson
Mediacorp
Campaign: Moo Moo Prosperity Dash
Singtel
Campaign: Celebrate New Firsts With Singtel – Singtel X iPhone 12 Launch
Agency: Hogarth Worldwide
Yeo Hiap Seng
Brand: Yeo’s Beverages
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
27. Best Use of UI / UX Design
DBS Bank
Campaign: DBS Digibank Simple
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Singapore Airlines
Campaign: Kris+
Singtel
Campaign: Singtel StepUp
Telekom Malaysia (BIG)
Brand: JIRAN.COM.MY
Campaign: JIRAN
Agency: Edelman Malaysia
28. Best COVID-19 Response - Relationship Marketing
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
Agency: MRM Singapore
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: Moving ForwART Campaign
Agency: Ogilvy Singapore
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Pan Pacific Hotels Group
Campaign: Stay, To Get Away
Agency: Duo Studio
Resorts World Sentosa
Brand: RWS Invites
Campaign: RWS Invites Giveaways 2020
Shell International Petroleum Company
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Singapore Airlines, Scoot
Campaign: COVID-19 Pre-departure Test Booking Service
Agency: Collinson
29. Best CRM Strategy
Abbott Vietnam
Brand: Similac
Campaign: Similac CRM Transformation
Agency: Merkle Vietnam
NTUC Link (part of FairPrice Group)
Brand: Plus!
Campaign: “The Plus! Winback Campaign” Plus! Members Win-Back Campaign
Rabbit Rewards
Campaign: Loyalty CRM
Agency: Digital Alchemy Global
Shell International Petroleum Company
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
StarHub
Campaign: Recontract – Thank you vouchers
30. Best Use of Consumer Insights / Data Analytics
Cigna
Campaign: Stress Portraits
Agency: MRM Singapore
NTUC FairPrice Co-Operative (part of FairPrice Group)
Brand: NTUC FairPrice
Campaign: Developing a Proactive Retention Strategy for FairPrice
Agency: NTUC Link (part of FairPrice Group)
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
StarHub
Campaign: Precision Marketing Campaigns
Wildlife Reserves Singapore
Brand: My Animal Buddy
Campaign: My Animal Buddy Programme
31. Best Use of Content Marketing
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
FairPrice Group
Brand: NTUC FairPrice
Campaign: Everything Food Made Easy
Agencies: CR Tan (Chun Tsubaki), Freeflow Productions, One Food Story, OBVY
FairPrice Group
Brand: NTUC FairPrice
Campaign: Short Films: Homeground
HSBC
Brand: HSBC Women’s World Championship (HWWC)
Campaign: HSBC ‘Swing For The Game Changers’
Agency: Wunderman Thompson
Mandom Corporation (Singapore)
Brand: GATSBY
Campaign: #10SecSwag
Agency: TMRW
MSIG Asia
Campaign: MSIG for Biodiversity
Agency: W/E + Partners
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Resorts World Sentosa
Brand: RWS Invites
Campaign: RWS Invites Quiz 2020
Telekom Malaysia (BIG)
Brand: JIRAN.COM.MY
Campaign: JIRAN
Agency: Edelman Malaysia
32. Best Use of Direct Marketing
Geneco SG
Brand: Geneco
Campaign: A New Tradition of Change
Geneco SG
Brand: Geneco
Campaign: #ToOurFutureGenerations
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Stellar Ace, Stellar Lifestyle
Brand: WINK+
Campaign: Christmas with WINK+ Gates
33. Best Use of Mobile
AIA Singapore
Campaign: Claims EZ
DBS Bank
Campaign: This is DBS Digibanking
Hongkong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Agency: Pico Art International
Mediacorp
Campaign: Moo Moo Prosperity Dash
National Council of Social Service
Brand: Beyond the Label
Campaign: Belle – Mental Health First Responder
Agency: MRM Singapore
34. Best Use of Relationship Marketing – B2B
Hewlett Packard Enterprise
Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)
Kaspersky Lab Singapore
Brand: Kaspersky
Campaign: Kaspersky Lab SEA Partner Incentive Program
Agency: PRM Marketing Services (PRMMS)
Shell International Petroleum Company
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Shell International Petroleum Company
Brand: Shell Helix Motor Oils
Campaign: Shell Helix Global Trade Reward 2020
Agencies: Shell Creative Solutions (CS) APAC (in-house team), Zircom UK
StarHub
Campaign: StarHub Hello 5G, Hello Mobile Office
Agency: H.E.A
35. Best Use of Relationship Marketing – B2C
Cigna 
Campaign: Stress Portraits
Agency: MRM Singapore
MSIG Asia
Campaign: MSIG for Biodiversity
Agency: W/E + Partners
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Resorts World Sentosa
Brand: RWS Invites
Campaign: RWS Invites Giveaways 2020
Shell International Petroleum Company
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Stellar Ace, Stellar Lifestyle
Brand: WINK+
Campaign: WINK+ City: A City United
36. Best Use of Social Media
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
FairPrice Group
Brand: NTUC FairPrice
Campaign: Trendjacking
Agency: Socialyse
Hoi Hup Realty
Brand: Parc Central EC
Campaign: Live the Central Park Life
Agency: W/E + Partners
Indosat Ooredoo
Brand: IM3 Ooredoo
Campaign: IM3 Ooredoo ‘The Reconnecting Track’
Agencies: Mata Angin, PHD
Mandom Corporation (Singapore)
Brand: GATSBY
Campaign: #10SecSwag
Agency: TMRW
MSIG Asia
Campaign: MSIG for Biodiversity
Agency: W/E + Partners
National Council of Social Service
Brand: Beyond the Label
Campaign: Belle – Mental Health First Responder
Agency: MRM Singapore
Pan Pacific Hotels Group
Campaign: Stay, To Get Away
Agency: Duo Studio
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive the Night Challenge
Agency: Bread Butter Bacon
Yeo Hiap Seng
Brand: Yeo’s Beverages
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
37. Best Use of Technology
AIA Singapore
Campaign: Claims EZ
Cigna
Campaign: Stress Portraits
Agency: MRM Singapore
Mastercard
Campaign: Mastercard Travel Rewards
National Council of Social Service
Brand: Beyond the Label
Campaign: Belle – Mental Health First Responder
Agency: MRM Singapore
NTUC Link (part of FairPrice Group)
Brand: Plus!
Campaign: Building a Seamless Campaign Management Process (AutoCampaign – an inhouse Link tool)
Agency: NTUC Link (part of FairPrice Group)
Petron Fuel International
Brand: Petron Malaysia
Campaign: Hi Tania
Agency: AiChat
Shell International Petroleum Company
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
38. Team of the Year - Agency
    Bread Butter Bacon
Edelman Malaysia
H.E.A
Wunderman Thompson Singapore
39. Team of the Year - Brand
AIA Singapore
FairPrice Group 
PCCW OTT (Singapore)