2020 Winners
L&E 2020 Brand of the Year
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Singtel |
Engagement Agency of the Year
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M&C Saatchi, Woolworths@DAN, WX |
Loyalty Agency of the Year
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GERMS |
Relationship Marketing Agency of the Year
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Edenred Singapore |
Best Card-Based Loyalty Programme
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GOLDUOB Cards |
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SILVERUOB Cards |
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BRONZEDBS Bank |
Best Loyalty Programme – Food & Beverage
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GOLDBWS |
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SILVERThe Privé Group |
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BRONZESwensen’s Thai |
Best Loyalty Programme – Financial & Insurance
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GOLDOCBC Bank |
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SILVERUOB |
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BRONZEPrudential Assurance Company Singapore |
Best Loyalty Programme – Launch / Re-Launch
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GOLDHewlett Packard Enterprise |
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SILVERDBS Bank |
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BRONZEFrasers Property |
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BRONZEGalderma Singapore |
Best Loyalty Programme – Lifestyle
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GOLDSingtel |
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SILVERSingtel |
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BRONZEFrasers Property |
Best Loyalty Programme – Retailer
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GOLDChevron Singapore |
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SILVERCapitaLand |
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SILVERSunway Pals Loyalty |
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BRONZEWatsons Malaysia |
Best Loyalty Programme – Telecommunications
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GOLDStarHub |
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SILVERSingtel |
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BRONZESingtel |
Best Loyalty Programme – Travel & Hospitality
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GOLDMillennium Hotels and Resorts |
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SILVERUOB Cards |
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BRONZEWyndham Hotels & Resorts |
Best Partnership in a Loyalty Programme
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GOLDSingtel |
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SILVERChevron Singapore |
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BRONZEBIGLIFE |
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BRONZESingtel |
Best Regional Loyalty Campaign
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GOLDBIGLIFE |
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SILVERHewlett Packard Enterprise |
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BRONZEMillennium Hotels and Resorts |
Most Innovative Loyalty Programme
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GOLDStarHub |
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SILVERCapitaLand |
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BRONZEBIGLIFE |
Best Use of Rewards & Incentives
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GOLDOCBC Bank |
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GOLDSingtel |
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SILVERStarHub |
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BRONZETesco Malaysia |
Best Employee Engagement Strategy
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GOLDRHB Singapore |
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SILVERKenanga Investment Bank |
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BRONZENippon Sanso Holdings Singapore |
Best Engagement Strategy – B2B
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GOLDShell International Petroleum |
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SILVERStarHub |
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BRONZECorteva Agriscience |
Best Engagement Strategy – B2C
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GOLDBWS |
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SILVERManulife Singapore |
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BRONZEEpson Singapore |
Best Engagement Strategy – Specific Audience
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GOLDSingtel |
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SILVERAmorePacific Singapore |
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BRONZEINSEAD |
Best Online Experience
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GOLDPomelo Fashion |
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SILVERPOKKA Corporation |
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BRONZETITAN |
Best Use of Advocates
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GOLDManulife Singapore |
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SILVERAIA Singapore |
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BRONZETelekom Malaysia |
Best Use of Contests / Promotions
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GOLDBWS |
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SILVEROCBC Bank |
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BRONZESamsung Singapore |
Best Use of CSR
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GOLDAIA Singapore |
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SILVERRHB Singapore |
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BRONZESunway Pals Loyalty |
Best Use of Experiential / Live Marketing
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GOLDION Orchard |
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SILVERAmorePacific Singapore |
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BRONZESenoko Energy |
Best Use of Gamification
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GOLDBWS |
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SILVERKenanga Investment Bank |
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BRONZEFriesland Campina |
Best Use of Influencers
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GOLDPepsiCo India |
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SILVERDBS Bank |
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BRONZEPOKKA Corporation |
Best Use of Integrated Media
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GOLDPOKKA Corporation |
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SILVERSingtel |
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BRONZEAIA Singapore |
Best Use of UI / UX Design
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GOLDOCBC Bank |
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SILVERDBS Bank |
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BRONZESingtel |
Best CRM Strategy
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GOLDNTUC Link |
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SILVERFrasers Property (Thailand) |
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BRONZEPomelo Fashion |
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BRONZEShell International Petroleum |
Best Customer Experience
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GOLDPomelo Fashion |
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SILVERUnited Overseas Bank |
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BRONZEDigi Telecommunications |
Best Use of Consumer Insights / Data Analytics
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GOLDChevron Singapore |
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SILVERNTUC FairPrice |
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BRONZESingtel |
Best Use of Content Marketing
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GOLDFairPrice Group |
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SILVERDBS Bank |
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BRONZEUOB Cards |
Best Use of Direct Marketing
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GOLDYoufoodz |
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SILVERBIGLIFE |
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BRONZEPNB MetLife |
Best Use of Mobile
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GOLDDBS Bank |
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SILVERStarHub |
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BRONZEUOB |
Best Use of Relationship Marketing – B2B
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GOLDShell International Petroleum |
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SILVERStarHub |
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BRONZEHewlett Packard Enterprise |
Best Use of Relationship Marketing – B2C
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GOLDShell International Petroleum |
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SILVERPan Pacific Hotels Group |
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BRONZEAIA Singapore |
Best Use of Social Media
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GOLDFairPrice Group |
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SILVERUOB Cards |
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BRONZESHOPAVISION |
Best Use of Technology
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GOLDDBS Bank |
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SILVERFriesland Campina |
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BRONZEChangi Group |