2019 Winners
Best Card-Based Loyalty Programme
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GOLDPetronas |
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SILVERCrystal Jade |
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BRONZETrue Digital Group |
Best CRM Strategy
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GOLDNestlé Malaysia |
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SILVERQSR Brands |
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BRONZECrystal Jade |
Best Customer Experience
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GOLDBrix Star |
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SILVERCarlsberg Marketing |
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BRONZEION Orchard |
Best Employee Engagement Strategy
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GOLDCitibank |
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SILVERHilton |
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BRONZEDBS Bank |
Best Engagement Strategy – B2B
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GOLDUnilever Food Solutions |
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SILVERShell International Petroleum |
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BRONZEPan Pacific Hotels Group |
Best Engagement Strategy – B2C
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GOLDBrix Star |
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SILVERMinistry of Tourism India |
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BRONZEMaybank |
Best Engagement Strategy – Specific Audience
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GOLDMalaysia Digital Economy Corporation |
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SILVERDBS Bank |
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BRONZEManulife Singapore |
Best Loyalty Programme – Fashion & Beauty
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GOLDAditya Birla Fashion and Retail |
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SILVERTata Unistore |
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BRONZEBeiersdorf |
Best Loyalty Programme – Financial / Insurance
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GOLDDBS Bank |
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SILVERMaybank |
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BRONZERakuten Trade |
Best Loyalty Programme – Food & Beverage
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GOLDNestlé Singapore |
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SILVERUnilever Food Solutions |
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BRONZECrystal Jade |
Best Loyalty Programme – Launch / Re-launch
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GOLDCitibank |
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SILVERMillennium Hotels and Resorts |
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BRONZEHilton |
Best Loyalty Programme – Lifestyle
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GOLDION Orchard |
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SILVERDBS Bank |
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BRONZEThe Great Eastern Life Assurance |
Best Loyalty Programme – Luxury
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GOLDPrudential Assurance Company Singapore |
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SILVEROCBC Bank |
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BRONZEION Orchard |
Best Loyalty Programme – Retailer
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GOLDION Orchard |
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SILVERBoost |
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BRONZENTUC FairPrice |
Best Loyalty Programme – Travel / Hospitality
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GOLDHilton |
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SILVERMillennium Hotels and Resorts |
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BRONZEAccor Asia Pacific |
Best Online Experience
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GOLDUOB |
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SILVERDutch Lady Milk Industries Malaysia |
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BRONZEDBS Bank |
Best Partnership in a Loyalty Programme
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GOLDRakuten Trade |
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SILVERPetronas |
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BRONZEHilton |
Best Regional Loyalty Campaign
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GOLDAccor Asia Pacific |
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SILVERThe Great Eastern Life Assurance |
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BRONZECitibank |
Best Use of Advocates
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GOLDManulife Singapore |
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SILVERWildlife Reserves Singapore |
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BRONZEXL Axiata |
Best Use of Consumer Insights / Data Analytics
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GOLDUnilever Food Solutions |
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SILVERZALORA |
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BRONZENestlé Singapore |
Best Use of Contests / Promotions
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GOLDCrystal Jade |
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SILVERBMW Asia |
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BRONZENTUC Income |
Best Use of CSR
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GOLDHSBC Singapore |
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SILVERManulife Singapore |
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BRONZEUnilever Philippines |
Best Use of Direct Marketing
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GOLDUnilever Food Solutions |
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SILVERCarlsberg Marketing |
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BRONZEZALORA |
Best Use of Experiential / Live Marketing
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GOLDCarlsberg Marketing |
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SILVERManulife Singapore |
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BRONZEBMW Asia |
Best Use of Gamification
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GOLDNTUC Income |
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SILVERUOB |
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BRONZEDBS Bank |
Best Use of Influencers
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GOLDPan Pacific Hotels Group |
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SILVERMalaysia Digital Economy Corporation |
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BRONZEDigi Telecommunications |
Best Use of Integrated Media
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GOLDHSBC Singapore |
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GOLDPetronas |
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SILVERUOB |
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BRONZEEnglish Biscuit Manufacturers |
Best Use of Mobile
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GOLDHPI |
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SILVERDigi Telecommunications |
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BRONZEDutch Lady Milk Industries Malaysia |
Best Use of Relationship Marketing – B2B
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GOLDHewlett Packard Enterprise |
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SILVERUnilever Food Solutions |
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BRONZEShell International Petroleum |
Best Use of Relationship Marketing – B2C
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GOLDUOB |
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SILVERShell International Petroleum |
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BRONZEFonterra Brands Malaysia |
Best Use of Rewards & Incentives
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GOLDDBS Bank |
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SILVERTrue Digital Group |
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BRONZEUOB |
Best Use of Social Media
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GOLDLee Kuan Yew School of Public Policy |
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SILVERNetflix |
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BRONZEManulife Singapore |
Best Use of Technology
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GOLDDBS Bank |
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SILVERHilton |
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BRONZEDBS Bank |
Most Innovative Loyalty Programme
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GOLDCrystal Jade |
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SILVERUnilever Food Solutions |
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BRONZETrue Digital Group |
Engagement Agency of the Year
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Meet Isaac |
Loyalty Agency of the Year
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Meet Isaac |
Relationship Marketing Agency of the Year
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MRM//McCANN |
L&E 2019 Brand of the Year
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DBS Bank |