2019 Winners

Best Card-Based Loyalty Programme
PETRONASCorporatelogo_47244
GOLD

Petronas
Campaign: Petronas Mesra Bonanza
SILVER

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac
TrueYoulogo_Masterlogo_66646
BRONZE

True Digital Group
Brand: TrueYou
Campaign: True Card
Best CRM Strategy
GOLD

Nestlé Malaysia
Brand: Nestlé Infant Nutrition
Campaign: Nestlé Start Well Stay Well CRM Programme
Agency: Digitas Malaysia
SILVER

QSR Brands
Brand: KFC Malaysia
Campaign: KFC Finger Lickin’ Data Creates Diversified Segmentation for Successful CRM
Agency: Noir by Entropia
BRONZE

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac
Best Customer Experience
GOLD

Brix Star
Campaign: Creating Experiential Retail – a Multifaceted LEGO Experience
SILVER

Carlsberg Marketing
Brand: Connor’s Stout Porter
Campaign: Connor’s Challenge 2018
Agency: Havas Immerse
BRONZE

ION Orchard
Campaign: ION Orchard – ION+ Rewards
Agency: Meet Isaac
Best Employee Engagement Strategy
GOLD

Citibank
Campaign: Apple Pay
Agency: 360 Communications
SILVER

Hilton
Campaign: Hilton Honors Champions
BRONZE

DBS Bank
Campaign: DBS Virtual Conference
Agency: 3radical
Best Engagement Strategy – B2B
GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: Edenred Singapore
BRONZE

Pan Pacific Hotels Group
Campaign: Pan Pacific Connections
Best Engagement Strategy – B2C
GOLD

Brix Star
Campaign: Creating Customer Engagement – a Multifaceted LEGO Experience
SILVER

Ministry of Tourism India
Brand: Incredible !ndia
Campaign: Incredible !ndia 2.0
Agency: CNN International Commercial
BRONZE

Maybank
Campaign: MyM2U Challenge
Best Engagement Strategy – Specific Audience
GOLD

Malaysia Digital Economy Corporation
Campaign: #mydigitalmaker
Agency: Edelman Malaysia
SILVER

DBS Bank
Brand: POSB
Campaign: Customer-centric Digital Experience
BRONZE

Manulife Singapore
Campaign: Mrs Fortune Teller
Agency: The Secret Little Agency
Best Loyalty Programme – Fashion & Beauty
GOLD

Aditya Birla Fashion and Retail
Brand: Pantaloons
Campaign: Pantaloons Greencard
SILVER

Tata Unistore
Brand: Luxury Tata CliQ
Campaign: Luxury Tata CliQ Implementation
Agency: BORN Group
BRONZE

Beiersdorf
Brand: Eucerin
Campaign: Eucerin® Platinum Members Club
Agency: Sentient by Entropia
Best Loyalty Programme – Financial / Insurance
GOLD

DBS Bank
Brand: DBS & POSB
Campaign: CNY Festive Joy
Agency: Water’s Edge
SILVER

Maybank
Campaign: MyM2U Challenge
BRONZE

Rakuten Trade
Campaign: Rakuten Trade Rewards Eco System
Best Loyalty Programme – Food & Beverage
GOLD

Nestlé Singapore
Brand: Nescafé Dolce Gusto
Campaign: Nescafé Dolce Gusto CRM Programme
Agency: Digitas Malaysia
SILVER

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore
BRONZE

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac
Best Loyalty Programme – Launch / Re-launch
GOLD

Citibank
Campaign: Pay with Points
Agency: 360 Communications
SILVER

Millennium Hotels and Resorts
Campaign: My Millennium
Brand: My Millennium
Agencies: Imperial Leisure, Mango PR, MetaSphere, MullenLowe Profero, Global Rewards Solution
BRONZE

Hilton
Brand: Hilton Honors
Campaign: Hilton Honors
Best Loyalty Programme – Lifestyle
GOLD

ION Orchard
Campaign: ION Orchard – ION+ Rewards
Agency: Meet Isaac
SILVER

DBS Bank
Brand: POSB
Campaign: Beep Beep Ka-Ching!
BRONZE

The Great Eastern Life Assurance
Campaign: Great Eastern Life – GetGreat x Live Great x UpGreat
Best Loyalty Programme – Luxury
GOLD

Prudential Assurance Company Singapore
Campaign: OPUS by Prudential
SILVER

OCBC Bank
Campaign: Gastronomic Adventures with OCBC Cards
Agency: Beach House Pictures
BRONZE

ION Orchard
Campaign: ION Orchard – ION+ Rewards
Agency: Meet Isaac
Best Loyalty Programme – Retailer
GOLD

ION Orchard
Campaign: ION Orchard – ION+ Rewards
Agency: Meet Isaac
SILVER

Boost
Campaign: Boost App (E-Wallet)
Agency: Entropia
BRONZE

NTUC FairPrice
Campaign: Delighting Customers Always
Agency: NTUC Link
Best Loyalty Programme – Travel / Hospitality
GOLD

Hilton
Brand: Hilton Honors
Campaign: Hilton Honors
SILVER

Millennium Hotels and Resorts
Campaign: My Millennium
Brand: My Millennium
Agencies: Imperial Leisure, Mango PR, MetaSphere, MullenLowe Profero, Global Rewards Solution
BRONZE

Accor Asia Pacific
Brand: Le Club AccorHotels
Campaign: MyResorts by Le Club AccorHotels
Best Online Experience
GOLD

UOB
Campaign: The Travel Insider
Agency: Germs
SILVER

Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R. Farm
Agency: Havas Immerse
BRONZE

DBS Bank
Brand: DBS & POSB
Campaign: CNY Festive Joy
Agency: Water’s Edge
Best Partnership in a Loyalty Programme
GOLD

Rakuten Trade
Campaign: Rakuten Trade Rewards Eco System
PETRONASCorporatelogo_47244
SILVER

Petronas
Campaign: Petronas Mesra-AXXESS P.A. Program
BRONZE

Hilton
Brand: Hilton Honors
Campaign: Hilton and American Express Strategic Partnership – Asia Pacific
Best Regional Loyalty Campaign
GOLD

Accor Asia Pacific
Brand: Le Club AccorHotels
Campaign: MyResorts by Le Club AccorHotels
SILVER

The Great Eastern Life Assurance
Campaign: The Live Great Programme
BRONZE

Citibank
Campaign: Pay with Points
Agency: 360 Communications
Best Use of Advocates
GOLD

Manulife Singapore
Campaign: “Stop the Drama”
Agency: TBWA Singapore
SILVER

Wildlife Reserves Singapore
Brand: Mandai Park Holdings
Campaign: Keepers’ App
Agency: Union
BRONZE

XL Axiata
Campaign: Device Club
Agency: Comarch
Best Use of Consumer Insights / Data Analytics
GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore
SILVER

ZALORA
Campaign: Back-In-Stock Feature with Insight Driven Recommendations
BRONZE

Nestlé Singapore
Brand: Nescafé Dolce Gusto
Campaign: Nescafé Dolce Gusto CRM Programme
Agency: Digitas Malaysia
Best Use of Contests / Promotions
GOLD

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac
SILVER

BMW Asia
Brand: BMW Singapore
Campaign: BMW X2 Hunt
Agency: TMRW & Tachy
BRONZE

NTUC Income
Campaign: NTUC Income – Income Treats
Agency: Meet Isaac
Best Use of CSR
GOLD

HSBC Singapore
Campaign: HSBC Swing for Power
Agency: PHD Singapore
SILVER

Manulife Singapore
Campaign: “Stop the Drama”
Agency: TBWA Singapore
BRONZE

Unilever Philippines
Campaign: Shop2Give
Agency: Spark It! Marketing Communications
Best Use of Direct Marketing
GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore
SILVER

Carlsberg Marketing
Brand: Connor’s Stout Porter
Campaign: Connor’s Challenge 2018
Agency: Havas Immerse
BRONZE

ZALORA
Campaign: 11.11 Singles’ Day
Best Use of Experiential / Live Marketing
GOLD

Carlsberg Marketing
Brand: Connor’s Stout Porter
Campaign: Connor’s Challenge 2018
Agency: Havas Immerse
SILVER

Manulife Singapore
Campaign: Mrs Fortune Teller
Agency: The Secret Little Agency
BRONZE

BMW Asia
Brand: BMW Singapore
Campaign: BMW X2 Hunt
Agency: TMRW & Tachy
Best Use of Gamification
GOLD

NTUC Income
Campaign: NTUC Income – Income Treats
Agency: Meet Isaac
SILVER

UOB
Campaign: Card Attack
Agency: Germs
BRONZE

DBS Bank
Brand: DBS & POSB
Campaign: CNY Festive Joy
Agency: Water’s Edge
Best Use of Influencers
GOLD

Pan Pacific Hotels Group
Brand: Pan Pacific Serviced Suites
Campaign: The Suite Pan Pacific Life
SILVER

Malaysia Digital Economy Corporation
Campaign: #mydigitalmaker
Agency: Edelman Malaysia
BRONZE

Digi Telecommunications
Campaign: Best Use of Influencers
Agency: Person Edge
Best Use of Integrated Media
GOLD

HSBC Singapore
Campaign: HSBC Swing for Power
Agency: PHD Singapore
PETRONASCorporatelogo_47244
GOLD

Petronas 
Campaign: Petronas Mesra Bonanza
SILVER

UOB
Campaign: The Travel Insider
Agency: Germs
BRONZE

English Biscuit Manufacturers
Brand: Peek Freans Sooper
Campaign: Sooper Hai Pakistan Ka Junoon (SHPKJ)
Agency: m/SIX Pakistan
Best Use of Mobile
GOLD

HPI
Campaign: Office of the Future
Agency: PHD Singapore
SILVER

Digi Telecommunications
Campaign: MyDigi Rewards: Building Mobile-First Loyalty for Today’s Connected Customer
BRONZE

Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R. Farm
Agency: Havas Immerse
Best Use of Relationship Marketing – B2B
GOLD

Hewlett Packard Enterprise
Campaign: HPE Reward
Agency: Edenred Singapore
SILVER

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore
BRONZE

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: Edenred Singapore
Best Use of Relationship Marketing – B2C
GOLD

UOB
Campaign: Card Attack
Agency: Germs
SILVER

Shell International Petroleum
Campaign: Shell Advantage Rewards
Agency: Edenred Singapore
BRONZE

Fonterra Brands Malaysia
Brand: Connected Mums Club
Campaign: Why Every Mum Wants to be Friends with Adam – the Connected Kid
Agency: Sentient by Entropia
Best Use of Rewards & Incentives
GOLD

DBS Bank
Brand: POSB
Campaign: Beep Beep Ka-Ching!
SILVER

True Digital Group
Brand: TrueYou
Campaign: True Card
BRONZE

UOB
Campaign: Card Attack
Agency: Germs
Best Use of Social Media
GOLD

Lee Kuan Yew School of Public Policy
Brand: Lee Kuan Yew School of Public Policy
Campaign: Using Social and Bots as a Mechanism for Nurturing Prospects
Agency: Happy Marketer
SILVER

Netflix
Campaign: 7 Super Heroes, 7 Super Influencers and 1 Super Party
Agency: Jack Morton Worldwide
BRONZE

Manulife Singapore
Campaign: Mrs Fortune Teller
Agency: The Secret Little Agency
Best Use of Technology
GOLD

DBS Bank
Campaign: Making Banking Invisible Through Instant Digital Solutions
SILVER

Hilton
Brand: Hilton Honors
Campaign: Hilton Honors App
BRONZE

DBS Bank
Brand: POSB
Campaign: POSB Smart Buddy
Most Innovative Loyalty Programme
GOLD

Crystal Jade
Campaign: Crystal Jade – Jadeite Membership Programme
Agency: Meet Isaac
SILVER

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse the Smart Restaurant Advisor
Agency: MRM//McCANN Singapore
BRONZE

True Digital Group
Brand: TrueYou
Campaign: New Technique of Driving Customer Loyalty by Using Gamification on Application
Engagement Agency of the Year

Isaac

 Meet Isaac
Loyalty Agency of the Year

Isaac

 Meet Isaac
Relationship Marketing Agency of the Year
MRM//McCANN
L&E 2019 Brand of the Year
DBS Bank