[et_pb_section fb_built=”1″ admin_label=”Judge Profile” _builder_version=”3.22″ custom_padding=”50px||30px|” animation_style=”zoom” animation_intensity_zoom=”10%”][et_pb_row _builder_version=”3.25″ locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Judge Profile title” _builder_version=”4.7.5″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” _builder_version=”3.25″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2020\/03\/Igor-Lau_website.jpg” admin_label=”Image” _builder_version=”4.3.3″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”0px|||” always_center_on_mobile=”off” locked=”off”]<\/p>\n
[\/et_pb_image][et_pb_social_media_follow disabled_on=”on|on|on” _builder_version=”3.20.2″ text_orientation=”center” disabled=”on” locked=”off”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”3.19.18″ background_color=”#0c71c3″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” _builder_version=”3.19.18″ background_color=”#0e9fed” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” _builder_version=”3.19.18″ background_color=”#0c26d1″ follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.3.3″ locked=”off”]<\/p>\n
Digital Experience & Member Engagement Head<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.3.3″]<\/p>\n Igor Lau is the Digital Experience and Member Engagement Head at Asia Miles, with responsibility for member life cycle management as well as oversight of the company\u2019s digital touch-points such as the website and mobile app, social media channels and marketing technologies.<\/p>\n Since joining Asia Miles in 2016, he has played a key role in its digital transformation journey, leading several projects that have had tangible results in terms of improving the customer experience and boosting marketing efficacy.<\/p>\n He drove a full-scale revamp of the Asia Miles website and mobile app and led projects that enabled marketing automation and personalisation. He also oversaw work to advance Asia Miles\u2019 digital analytics capabilities to give a better understanding of member behaviour and drive insights to business actions.<\/p>\n Lau has nearly 20 years of digital and integrated marketing experience across the financial, travel, hospitality, and healthcare sectors. Recently, he was a digital strategist at Mindshare, and prior to that was Group Account Director at marketing agency OgilvyOne, gaining extensive experience in branding, promotional marketing, digital engagement and loyalty communications.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ admin_label=”Judge Profile” _builder_version=”3.22″ custom_padding=”50px||30px|” animation_style=”zoom” animation_intensity_zoom=”10%”][et_pb_row _builder_version=”3.25″ locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Judge Profile title” _builder_version=”4.7.5″] 2020 JUDGE PROFILE [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” _builder_version=”3.25″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2020\/03\/Igor-Lau_website.jpg” admin_label=”Image” _builder_version=”4.3.3″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”0px|||” always_center_on_mobile=”off” locked=”off”] [\/et_pb_image][et_pb_social_media_follow disabled_on=”on|on|on” _builder_version=”3.20.2″ text_orientation=”center” disabled=”on” locked=”off”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”3.19.18″ background_color=”#0c71c3″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” _builder_version=”3.19.18″ background_color=”#0e9fed” […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Asia Miles<\/h4>\n