{"id":2965,"date":"2019-06-10T12:02:34","date_gmt":"2019-06-10T04:02:34","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/le-awards-sg\/?page_id=2965"},"modified":"2026-04-28T18:56:01","modified_gmt":"2026-04-28T10:56:01","slug":"finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/","title":{"rendered":"Finalists"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;fin-table&#8221; _builder_version=&#8221;4.27.0&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|269px||auto||&#8221; custom_padding=&#8221;||30px|||&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Finalists title&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_text_color=&#8221;#666666&#8243; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#FD6021&#8243; header_3_font=&#8221;|600|||||||&#8221; header_4_text_color=&#8221;#666666&#8243; max_width=&#8221;1060px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">Finalists<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;1. Best Cross-Regional Loyalty Campaign&#8221; admin_label=&#8221;1. Best Cross-Regional Loyalty Campaign&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 448px\">\n<tbody>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18216 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>Cathay Pacific Airways<\/strong><br \/>Cathay Members\u2019 Choice Awards 2025<br \/><strong>Agencies:<\/strong> Cedar Hong Kong, Leo Hong Kong, MSL, Digitas<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18229 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/17.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>MTR Corporation<\/strong><br \/><em>ELEMENTS<\/em><br \/>The 18-year-old ELEMENTS CLUB: Growing High Quality Customers during Hong Kong\u2019s Retail Winter<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18213 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/1.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>Plaza Premium Group<\/strong><br \/><em>Smart Traveller<\/em><br \/>\u201cSmart Traveller, One Journey\u201d \u2013 Cross-Regional Loyalty Across Hong Kong, Macau, Taiwan &amp; Mainland China<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18227 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/15.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>Shangri-La Circle<\/strong><br \/><em>Shangri-La Circle &#8211; Marketing<\/em><br \/><span>Taste of Shangri-La IP Launch<\/span><br \/><strong>Agencies:<\/strong> V Factor, M9DY<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;2. Best Engagement Campaign \u2013 Launch\/Rebranding&#8221; admin_label=&#8221;2. Best Engagement Campaign \u2013 Launch\/Rebranding&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 560px\">\n<tbody>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18208 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/44.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>AS Watson Group<\/strong><br \/><em>MoneyBack<\/em><br \/>MoneyBack \u201cFind it, Earn it, Get MoneyBack\u201d Campaign<br \/><strong>Agency:<\/strong> TBWA\\ Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18221 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/9.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>CTBC Bank<\/strong><br \/>CTBC Driving Engagement Through Personalized Journey<br \/><strong>Agency:<\/strong> Mastercard<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18222 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/10.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>FWD Life Insurance Company (Bermuda)<\/strong><br \/>FWD One &amp; All<br \/><strong>Agencies:<\/strong> To Be Honest, Digitas Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>MTR Corporation<\/strong><br \/>MTR Mobile 3.0<br \/><strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" style=\"margin-left: auto;margin-right: auto\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4-1.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>The Hong Kong Jockey Club<\/strong><br \/>HKJC Priority Programme Enhancement<br \/><strong>Agency: <\/strong>Deloitte<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;3. Best Engagement Campaign \u2013 Mass Audience&#8221; admin_label=&#8221;3. Best Engagement Campaign \u2013 Mass Audience&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 403px\">\n<tbody>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18208 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/44.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>AS Watson Group<\/strong><br \/><em>MoneyBack<\/em><br \/>MoneyBack \u201cFind it, Earn it, Get MoneyBack\u201d Campaign<br \/><strong>Agency:<\/strong> TBWA\\ Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18214 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18220 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Cityplaza Hong Kong<\/strong><br \/>Cityplaza \u201cSweetmas\u201d<br \/><strong>Agencies:<\/strong> ANON, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>MTR Corporation<\/strong><br \/>MTR Mobile 3.0<br \/><strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>MTR Corporation<\/strong><br \/>Chiikawa Days in MTR: Small Surprises, Big Impact<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;4. Best Engagement Campaign \u2013 Specific Audience&#8221; admin_label=&#8221;4. Best Engagement Campaign \u2013 Specific Audience&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18215 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/3.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Asahi Beer Asia<\/strong><br \/>Asahi in Your Area<br \/><strong>Agency:<\/strong> dentsu X<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18224 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/12.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Hang Seng Bank<\/strong><br \/><em>Hang Seng Commercial Bank<\/em><br \/>HASE Power Up<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18229 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/17.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/><em>ELEMENTS<\/em><br \/>The 18-year-old ELEMENTS CLUB: Growing High Quality Customers during Hong Kong\u2019s Retail Winter<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18231 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/19.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>PrimeCredit<\/strong><br \/><em>WeWa Card<\/em><br \/>WeWa\u00a0Plays Big:\u00a0Pak\u00a0Pak\u00a0Pak\u00a0World Record Challenge<br \/><strong>Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18238 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/26.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>SHISEIDO Hong Kong<\/strong><br \/><em>Cl\u00e9 de Peau Beaut\u00e9 Hong Kong<\/em><br \/>L&#8217;\u00e9veil des Sens de Synactif<br \/><strong>Agency:<\/strong> EX-R International<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;5. Best Flash Loyalty Campaign&#8221; admin_label=&#8221;5. Best Flash Loyalty Campaign&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 356px\">\n<tbody>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/6.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Cathay<\/strong><br \/>Rewards in the Air<br \/><strong>Agencies:<\/strong> Leo Hong Kong, Digitas Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18220 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Cityplaza Hong Kong<\/strong><br \/>Cityplaza \u201cSweetmas\u201d<br \/><strong>Agencies:<\/strong> ANON, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Fairwood<\/strong><br \/>Fairwood Orange<\/td>\n<\/tr>\n<tr style=\"height: 72px\">\n<td style=\"width: 150px;vertical-align: top;height: 72px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 72px\"><strong>MTR Corporation<\/strong><br \/>Chiikawa Days in MTR: Small Surprises, Big Impact<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/18.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>The Hongkong and Shanghai Banking Corporation<\/strong><br \/>HSBC Reward+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;6. Best Interactive Loyalty Campaign&#8221; admin_label=&#8221;6. Best Interactive Loyalty Campaign&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18225  aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/13.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Melco Resorts &amp; Entertainment<\/strong><br \/>\n<em>Studio City<\/em><br \/>\nStudio City 2025 Halloween Campaign<br \/>\n<strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/>\nMTR Mobile 3.0<br \/>\n<strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18231 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/19.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>PrimeCredit<\/strong><br \/>\n<em>WeWa Card<\/em><br \/>\nWeWa\u00a0Plays Big:\u00a0Pak\u00a0Pak\u00a0Pak\u00a0World Record Challenge<br \/>\n<strong>Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>TamJai International Company<\/strong><br \/>\n<em>TamJai Yunnan Mixian, TamJai SamGor Mixian<\/em><br \/>\nTamJai and TamJai SamGor Loyalty App\u2019s finale \u2013 Bespoke RPG Mission Games<br \/>\n<strong>Agencies:<\/strong> De goose, iDimsum<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" style=\"margin-left: auto;margin-right: auto\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/Untitled-design-11.png\" alt=\"\" width=\"114\" height=\"114\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>The Club by HKT<\/strong><br \/>\nReward Your Moment<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;7. Best Membership Programme&#8221; admin_label=&#8221;7. Best Membership Programme&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<\/p>\n<table style=\"height: 451px\">\n<tbody>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18209 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/45.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>Abbott Laboratories<\/strong><br \/>\n<em>Abbott Nutrition VIP Club<\/em><br \/>\nAbbott CRM-Powered Loyalty Platform &amp; Website Development<br \/>\n<strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18214 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>Bupa (Asia)<\/strong><br \/>\n<em>Blua Health<\/em><br \/>\nTogether For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/>\n<strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/47.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>McDonald&#8217;s Hong Kong<\/strong><br \/>\nMy McDonald&#8217;s Rewards<br \/>\n<strong>Agencies:<\/strong> OMD Hong Kong, BBDO Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>MTR Corporation<\/strong><br \/>\nMTR Mobile 3.0<br \/>\n<strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2-1.png\" width=\"150\" height=\"150\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>Sino Group<\/strong><br \/>\n<em>S\u207a REWARDS<\/em><br \/>\nS\u207a Urban Run<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;[\/et_pb_toggle][et_pb_toggle title=&#8221;8. Best Partnership Loyalty Campaign&#8221; admin_label=&#8221;8. Best Partnership Loyalty Campaign&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 405px\">\n<tbody>\n<tr style=\"height: 71px\">\n<td style=\"width: 70.2539px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18220 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 283.77px;vertical-align: top;height: 71px\"><strong>Cityplaza Hong Kong<\/strong><br \/>Cityplaza x Coca-cola \u201cLIVE HAPPY Cheers!\u201d<br \/><strong>Agencies:<\/strong> Button Creations, DDPR, Hardchi Creative<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 70.2539px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18213 size-full aligncenter\" style=\"margin-left: auto;margin-right: auto\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/1.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 283.77px;vertical-align: top;height: 95px\"><strong>Plaza Premium Group<\/strong><br \/><em>Smart Traveller<\/em><br \/>\u201cPartners in Every Stage of the Journey\u201d \u2013 Smart Traveller x HSBC<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 70.2539px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18273 size-full aligncenter\" style=\"margin-left: auto;margin-right: auto\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2-1.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/td>\n<td style=\"width: 283.77px;vertical-align: top;height: 71px\"><strong>Sino Group<\/strong><br \/><em>S\u207a REWARDS<\/em><br \/>S\u207a REWARDS x OpenRice<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 70.2539px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18241 size-full aligncenter\" style=\"margin-left: auto;margin-right: auto\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/29.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 283.77px;vertical-align: top;height: 95px\"><strong>TamJai International<\/strong><br \/><em>TamJai SamGor Mixian<\/em><br \/>TamJai SamGor Mala Soup Flavour Instant Noodles Campaign<br \/><strong>Agencies:<\/strong> Narrow Door, Noah Workshop<\/td>\n<\/tr>\n<tr style=\"height: 73px\">\n<td style=\"width: 70.2539px;vertical-align: top;height: 73px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" style=\"margin-left: auto;margin-right: auto\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/Untitled-design-11.png\" alt=\"\" width=\"114\" height=\"114\" \/><\/td>\n<td style=\"width: 283.77px;vertical-align: top;height: 73px\"><strong>The Club by HKT<\/strong><br \/>Reward Your Moments<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;9. Best Premium Loyalty Programme&#8221; admin_label=&#8221;9. Best Premium Loyalty Programme&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18229 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/17.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/><em>ELEMENTS<\/em><br \/>The 18-year-old ELEMENTS CLUB: Growing High Quality Customers during Hong Kong\u2019s Retail Winter<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18238 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/26.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>SHISEIDO Hong Kong<\/strong><br \/><em>Cl\u00e9 de Peau Beaut\u00e9 Hong Kong<\/em><br \/>L&#8217;\u00e9veil des Sens de Synactif<br \/><strong>Agencies:<\/strong> EX-R International<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18252 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Standard Chartered Bank (Hong Kong)<\/strong><br \/>Unstoppable Reds: From Anfield to Hong Kong<br \/><strong>Agencies:<\/strong> Leo Hong Kong, <span>dentsu Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;10. Best Loyalty Strategy \u2013 Finance &amp; Insurance&#8221; admin_label=&#8221;10. Best Loyalty Strategy \u2013 Finance &amp; Insurance&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18210 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/46.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>AIA\u00a0<\/strong><br \/><em>AIA MPF<\/em><br \/>AIA MPF Lucky Draw<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18214 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18231 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/19.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>PrimeCredit<\/strong><br \/><em>WeWa Card<\/em><br \/>WeWa\u00a0Plays Big:\u00a0Pak\u00a0Pak\u00a0Pak\u00a0World Record Challenge<br \/><strong>Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18252 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Standard Chartered Bank (Hong Kong)<\/strong><br \/>Unstoppable Reds: From Anfield to Hong Kong<br \/><strong>Agencies:<\/strong> Leo Hong Kong, <span>dentsu Hong Kong<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18230 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/18.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>The Hongkong and Shanghai Banking Corporation<\/strong><br \/>HSBC Reward+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;11. Best Loyalty Strategy \u2013 Food &amp; Beverage&#8221; admin_label=&#8221;11. Best Loyalty Strategy \u2013 Food &amp; Beverage&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18215 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/3.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Asahi Beer Asia<\/strong><br \/>Asahi in Your Area<br \/><strong>Agency:<\/strong> dentsu X<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18223 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Fairwood<\/strong><br \/>Fairwood Soft Meal Launch Campaign<br \/>Agency: <span>Hardchi Creative<\/span><br \/>\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18223 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Fairwood<\/strong><br \/>Fairwood Orange<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/47.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>McDonald&#8217;s Hong Kong<\/strong><br \/>My McDonald&#8217;s Rewards<br \/><strong>Agencies:<\/strong> OMD Hong Kong, BBDO Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>TamJai International Company<\/strong><br \/>TamJai Yunnan Mixian, TamJai SamGor Mixian<br \/>TamJai and TamJai SamGor Loyalty App\u2019s finale<br \/><strong>Agencies:<\/strong> De goose, <span>iDimsum<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;12. Best Loyalty Strategy \u2013 Health &amp; Wellness&#8221; admin_label=&#8221;12. Best Loyalty Strategy \u2013 Health &amp; Wellness&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u200b<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18209 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/45.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Abbott Laboratories<\/strong><br \/><em>Abbott Nutrition VIP Club<\/em><br \/>Abbott CRM-Powered Loyalty Platform &amp; Website Development<br \/><strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18214 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18220 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Cityplaza Hong Kong<\/strong><br \/>Cityplaza x NBA \u201cLive The Game!\u201d<br \/><strong>Agencies:<\/strong> Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18219 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Ego Pharmaceuticals<\/strong><br \/><em>QV Skincare Hong Kong<\/em><br \/>QV Skincare\u2019s Private Care Ecosystem: A Personalised Loyalty &amp; Revenue Engine on WhatsApp<br \/><strong>Agency:<\/strong> Omnichat<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18236 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/24.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Mentholatum (Asia Pacific)<\/strong><br \/><em>50 Megumi Men<\/em><br \/>Hair Freedom: The Ultimate Hair Growth Duo<br \/><strong>Agencies:<\/strong> iProspect Hong Kong, ZOO Allies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;13. Best Loyalty Strategy \u2013 Lifestyle &amp; Entertainment&#8221; admin_label=&#8221;13. Best Loyalty Strategy \u2013 Lifestyle &amp; Entertainment&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18220 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Cityplaza Hong Kong<\/strong><br \/>Cityplaza \u201cSweetmas\u201d<br \/><strong>Agencies:<\/strong> ANON, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18225 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/13.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Melco Resorts &amp; Entertainment<\/strong><br \/><em>Studio City<\/em><br \/>Studio City 2025 Halloween Campaign<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporate<\/strong><br \/>MTR Mobile 3.0<br \/><strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18234 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/22.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Swire Properties<\/strong><br \/><em>Citygate Outlets<\/em><br \/>CLUB CG x DIWHY Store \u201cSTYLE BY YOU\u201d<br \/><strong>Agencies:<\/strong> AM PM (HK), Boxing Promotions<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" style=\"margin-left: auto;margin-right: auto\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/Untitled-design-11.png\" alt=\"\" width=\"114\" height=\"114\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>The Club by HKT<\/strong><br \/>Reward Your Moments<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;14. Best Loyalty Strategy \u2013 Retail \/ eCommerce&#8221; admin_label=&#8221;14. Best Loyalty Strategy \u2013 Retail \/ eCommerce&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 495px\">\n<tbody>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18228 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/16.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>Mastercard Services, Citibank (Hong Kong)<\/strong><br \/><em>Citi Mastercard<\/em><br \/>Citi Mastercard Double Day Campaign<br \/><strong>Agencies:<\/strong> Carat Media, Ogilvy Hong Kong, Flamma Works Design<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18236 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/24.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>Mentholatum (Asia Pacific)<\/strong><br \/><em>Mentholatum<\/em><br \/>Little Nurse is in the AI-R \u2013 eShop campaign<br \/><strong>Agency:<\/strong> iProspect Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18234 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/22.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>Swire Properties<\/strong><br \/><em>Citygate Outlets<\/em><br \/><span>Citygate Outlets x BIG HUGS \u201cSPARKTACULAR Christmas\u201d<\/span><br \/><strong>Agency:<\/strong> Hardchi Creative<\/td>\n<\/tr>\n<tr style=\"height: 112px\">\n<td style=\"width: 150px;vertical-align: top;height: 112px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18234 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/22.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 112px\"><strong>Swire Properties<\/strong><br \/><em>Citygate Outlets<\/em><br \/><span>Citygate Outlets x BELLYGOM \u201cDive into Summer\u201d<\/span><br \/><strong>Agency:<\/strong> Hardchi Creative<\/td>\n<\/tr>\n<tr style=\"height: 47px\">\n<td style=\"width: 150px;vertical-align: top;height: 47px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/Untitled-design-11.png\" width=\"114\" height=\"114\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 47px\"><strong>The Club by HKT<\/strong><br \/>Reward Your Moments<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;15. Best Loyalty Strategy \u2013 Sustainability&#8221; admin_label=&#8221;15. Best Loyalty Strategy \u2013 Sustainability&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18217 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/5.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>CLP Power Hong Kong<\/strong><br \/>CLP\u2019s All-in-One Energy Saving App for Every Home<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18223 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Fairwood<\/strong><br \/>Fairwood Soft Meal Launch Campaign<br \/>Agency: <span>Hardchi Creative<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18239 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/27.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Sino Group<\/strong><br \/><em>Sino Club<\/em><br \/>Sino Club \u2013 #GoCircular Social Campaign<br \/><strong>Agency:<\/strong> Rabbit Studio<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18240 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/28.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Swire Properties<\/strong><br \/>White Christmas Street Fair 2025<br \/><strong>Agency:<\/strong> Ciao and Cheers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;16. Best Loyalty Strategy \u2013 Travel &amp; Hospitality&#8221; admin_label=&#8221;16. Best Loyalty Strategy \u2013 Travel &amp; Hospitality&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18233 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/21.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Hong Kong Tourism Board<\/strong><br \/>HK Sevens: From Pride to Pride<br \/><strong>Agency:<\/strong> Carat Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18225 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/13.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Melco Resorts &amp; Entertainment<\/strong><br \/><em>Studio City<\/em><br \/>Studio City 2025 Halloween Campaign<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/>MTR Mobile 3.0<br \/><strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18213 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/1.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Plaza Premium Group<\/strong><br \/><em>Smart Traveller<\/em><br \/>\u201cEnd-to-End Airport Loyalty\u201d \u2013 Smart Traveller\u2019s Integrated Travel &amp; Hospitality Strategy<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18242 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/30.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Shangri-La Group<\/strong><br \/><em>Shangri-La<\/em><br \/>Unveiling Enchanted Wonders<br \/><strong>Agency:<\/strong> Ogilvy Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;17. Best Anniversary Marketing Strategy&#8221; admin_label=&#8221;17. Best Anniversary Marketing Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18206 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/42.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Chinachem Group<\/strong><br \/><em>CCG Hearts<\/em><br \/>CCG Hearts 2nd Anniversary: Rewarding Heart-2-Heart<br \/><strong>Agency:<\/strong> Narrow Door<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/47.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>McDonald&#8217;s Hong Kong<\/strong><br \/>McDonald\u2019s 50th Anniversary<br \/><strong>Agencies:<\/strong> OMD Hong Kong, BBDO Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/43.png\" alt=\"\" width=\"113\" height=\"113\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/><em>MTR Malls \u2013 Telford Plaza<\/em><br \/>Telford Community 45th Anniversary Celebration<br \/><strong>Agencies:<\/strong> Strategic Communications Consultants, inSpire Integrated Design Production<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18234 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/22.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Swire Properties<\/strong><br \/><em>Citygate Outlets<\/em><br \/><span>CLUB CG x DIWHY Store \u201cSTYLE BY YOU\u201d<\/span><br \/><strong>Agencies:<\/strong> AM PM (HK), Boxing Promotions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;18. Best Cost-Effective Strategy&#8221; admin_label=&#8221;18. Best Cost-Effective Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18223 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Fairwood<\/strong><br \/>Fairwood Orange<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18204 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/40.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Hang Seng Bank<\/strong><br \/>HASE Golden Wonderland<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18251 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/39.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Mox Bank<\/strong><br \/>FLYWITHMOX: Maximizing ROI Through a Dual-AI Efficiency Engine<br \/><strong>Agencies:<\/strong> Appier, Hearts &amp; Science<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18205 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/41.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Ocean Park Hong Kong<\/strong><br \/><em>Water World Ocean Park Hong Kong<\/em><br \/>Get! Splash! Go! Day to Night!<br \/><strong>Agency:<\/strong> dentsu X Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18241 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/29.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>TamJai International<\/strong><br \/><em>TamJai SamGor Mixian<\/em><br \/>\u201cRap the Shrimp and Squid\u201d campaign<br \/><strong>Agencies:<\/strong> Noah Workshop, Bakery<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;19. Best Customer Acquisition Strategy&#8221; admin_label=&#8221;19. Best Customer Acquisition Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18209 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/45.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Abbott Laboratories<\/strong><br \/><em>Abbott Nutrition VIP Club<\/em><br \/>Abbott CRM-Powered Loyalty Platform &amp; Website Development<br \/><strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18214 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18219 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Ego Pharmaceuticals<\/strong><br \/><em>QV Skincare Hong Kong<\/em><br \/>QV Skincare\u2019s Private Care Ecosystem: A Personalised Loyalty &amp; Revenue Engine on WhatsApp<br \/><strong>Agency:<\/strong> Omnichat<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18222 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/10.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>FWD Life Insurance Company (Bermuda)<\/strong><br \/>FWD One &amp; All<br \/><strong>Agencies:<\/strong> To Be Honest, Digitas Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18241 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/29.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>TamJai International<\/strong><br \/><em>TamJai SamGor Mixian<\/em><br \/>TamJai SamGor Mala Soup Flavour Instant Noodles Campaign<br \/><strong>Agencies:<\/strong> Narrow Door, Noah Workshop<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;20. Best Customer Engagement Strategy&#8221; admin_label=&#8221;20. Best Customer Engagement Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18214 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/>MTR Mobile 3.0<br \/><strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/>Chiikawa Days in MTR: Small Surprises, Big Impact<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18241 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/29.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>TamJai International<\/strong><br \/><em>TamJai SamGor Mixian<\/em><br \/><span>TamJai SamGor Brand Campaign<\/span><br \/><strong>Agencies:<\/strong> Narrow Door, Noah Workshop, Bakery<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18230 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/18.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>The Hongkong and Shanghai Banking Corporation<\/strong><br \/>HSBC Reward+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;21. Best Customer Experience Strategy&#8221; admin_label=&#8221;21. Best Customer Experience Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 402px\">\n<tbody>\n<tr style=\"height: 118px\">\n<td style=\"width: 150px;vertical-align: top;height: 118px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18219 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 118px\"><strong>Ego Pharmaceuticals<\/strong><br \/><em>QV Skincare Hong Kong<\/em><br \/>QV Skincare\u2019s Private Care Ecosystem: A Personalised Loyalty &amp; Revenue Engine on WhatsApp<br \/><strong>Agency:<\/strong> Omnichat<\/td>\n<\/tr>\n<tr style=\"height: 47px\">\n<td style=\"width: 150px;vertical-align: top;height: 47px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18223 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 47px\"><strong>Fairwood<\/strong><br \/>Fairwood Soft Meal Launch Campaign<br \/>Agency: <span>Hardchi Creative<\/span><\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18204 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/40.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Hang Seng Bank<\/strong><br \/>HASE Golden Wonderland<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/47.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>McDonald&#8217;s Hong Kong<\/strong><br \/>My McDonald&#8217;s Rewards<br \/><strong>Agencies:<\/strong> OMD Hong Kong, BBDO Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18250 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/38.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>MTR Malls<\/strong><br \/><em>PopCorn<\/em><br \/>PopCorn Pop Into More Colors Brand Activation<br \/><strong>Agency:<\/strong> dentsu Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;22. Best Customer Relationship Management Strategy&#8221; admin_label=&#8221;22. Best Customer Relationship Management Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18223 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Fairwood<\/strong><br \/>Fairwood Soft Meal Launch Campaign<br \/>Agency: <span>Hardchi Creative<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18224 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/12.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Hang Seng Bank<\/strong><br \/><em>Hang Seng Commercial Bank<\/em><br \/>HASE Power Up<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18244 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/32.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/><em>THE SOUTHSIDE<\/em><br \/>EYES ON YOU<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18238 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/26.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>SHISEIDO Hong Kong<\/strong><br \/><em>Cl\u00e9 de Peau Beaut\u00e9 Hong Kong<\/em><br \/>L&#8217;\u00e9veil des Sens de Synactif<br \/><strong>Agency:<\/strong> EX-R International<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>TamJai International Company<\/strong><br \/>TamJai Yunnan Mixian, TamJai SamGor Mixian<br \/>TamJai and TamJai SamGor Loyalty App\u2019s finale<br \/><strong>Agencies:<\/strong> De goose, <span>iDimsum<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;23. Best Customer Retention Strategy&#8221; admin_label=&#8221;23. Best Customer Retention Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18214 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18218 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/6.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Cathay<\/strong><br \/>Rewards in the Air<br \/><strong>Agencies:<\/strong> Leo Hong Kong, Digitas Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/3-1.png\" width=\"105\" height=\"105\" alt=\"\" class=\"wp-image-18274 alignnone size-full\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>TamJai International<\/strong><br \/><em>TamJai Yunnan Mixian<\/em><br \/>Gym Gym Meal<br \/><strong>Agency:<\/strong> Hardchi Creative<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;24. Best Mobile Marketing Strategy&#8221; admin_label=&#8221;24. Best Mobile Marketing Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 261px\">\n<tbody>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18249 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/37.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>Outback Steakhouse Hong Kong<\/strong><br \/>Queue and Reserve, Moments you Deserve.<br \/><strong>Agency:<\/strong> FleishmanHillard, Asiapac<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18214 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad\u00a0<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18247 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/35.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>CHARGESPOT<\/strong><br \/>Powering Hong Kong Pride \u2013 Homegrown Energy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;25. Best Omni-Channel Strategy&#8221; admin_label=&#8221;25. Best Omni-Channel Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 261px\">\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18215 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/3.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Asahi Beer Asia<\/strong><br \/>Asahi in Your Area<br \/><strong>Agency:<\/strong> dentsu X<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18248 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/36.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Ocean Park Hong Kong, Hong Kong Tourism Board<\/strong><br \/>Global Celebration of Panda Twins&#8217; First Birthday<br \/><strong>Agency:<\/strong> KREW<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18227 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/15.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Shangri-La Circle<\/strong><br \/><span>Shangri-La e-Boutique, Kowloon Shangri-La Hotel<\/span><br \/>Japanese Artisan Bread Breakfast Buffet<br \/><strong>Agency:<\/strong> GOLS<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18252 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Standard Chartered Bank (Hong Kong)<\/strong><br \/>SC Invest \u2013 Time for What Truly Matters<br \/><strong>Agencies:<\/strong> dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18252 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Standard Chartered Bank (Hong Kong)<\/strong><br \/>Save to Play, Play to Save<br \/><strong>Agencies:<\/strong> Leo Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;26. Best Personalisation Strategy&#8221; admin_label=&#8221;26. Best Personalisation Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 405px\">\n<tbody>\n<tr style=\"height: 119px\">\n<td style=\"width: 65.8594px;vertical-align: top;height: 119px;text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" width=\"113\" height=\"113\" alt=\"\" class=\"wp-image-18214 alignnone size-full\" \/><\/td>\n<td style=\"width: 288.164px;vertical-align: top;height: 119px\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad\u00a0<\/td>\n<\/tr>\n<tr style=\"height: 143px\">\n<td style=\"width: 65.8594px;vertical-align: top;height: 143px;text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/7.png\" width=\"113\" height=\"113\" alt=\"\" class=\"wp-image-18219 alignnone size-full\" \/><\/td>\n<td style=\"width: 288.164px;vertical-align: top;height: 143px\"><strong>Ego Pharmaceuticals<\/strong><br \/><em>QV Skincare Hong Kong<\/em><br \/>QV Skincare\u2019s Private Care Ecosystem: A Personalised Loyalty &amp; Revenue Engine on WhatsApp<br \/><strong>Agency:<\/strong> Omnichat<\/td>\n<\/tr>\n<tr style=\"height: 72px\">\n<td style=\"width: 65.8594px;vertical-align: top;height: 72px;text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" width=\"113\" height=\"113\" alt=\"\" class=\"wp-image-18226 alignnone size-full\" \/><\/td>\n<td style=\"width: 288.164px;vertical-align: top;height: 72px\"><strong>MMTR Corporation<\/strong><br \/>MTR Mobile 3.0<br \/><strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 65.8594px;vertical-align: top;height: 71px;text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/Untitled-design-11.png\" width=\"114\" height=\"114\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 288.164px;vertical-align: top;height: 71px\"><strong>The Club by HKT<\/strong><br \/>Reward Your Moments<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;27. Best Social Media Strategy&#8221; admin_label=&#8221;27. Best Social Media Strategy&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 261px\">\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Cityplaza Hong Kong<\/strong><br \/>Cityplaza x NBA \u201cLive The Game!\u201d<br \/><strong>Agencies:<\/strong> Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/34.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Mastercard<\/strong><br \/><em>priceless<\/em><br \/>Hop around Hong Kong with Mastercard: Priceless<br \/><strong>Agency:<\/strong> Mastercard<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/43.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/><em>MTR Malls \u2013 Telford Plaza<\/em><br \/>Telford Community 45th Anniversary Celebration<br \/><strong>Agencies:<\/strong> Strategic Communications Consultants, 360 Creative Production<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/19.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>PrimeCredit<\/strong><br \/><em>WeWa Card<\/em><br \/>WeWa\u00a0Plays Big:\u00a0Pak\u00a0Pak\u00a0Pak\u00a0World Record Challenge<br \/><strong>Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/15.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Shangri-La Circle<\/strong><br \/><em>Shangri-La Circle &#8211; Marketing<\/em><br \/><span>Taste of Shangri-La IP Launch<\/span><br \/><strong>Agencies:<\/strong> V Factor, M9DY<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;28. Best Use of Artificial Intelligence&#8221; admin_label=&#8221;28. Best Use of Artificial Intelligence&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 261px\">\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Bupa (Asia)<\/strong><br \/><em>Blua Health<\/em><br \/>Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<br \/><strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/24.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Mentholatum (Asia Pacific)<\/strong><br \/><em>Mentholatum<\/em><br \/><span data-sheets-root=\"1\">Little Nurse is in the AI-R \u2013 eShop campaign<\/span><br \/><strong>Agency:<\/strong> iProspect Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/39.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Mox Bank<\/strong><br \/>FLYWITHMOX: AI-Driven Growth Engine &amp; GenAI Creative Revolution<br \/><strong>Agencies:<\/strong> Appier, Hearts &amp; Science<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/43.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/><em>MTR Malls \u2013 Telford Plaza<\/em><br \/>Telford Community 45th Anniversary Celebration<br \/><strong>Agencies:<\/strong> Strategic Communications Consultants, CMRS Digital Solutions<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/Untitled-design-11.png\" width=\"114\" height=\"114\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>The Club by HKT<\/strong><br \/>Reward Your Moment<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;29. Best Use of Content Marketing&#8221; admin_label=&#8221;29. Best Use of Content Marketing&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 500px;width: 1000px\">\n<tbody>\n<tr>\n<td style=\"width: 235.438px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18216 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 748.562px;vertical-align: top\"><strong>Cathay Pacific Airways<\/strong><br \/>Cathay Members\u2019 Choice Awards 2025<br \/><strong>Agencies:<\/strong> Cedar Hong Kong, Leo Hong Kong, MSL, Digitas<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 235.438px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18248 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/36.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 748.562px;vertical-align: top\"><strong>Ocean Park Hong Kong, Hong Kong Tourism Board<\/strong><br \/>Global Celebration of Panda Twins&#8217; First Birthday<br \/><strong>Agency:<\/strong> KREW<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 235.438px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18241 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/29.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 748.562px;vertical-align: top\"><strong>TamJai International<\/strong><br \/><em>TamJai SamGor Mixian<\/em><br \/>\u201cRap the Shrimp and Squid\u201d campaign<br \/><strong>Agencies:<\/strong> Noah Workshop, Bakery<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 235.438px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 748.562px;vertical-align: top\"><strong>TamJai International<\/strong><br \/><em>TamJai Yunnan Mixian, TamJai SamGor Mixian<\/em><br \/>TamJai and TamJai SamGor Loyalty App\u2019s finale \u2013 Bespoke RPG Mission Games<br \/><strong>Agencies:<\/strong> De goose, iDimsum<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 235.438px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18245 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/33.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 748.562px;vertical-align: top\"><strong>Uni-China Group<\/strong><br \/><em>Hong Kong Market<\/em><br \/>Beliverpool Market campaign<br \/><strong>Agency:<\/strong> Hardchi Creative<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;30. Best Use of Corporate Social Responsibility&#8221; admin_label=&#8221;30. Best Use of Corporate Social Responsibility&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 261px\">\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18223 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Fairwood<\/strong><br \/>Fairwood Soft Meal Launch Campaign<br \/><strong>Agency:<\/strong> <span>Hardchi Creative<\/span><br \/>\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18244 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/32.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/><em>THE SOUTHSIDE<\/em><br \/>THE SOUTHSIDE STORYWALL<br \/><strong>Agency:<\/strong> Havas Worldwide Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/2-1.png\" width=\"126\" height=\"126\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Sino Group<\/strong><br \/><em>S\u207a REWARDS<\/em><br \/>S\u207a Urban Run<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18243 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/31.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Sino Group\u00a0<\/strong><br \/><em>Olympian City<\/em><br \/>Olympian City \u00d7 STAYFUN: Animal Care Inter<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18252 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Standard Chartered Bank (Hong Kong)<\/strong><br \/>Anti\u2013Fraud Campaign 2025<br \/><strong>Agencies:<\/strong> Secret Tour (HK), dentsu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;31. Best Use of Customer Insights\/Data Analytics&#8221; admin_label=&#8221;31. Best Use of Customer Insights\/Data Analytics&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 261px\">\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18209 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/45.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>\u00a0Abbott Laboratories<\/strong><br \/><em>Abbott Nutrition VIP Club<\/em><br \/>Abbott CRM-Powered Loyalty Platform &amp; Website Development<br \/><strong>Agency:<\/strong> DigiSalad\u00a0<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18218 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/6.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Cathay<\/strong><br \/>Rewards in the Air<br \/><strong>Agencies:<\/strong> Leo Hong Kong, Digitas Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18217 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/5.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>CLP Power Hong Kong<\/strong><br \/>CLP\u2019s All-in-One Energy Saving App for Every Home<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18224 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/12.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Hang Seng Bank<\/strong><br \/><em>Hang Seng Commercial Bank<\/em><br \/>HASE Power Up\u00a0<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18230 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/18.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>The Hongkong and Shanghai Banking Corporation<\/strong><br \/><span data-sheets-root=\"1\">HSBC Reward+<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;32. Best Use of Emotional Marketing&#8221; admin_label=&#8221;32. Best Use of Emotional Marketing&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 600px\">\n<tbody>\n<tr style=\"height: 71px\">\n<td style=\"width: 135.727px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18220 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 444.266px;vertical-align: top;height: 71px\"><strong>Cityplaza Hong Kong<\/strong><br \/>Cityplaza \u201cSweetmas\u201d<br \/><strong>Agencies: <\/strong>ANON, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n<tr style=\"height: 47px\">\n<td style=\"width: 135.727px;vertical-align: top;height: 47px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18246 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/34.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 444.266px;vertical-align: top;height: 47px\"><strong>Mastercard<\/strong><br \/><span data-sheets-root=\"1\">Hop around Hong Kong with Mastercard: Priceless<\/span><\/td>\n<\/tr>\n<tr style=\"height: 118px\">\n<td style=\"width: 135.727px;vertical-align: top;height: 118px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18225 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/13.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 444.266px;vertical-align: top;height: 118px\"><strong>Melco Resorts &amp; Entertainment<\/strong><br \/><em>Studio City<\/em><br \/>Studio City 2025 Halloween Campaign<br \/><strong>Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<tr style=\"height: 166px\">\n<td style=\"width: 135.727px;vertical-align: top;height: 166px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18207 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/43.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 444.266px;vertical-align: top;height: 166px\"><em><strong>MTR Corporation<\/strong><br \/>MTR Malls \u2013 Telford Plaza<br \/>Telford Community 45th Anniversary Celebration<br \/><strong>Agencies:<\/strong> Strategic Communications Consultants, inSpire Integrated Design Production\u00a0<\/em><\/td>\n<\/tr>\n<tr style=\"height: 198px\">\n<td style=\"width: 135.727px;vertical-align: top;height: 198px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18242 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/30.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 444.266px;vertical-align: top;height: 198px\">\n<p><strong>Shangri-La Group<\/strong><br \/><em>Shangri-La<\/em><br \/>Unveiling Enchanted Wonders<br \/><strong>Agency: <\/strong>Ogilvy Hong Kong<\/p>\n<p>&nbsp;<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;33. Best Use of Experiential Marketing&#8221; admin_label=&#8221;33. Best Use of Experiential Marketing&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]\u200b<\/p>\n<table style=\"height: 261px;width: 1000px\">\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18220 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Cityplaza Hong Kong<\/strong><br \/>\nCityplaza x NBA \u201cLive The Game!\u201d<br \/>\n<strong>Agencies:<\/strong> Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/>\nChiikawa Days in MTR: Small Surprises, Big Impact<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18207 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/43.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/>\n<em>MTR Malls \u2013 Telford Plaza<\/em><br \/>\nTelford Community 45th Anniversary Celebration<br \/>\n<strong>Agencies:<\/strong> Strategic Communications Consultants, inSpire Integrated Design Production<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18238 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/26.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>SHISEIDO Hong Kong<\/strong><br \/>\n<em>Cl\u00e9 de Peau Beaut\u00e9 Hong Kong<\/em><br \/>\nL&#8217;\u00e9veil des Sens de Synactif<br \/>\n<strong>Agency:<\/strong> EX-R International<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18252 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/Untitled-design-7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Standard Chartered Bank (Hong Kong)<\/strong><br \/>\nSave to Play, Play to Save<br \/>\n<strong>Agencies:<\/strong> Leo Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;34. Best Use of Influencers&#8221; admin_label=&#8221;34. Best Use of Influencers&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 379px\">\n<tbody>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18215 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/3.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Asahi Beer Asia<\/strong><br \/>Asahi in Your Area<br \/><strong>Agency:<\/strong> dentsu X<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18220 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/8.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Cityplaza Hong Kong<\/strong><br \/>Cityplaza x Coca-cola \u201dLIVE HAPPY Cheers!\u201d<br \/><strong>Agencies:<\/strong> Button Creations, DDPR, Hardchi Creative<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18223 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/11.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Fairwood<\/strong><br \/><span data-sheets-root=\"1\">Thick-Cut US Pork Cutlet: The Crispy Taste of Youth<\/span><br \/><strong>Agency:<\/strong> Hardchi Creative<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18233 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/21.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>Hong Kong Tourism Board<\/strong><br \/>Hong Kong Halloween \u2013 Dress Up! Show Up!<br \/><strong>Agency:<\/strong> Ogilvy Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18231 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/19.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>PrimeCredit<\/strong><br \/><em>WeWa Card<\/em><br \/>WeWa\u00a0Plays Big:\u00a0Pak\u00a0Pak\u00a0Pak\u00a0World Record Challenge<br \/><strong>Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;35. Best Use of MarTech&#8221; admin_label=&#8221;35. Best Use of MarTech&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 261px\">\n<tbody>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18237 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/25.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong><span>AIA International<\/span><\/strong><br \/>Project Customer Data Platform (CDP) and Always On \u2013 Customer Intelligence, Real\u2013Time Relevance at Scale<br \/><strong>Agency:<\/strong> Adobe<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18219 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/7.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>Ego Pharmaceuticals<\/strong><br \/><em>QV Skincare Hong Kong<\/em><br \/>QV Skincare\u2019s Private Care Ecosystem: A Personalised Loyalty &amp; Revenue Engine on WhatsApp<br \/><strong>Agency:<\/strong> Omnichat<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/>MTR Mobile 3.0<br \/><strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18207 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/43.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>MTR Corporation<\/strong><br \/><em>MTR Malls \u2013 Telford Plaza<\/em><br \/>Telford Community 45th Anniversary Celebration<br \/><strong>Agencies:<\/strong> Strategic Communications Consultants, CMRS Digital Solutions<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 150px;vertical-align: top\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/Untitled-design-11.png\" width=\"114\" height=\"114\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top\"><strong>The Club by HKT<\/strong><br \/>Reward Your Moment<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;36. Best Use of Rewards &amp; Incentives&#8221; admin_label=&#8221;36. Best Use of Rewards &amp; Incentives&#8221; _builder_version=&#8221;4.27.0&#8243; title_text_color=&#8221;#000000&#8243; title_font=&#8221;Roboto|700|||||||&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.4&#8243; max_width=&#8221;1060px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||10px&#8221; z_index_tablet=&#8221;500&#8243; custom_css_main_element=&#8221;img {||  vertical-align: middle;||}||||.details{||  \tdisplay: inline||    ||    }&#8221; custom_css_toggle_content=&#8221;.et_pb_toggle_content{||  \tdisplay: inline||}&#8221; title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; closed_title_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_vertical_length_tablet=&#8221;0px&#8221; closed_title_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; body_quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_shadow_blur_strength_tablet=&#8221;1px&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table style=\"height: 400px\">\n<tbody>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18209 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/45.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>Abbott Laboratories<\/strong><br \/><em>Abbott Nutrition VIP Club<\/em><br \/>Abbott CRM-Powered Loyalty Platform &amp; Website Development<br \/><strong>Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/47.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>McDonald&#8217;s Hong Kong<\/strong><br \/>My McDonald&#8217;s Rewards<br \/><strong>Agencies:<\/strong>\u00a0OMD Hong Kong, BBDO Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 71px\">\n<td style=\"width: 150px;vertical-align: top;height: 71px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18226 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/14.png\" alt=\"\" width=\"113\" height=\"113\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 71px\"><strong>MTR Corporation<\/strong><br \/>MTR Mobile 3.0<br \/><strong>Agency:<\/strong> Cheil Hong Kong<\/td>\n<\/tr>\n<tr style=\"height: 95px\">\n<td style=\"width: 150px;vertical-align: top;height: 95px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18211 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/1.png\" width=\"113\" height=\"113\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 95px\"><strong>Plaza Premium Group<\/strong><br \/><em>Smart Traveller<\/em><br \/>\u201cInstant Reward, Instant Gratification\u201d \u2013 Smart Traveller North Asia Instant Reward Programme<\/td>\n<\/tr>\n<tr style=\"height: 68px\">\n<td style=\"width: 150px;vertical-align: top;height: 68px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18253 size-full aligncenter\" src=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/Untitled-design-11.png\" width=\"114\" height=\"114\" alt=\"\" style=\"margin-left: auto;margin-right: auto\" \/><\/td>\n<td style=\"width: 480px;vertical-align: top;height: 68px\"><strong>The Club by HKT<\/strong><br \/>Reward Your Moments<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;fin-table&#8221; _builder_version=&#8221;4.27.0&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|269px||auto||&#8221; custom_padding=&#8221;||30px|||&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Finalists title&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_text_color=&#8221;#666666&#8243; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#FD6021&#8243; header_3_font=&#8221;|600|||||||&#8221; header_4_text_color=&#8221;#666666&#8243; max_width=&#8221;1060px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2965","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finalists - Loyalty and Engagement Hong Kong 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finalists - Loyalty and Engagement Hong Kong 2026\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;fin-table&#8221; _builder_version=&#8221;4.27.0&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|269px||auto||&#8221; custom_padding=&#8221;||30px|||&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Finalists title&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_text_color=&#8221;#666666&#8243; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#FD6021&#8243; header_3_font=&#8221;|600|||||||&#8221; header_4_text_color=&#8221;#666666&#8243; max_width=&#8221;1060px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/\" \/>\n<meta property=\"og:site_name\" content=\"Loyalty and Engagement Hong Kong 2026\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingmagazine.group\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T10:56:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"113\" \/>\n\t<meta property=\"og:image:height\" content=\"113\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"45 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/\",\"name\":\"Finalists - Loyalty and Engagement Hong Kong 2026\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png\",\"datePublished\":\"2019-06-10T04:02:34+00:00\",\"dateModified\":\"2026-04-28T10:56:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#primaryimage\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png\",\"contentUrl\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png\",\"width\":113,\"height\":113},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Finalists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/\",\"name\":\"Loyalty and Engagement Hong Kong 2026\",\"description\":\"Loyalty and Engagement Hong Kong 2026\",\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#organization\",\"name\":\"Lighthouse Independent Media\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2019\/12\/LHFMG-2.png\",\"contentUrl\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2019\/12\/LHFMG-2.png\",\"width\":497,\"height\":222,\"caption\":\"Lighthouse Independent Media\"},\"image\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingmagazine.group\/\",\"https:\/\/x.com\/MarketingEds\",\"https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/\",\"https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Finalists - Loyalty and Engagement Hong Kong 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/","og_locale":"en_US","og_type":"article","og_title":"Finalists - Loyalty and Engagement Hong Kong 2026","og_description":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;fin-table&#8221; _builder_version=&#8221;4.27.0&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|269px||auto||&#8221; custom_padding=&#8221;||30px|||&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Finalists title&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_text_color=&#8221;#666666&#8243; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#FD6021&#8243; header_3_font=&#8221;|600|||||||&#8221; header_4_text_color=&#8221;#666666&#8243; max_width=&#8221;1060px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; [&hellip;]","og_url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/","og_site_name":"Loyalty and Engagement Hong Kong 2026","article_publisher":"https:\/\/www.facebook.com\/marketingmagazine.group\/","article_modified_time":"2026-04-28T10:56:01+00:00","og_image":[{"width":113,"height":113,"url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@MarketingEds","twitter_misc":{"Est. reading time":"45 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/","name":"Finalists - Loyalty and Engagement Hong Kong 2026","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#primaryimage"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#primaryimage"},"thumbnailUrl":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png","datePublished":"2019-06-10T04:02:34+00:00","dateModified":"2026-04-28T10:56:01+00:00","breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#primaryimage","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png","contentUrl":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/03\/4.png","width":113,"height":113},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/finalists\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/"},{"@type":"ListItem","position":2,"name":"Finalists"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#website","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/","name":"Loyalty and Engagement Hong Kong 2026","description":"Loyalty and Engagement Hong Kong 2026","publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#organization","name":"Lighthouse Independent Media","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#\/schema\/logo\/image\/","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2019\/12\/LHFMG-2.png","contentUrl":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2019\/12\/LHFMG-2.png","width":497,"height":222,"caption":"Lighthouse Independent Media"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingmagazine.group\/","https:\/\/x.com\/MarketingEds","https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/","https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q"]}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/pages\/2965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/comments?post=2965"}],"version-history":[{"count":115,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/pages\/2965\/revisions"}],"predecessor-version":[{"id":18405,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/pages\/2965\/revisions\/18405"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/media?parent=2965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}