{"id":20,"date":"2019-02-28T09:54:58","date_gmt":"2019-02-28T09:54:58","guid":{"rendered":"http:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-awards-singapore-2019\/?page_id=20"},"modified":"2026-10-15T12:11:17","modified_gmt":"2026-10-15T04:11:17","slug":"about","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/about\/","title":{"rendered":"About The Awards"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Get Started&#8221; _builder_version=&#8221;4.16&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_width_px=&#8221;1700px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\">About The Awards<\/h2>\n<p><span>The<strong> <strong class=\"color2\">Loyalty &amp; Engagement Awards<\/strong> <\/strong>has grown to become <em>the<\/em> definitive benchmark for customer loyalty and brand connection across North Asia. As businesses everywhere navigate rising customer expectations and intense competition, this awards event recognises the brands that have excelled at building lasting emotional links with their audiences.<\/span>\u00a0\u00a0<\/p>\n<p><span>But this is about much more than campaigns. It\u2019s about recognising the strategies and ideas that are reshaping industries, setting new standards, and showing what can be achieved when creativity meets customer insight.<\/span>\u00a0\u00a0<\/p>\n<p><span>Organised by <strong class=\"color2\">MARKETING-INTERACTIVE<\/strong>, this awards programme champions the best consumer-focused campaigns from across the spectrum \u2013 whether you\u2019re in retail, technology, finance, or any other industry. It\u2019s the ultimate platform to showcase your brand\u2019s innovation, receive industry-wide recognition, and fortify your leadership credentials.<\/span>\u00a0<span>\u00a0<\/span><\/p>\n<p>With <strong class=\"color2\">40 diverse categories<\/strong>, there\u2019s a place to spotlight your biggest achievements.<\/p>\n<p><span>But even being shortlisted signals to the industry that your work is amongst the very best. It\u2019s a unique way to celebrate your success internally, elevate your brand externally, and demonstrate cutting-edge thinking in loyalty and engagement.<\/span>\u00a0\u00a0<\/p>\n<p><span>The awards are open to all client-side companies committed to driving innovation and results. Feature your work. Showcase your creativity. Cement your impact.<\/span>\u00a0\u00a0<\/p>\n<p><span>Explore the categories today and show the industry what exceptional loyalty looks like.<\/span>\u00a0<\/p>\n<p><span><strong class=\"color2\">Good luck<\/strong>\u00a0\u2013 your finest work deserves the spotlight!<\/span>\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; button_text=&#8221;GET STARTED&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;30px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=BNjaxKgHvac&#8221; 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As businesses everywhere navigate rising customer expectations and intense competition, this awards [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About The Awards - Loyalty &amp; Engagement Awards 2027<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About The Awards - Loyalty &amp; Engagement Awards 2027\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Get Started&#8221; _builder_version=&#8221;4.16&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_width_px=&#8221;1700px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;] About The Awards The Loyalty &amp; Engagement Awards has grown to become the definitive benchmark for customer loyalty and brand connection across North Asia. 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global_colors_info=&#8221;{}&#8221;] About The Awards The Loyalty &amp; Engagement Awards has grown to become the definitive benchmark for customer loyalty and brand connection across North Asia. As businesses everywhere navigate rising customer expectations and intense competition, this awards [&hellip;]","og_url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/about\/","og_site_name":"Loyalty &amp; Engagement Awards 2027","article_publisher":"https:\/\/www.facebook.com\/marketingmagazine.group\/","article_modified_time":"2026-10-15T04:11:17+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/10\/lea-hk-2027.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@MarketingEds","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/about\/","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/about\/","name":"About The Awards - Loyalty &amp; Engagement Awards 2027","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#website"},"datePublished":"2019-02-28T09:54:58+00:00","dateModified":"2026-10-15T04:11:17+00:00","breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/about\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/about\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/"},{"@type":"ListItem","position":2,"name":"About The Awards"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#website","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/","name":"Loyalty &amp; Engagement Awards 2027","description":"Turning Loyalty and Engagement Into Enduring Connections","publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#organization","name":"Lighthouse Independent Media","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#\/schema\/logo\/image\/","url":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2019\/12\/LHFMG-2.png","contentUrl":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2019\/12\/LHFMG-2.png","width":497,"height":222,"caption":"Lighthouse Independent Media"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingmagazine.group\/","https:\/\/x.com\/MarketingEds","https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/","https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q"]}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":2,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":18574,"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/pages\/20\/revisions\/18574"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-json\/wp\/v2\/media?parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}