{"id":18465,"date":"2026-10-16T16:14:21","date_gmt":"2026-10-16T08:14:21","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/?page_id=18465"},"modified":"2026-10-16T16:14:21","modified_gmt":"2026-10-16T08:14:21","slug":"loyalty-and-engagement-award-2027-hong-kong","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/","title":{"rendered":"Loyalty and Engagement Award 2027 Hong Kong"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; min_height=&#8221;60vh&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center\">THE Loyalty Engagement Awards (NORTH ASIA) Key Dates<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;35px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"timeline-horizontal\"><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"flex-parent\"><!-- [et_pb_line_break_holder] -->\t<\/p>\n<div class=\"input-flex-container\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"input active\"><!-- [et_pb_line_break_holder] -->\t\t\t<span data-year=\"29 January 2027\" data-info=\"ENTRIES DEADLINE\"><\/span><!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<p><!-- [et_pb_line_break_holder] -->    \t<\/p>\n<div class=\"input \"><!-- [et_pb_line_break_holder] -->\t\t\t<span data-year=\"March 2027\" data-info=\"FINALISTS ANNOUNCEMENT\"><\/span><!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<p><!-- [et_pb_line_break_holder] -->\t<\/p>\n<div class=\"input  \"><!-- [et_pb_line_break_holder] -->\t\t\t<span data-year=\"April 2027\" data-info=\"AWARDS PRESENTATION\"><\/span><!-- [et_pb_line_break_holder] -->\t\t<\/div>\n<p><!-- [et_pb_line_break_holder] -->  \t<!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->\t<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;50ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"slogan\" style=\"text-align: center\">Turning loyalty and engagement into enduring connections<\/h1>\n<p style=\"text-align: center\"><span>In today\u2019s ever-evolving market, where AI and automation drive\u00a0convenience, one truth remains timeless \u2013 the human connection is irreplaceable, and an <em>authentic human connection<\/em> is what truly sets brands apart.<\/span><span>\u00a0<\/span><\/p>\n<p style=\"text-align: center\"><span>Relationships, trust, and shared stories are not just competitive advantages anymore \u2013 they are the heartbeat of any successful brand. The kind that turns casual interactions into consistent relationships, and thoughtful outreach into lasting loyalty.<\/span>\u00a0<\/p>\n<p style=\"text-align: center\"><span>The<strong> <strong class=\"color2\">Loyalty &amp; Engagement Awards 2027<\/strong><\/strong> is your moment to spotlight your creative brilliance and how your brand has innovated in loyalty. Now in its eighth year, we\u2019re celebrating the emotional power behind customer connections \u2013 the campaigns that have gone beyond just grabbing attention. In 2027, it will be all about <em>resonance<\/em> strategies that have clicked deeply with your audience, pushed boundaries, and shaped the future of engagement.<\/span>\u00a0\u00a0<\/p>\n<p style=\"text-align: center\"><span>We will celebrate the brands people remember, the ones that truly <em>matter<\/em>. These are the brands that have harnessed \u00a0<strong class=\"color2\">the power of emotional connection <\/strong>to turn data points into <em>meaningful relationships<\/em>, campaigns into\u00a0<em>immersive experiences<\/em>, and audiences into <em>communities<\/em>.<\/span>\u00a0<\/p>\n<p style=\"text-align: center\"><span>Our expert judging panel, featuring the brightest minds in marketing and loyalty, will be on the lookout for not just great campaigns, but creative and impactful strategies. They\u2019ll evaluate the creativity, effectiveness, and customer-centric impact of your work, awarding those who are setting new benchmarks in the industry.<\/span>\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;color1-box &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;notice-box&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right\"><span class=\"counter\">40<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;d-flex align-items-center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With over <strong><strong class=\"color2\">\u00a040 categories<\/strong><\/strong>\u00a0spotlighting every aspect of loyalty building and engagement excellence, the awards have now been organised<strong>\u00a0<strong class=\"color2\">three pillars: Loyalty, Engagement, and Relationship.<\/strong><\/strong><\/p>\n<p>No matter where your strengths lie, there\u2019s a perfect category to showcase your most game-changing work. Whether you\u2019re reshaping retail loyalty, redefining the customer experiences, or leveraging technology to forge emotional connections, this is the ultimate stage to share your innovation and success stories.\u00a0<\/p>\n<p><span>Take a stand. Share your stories. Submit your entries now and make your mark as a leader in loyalty and engagement innovation.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;new-categories&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;What&#8217;s new in 2027?&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center\">What&#8217;s new in 2027?<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1240px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto||187px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;circle-hovicon effect-1&#8243; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; custom_padding=&#8221;333px|||||&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Best Loyalty Strategy<br \/><strong>Sports and Fitness\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;circle-hovicon effect-1&#8243; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Best<br \/><strong>Use of Events<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;circle-hovicon effect-1&#8243; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; custom_padding=&#8221;345px|||||&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Best<br \/><strong>Community Engagement Strategy<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;circle-hovicon effect-1&#8243; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Best<br \/><strong>Conversational Engagement Strategy<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;circle-hovicon effect-1&#8243; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Best<br \/><strong>Use of Character IP \u00a0<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;circle-hovicon effect-1&#8243; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Best<br \/><strong>Customer Trust &amp; Loyalty Strategy<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Why Enter? 2027&#8243; module_id=&#8221;why-enter-section&#8221; module_class=&#8221;color1-box&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;d-flex align-items-end justify-content-center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center\">Why should you enter?<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;why-enter&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"h2\" style=\"text-align: center\">Your Hard Work Deserves the Spotlight\u2014it\u2019s Time to Claim It.<\/h3>\n<p style=\"text-align: center\">At MARKETING-INTERACTIVE, we craft our events to offer unparalleled opportunities for all participants to shine brightly. The Loyalty &amp; Engagement Awards is your ultimate platform to showcase your groundbreaking work, elevate your reputation, and solidify your position as a leader in customer loyalty and engagement innovation.<\/p>\n<p style=\"text-align: center\">Here\u2019s why entering is more than just a trophy\u2014it\u2019s an opportunity to supercharge your brand\u2019s growth:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;blurbs-grid&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Earn Industry-Wide Acclaim &#8221; image=&#8221;https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2021\/11\/ico4.png&#8221; alt=&#8221;Sponsorship icon&#8221; admin_label=&#8221;Earn Industry-Wide Acclaim &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Gain unparalleled recognition for your campaigns, teams, and brand from the industry\u2019s top minds, and solidify your reputation as a trailblazer in loyalty and engagement.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Impress the Right People &#8221; image=&#8221;https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2021\/11\/ico2.png&#8221; alt=&#8221;Sponsorship icon&#8221; admin_label=&#8221;Impress the Right People &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Your entries will be judged by an independent panel of senior brand-side experts\u2014the very leaders who understand what breakthrough work looks like. Showcase your excellence to potential clients and partners who value creativity and results.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Seize the Spotlight &#8221; image=&#8221;https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2021\/11\/ico3.png&#8221; alt=&#8221;Sponsorship icon&#8221; admin_label=&#8221;Seize the Spotlight &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Winning or being shortlisted means extensive coverage on MARKETING-INTERACTIVE\u2019s websites, newsletters, and social media before, during, and after the event. Your success becomes part of the conversation across the industry.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Elevate Your Brand &#8221; image=&#8221;https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2021\/11\/ico1.png&#8221; alt=&#8221;Sponsorship icon&#8221; admin_label=&#8221;Elevate Your Brand &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Position your campaigns as award-winning achievements that captivate not just the judges, but also your followers, clients, and consumers. Show them what excellence looks like.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;blurbs-grid&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Attract New Opportunities &#8221; image=&#8221;https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2021\/11\/remind-ico.png&#8221; alt=&#8221;Sponsorship icon&#8221; admin_label=&#8221;Attract New Opportunities &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Recognition at this level becomes a magnet for new business. A win gives you leverage to capture attention, attract the right opportunities, and reinforce your credibility.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Remind the Industry You\u2019re at the Top&#8221; image=&#8221;https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2023\/10\/Projekt-bez-nazwy-12-1.png&#8221; alt=&#8221;Sponsorship icon&#8221; admin_label=&#8221;Remind the Industry You\u2019re at the Top&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Whether you\u2019re a seasoned player or a rising star, this is the moment to signal to competitors, clients, and partners that you\u2019re pushing boundaries and delivering results.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Celebrate the People Behind the Success&#8221; image=&#8221;https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2021\/11\/ico5.png&#8221; alt=&#8221;Sponsorship icon&#8221; admin_label=&#8221;Celebrate the People Behind the Success&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Share a win with your team\u2014it\u2019s the ultimate morale booster. Reward your team\u2019s dedication, motivate future brilliance, and celebrate the milestones that got you here.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">By entering, you\u2019re not just competing\u2014you\u2019re defining what success looks like in loyalty and engagement.<\/p>\n<p style=\"text-align: center\">Your entries will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns alike.<\/p>\n<p style=\"text-align: center\">Ready to step into the spotlight? Submit your entries by <strong>29 January, 2027<\/strong> and let the industry see your brilliance.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; button_text=&#8221;Get started&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Award Categories&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; custom_margin=&#8221;30px||||false|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Judging Criteria&#8221; _builder_version=&#8221;4.16&#8243; bottom_divider_color=&#8221;#e3e6e4&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center\">JUDGING CRITERIA<\/h3>\n<p style=\"text-align: center\">Your entry will be evaluated on the following four key areas (please read the <a href=\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/download-entry-guidelines\/\">Entry Guidelines<\/a> for full descriptions):<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;cat_row_description cat_row_border&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1-box h1-color-3\">Context<\/h4>\n<p>[\/et_pb_text][et_pb_number_counter number=&#8221;10&#8243; module_class=&#8221;color2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1-box h1-color-3\">Strategy<\/h4>\n<p>[\/et_pb_text][et_pb_number_counter number=&#8221;35&#8243; module_class=&#8221;color2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1-box h1-color-3\">Activity<\/h4>\n<p>[\/et_pb_text][et_pb_number_counter number=&#8221;35&#8243; module_class=&#8221;color2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1-box h1-color-3\">Response<\/h4>\n<p>[\/et_pb_text][et_pb_number_counter number=&#8221;20&#8243; module_class=&#8221;color2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Judges &#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; z_index_tablet=&#8221;500&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;d-flex align-items-end justify-content-center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center\">Panel of judges<\/h4>\n<p style=\"text-align: center\">Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.<\/p>\n<p style=\"text-align: center\">If you are interested in joining the judging panel, please contact <strong>Selina Kwok<\/strong> at <strong>+852 2695 6610<\/strong>\u00a0or <a href=\"mailto:selinak@lighthouse-media.com\">selinak@lighthouse-media.com<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;SPONSORS AND PARTNERS&#8221; module_id=&#8221;highlights&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; width_phone=&#8221;50px&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width_phone=&#8221;1280px&#8221; custom_margin=&#8221;10px||0px|&#8221; custom_padding=&#8221;0px||10px||false|false&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;SPONSORS AND PARTNERS&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"h1\" style=\"text-align: center\">SPONSORS AND PARTNERS<\/h3>\n<p style=\"text-align: center\">For bespoke sponsorship packages, please contact us at:<\/p>\n<p style=\"text-align: center\">Email: <a id=\"menur39g\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"mailto:partnerships_northasia@marketing-interactive.com\" href=\"mailto:partnerships_northasia@marketing-interactive.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link partnerships_northasia@marketing-interactive.com\">partnerships_northasia@marketing-interactive.com<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;VIDEO HIGHLIGHTS&#8221; module_id=&#8221;highlights&#8221; module_class=&#8221;color1-box &#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||true|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; width_phone=&#8221;50px&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width_phone=&#8221;1280px&#8221; custom_margin=&#8221;10px||0px|&#8221; custom_padding=&#8221;0px||10px||false|false&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center\">Highlights from previous years<\/h4>\n<p style=\"text-align: center\">Check out what went down at <span><strong><strong class=\"color2\">Loyalty &amp; Engagement Awards<\/strong><\/strong><\/span>\u00a0from the previous year and get ready for an even bigger party in 2027!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_phone=&#8221;1280px&#8221; max_width_last_edited=&#8221;off|&#8221; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video_slider disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; 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