![\"\"](\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/LEA-Trophy-Icons_Overall.jpg\"){kind=icon}
<\/td>\n<\/strong><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n MTR Corporation<\/strong><\/p>\n <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n [\/et_pb_toggle][et_pb_toggle title=”Best of Show \u2013 Agency” admin_label=”Best of Show \u2013 Brand” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”1. Best Cross-Regional Loyalty Campaign” admin_label=”1. Best Eco-Loyalty Initiative” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”2. Best Engagement Campaign \u2013 Launch\/Rebranding” admin_label=”2. Best Short-Term Loyalty Initiative” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”3. Best Engagement Campaign \u2013 Mass Audience” admin_label=”3. Best AI-Powered Engagement Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”4. Best Engagement Campaign \u2013 Specific Audience” admin_label=”4. Best Engagement Campaign \u2013 Mass Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”5. Best Flash Loyalty Campaign” admin_label=”5. Best Engagement Campaign \u2013 Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”6. Best Interactive Loyalty Campaign” admin_label=”6. Best Loyalty Campaign \u2013 Launch\/Rebranding” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”7. Best Membership Programme” admin_label=”7. Best Membership Programme” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”8. Best Partnership Loyalty Campaign” admin_label=”8. Best Partnership Loyalty Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n <\/p>\n [\/et_pb_toggle][et_pb_toggle title=”9. Best Premium Loyalty Programme” admin_label=”9. Best Global Reach and Impact” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”10. Best Loyalty Strategy \u2013 Finance & Insurance” admin_label=”10. Best Loyalty Strategy \u2013 eCommerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”11. Best Loyalty Strategy \u2013 Food & Beverage” admin_label=”10. Best Loyalty Strategy \u2013 eCommerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”12. Best Loyalty Strategy \u2013 Health & Wellness” admin_label=”12. Best Loyalty Strategy \u2013 Finance & Insurance” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n
\n <\/td>\n\u00a0DigiSalad<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n\n
\n ![\"\"](\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/LEA-Trophy-Icons_Gold.jpg\"){kind=icon}
<\/td>\nShangri-La Circle<\/strong>
Shangri-La Circle \u2013 Marketing<\/em>
Taste of Shangri-La IP Launch
Agencies:<\/strong>\u00a0V Factor, M9DY<\/td>\n<\/tr>\n\n ![\"\"](\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/LEA-Trophy-Icons_Silver.jpg\"){kind=icon}
<\/td>\nPlaza Premium Group<\/strong>
Smart Traveller<\/em>
\u201cSmart Traveller, One Journey\u201d \u2013 Cross-Regional Loyalty Across Hong Kong, Macau, Taiwan & Mainland China<\/td>\n<\/tr>\n\n ![\"\"](\"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/wp-content\/uploads\/sites\/28\/2026\/04\/LEA-Trophy-Icons_Bronze.jpg\"){kind=icon}
<\/td>\nCathay Pacific Airways<\/strong>
Cathay Members\u2019 Choice Awards 2025
Agencies:<\/strong>\u00a0Cedar Hong Kong, Leo Hong Kong, MSL, Digitas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nAS Watson Group<\/strong>
MoneyBack<\/em>
MoneyBack \u201cFind it, Earn it, Get MoneyBack\u201d Campaign<\/span>
Agency:<\/strong> TBWA\\ Hong Kong<\/span><\/td>\n<\/tr>\n\n <\/td>\n FWD Life Insurance Company (Bermuda)
<\/strong>FWD One & All
Agencies:<\/strong>To Be Honest, Digitas Hong Kong<\/td>\n<\/tr>\n\n <\/td>\nCTBC Bank<\/strong>
CTBC Driving Engagement Through Personalized Journey<\/span>
Agency:<\/strong>\u00a0Mastercard<\/span><\/td>\n<\/tr>\n\n <\/td>\nThe Hong Kong Jockey Club<\/strong>
HKJC Priority Programme Enhancement<\/span>
Agency:\u00a0<\/span><\/strong>Deloitte<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nMTR Corporation<\/strong>
Chiikawa Days in MTR: Small Surprises, Big Impact<\/span><\/td>\n<\/tr>\n\n <\/td>\nMTR Corporation<\/strong>
MTR Mobile 3.0<\/span>
Agency:<\/strong>\u00a0Cheil Hong Kong<\/span><\/td>\n<\/tr>\n\n <\/td>\nAS Watson Group<\/strong>
MoneyBack<\/em>
MoneyBack \u201cFind it, Earn it, Get MoneyBack\u201d Campaign<\/span>
Agency:<\/strong> TBWA\\ Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nHang Seng Bank<\/strong>
Hang Seng Commercial Bank<\/em>
HASE Power Up<\/span>
Agency:<\/strong>\u00a0The Bread Digital<\/span><\/td>\n<\/tr>\n\n <\/td>\nSHISEIDO Hong Kong<\/strong>
Cl\u00e9 de Peau Beaut\u00e9 Hong Kong<\/em>
L\u2019\u00e9veil des Sens de Synactif<\/span>
Agency:<\/strong>\u00a0EX-R International<\/span><\/td>\n<\/tr>\n\n <\/td>\nPrimeCredit<\/strong>
WeWa Card<\/em>
WeWa\u00a0Plays Big:\u00a0Pak\u00a0Pak\u00a0Pak\u00a0World Record Challenge<\/span>
Agency:<\/strong>\u00a0Project Doloo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nThe Hongkong and Shanghai Banking Corporation<\/strong>
HSBC Reward+<\/span><\/td>\n<\/tr>\n\n <\/td>\nFairwood<\/strong>
Fairwood Orange<\/span><\/td>\n<\/tr>\n\n <\/td>\nCathay<\/strong>
Rewards in the Air<\/span>
Agencies:<\/strong>\u00a0Leo Hong Kong, Digitas Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n
<\/strong><\/td>\nMelco Resorts & Entertainment<\/strong>
Studio City<\/em>
Studio City 2025 Halloween Campaign
Agency:<\/strong>\u00a0The Bread Digital<\/td>\n<\/tr>\n\n <\/td>\nMTR Corporation<\/strong>
MTR Mobile 3.0
Agency:<\/strong>\u00a0Cheil Hong Kong<\/td>\n<\/tr>\n\n <\/td>\nPrimeCredit<\/strong>
WeWa Card<\/em>
WeWa\u00a0Plays Big:\u00a0Pak\u00a0Pak\u00a0Pak\u00a0World Record Challenge
Agency:<\/strong>\u00a0Project Doloo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nMTR Corporation<\/strong>
MTR Mobile 3.0<\/span>
Agency:<\/strong>\u00a0Cheil Hong Kong<\/span><\/td>\n<\/tr>\n\n <\/td>\nBupa (Asia)<\/strong>
Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency:<\/strong>\u00a0DigiSalad<\/span><\/td>\n<\/tr>\n\n <\/td>\nMcDonald\u2019s Hong Kong<\/strong>
My McDonald\u2019s Rewards<\/span>
Agencies:<\/strong>\u00a0OMD Hong Kong, BBDO Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nTamJai International<\/strong>
TamJai SamGor Mixian<\/em>
TamJai SamGor Mala Soup Flavour Instant Noodles Campaign<\/span>
Agencies:<\/strong>\u00a0Narrow Door, Noah Workshop<\/span><\/td>\n<\/tr>\n\n <\/td>\nPlaza Premium Group<\/strong>
Smart Traveller<\/em>
\u201cPartners in Every Stage of the Journey\u201d \u2013 Smart Traveller x HSBC<\/span><\/td>\n<\/tr>\n\n <\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Coca-cola \u201cLIVE HAPPY Cheers!\u201d<\/span>
Agencies:<\/strong>\u00a0Button Creations, DDPR, Hardchi Creative<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nSHISEIDO Hong Kong<\/strong>
Cl\u00e9 de Peau Beaut\u00e9 Hong Kong<\/em>
L\u2019\u00e9veil des Sens de Synactif<\/span>
Agencies:<\/strong>\u00a0EX-R International<\/span><\/td>\n<\/tr>\n\n <\/td>\nMTR Corporation<\/strong>
ELEMENTS<\/em>
The 18-year-old ELEMENTS CLUB: Growing High Quality Customers during Hong Kong\u2019s Retail Winter<\/span><\/td>\n<\/tr>\n\n <\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Unstoppable Reds: From Anfield to Hong Kong<\/span>
Agencies:<\/strong>\u00a0Leo Hong Kong,\u00a0<\/span>dentsu Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nThe Hongkong and Shanghai Banking Corporation<\/strong>
HSBC Reward+<\/span><\/td>\n<\/tr>\n\n <\/td>\nBupa (Asia)<\/strong>
Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency:<\/strong>\u00a0DigiSalad<\/span><\/td>\n<\/tr>\n\n <\/td>\nAIA\u00a0<\/strong>
AIA MPF<\/em>
AIA MPF Lucky Draw<\/span>
Agency:<\/strong>\u00a0The Bread Digital<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nFairwood<\/strong>
Fairwood Soft Meal Launch Campaign<\/span>
Agency:\u00a0<\/strong>Hardchi Creative<\/span><\/td>\n<\/tr>\n\n <\/td>\nAsahi Beer Asia<\/strong>
Asahi in Your Area<\/span>
Agency:<\/strong>\u00a0dentsu X<\/span><\/b><\/em><\/td>\n<\/tr>\n\n <\/td>\nFairwood<\/strong>
Fairwood Orange<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n <\/td>\nBupa (Asia)<\/strong>
Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency:<\/strong>\u00a0DigiSalad\u00a0<\/span><\/td>\n<\/tr>\n\n <\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x NBA \u201cLive The Game!\u201d<\/span>
Agencies:<\/strong>\u00a0Neo-net, Boxing Promotions, Fevaworks<\/span><\/td>\n<\/tr>\n\n <\/td>\nEgo Pharmaceuticals<\/strong>