{"id":16646,"date":"2025-04-25T09:57:14","date_gmt":"2025-04-25T01:57:14","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/?page_id=16646"},"modified":"2025-11-05T19:10:20","modified_gmt":"2025-11-05T11:10:20","slug":"2025-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/2025-winners\/","title":{"rendered":"2025 Winners"},"content":{"rendered":"

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2025 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Best of Show \u2013 Brand” admin_label=”Best of Show \u2013 Brand” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Best of Show \u2013 Agency” admin_label=”Best of Show \u2013 Brand” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\ndentsu Hong Kong<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Best Eco-Loyalty Initiative” admin_label=”1. Best Eco-Loyalty Initiative” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation
<\/strong>MTR Malls \u2013 Maritime Square
<\/strong><\/em>Live Fresh with Maritime Square<\/td>\n<\/tr>\n
\"\"<\/td>\nCLP Power Hong Kong
<\/strong>\u201cAll For You. All In For Green.\u201d Designed to Champion Decarbonisation & Promote Quality Customer Service
Agency:<\/strong> Uth Creative Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties\u00a0<\/strong>
Swire Properties\u2019 White Christmas Street Fair 2024
Agency:<\/strong> CIAO & CHEERS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Short-Term Loyalty Initiative” admin_label=”2. Best Short-Term Loyalty Initiative” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n Shangri-La Group<\/strong>
Shangri-La Circle<\/em>
Tuesday\u2019s Treasures
Agencies:<\/strong> Air Concepts, Lenovo PCCW Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)
<\/strong>Standard Chartered Chartered Flight Campaign
Agency:<\/strong> dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express<\/strong>
Platinum Legend. Confirmed
Agencies:<\/strong> Ogilvy PR, Universal McCann (UM)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Standard Chartered In Times of Need Campaign<\/span>
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Standard Chartered Credit Card Acquisition Campaign
Agencies: <\/strong>dentsu, Teads<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>\u201cInterest-ing Moments\u201d Digital Deposits Campaign
Agencies: <\/strong>Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Engagement Campaign \u2013 Mass Audience” admin_label=”4. Best Engagement Campaign \u2013 Mass Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Travel To The Fullest. Live Life To The Fullest.
Agencies: <\/strong>Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market
Hong Kong Market \u201cHome Chef\u201d Chinese New Year Campaign
Agencies:<\/strong> Hardchi Creative, The Bridge Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific Airways<\/strong>
Cathay<\/em>
Cathay Members\u2019 Choice Awards 2024
Agencies:<\/strong> Cedar Hong Kong, Leo Burnett Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nPrimeCredit <\/strong>
WeWa Card<\/em>
\u200bWeWa Plays Big: Lying Down Challenge
Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong)<\/strong>
Aptamil\u00a0\u2013 Apta Club<\/em>
Beyond Campaigns: the Loyalty Journey with AI and Human Touch
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Travel To The Fullest. Live Life To The Fullest.
Agencies:<\/strong> Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Loyalty Campaign \u2013 Launch\/Rebranding” admin_label=”6. Best Loyalty Campaign \u2013 Launch\/Rebranding” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/strong><\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies:<\/strong> Mindshare, Uth Creative Group, The Bread Digital<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group <\/span>
<\/strong>7-Eleven<\/span>
7-11 App Launch<\/span>
Agencies:<\/strong> PHD Hong Kong, HOWDY, Noah<\/td>\n<\/tr>\n
\"\"<\/td>\nSino Group <\/span>
<\/strong>S\u207a REWARDS<\/span>
S\u207a REWARDS 5th Anniversary Campaign<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Membership Programme” admin_label=”7. Best Membership Programme” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHysan Development Company
<\/strong>Lee Gardens<\/em>
Discover Upgraded Lee Gardens App: One App Two Experiences, Connecting Community<\/span>
Agency: <\/strong>Deloitte Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay
<\/strong>Asia Miles by Cathay<\/em>
Asia Miles 25th Anniversary \u2013 Unlocking possibilities<\/span>
Agency: <\/strong>Leo Burnett Hong Kong, Digitas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nBupa (Asia)
<\/strong>Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Partnership Loyalty Campaign” admin_label=”8. Best Partnership Loyalty Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)
<\/strong>Standard Chartered Chartered Flight Campaign
Agency:<\/strong> dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express
<\/strong>Platinum Legend. Confirmed
Agencies: <\/strong>Ogilvy PR, Universal McCann (UM)<\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group, FWD
<\/strong>yuu, FWD<\/em>
yuu Insure x FWD Launch
Agencies:<\/strong> de goose, PHD Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Global Reach and Impact” admin_label=”9. Best Global Reach and Impact” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSwire Properties
<\/strong>Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific Airways<\/strong>
Cathay<\/em>
Cathay Members\u2019 Choice Awards 2024
Agencies:<\/strong> Cedar Hong Kong, Leo Burnett Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nShangri-La Group
<\/strong>Shangri-La Hotels & Resorts
Shangri-La \u201cEnchanted Wonders\u201d 2024 Campaign
Agency<\/strong>: Ogilvy Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Loyalty Strategy \u2013 eCommerce” admin_label=”10. Best Loyalty Strategy \u2013 eCommerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nTaobao
<\/strong>MTR* advertising \u2013 Taobao Double 11 Shopping Festival<\/em>
Agency: <\/strong>MTR* advertising, JCDecaux Transport<\/td>\n<\/tr>\n
\"\"<\/td>\n\u00a0A.S. Watsons Group
<\/strong>Watsons Hong Kong eShop<\/em>
Watsons All-in-One Care Companion on WhatsApp
Agency: <\/strong>Omnichat<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group <\/strong>
Hong Kong Market<\/em>
Hong Kong Market Eshop Launch Campaign with WhatsApp O+O Innovation<\/span>
Agency: <\/strong>Omnichat<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Loyalty Strategy \u2013 Finance & Insurance” admin_label=”12. Best Loyalty Strategy \u2013 Finance & Insurance” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBupa (Asia)
<\/strong>Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)
<\/strong>Travel To The Fullest. Live Life To The Fullest.
Agencies: <\/strong>Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nCTF Life
<\/strong>CTF Life CIRCLE<\/span>
Agency: <\/strong>Saatchi & Saatchi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Loyalty Strategy \u2013 Food & Beverage” admin_label=”13. Best Loyalty Strategy \u2013 Food & Beverage” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong)<\/strong>
Aptamil\u00a0\u2013 Apta Club<\/em>
Beyond Campaigns: the Loyalty Journey with AI and Human Touch
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard Hong Kong<\/strong>
A Mouthful of Loyalty<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCaf\u00e9 de Coral
<\/strong>Club 100<\/em>
Club 100 3.0 Upgraded \u2013 Joy Together!
Agencies:<\/strong> Omakase Advertising, GBA, Deloitte Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group
<\/strong>Bao Dim Sin Seng<\/em>
Bao Dim Sin Seng 15th Anniversary Campaign<\/span>
Agencies:<\/strong> Hardchi Creative, The Bridge Agency<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Loyalty Strategy \u2013 Lifestyle & Entertainment” admin_label=”14. Best Loyalty Strategy \u2013 Lifestyle & Entertainment” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nStudio City Hotels\u00a0
<\/strong>Studio City<\/em>
Studio City 2024 Halloween Campaign
Agency:<\/strong>The Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nBupa (Asia)
<\/strong>Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n
\"\"<\/td>\nLEGO\u00ae Hong Kong, Urban Renewal Authority, Sino Land
<\/strong>LEGO\u00ae Hong Kong, Citywalk<\/em>
Citywalk \u201cThe LEGO\u00ae Bricktopia\u201d
Agencies: <\/strong>Makeitloud Marketing (STAYFUN), Boxing Promotions<\/td>\n<\/tr>\n
\"\"<\/td>\nNamco Enterprises Asia
<\/strong>Namco Bandai<\/em>
Enjoy Playing 365 Days \u2013 Namco Bandai CRM Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Loyalty Strategy \u2013 Retail” admin_label=”15. Best Loyalty Strategy \u2013 Retail” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group
<\/strong>yuu<\/em>
yuu Coalition<\/span>
Agency: <\/strong>PHD Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong
<\/strong>Cityplaza x Hot Toys \u2018Star Wars: The Power of the Dark Side\u2019
Agency: <\/strong>DDPR<\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency
<\/strong>MCP CENTRAL, MCP DISCOVERY<\/em>
MCP x Teletubbies Christmas Snowy Adventure<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Loyalty Strategy \u2013 Travel & Hospitality” admin_label=”16. Best Loyalty Strategy \u2013 Travel & Hospitality” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nShangri-La Group
<\/strong>Shangri-La Circle<\/em>
Tuesday\u2019s Treasures
Agencies: <\/strong>Air Concepts, Lenovo PCCW Solutions<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay\u00a0<\/strong>
Asia Miles by Cathay<\/em>
Asia Miles 25th Anniversary \u2013 Unlocking possibilities
Agencies:<\/strong> Leo Burnett Hong Kong, Digitas Hong Kong<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nStudio City Hotels\u00a0<\/strong>
Studio City<\/em>
Studio City 2024 Halloween Campaign
Agency:<\/strong> The Bread Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Customer Acquisition Strategy” admin_label=”17. Best Customer Acquisition Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAXA Hong Kong and Macau
<\/strong>Leading in medical protection, your needs come first
Agency: <\/strong>Wavemaker Hong Kong, So Don\u2019t Bore<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Credit Card Acquisition Campaign
Agencies: <\/strong>dentsu,Teads<\/td>\n<\/tr>\n
\"\"<\/td>\nBupa (Asia)
<\/strong>Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Customer Engagement Strategy” admin_label=”18. Best Customer Engagement Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies:<\/strong> Mindshare, Uth Creative Group, The Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Standard Chartered Anti-Fraud Campaign
Agencies: <\/strong>dentsu Hong Kong, Secret Tour<\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group
<\/strong>7-Eleven<\/em>
7-11 App Launch<\/span>
Agencies: <\/strong>PHD Hong Kong, HOWDY, Noah<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Customer Experience Strategy” admin_label=”19. Best Customer Experience Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies:<\/strong> Mindshare, Uth Creative Group, The Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)
<\/strong>Standard Chartered Chartered Flight Campaign
Agency: <\/strong>dentsu Hong Kong<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Standard Chartered Anti-Fraud Campaign
Agencies: <\/strong>dentsu Hong Kong, Secret Tour<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Customer Relationship Management Strategy” admin_label=”20. Best Customer Relationship Management Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nShangri-La\u00a0Group
<\/strong>Shangri-La Circle<\/em>
Shangri-la Circle\u2019s Members Journey Strategy<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)
<\/strong>Standard Chartered Chartered Flight Campaign
Agency: <\/strong>dentsu Hong Kong<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong)<\/strong>
Aptamil\u00a0\u2013 Apta Club<\/em>
Beyond Campaigns: the Loyalty Journey with AI and Human Touch
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Customer Retention Strategy” admin_label=”21. Best Customer Retention Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong)<\/strong>
Aptamil\u00a0\u2013 Apta Club<\/em>
Beyond Campaigns: the Loyalty Journey with AI and Human Touch
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)
<\/strong>Standard Chartered Chartered Flight Campaign
Agency: <\/strong>dentsu Hong Kong<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nNamco Enterprises Asia
<\/strong>Namco Bandai<\/em>
Enjoy Playing 365 Days \u2013 Namco Bandai CRM Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Mobile Marketing Strategy” admin_label=”22. Best Mobile Marketing Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>\u201cInterest-ing Moments\u201d Digital Deposits Campaign
Agencies: <\/strong>Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nAXA Hong Kong & Macau
<\/strong>MBTI Travel Insurance Campaign<\/span>
Agencies: <\/strong>Wavemaker Hong Kong, SunfullShine<\/td>\n<\/tr>\n
\"\"<\/td>\nBupa (Asia)
<\/strong>Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Omni-Channel Strategy” admin_label=”23. Best Omni-Channel Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBank of China (Hong Kong)
<\/strong>MTR* advertising \u2013 \u201cBOCHK \u2013 Connect Every Excitement” Campaign<\/span>
Agencies: <\/strong>MTR* advertising, JCDecaux Transport, Think Inc.<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Mastercard<\/span>
<\/strong>HSBC X Meituan-Dianping GBA Program<\/span>
Agency: <\/strong>Mastercard<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank (Hong Kong), Mastercard Asia\/Pacific
<\/strong>Citi Mastercard<\/em>
Citi Mastercard Card Usage Campaign With Hong Kong Mega Malls<\/span>
Agency: <\/strong>Carat Media Services Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Personalisation Strategy” admin_label=”24. Best Personalisation Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong)<\/strong>
Aptamil\u00a0\u2013 Apta Club<\/em>
Beyond Campaigns: the Loyalty Journey with AI and Human Touch
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Standard Chartered In Times of Need Campaign
Agencies: <\/strong>\u00a0dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Mastercard<\/span>
<\/strong>Personalised Card Linked Offers (PCLO)<\/span>
Agency: <\/strong>Mastercard<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Social Media Strategy” admin_label=”25. Best Social Media Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nPrimeCredit <\/strong>
WeWa Card<\/em>
\u200bWeWa Plays Big: Lying Down Challenge
Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n
\"\"<\/td>\nAXA Hong Kong & Macau
<\/strong>MBTI Travel Insurance Campaign<\/span>
Agencies: <\/strong>Wavemaker Hong Kong, SunfullShine<\/td>\n<\/tr>\n
\"\"<\/td>\nShangri-La Group
<\/strong>Shangri-La Hotels & Resorts<\/em>
Shangri-La x XiaoHongShu \u2013 My Family Adventure<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Content Marketing” admin_label=”26. Best Use of Content Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies:<\/strong> Mindshare, Uth Creative Group, The Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nShangri-La Group
<\/strong>Shangri-La Hotels & Resorts<\/em>
Shangri-La x XiaoHongShu \u2013 My Family Adventure<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Standard Chartered Anti-Fraud Campaign
Agencies: <\/strong>dentsu Hong Kong, Secret Tour<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Corporate Social Responsibility ” admin_label=”27. Best Use of Corporate Social Responsibility ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Standard Chartered Anti-Fraud Campaign
Agencies: <\/strong>dentsu Hong Kong, Secret Tour<\/td>\n<\/tr>\n
\"\"<\/td>\nChinachem Group (CCG)
<\/strong>CCG Hearts<\/em>
CCG Hearts Loyalty Programme<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties <\/span>
<\/strong>Swire Properties\u2019 White Christmas Street Fair 2024
Agency: <\/strong>CIAO & CHEERS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Customer Insights\/Data Analytics ” admin_label=”28. Best Use of Customer Insights\/Data Analytics ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nCathay\u00a0<\/strong>
Asia Miles by Cathay<\/em>
Asia Miles 25th Anniversary \u2013 Unlocking possibilities
Agencies:<\/strong> Leo Burnett Hong Kong, Digitas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>\u201cInterest-ing Moments\u201d Digital Deposits Campaign
Agencies: <\/strong>Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Mastercard<\/span>
<\/strong>Personalised Card Linked Offers (PCLO)
Agency: <\/strong>Mastercard<\/td>\n<\/tr>\n
\"\"<\/td>\nL\u2019OREAL
<\/strong>SkinCeuticals<\/em>
SkinCeuticals eShop performance synergy with ads & in-web push
Agencies :<\/strong> Appier, OMG<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Experiential Marketing” admin_label=”29. Best Use of Experiential Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Travel To The Fullest. Live Life To The Fullest.
Agencies:<\/strong> Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nPrimeCredit <\/strong>
WeWa Card<\/em>
\u200bWeWa Plays Big: Lying Down Challenge
Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties
<\/strong>Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Gamification” admin_label=”30. Best Use of Gamification” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nPrimeCredit <\/strong>
WeWa Card<\/em>
\u200bWeWa Plays Big: Lying Down Challenge
Agency:<\/strong> Project Doloo<\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong)
<\/strong>MTR* advertising \u2013 \u201cBOCHK \u2013 Connect Every Excitement” Campaign<\/span>
Agencies: <\/strong>MTR* advertising, JCDecaux Transport, Think Inc.<\/td>\n<\/tr>\n
\"\"<\/td>\nBupa (Asia)
<\/strong>Blua Health<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club
<\/strong>Sha Tin Racecourse Delights<\/span>
Agency: <\/strong>Vide Insight Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Influencers” admin_label=”31. Best Use of Influencers” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies:<\/strong> Mindshare, Uth Creative Group, The Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nShangri-La Group
<\/strong>Shangri-La Hotels & Resorts<\/em>
Shangri-La x XiaoHongShu \u2013 My Family Adventure<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong
<\/strong>LIVE HAPPY BANK<\/span>
Agencies: <\/strong>Button Creations, Boxing Promotions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of MarTech” admin_label=”32. Best Use of MarTech” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong) <\/span>
<\/strong>Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nA.S. Watsons Group
<\/strong>Watsons Hong Kong eShop<\/em>
Watsons All-in-One Care Companion on WhatsApp<\/span>
Agency: <\/strong>Omnichat<\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong)<\/strong>
Aptamil\u00a0\u2013 Apta Club<\/em>
Beyond Campaigns: the Loyalty Journey with AI and Human Touch
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Rewards & Incentives” admin_label=”33. Best Use of Rewards & Incentives” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCathay\u00a0<\/strong>
Asia Miles by Cathay<\/em>
Asia Miles 25th Anniversary \u2013 Unlocking possibilities
Agencies:<\/strong> Leo Burnett Hong Kong, Digitas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nNamco Enterprises Asia
<\/strong>Namco Bandai<\/em>
Enjoy Playing 365 Days \u2013 Namco Bandai CRM Mobile App<\/span>
Agency: <\/strong>DigiSalad<\/td>\n<\/tr>\n
\"\"<\/td>\nSino Group <\/span>
<\/strong>S\u207a REWARDS<\/span>
S\u207a REWARDS 5th Anniversary Campaign<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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