{"id":14802,"date":"2024-11-07T16:58:45","date_gmt":"2024-11-07T08:58:45","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/?page_id=14802"},"modified":"2024-11-07T16:58:53","modified_gmt":"2024-11-07T08:58:53","slug":"2024-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/2024\/winners\/","title":{"rendered":"2024 Winners"},"content":{"rendered":"

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2024 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Best of Show \u2013 Agency” admin_label=”Best of Show \u2013 Agency” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nPRIZM Group<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Best of Show \u2013 Brand” admin_label=”Best of Show \u2013 Brand” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nPacific Coffee Hong Kong<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Best Eco-Loyalty Initiative” admin_label=”1. Best Eco-Loyalty Initiative” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAS Watson
<\/strong>MoneyBack<\/em>
Let\u2019s Go Green
Agency: <\/strong>SOCIETY<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Housing Society<\/strong>
Community ESG Programme<\/td>\n<\/tr>\n
\"\"<\/td>\nChinachem Group
<\/strong>CCG Hearts
<\/strong><\/em>CCG Hearts
Agency: <\/strong>Ogilvy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Short-Term Loyalty Initiative” admin_label=”2. Best Short-Term Loyalty Initiative” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nShell<\/strong>
Shell GO+ Campaign<\/span>
Agency:<\/strong> Dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nCircle K Convenience Store (HK)
<\/strong>Circle K
16\u00b0C Chilled Beverage Fridge Online Game Campaign
Agency:<\/strong> ESDlife<\/em><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nyuu Rewards
<\/strong>Ready, Set, Grab JETSO Deals!
Agencies:<\/strong> de goose, Kids & Dogs, Kitchen, PHD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best AI-Powered Engagement Campaign” admin_label=”3. Best AI-Powered Engagement Campaign” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBupa (Asia)
<\/strong>Blua Health<\/em>
Blua Health: A One-stop AI-powered App for Health
Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group
<\/strong>Mannings<\/em>
Mannings Double 11 campaign<\/span>
Agency:<\/strong> Appier<\/td>\n<\/tr>\n
\"\"<\/td>\nInchcape
<\/strong>Toyota<\/em>
AI Smart Quote-to-Deal Assistant
<\/span>Agency:<\/strong> OMO<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Engagement Campaign \u2013 Mass Audience” admin_label=”4. Best Engagement Campaign \u2013 Mass Audience” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nyuu Rewards<\/strong>
Ready, Set, Grab JETSO Deals!\u200b
Agencies:<\/strong> de goose, Kids & Dogs, Kitchen, PHD<\/td>\n<\/tr>\n
\"\"<\/td>\nSino Group<\/strong>
Sino Malls<\/em>
Christmas Car Boot Market @China Hong Kong City<\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Disney Grow with LOVE
Agencies:<\/strong> MakeItLoud, Boxing Promotions<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Engagement Campaign \u2013 Specific Audience” admin_label=”5. Best Engagement Campaign \u2013 Specific Audience” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Youth Arts Foundation<\/span>
<\/strong>Standard Chartered Arts in the Park 2023<\/span>
Agency:<\/strong> The Chance Communications<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Hot Toys: The Flash Speed Force Quest<\/span>
Agency:<\/strong> Boxing Promotions<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong)
<\/strong>Aptamil<\/span>
Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Loyalty Campaign \u2013 Launch\/Rebranding” admin_label=”6. Best Loyalty Campaign \u2013 Launch\/Rebranding” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAIA International, OpenRice
<\/strong>AIA Hong Kong, OpenRice
<\/strong><\/em>AIA points x OpenRice<\/span>
Agency:<\/strong>The Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nPacific Coffee Hong Kong<\/strong>
True Frictionless O2O2O App Experience and Loyalty Ecosystem<\/span>
Agency:<\/strong> \u200bPRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nLink Asset Management
<\/strong>Link Up<\/em>
Link Up Grand Launch<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Loyalty Programme \u2013 Finance & Insurance” admin_label=”8. Best Loyalty Programme \u2013 Finance & Insurance” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAIA International, OpenRice
<\/strong>AIA Hong Kong, OpenRice<\/em>
AIA Points x OpenRice<\/span>
Agency: <\/strong>The Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nIndustrial and Commercial Bank of\u00a0 China<\/strong>
ICBC woman card<\/span>
Agency:<\/strong> Mastercard<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nAXA Hong Kong & Macau<\/span>
<\/strong>From Insight to Actions \u2013 Proactive communication for a better CX<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Loyalty Programme \u2013 Food & Beverage” admin_label=”9. Best Loyalty Programme \u2013 Food & Beverage” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nPacific Coffee Hong Kong<\/strong>
True Frictionless O2O2O App Experience and Loyalty Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McCafe at All Stores<\/span>
Agency:<\/strong> OMD Hong Kong<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nAS Watson Group (HK)
<\/strong>Watsons Water<\/em>
Watsons Water x Edan, Ian, Jer@MIRROR 120th Anniversary Campaign<\/span>
Agency:<\/strong> ESDlife<\/em><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCaf\u00e9 de Coral
<\/strong>Club 100<\/em>
Walk For Rewards<\/span>
Agency:<\/strong> Omakase Advertising, GBA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Loyalty Programme \u2013 Lifestyle & Entertainment” admin_label=”10. Best Loyalty Programme \u2013 Lifestyle & Entertainment” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSmarTone Mobile Communications<\/strong>
SmarTone CARE<\/em>
SmarTone Care CRM App \u2013 Live Smart, Spend Smart!
Agency:<\/strong> DigiSalad<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nAIA International, OpenRice<\/strong>
AIA Hong Kong, OpenRice<\/em>
AIA Points x OpenRice<\/span>
Agency: <\/strong>The Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nOlympian City<\/strong>
Sino Malls<\/em>
NBA SUMMER BASE<\/span>
Agencies:<\/strong> Neonet , MGV<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Loyalty Programme \u2013 Travel & Hospitality” admin_label=”11. Best Loyalty Programme \u2013 Travel & Hospitality” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nCathay<\/strong>
Go Miles Further<\/span>
Agency:<\/strong> Leo Burnett<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCheung Chau Culture Company
Cheung Chau Cinema
<\/span><\/strong>Cheung Chau Cinema Multicultural Park<\/span>
Agencies: <\/strong>Metro Broadcast, Above The Line<\/td>\n<\/tr>\n
\"\"<\/td>\nHKT<\/strong>
The Club<\/em>
One-Stop Destination for Everything Travel\u200b<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard<\/span>
<\/strong>End to End Travel Recovery Service<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Loyalty Programme \u2013 Retail” admin_label=”12. Best Loyalty Programme \u2013 Retail” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nyuu Rewards<\/strong>
expanding yuu-niverse<\/span>
Agencies:<\/strong> de goose, Kids & Dogs, Kitchen, PHD<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation <\/strong>
MTR<\/em>
An evolution from MTR Mobile<\/span>
Agency:<\/strong> Cheil Hong Kong<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nExxonMobil Hong Kong <\/strong>
Esso<\/em>
Supreme Experiences at Esso<\/span>
Agency: <\/strong>DDB Group Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Membership Programme” admin_label=”13. Best Membership Programme” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nPacific Coffee Hong Kong<\/strong>
True Frictionless O2O2O App Experience and Loyalty Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express<\/strong>
Irreplaceable Memories<\/span>
Agencies:<\/strong> UM HK, Ogilvy PR<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Resources<\/strong>
Columbia<\/em>
Mountains Rangers 100<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Partnership Loyalty Campaign” admin_label=”14. Best Partnership Loyalty Campaign” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAIA International, OpenRice<\/strong>
AIA Hong Kong, OpenRice<\/em>
AIA Points x OpenRice
Agency:<\/strong> The Bread Digital<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHKT<\/span>
<\/strong>The Club<\/em>
Earn Your Health Rewards\u200b<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank<\/strong>
Earn by Banking<\/span>
Agency:<\/strong> Leo Burnett Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Omni-Channel Strategy” admin_label=”15. Best Omni-Channel Strategy” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong)
<\/span><\/strong>Aptamil<\/em>
Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem<\/span>
Agency: <\/strong>PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nPacific Coffee Hong Kong<\/strong>
True Frictionless O2O2O App Experience and Loyalty Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/em>
Customer-driven Omni Channel Optimization Campaign<\/span>
Agency:<\/strong> Appier<\/td>\n<\/tr>\n
\"\"<\/td>\nLBuy<\/strong>
LBuy Flagship Online-Merge-Offline Launch<\/span>
Agencies:<\/strong> OMO<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Acquisition Strategy” admin_label=”16. Best Acquisition Strategy” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong) <\/strong>
Aptamil<\/em>
Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBupa (Asia) <\/strong>
Blua Health<\/em>
Blua Health: A One-stop AI-powered App for Health<\/span>
Agency:<\/strong> DigiSalad<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSmarTone Mobile Communications <\/strong>
SmarTone CARE<\/em><\/span>
SmarTone Care CRM App \u2013 Live Smart, Spend Smart!<\/span>
Agency:<\/strong> DigiSalad<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best CRM Strategy” admin_label=”17. Best CRM Strategy” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nPacific Coffee Hong Kong<\/strong>
True Frictionless O2O2O App Experience and Loyalty Ecosystem
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong) <\/span>
<\/strong>Aptamil<\/span><\/em>
Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDFS Group<\/strong>
DFS CIRCLE<\/em>
DFS CIRCLE: Transforming a Loyalty Program in Travel Retail \u200b<\/span>
Agencies: <\/strong>BETC, Merkle<\/td>\n<\/tr>\n
\"\"<\/td>\nSmarTone Mobile Communications <\/strong>
SmarTone CARE<\/em>
SmarTone Care CRM App \u2013 Live Smart, Spend Smart!<\/span>
Agency:<\/strong> DigiSalad<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Customer Engagement Strategy” admin_label=”18. Best Customer Engagement Strategy” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong) <\/strong>
Aptamil<\/em>
Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nChinachem Group<\/strong>
CCG Hearts<\/em>
CCG Hearts<\/span>
Agency:<\/strong> Ogilvy<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Disney Grow with LOVE<\/span>
Agencies:<\/strong> MakeItLoud, Boxing Promotions<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best CX\/UX Strategy” admin_label=”19. Best CX\/UX Strategy” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSmarTone Mobile Communications<\/strong>
SmarTone CARE<\/em>
SmarTone Care CRM App \u2013 Live Smart, Spend Smart!
<\/span>Agency:<\/strong> DigiSalad<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCircle K Convenience Store (HK)
<\/strong>Circle K<\/em>
16\u00b0C Chilled Beverage Fridge Online Game Campaign<\/span>
Agency:<\/strong> ESDlife<\/em><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHopewell Holdings <\/strong>
Hopewell Club<\/span>
<\/em>Hopewell Club: All Your Malls in One App<\/span>
Agency:<\/strong> DigiSalad<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Social Media Strategy” admin_label=”20. Best Social Media Strategy” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAXA China Region Insurance Company <\/strong>
AXA Hong Kong & Macau<\/em>
General Insurance Summer Campaign 2023<\/span>
Agencies:<\/strong> Hardchi Creative, Starcom<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong) <\/strong>
Aptamil<\/em>
Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank<\/strong>
Frozen Campaign<\/span>
Agency:<\/strong> \u200bLeo Burnett Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Use of Contests\/Promotions” admin_label=”21. Best Use of Contests\/Promotions” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nyuu Rewards<\/strong>
Ready, Set, Grab JETSO Deals!
<\/span>Agencies:<\/strong> de goose, Kids & Dogs, Kitchen, PHD<\/td>\n<\/tr>\n
\"\"<\/td>\nOlympian City<\/strong>
Sino Malls<\/em>
NBA SUMMER BASE<\/span>
Agencies: <\/strong>Neonet , MGV<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Gardens | Hysan Development Company <\/strong>
Lee Gardens Skateboard Fest 2023<\/span>
Agency: <\/strong>OM Events & Communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Use of Corporate Social Responsibility” admin_label=”22. Best Use of Corporate Social Responsibility” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
Little Big Acts<\/span>
Agency: <\/strong>OMD Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nEasy Mobile Logistics Hong Kong (Lalamove)<\/strong>
Lalamove Rewards<\/em><\/span>
Making a Pawfect Move<\/span>
Agency:<\/strong> Eber Pte. <\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nChina Guangfa Bank<\/strong>
CGB Car-Owner Card benefit program<\/span>
Agency:<\/strong> Mastercard<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Customer Data Analytics” admin_label=”23. Best Use of Customer Data Analytics” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nShiseido Hong Kong <\/strong>
Shiseido, Cl\u00e9 de Peau Beaut\u00e9 , IPSA, NARS<\/em>
CRM Analytics driven Campaigns<\/span>
Agency:<\/strong> Accenture Services Private<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong) <\/strong>
Aptamil<\/em>
Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem<\/span>
Agency:<\/strong> PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHK Express Airways \u200b<\/strong>
HK Express<\/em>
Leveraging GenAI Powered Insights to Drive Flight Ancillary Product Uptake and Customer Delight<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Experiential Marketing” admin_label=”24. Best Use of Experiential Marketing” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nUrban Renewal Authority, Sino Land<\/strong>
Sino Malls<\/em><\/span>
\u201cKIDS DREAM BIG! My Dream Job Expo\u201d by Citywalk<\/span>
Agency:<\/strong> Busyart.hk<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mills<\/strong>
SMILEYWORLD at The Mills \u2013 Unlocking the Happiness<\/span>
Agencies:<\/strong> EDITECTURE, Good Work Collective <\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nExxonMobil Hong Kong
<\/strong>Esso<\/em>
Supreme Experiences at Esso<\/span>
Agency:<\/strong> DDB Group Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Gamification” admin_label=”25. Best Use of Gamification” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nyuu Rewards<\/strong>
Ready, Set, Grab JETSO Deals!<\/span>
Agencies:<\/strong> de goose, Kids & Dogs, Kitchen, PHD<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Life (International) <\/strong>
HSBC Life<\/em>
HSBC Life Well+<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCircle K Convenience Store (HK)
<\/strong>Circle K<\/em>
16\u00b0C Chilled Beverage Fridge Online Game Campaign<\/span>
Agency: <\/strong>ESDlife<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Influencers” admin_label=”26. Best Use of Influencers” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAmerican Express<\/strong>
Irreplaceable Memories<\/span>
Agencies:<\/strong> UM HK, Ogilvy PR<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nMo\u00ebt Hennessy Diageo Hong Kong
<\/strong>The Singleton<\/em>
Discover True Richness Wave 3<\/span>
Agency:<\/strong> On Air Collective<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nAXA General Insurance Hong Kong <\/strong>
AXA Hong Kong & Macau<\/em>
General Insurance Summer Campaign 2023<\/span>
Agencies:<\/strong> Hardchi Creative, Starco<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of MarTech” admin_label=”27. Best Use of MarTech” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nPacific Coffee Hong Kong<\/strong>
True Frictionless O2O2O App Experience and Loyalty Ecosystem<\/span>
Agency:<\/strong>\u00a0PRIZM Group<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express<\/strong>
Irreplaceable Memories<\/span>
Agencies:<\/strong> UM HK, Ogilvy PR<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
Chicken McNuggets 40th Anniversary<\/span>
Agency:<\/strong> OMD Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Mobile” admin_label=”28. Best Use of Mobile” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSmarTone Mobile Communications <\/strong>
SmarTone CARE<\/em>
SmarTone Care CRM App \u2013 Live Smart, Spend Smart!<\/span>
Agency:<\/strong> \u200bDigiSalad<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBupa (Asia) <\/span>
<\/strong>Blua Health<\/em>
Blua Health: A One-stop AI-powered App for Health<\/span>
Agency: <\/strong>DigiSalad\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation <\/strong>
MTR<\/em>
An evolution from MTR Mobile<\/span>
Agency:<\/strong> \u200bCheil Hong Kong<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Rewards & Incentives” admin_label=”29. Best Use of Rewards & Incentives” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nExxonMobil Hong Kong <\/strong>
Esso<\/em>
Supreme Experiences at Esso<\/span>
Agency:<\/strong> DDB Group Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nCircle K Convenience Store (HK)
<\/span><\/strong>Circle K<\/em>
16\u00b0C Chilled Beverage Fridge Online Game Campaign<\/span>
Agency:<\/strong> ESDlife<\/em><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nAIA International, OpenRice<\/span>
<\/strong>AIA Hong Kong, OpenRice<\/span>
AIA Points x OpenRice<\/span>
Agency: <\/strong>The Bread Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of User-Generated Content” admin_label=”30. Best Use of User-Generated Content” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong
<\/strong>Raise Your Arches<\/span>
Agency:<\/strong> OMD Hong Kong<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Hong Kong<\/span>
<\/strong>Live more, Bank less Campaign 2023<\/span>
Agency: <\/strong>Narrow Door<\/td>\n<\/tr>\n
\"\"<\/td>\nHKCO x Chinachem Group<\/span>
<\/strong>One Beat, One World: Connecting Through the Drum<\/span>
Agency: <\/strong>DataMetas<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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