{"id":13716,"date":"2023-10-28T17:01:27","date_gmt":"2023-10-28T09:01:27","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/?page_id=13716"},"modified":"2023-10-28T17:01:38","modified_gmt":"2023-10-28T09:01:38","slug":"2023-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/loyalty-and-engagement-hk\/2023\/winners\/","title":{"rendered":"2023 Winners"},"content":{"rendered":"

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2023 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Best Acquisition Strategy” admin_label=”1. Best Acquisition Strategy” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
yuu to me<\/em>
yuu to me is INCREDIBLE!\u200b
Agencies:<\/strong> PHD, M&C Saatchi Spencer<\/td>\n<\/tr>\n
\"\"<\/td>\nCaf\u00e9 de Coral
<\/strong>Club 100<\/em>
Joy Our Club
Agencies:<\/strong> Omakase Advertising GBA, Deloitte Digital Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)
<\/strong>DBS Eminent Card Event PlanetME
Agency: <\/strong>KREW<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best CRM Strategy ” admin_label=”2. Best CRM Strategy ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nShiseido Hong Kong<\/strong>
Shiseido, Cl\u00e9 de Peau Beaut\u00e9, IPSA, NARS<\/em>
Customer-centric and Data-driven CRM Strategy
Agency:<\/strong> Accenture Services Private<\/td>\n<\/tr>\n
\"\"<\/td>\nClub HKT <\/strong>
The Club<\/em>
The Club MarTech Capabilities<\/td>\n<\/tr>\n
\"\"<\/td>\nEagle Property Management (CP)
<\/strong>Langham Place<\/em>
LP Club App 2.0 \u2013 Gamify Your Shopping Journey!
Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n
\"\"<\/td>\nFWD Insurance<\/strong>
FWD MAX<\/em>
FWD MAX Engagement Platform \u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best CX\/UX Strategy ” admin_label=”3. Best CX\/UX Strategy ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nWatsons Hong Kong eShop<\/strong>
Watsons HK Shopping App
Agency:<\/strong> EY Mtel<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Hong Kong
<\/strong>YSL BEAUT\u00c9<\/em>
YSL BEAUTY ZONE
Agency: <\/strong>Pontac<\/td>\n<\/tr>\n
\"\"<\/td>\nEagle Property Management (CP)
<\/strong>Langham Place<\/em>
LP Club App 2.0 \u2013 Gamify Your Shopping Journey!
Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Eco-Loyalty Campaign ” admin_label=”4. Best Eco-Loyalty Campaign ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nUrban Renewal Authority, Sino Land<\/strong>
Sino Malls<\/em>
\u201cMerry Christmas! Goodbye Plastic!\u201d by Citywalk
Agencies:<\/strong> Hattrick Creative, Boxing Promotions<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
NF Touch<\/em>
Green Explorer
Agency:<\/strong> Cymballe<\/td>\n<\/tr>\n
\"\"<\/td>\nSino Group
<\/strong>Sino Club<\/em>
Upcycled Christmas Challenge\u200b
Agency:<\/strong> Rabbit<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Engagement Campaign \u2013 Mass Audience” admin_label=”5. Best Engagement Campaign \u2013 Mass Audience” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSun Life Hong Kong<\/strong>
SLHK Pursuit of Happiness Cross-Social Empowerment Campaign
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nCircle K Convenience Stores (HK) <\/strong>
Circle K<\/em>
Brand Revamp Campaign 2022
Agency:<\/strong> Uth Creative Group<\/td>\n<\/tr>\n
\"\"<\/td>\nOlympian City<\/strong>
Sino Malls<\/em>
Goal Together\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Engagement Campaign \u2013 Specific Audience ” admin_label=”6. Best Engagement Campaign \u2013 Specific Audience ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nAmerican Express
<\/strong>Amex Explorer<\/em>
Choose Explorer
Agency: <\/strong>UM Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Hong Kong eShop<\/strong>
Watsons HK Shopping App
Agency:<\/strong> EY Mtel<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club, Oriental Watch Company<\/strong>
Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Loyalty Campaign” admin_label=”7. Best Loyalty Campaign” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFWD Insurance<\/strong>
FWD MAX<\/em>
FWD MAX Engagement Platform\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific Airways
<\/strong>Cathay<\/em>
Cathay Membership Programme Relaunch
Agency: <\/strong>Leo Burnett<\/td>\n<\/tr>\n
\"\"<\/td>\nClub HKT <\/strong>
The Club<\/em>
The Club Loyalty Programme<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Loyalty Campaign \u2013 Launch\/Rebranding ” admin_label=”8. Best Loyalty Campaign \u2013 Launch\/Rebranding ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nEagle Property Management (CP)
<\/strong>Langham Place<\/em>
LP Club App 2.0 \u2013 Gamify Your Shopping Journey!
Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n
\"\"<\/td>\nShangri-La Group<\/strong>
Shangri-La Circle<\/em>
Life Isn’t Meant to be Square
Agency:<\/strong> \u200bCedar Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific Airways
<\/strong>Cathay<\/em>
Cathay Membership Programme Relaunch
Agency: <\/strong>Leo Burnett<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Loyalty Programme \u2013 Fashion & Beauty” admin_label=”9. Best Loyalty Programme \u2013 Fashion & Beauty” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nL’Or\u00e9al Hong Kong<\/strong>
YSL BEAUT\u00c9<\/em>
YSL BEAUTY ZONE
Agency:<\/strong> Pontac<\/td>\n<\/tr>\n
\"\"<\/td>\nSino Malls<\/strong>
BEAUTY WORLD Beauty Me@tmtplaza\u200b
Agencies:<\/strong> Cymballe, DIA, Brandworks<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club, Oriental Watch Company<\/strong>
Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Loyalty Programme \u2013 Finance & Insurance ” admin_label=”10. Best Loyalty Programme \u2013 Finance & Insurance ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFWD Insurance<\/strong>
FWD MAX<\/em>
FWD MAX Engagement Platform \u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nAXA Hong Kong & Macau<\/strong>
Keep customers engaged via Proactive Communication<\/td>\n<\/tr>\n
\"\"<\/td>\nSun Life Hong Kong
<\/strong>SLHK Loyalty & Community Architecture Technovation
Agency:<\/strong> PRIZM Group\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Loyalty Programme \u2013 Food & Beverage” admin_label=”11. Best Loyalty Programme \u2013 Food & Beverage” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong) \u2013 Cow & Gate Club<\/strong>
Cow & Gate Club Digitalization \u2013 A Transformative Martech Recruitment and Loyalty Omni-system
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nCaf\u00e9 de Coral
<\/strong>Club 100<\/em>
Joy Our Club
Agencies:<\/strong> Omakase Advertising GBA, Deloitte Digital Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nTelford International<\/strong>
Ovaltine<\/em>
Taste the Ovaltine Tour
Agency:<\/strong> Spark Lab<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Loyalty Programme \u2013 Lifestyle, Travel & Entertainment” admin_label=”12. Best Loyalty Programme \u2013 Lifestyle, Travel & Entertainment” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nClub HKT <\/strong>
The Club<\/em>
The Club Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific Airways
<\/strong>Cathay<\/em>
Cathay Membership Programme Relaunch
Agency: <\/strong>Leo Burnett<\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
NF Touch<\/em>
Green Explorer
Agency:<\/strong> Cymballe<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Loyalty Programme \u2013 Retail ” admin_label=”13. Best Loyalty Programme \u2013 Retail ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
yuu to me<\/em>
yuu to me is INCREDIBLE!\u200b
Agencies:<\/strong> PHD, M&C Saatchi Spencer<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Hong Kong eShop<\/strong>
Watsons HK Shopping App
Agency:<\/strong> EY Mtel<\/td>\n<\/tr>\n
\"\"<\/td>\nEagle Property Management (CP)
<\/strong>Langham Place<\/em>
LP Club App 2.0 \u2013 Gamify Your Shopping Journey!
Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Membership Programme ” admin_label=”14. Best Membership Programme ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFWD Insurance<\/strong>
FWD MAX
<\/em>FWD MAX Engagement Platform\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nSino Group<\/strong>
S+\u00a0REWARDS by Sino Malls<\/em>
\u201cStamp & Earn\u201d Multi-tier Reward Programme<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific Airways
<\/strong>Cathay<\/em>
Cathay Membership Programme Relaunch
Agency: <\/strong>Leo Burnett<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Omni-Channel Strategy ” admin_label=”15. Best Omni-Channel Strategy ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDanone Nutricia Early Life Nutrition (Hong Kong) \u2013 Cow & Gate Club<\/strong>
Cow & Gate Club Digitalization \u2013 A Transformative Martech Recruitment and Loyalty Omni-system
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald’s Hong Kong<\/strong>
Big Mac vs Chicken Big Mac
Agency:<\/strong> OMD Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nClub HKT <\/strong>
The Club<\/em>
The Club MarTech Capabilities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Pandemic Response” admin_label=”16. Best Pandemic Response” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nWatsons Hong Kong eShop<\/strong>
Watsons Here For You
<\/em>Agency:<\/strong> Omnichat\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express
<\/strong>Amex Explorer<\/em>
Choose Explorer
Agency: <\/strong>UM Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nWatsons Hong Kong eShop<\/strong>
Watsons HK Shopping App
Agency:<\/strong> EY Mtel<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation
<\/strong>East Rail Line Cross-Harbour Extension<\/em>
East Rail Line Cross-Harbour Extension Opening and Introduction Website
Agency:<\/strong> CCCDI<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Partnership Loyalty Campaign” admin_label=”17. Best Partnership Loyalty Campaign” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nUrban Renewal Authority, Sino Land<\/strong>
Sino Malls
<\/em>\u201cMerry Christmas! Goodbye Plastic!\u201d by Citywalk
Agencies: <\/strong>Hattrick Creative, Boxing Promotions\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express
<\/strong>Amex Explorer<\/em>
Choose Explorer
Agency: <\/strong>UM Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nOlympian City<\/strong>
HK Breaking Team Qualifiers 2022
Agency:<\/strong> ABOVE THE LINE Company<\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Real Estate Agency<\/strong>
Go Royal<\/em>
“Go Royal” Launch Campaign\u200b
Agency:<\/strong> DDB Group Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Social Media Strategy ” admin_label=”18. Best Social Media Strategy ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSun Life Hong Kong<\/strong>
SLHK Pursuit of Happiness Cross-Social Empowerment Campaign
Agency:<\/strong> PRIZM Group<\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express
<\/strong>Amex Explorer<\/em>
Choose Explorer
Agency: <\/strong>UM Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nTelford International<\/strong>
Ovaltine
<\/em>Taste the Ovaltine Tour
Agency:<\/strong> Spark Lab\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Use of Contests\/Promotions ” admin_label=”19. Best Use of Contests\/Promotions ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nShangri-La Group<\/strong>
Shangri-La Circle<\/em>
Members Day \u2013 Circle the 6th
Agency:<\/strong> \u200bH.E.A\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nOlympian City<\/strong>
Sino Malls<\/em>
Goal Together\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)
<\/strong>DBS Eminent Card Event PlanetME
Agency: <\/strong>KREW<\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
NF Touch<\/em>
Green Explorer
Agency:<\/strong> Cymballe<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Use of Corporate Social Responsibility ” admin_label=”20. Best Use of Corporate Social Responsibility ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nUrban Renewal Authority, Sino Land<\/strong>
Sino Malls
<\/em>\u201cMerry Christmas! Goodbye Plastic!\u201d by Citywalk
Agencies: <\/strong>Hattrick Creative, Boxing Promotions\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald’s Hong Kong<\/strong>
McDonald’s x Baby Shark x Aaron ESG Campaign\u2013McDonald’s-Sep 2022
Agency:<\/strong> OMD Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nSino Malls<\/strong>
GREENHOUSE@tmtplaza<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Use of Experiential Marketing ” admin_label=”21. Best Use of Experiential Marketing ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nSwire Properties
<\/strong>Citygate Outlets<\/em>
Summer FARMily<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Hong Kong<\/strong>
YSL BEAUT\u00c9<\/em>
YSL BEAUTY ZONE
Agency:<\/strong> Pontac<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Tung Avenue Management Company <\/strong>
Lee Tung Avenue<\/em>
LTA CHRISTMAS DISCO: Glitz n’ Glam Party<\/td>\n<\/tr>\n
\"\"<\/td>\nUrban Renewal Authority, Sino Land<\/strong>
Sino Malls
<\/em>\u201cMerry Christmas! Goodbye Plastic!\u201d by Citywalk
Agencies: <\/strong>Hattrick Creative, Boxing Promotions\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Use of Gamification ” admin_label=”22. Best Use of Gamification ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nL’Or\u00e9al Hong Kong<\/strong>
YSL BEAUT\u00c9<\/em>
YSL BEAUTY ZONE
Agency:<\/strong> Pontac<\/td>\n<\/tr>\n
\"\"<\/td>\nShangri-La Group<\/strong>
Shangri-La Circle<\/em>
Enchanted Wonders Advent Calendar Campaign
Agency:<\/strong> \u200bH.E.A\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nHang Seng Bank<\/strong>
GO!GingerOnion<\/em>
GO!GingerOnion 5** College
Agency:<\/strong> INDEX GAME<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Influencers ” admin_label=”23. Best Use of Influencers ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSino Group
<\/strong>Tuen Mun Town Plaza<\/em>
Beauty World Campaign
Agency:<\/strong> Cymballe<\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express
<\/strong>Amex Explorer<\/em>
Choose Explorer
Agency: <\/strong>UM Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nSun Life Hong Kong<\/strong>
SLHK Pursuit of Happiness Cross-Social Empowerment Campaign
Agency:<\/strong> PRIZM Group\u200b<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Integrated Marketing Strategy ” admin_label=”24. Best Use of Integrated Marketing Strategy ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nClub HKT <\/strong>
The Club<\/em>
Citi The Club Credit Card<\/td>\n<\/tr>\n
\"\"<\/td>\nAmerican Express
<\/strong>Amex Explorer<\/em>
Choose Explorer
Agency: <\/strong>UM Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
25th Anniversary Hong Kong Reunification Raceday\u200b\u200b\u200b<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of MarTech ” admin_label=”25. Best Use of MarTech ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nClub HKT <\/strong>
The Club<\/em>
The Club MarTech Capabilities<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Hong Kong
<\/strong>Kiehl’s<\/em>
Camp Kiehl’s
Agency: <\/strong>Pontac<\/td>\n<\/tr>\n
\"\"<\/td>\nHysan Marketing Services<\/strong>
Lee Gardens<\/em>
Little Monster E-lab
Agency:<\/strong> Cymballe<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Mobile ” admin_label=”26. Best Use of Mobile ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nWatsons Hong Kong eShop<\/strong>
Watsons HK Shopping App
Agency:<\/strong> EY Mtel<\/td>\n<\/tr>\n
\"\"<\/td>\nEagle Property Management (CP)
<\/strong>Langham Place<\/em>
LP Club App 2.0 \u2013 Gamify Your Shopping Journey!
Agency:<\/strong> DigiSalad<\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
NF Touch<\/em>
Green Explorer
Agency:<\/strong> Cymballe\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Rewards & Incentives ” admin_label=”27. Best Use of Rewards & Incentives ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nShangri-La Group<\/strong>
Shangri-La Circle<\/em>
Members Day \u2013 Circle the 6th
Agency:<\/strong> \u200bH.E.A\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nShangri-La Group<\/strong>
Shangri-La Circle<\/em>
Enchanted Wonders Advent Calendar Campaign
Agency:<\/strong> \u200bH.E.A\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nDah Sing Bank
<\/strong>Dah Sing Credit Card<\/em>
Catch It If You Can 3.0
Agency:<\/strong> Cymballe<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Smart Data Analytics ” admin_label=”28. Best Use of Smart Data Analytics ” _builder_version=”4.14.7″ title_text_color=”#000000″ title_font=”Roboto|700|||||||” body_font=”Roboto|300|||||||” body_text_color=”#000000″ body_line_height=”1.4″ max_width=”1060px” module_alignment=”center” custom_margin=”10px||10px” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald’s Hong Kong
<\/strong>McDonald’s Global-first GA4 Predictive Audiences Activation
Agency: <\/strong>OMD Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nShiseido Hong Kong<\/strong>
Shiseido, Cl\u00e9 de Peau Beaut\u00e9, IPSA, NARS
<\/em>CRM Analytics-driven Campaigns
Agency:<\/strong> Accenture Services Private\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nNestle <\/strong>
Nestl\u00e9 Eshop<\/em>
Double 11 Campaign
Agency:<\/strong> OMD Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nShangri-La Circle<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\"<\/td>\nH.E.A<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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