2018 Winners

Best Card-Based Loyalty Programme

 

<!–

–>

<!–

–>

<!–

–>

United Overseas Bank

Campaign: UOB Cards Marketing

Client: UOB Cards

Agency: GERMS; GOODSTUPH

Sunway Pals

Campaign: Sunway Pals Loyalty

Thomson Medical Group

Campaign: Thomson Celebrating Life Loyalty Programme

Client: Thomson Medical

 
 
Best CRM Strategy
 
<!–

–>

<!–

–>

<!–

–>

Johnson & Johnson

Campaign: MyACUVUE™ – The first vision-care rewards programme

Client: ACUVUE®

Agency: Meet Isaac

United Overseas Bank

Campaign: The Dining Advisor

Client: UOB Cards

Agency: GERMS; GOODSTUPH

Shell International Petroleum

Campaign: Shell Advantage Rewards

Client: Shell Helix

Agency:Edenred Singapore

 
 
Best Customer Experience
 
<!–

–>

<!–

–>

<!–

–>

DBS Bank

Campaign: POSB Smart Buddy Programme

Client: POSB

Carlsberg Marketing

Campaign: The Connor’s Challenge – Creating a Strong Relationship

Client: Connor’s Stout Porter

Agency: Havas Immerse

United Overseas Bank

Campaign: UOB Cards Marketing

Client: UOB Cards

Agency: GERMS; GOODSTUPH

Best Employee Engagement Strategy
 
<!–

–>

<!–

–>

<!–

–>

Citibank Singapore

Campaign: Citigold – Own The Tower

Agency: Publicis; 360 Communications; Bedazzled

National Australia Bank

Campaign: Digifit Digital Adoption Program

Agency: 3radical

DELL

Campaign: Fun@Work

Agency: 3radical

Best Engagement Strategy by a Government / Community
 
<!–

–>

<!–

–>

<!–

–>

Central Provident Fund Board (CPFB)

Campaign: CPF Big ‘R’ Chat Campaign

Client: CPF Big ‘R’ Chat

Agency:
 
Formul8

Central Narcotics Bureau

Campaign: #CNB247

Client: CNB DrugFree SG

Agency:
 
Asia PR Werkz

Liberty Insurance Singapore

Campaign: Liberty Wave 2017

Best Engagement Strategy by a Media Owner

 

<!–

–>

<!–

–>

<!–

–>

The X Collective

Campaign: WINK+

CNBC

Campaign: CNBC Catalyst with Incredible India

Client: CNBC Catalyst

Singapore Press Holdings

Campaign: HardwareZone.com

Agency:
 
3radical

Best Engagement Strategy for a Female Audience
 

 

<!–

–>

<!–

–>

<!–

–>

Great Eastern Life Assurance

Campaign: Great Eastern Women’s Run 2017

Agency:
 
Infinitus Productions

L Beauty

Campaign: Fresh Glow Challenge

Client: Fresh Singapore

Agency:
 
TMRW & Department of Alternatives

Hawley & Hazel Chemical Singapore

Campaign: Smile White, the Future’s Bright!

Client: Darlie

Agency:
 
Mashwire

Best Engagement Strategy for a Male Audience
 
<!–

–>

<!–

–>

<!–

–>

Carlsberg Marketing

Campaign: The Connor’s Challenge – Creating a Strong Relationship

Client: Connor’s Stout Porter

Agency:
 
Havas Immerse

Porsche Asia Pacific

Campaign: Licence To Thrill

Client: Porsche

Agency:
 
Havas Singapore

Genki

Campaign: Genki SoftWear

Agency:
 
FALCON Agency

 
Best Loyalty Programme – F&B / Dining

 

<!–

–>

<!–

–>

<!–

–>

United Overseas Bank

Campaign: YOLO EAT!

Client: UOB Cards

Agency:
 
GERMS

Tunglok Group

Campaign: Tunglok First

Agency:
 
Capillary Technologies International

Yoogane

Campaign: Yoogane VIP Programme

Agency:
 
Advocado

Best Loyalty Programme – Retailer

 

<!–

–>

<!–

–>

<!–

–>

Lazada Group

Campaign: LiveUp Loyalty Programme

Johnson & Johnson

Campaign: MyACUVUE™ – The first vision-care rewards programme

Client: ACUVUE®

Agency:
 
Meet Isaac

Sunway Pals

Campaign: Charging with Maximum Velocity

Client: Sunway Malls

Best Loyalty Programme – Travel / Hospitality

 

<!–

–>

<!–

–>

<!–

–>

Think BIG Digital

Campaign: AirAsia BIG Loyalty

Client: AirAsia BIG

Grand Millennium KL

Campaign: Grand Millennium KL F&B Rewards Program

Agency:
 
Advocado

Wyndham Hotel Group

Campaign: Wyndham Rewards

Best Partnership in a Loyalty Programme
 
<!–

–>

<!–

–>

<!–

–>

Mastercard Asia Pacific

Campaign: Priceless Specials – Every Day, Everywhere

Agency:
 
McCANN Singapore

DBS Bank

Campaign: PAssion POSB Debit Card

Client: DBS & POSB

Malaysia Airlines

Campaign: Enrich and CIMB Partnership

Client: Enrich

Best Regional Loyalty Marketing Campaign
 

 

<!–

–>

<!–

–>

<!–

–>

Intercontinental Hotels Group®

Campaign: Second Stays

Client: IHG® Rewards Club

Agency:
 
Ogilvy & Mather Singapore

Great Eastern Life Assurance

Campaign: Live Great Programme

Hewlett Packard Enterprise

Campaign: HPE Partner Sales Reward, HPE Tech Pro Academy

Agency:
 
Edenred Singapore

Best Use of Brand Advocacy / Influencers
 
<!–

–>

<!–

–>

<!–

–>

Singtel

Campaign: Ready Set Roam

Agency:
 
GOODSTUPH

Hawley & Hazel Chemical Singapore

Campaign: Smile White, the Future’s Bright!

Client: Darlie

Agency:
 
Mashwire

United Overseas Bank

Campaign: The Dining Advisor

Client: UOB Cards

Agency:
 
GERMS; GOODSTUPH

Best Use of Co-Creation / Crowd Sourcing
 
<!–

–>

<!–

–>

<!–

–>

United Overseas Bank

Campaign: YOLO EAT!

Client: UOB Cards

Agency:
 
GERMS

Shell Malaysia

Campaign: Shell Emotion Tracking Study

Agency:
 
Edelman Malaysia

AXA Insurance

Campaign: AXA Burpees for Good Challe

Best Use of Consumer Insights / Data Analytics
 

 

<!–

–>

<!–

–>

<!–

–>

Shell Malaysia

Campaign: Shell Emotion Tracking Study

Agency:
 
Edelman Malaysia

NTUC Link; Agoda Company

Campaign: Plus!

plano

Campaign: plano: more than 20.20.

Agency:
 
AntzWorkz Consultants

Best Use of Contests / Promotions
 
<!–

–>

<!–

–>

<!–

–>

United Overseas Bank

Campaign: YOLO EAT!

Client: UOB Cards

Agency:
 
GERMS

DBS Bank

Campaign: POSB Beep. Beep. Ka-Ching

Client: POSB

Agency:
 
The Secret Little Agency (TSLA)

Mah Sing Group

Campaign: Arts and Lights

Best Use of CSR
 
<!–

–>

<!–

–>

<!–

–>

United Overseas Bank

Campaign: UOB PayNow For a Cause

Agency:
 
GOODSTUPH

Malaysia Dairy Industries

Campaign: Care To Share Your Heart Truths

Client: MARIGOLD HL Milk

Agency:
 
Mashwire

billionBricks

Campaign: DIY weatherHyde

Client: weatherHyde

Agency:
 
Happy Marketer

Best Use of Direct Marketing
 
<!–

–>

<!–

–>

<!–

–>

DBS Bank

Campaign: POSB Go Cash Free

Client: POSB

Agency:
 
Water’s Edge

United Overseas Bank

Campaign: YOLO EAT!

Client: UOB Cards

Agency:
 
GERMS

Porsche Asia Pacific

Campaign: Licence To Thrill

Client: Porsche

Agency:
 
Havas Singapore

Best Use of Experiential / Live Marketing
 
<!–

–>

<!–

–>

<!–

–>

United Overseas Bank

Campaign: A Great Way to Bank and Fly

Client: UOB Cards

Agency:
 
GERMS

Carlsberg Marketing

Campaign: The Connor’s Challenge – Engage Them ‘LIVE’ to Win Them Over

Client: Connor’s Stout Porter

Agency:
 
Havas Immerse

Porsche Asia Pacific

Campaign: Licence To Thrill

Client: Porsche

Agency:
 
Havas Singapore

Best Use of Gamification
 
<!–

–>

<!–

–>

<!–

–>

Maybank

Campaign: Maybank e-Duit Raya & Salam Menang

Client: M2U

Agency:
 
Dreamteam

Jetstar Asia

Campaign: Beat The Price

Agency:
 
Mashwire

National Australia Bank

Campaign: Digifit Digital Adoption Program

Agency:
 
3radical

Best Use of Integrated Media Campaign
 
<!–

–>

<!–

–>

<!–

–>

Shell International Petroleum

Campaign: Shell Advantage Rewards (SHARE)

Client: Shell Helix

Agency:
 
Edenred Singapore

Citibank Singapore

Campaign: Citi Cash Back Card 2017

Agency:
 
360 Communications

Central Provident Fund Board (CPFB)

Campaign: CPF Big ‘R’ Chat Campaign

Client: CPF Big ‘R’ Chat

Agency:
 
Formul8

Best Use of Mobile
 
<!–

–>

<!–

–>

<!–

–>

Maybank

Campaign: Maybank e-Duit Raya & Salam Menang

Client: M2U

Agency:
 
Dreamteam

plano

Campaign: plano: more than 20.20.

Agency:
 
AntzWorkz Consultants

Shell Malaysia

Campaign: Shell Emotion Tracker Study

Agency:
 
Edelman Malaysia

Best Use of Relationship Marketing – B2B
 
<!–

–>

<!–

–>

<!–

–>

Johnson & Johnson

Campaign: MyACUVUE™ – The first vision-care rewards programme

Client: ACUVUE®

Agency:
 
Meet Isaac

Hewlett Packard Enterprise

Campaign: HPE Partner Sales Reward, HPE Tech Pro Academy

Agency:
 
Edenred Singapore

Tata Communications

Campaign: Gift of 15

Agency:
 
Kestone CL Asia Hub

Best Use of Relationship Marketing – B2C
 
<!–

–>

<!–

–>

<!–

–>

StarHub

Campaign: #LoveNoMatterWhat

Agency:
 
DDB Singapore

United Overseas Bank

Campaign: UOB Cards Marketing

Client: UOB Cards

Agency:
 
GERMS; GOODSTUPH

Intercontinental Hotels Group®

Campaign: Second Stays

Client: IHG® Rewards Club

Agency:
 
Ogilvy & Mather Singapore

Best Use of Rewards & Incentives
 
<!–

–>

<!–

–>

<!–

–>

Intercontinental Hotels Group®

Campaign: Second Stays

Client: IHG® Rewards Club

Agency:
 
Ogilvy & Mather Singapore

AIA Singapore

Campaign: Challenge Accepted

Client: AIA Vitality

Agency:
 
TMRW; DSTNCT

Resorts World Sentosa

Campaign: RWS Invites

Best Use of Social
 
<!–

–>

<!–

–>

<!–

–>

Central Narcotics Bureau

Campaign: #CNB247 Asia

Client: CNB DrugFree SG

Agency:
 
PR Werkz

United Overseas Bank

Campaign: YOLO EAT!

Client: UOB Cards

Agency:
 
GERMS

StarHub

Campaign: The Audition

Best Use of Technology
 
<!–

–>

<!–

–>

<!–

–>

DBS Bank

Campaign: Making Banking Joyful – Reimagining our Customer’s Journey

Shell International Petroleum

Campaign: Shell Advantage Rewards (SHARE)

Client: Shell Helix

Agency:
 
Edenred Singapore

Maybank

Campaign: Maybank e-Duit Raya & Salam Menang

Client: M2U

Agency:
 
Dreamteam

Loyalty Programme of the Year
 
<!–

–>

<!–

–>

<!–

–>

PT Mitra Adiperkasa (MAP Group)

Campaign: MAP CLUB

Agency:
 
AIMIA

Johnson & Johnson

Campaign: MyACUVUE™ – The first vision-care rewards programme

Client: ACUVUE®

Agency:
 
Meet Isaac

AIA Singapore

Campaign: Challenge Accepted

Client: AIA Vitality

Agency:
 
TMRW; DSTNCT

Most Innovative Loyalty Programme
 
<!–

–>

<!–

–>

<!–

–>

Bangkok Smartcard System

Campaign: Rabbit Rewards

Agency:
 
Digital Alchemy

United Overseas Bank

Campaign: UOB Cards Marketing

Client: UOB Cards

Agency:
 
GERMS; GOODSTUPH

Johnson & Johnson

Campaign: MyACUVUE™ – The first vision-care rewards programme

Client: ACUVUE®

Agency:
 
Meet Isaac

*Overall* Loyalty Agency of the Year

 

<!–

–>

Ogilvy & Mather Singapore

*Overall* Engagement Agency of the Year

GERMS

*Overall* Relationship Marketing Agency of the Year
<!–

–>

Meet Isaac

*Overall* L&E 2018 Brand of the Year

 

<!–

–>

United Overseas Bank