About The Awards

Marketing magazine returns with the seventh edition of the Loyalty & Engagement Awards to celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organisation’s biggest advocates – their customers and their people.

Open to any client company (public, private or NGO) or partners/ agencies entering on behalf of their clients, the annual awards seek to merit the most creative, innovative and deserving consumer-centric programmes and schemes.

The Loyalty & Engagement Awards is the only event in the Asia Pacific region focused completely on customer loyalty and engagement, entries are sought from across South Asia, Southeast Asia and ANZ regions*.

34 categories covering broader vertical engagement bases and loyalty schemes are up for submissions while 4 “Best of Show” overall winners will be crowned for their outstanding initiatives for the Asia Pacific region. They are, L&E 2019 Brand of the Year, Loyalty Agency of the Year, Engagement Agency of the Year, and Relationship Marketing Agency of the Year.

Winners of The Loyalty & Engagement Awards will be featured in Marketing magazine Singapore and in Marketing’s e-newsletter.

Take a look over the category list and find the most appropriate categories to maximise your chances.

We wish all entrants the very best of luck with their submissions!


*Countries in the eligible regions include the following:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand and Vietnam.

Highlights from 2018


2018 Winners

Click Here.