{"id":13676,"date":"2024-05-03T21:42:45","date_gmt":"2024-05-03T13:42:45","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?page_id=13676"},"modified":"2025-02-24T08:43:09","modified_gmt":"2025-02-24T08:43:09","slug":"2024-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/hashtagph\/2024-winners\/","title":{"rendered":"2024 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”2024 Winners” _builder_version=”4.14.7″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2024<\/span>\u00a0Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Overall Brand HashMaster” admin_label=”Overall Brand HashMaster ” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n
<\/td>\n\n

Watsons<\/strong><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 [\/et_pb_toggle][et_pb_toggle title=”Overall Agency HashMaster” admin_label=”Overall Agency HashMaster” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n
<\/td>\n\n

ADA Asia<\/strong><\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 [\/et_pb_toggle][et_pb_toggle title=”1. Best Integrated Social Media Campaign” admin_label=”1. Best Integrated Social Media Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Changi Airport Group<\/strong>
\nCampaign: Experience the magic of T2<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Grab Philippines<\/strong>
\nBrand: GrabFood Indie Eats
\nCampaign: GrabFood Indie Eats Boogsh! Sarap.
\nAgencies: NuWorks Interactive Labs, InCircle<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Trust Bank Singapore<\/strong>
\nCampaign: It’s Not Everyday, It’s Our Birthday
\nAgency: Iris Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Real Time Response \/ Newsjacking” admin_label=”2. Best Real Time Response \/ Newsjacking” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Singtel<\/strong>
\nBrand: GOMO by Singtel
\nCampaign: GOMO Tiktok Hijack
\nAgency: Publicis Chemistry<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
\nCampaign: DBS TableTok
\nAgency: Hepmil Creators’ Network<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Watsons Playlist: The Feel Great Concert
\nAgency: PraXis Experiential Advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Social Amplification Campaign” admin_label=”3. Best Social Amplification Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

MAGGI
<\/strong>Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Del Monte Philippines
<\/strong>Brand: Del Monte
Campaign: Del Monte Kitchenomics #GetCookingwithUs
Agency: Greenpark<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
Campaign: My Secret Garden<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Social Brand Launch \/ Relaunch” admin_label=”4. Best Social Brand Launch \/ Relaunch” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Singtel
<\/strong>Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Kopi Kenangan Hanya Untukmu<\/strong>
Campaign: Indonesiano
Agency: ADA Asia<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

MAGGI<\/strong>
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Social Commerce Campaign” admin_label=”5. Best Social Commerce Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Watsons Playlist: The Feel Great Concert
\nAgency: PraXis Experiential Advertising<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

iHerb<\/strong>
\nCampaign: iHerb – Social Media Strategy
\nAgency: antics@play<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Watsons 7.7 Summer Sale<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Social Media Advertising Campaign” admin_label=”6. Best Social Media Advertising Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Cycle & Carriage
\n<\/strong>Brand: ORA
\nCampaign: ORA Good Cat Launch
\nAgency: designory<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

CP LAND<\/strong>
\nCampaign: Happiness is All Around
\nAgency: Youngsanti<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Fair Work (M)<\/strong>
\nCampaign: Kerja & Menang<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Social Media Analytics and Insights” admin_label=”7. Best Social Media Analytics and Insights” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Singtel
\n<\/strong>Brand: GOMO by Singtel
\nCampaign: GOMO Tiktok Hijack
\nAgency: Publicis Chemistry<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

iHerb<\/strong>
\nCampaign: iHerb – Social Media Strategy
\nAgency: antics@play<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Sunshine Bakeries<\/strong>
\nCampaign: Sunshine Poketto, Pocket of Sunshine
\nAgency: Mashwire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Social Media Campaign: Facebook” admin_label=”8. Best Social Media Campaign: Facebook” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Tune Talk<\/strong>
\nCampaign: Elevating Experiences with Eason Chan<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

AIA Insurance Sri Lanka<\/strong>
\nCampaign: A tale of bridging tradition with technology: AIA Insurance<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Tune Talk<\/strong>
\nCampaign: Tune Talk CNY Auction<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Social Media Campaign: Instagram” admin_label=”9. Best Social Media Campaign: Instagram” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Trust Bank Singapore<\/strong>
\nCampaign: It’s Not Everyday, It’s Our Birthday
\nAgency: Iris Singapore<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Changi Airport Group<\/strong>
\nCampaign: Experience the magic of T2<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Santa Hat Instagram Challenge & Santa\/Santarina Special Appearance
\nAgency: Duo Studio<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Social Media Campaign: TikTok \/ Douyin” admin_label=”10. Best Social Media Campaign: TikTok \/ Douyin” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Wingstop Singapore
\n<\/strong>Brand: Wingstop
\nCampaign: WTF Campaign
\nAgency: The Ad Makers<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Singtel
\n<\/strong>Brand: GOMO by Singtel
\nCampaign: GOMO Tiktok Hijack
\nAgency: Publicis Chemistry<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
\nCampaign: DBS TableTok
\nAgency: Hepmil Creators’ Network<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Social Media Campaign: WeChat” admin_label=”11. Best Social Media Campaign: WeChat” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Watsons MyStore 3rd Anniversary O+O Campaign
\nAgency: CSG\uff08\u9610\u91ca\u5b98\uff09<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

COMO Hotels & Resorts<\/strong>
\nCampaign: WeChat Mastery: COMO Hotels and Resorts Gateway to Brilliance in China Market
\nAgency: iClick Interactive Asia Group<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Commune<\/strong>
\nCampaign: Building Your Dream Home Together: Commune on WeChat
\nAgency: Prizm Digital SG<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Social Media Campaign: Xiaohongshu” admin_label=”12. Best Social Media Campaign: Xiaohongshu” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Scoot<\/strong>
\nCampaign: Scoot Launch Campaign on XiaoHongShu
\nAgency: WE Red Bridge<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Lotte Travel Retail Australia<\/strong>
\nCampaign: Festivity Unleashed with Lotte Australia | 2023 Second Half Paid Media O2O Campaign
\nAgency: iClick Interactive Asia Group<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Siam Paragon<\/strong>
\nCampaign: Engaging with Chinese Travelers: Siam Paragon’s Xiaohongshu Journey in 2023 Q4
\nAgency: iClick Interactive Asia Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Social Media Campaign: YouTube” admin_label=”13. Best Social Media Campaign: YouTube” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

The LEGO Group<\/strong>
\nCampaign: LEGO Play On
\nAgencies: Mediabrands Content Studios Singapore, OLA APAC<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Changi Airport Group<\/strong>
\nCampaign: Experience the magic of T2<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Tia Lee’s Goodbye Princess<\/strong>
\nCampaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess
\nAgency: Creative Consulting Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Social Media Community Management” admin_label=”14. Best Social Media Community Management” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Danone Indonesia
\n<\/strong>Brand: SGM Eksplor
\nCampaign: Shoplink by Mombassador<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Lazada
\n<\/strong>Brand: LazBeauty
\nCampaign: #BeLAZBeauty
\nAgency: IDN Creative<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Axiata Group<\/strong>
\nCampaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video
\nAgency: ADA Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Social Media Crisis Management” admin_label=”15. Best Social Media Crisis Management” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Danone Indonesia
\n<\/strong>Brand: SGM Eksplor
\nCampaign: SGM 100% Indonesia<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Air Selangor<\/strong>
\nCampaign: Air Selangor’s Emergency Response Plan (ERP)<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Far East Organization
\n<\/strong>Brand: One Holland Village
\nCampaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village\u200b
\nAgency: Iris Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Social Media Customer Service” admin_label=”16. Best Social Media Customer Service” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Danone Indonesia
\n<\/strong>Brand: SGM Eksplor
\nCampaign: The first 24\/7 formula milk customer service in Indonesia<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Watsons Playlist: The Feel Great Concert
\nAgency: PraXis Experiential Advertising<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Mo\u00ebt Hennessy Diageo Hong Kong
\n<\/strong>Brand: Mortlach
\nCampaign: The Midnight Secrets
\nAgency: On Air Collective<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Social Media Education or Awareness Campaign” admin_label=”17. Best Social Media Education or Awareness Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Singtel<\/strong>
\nCampaign: Singtel Device Donation \u2013 Turning Hoarders into Do-Gooders
\nAgency: Leo Burnett Singapore<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Go Green with Watsons: Making Sustainability \u200bSustainable<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
\nCampaign: The Magic of Hope<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Social Media Engagement Strategy” admin_label=”18. Best Social Media Engagement Strategy” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

MAGGI<\/strong>
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

DBS Bank<\/strong>
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Wingstop Singapore
<\/strong>Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Social Media Innovation” admin_label=”19. Best Social Media Innovation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Watsons<\/strong>
Campaign: Watsons QUQI Cat IP Marketing Campaign<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Singtel
<\/strong>Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Minor Hotels
<\/strong>Brand: NH Hotels & Resorts
Campaign: NH Europe & You
Agencies: Huaglom Co., eMarketingEye<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Social Media Partnerships: Art, Culture, Brand or Entertainment” admin_label=”20. Best Social Media Partnerships: Art, Culture, Brand or Entertainment” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

HSBC Hong Kong<\/strong>
\nCampaign: #HSBCFraudFair
\nAgencies: Hungry Digital, Hill & Knowlton, OMG<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Scoot<\/strong>
\nCampaign: Scoot Collaboration with Indonesian Artist, Rachel Ajeng
\nAgency: Indo Cognito<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
\nCampaign: My Secret Garden<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Social Media Partnerships: Celebrities” admin_label=”21. Best Social Media Partnerships: Celebrities” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

AIA Singapore<\/strong>
\nCampaign: Live Better with Tottenham Hotspur<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Geneco<\/strong>
\nCampaign: My Secret Garden<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Eternal Group
\n<\/strong>Brand: Dolce&Gabbana Beauty
\nCampaign: Brand Activation in Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Social Media Partnerships: Influencers” admin_label=”22. Best Social Media Partnerships: Influencers” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Watsons \u00d7 Pamela: Healthy Beauty is the New Beautiful
\nAgency: Chanshiguan<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Singtel
\n<\/strong>Brand: GOMO by Singtel
\nCampaign: GOMO Tiktok Hijack
\nAgency: Publicis Chemistry<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Far East Organization
\n<\/strong>Brand: One Holland Village
\nCampaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village\u200b
\nAgency: Iris Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Social Media Use of Emerging Technologies” admin_label=”23. Best Social Media Use of Emerging Technologies” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Axiata Group<\/strong>
\nCampaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video
\nAgency: ADA Asia<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: Watsons Go Green VR Hub<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Minor Hotels
\n<\/strong>Brand: NH Hotels & Resorts
\nCampaign: NH Europe & You
\nAgencies: Huaglom Co., eMarketingEye<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Account Based Marketing” admin_label=”24. Best Use of Account Based Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Fair Work (M)<\/strong>
\nCampaign: LinkedIn Post<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Schroder Investment Management (Singapore)<\/strong>
\nBrand: Schroders<\/span>
\nCampaign: Schroder Asia More+ Campaign<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Danone Indonesia<\/strong>
\nBrand:\u00a0<\/span>SGM Eksplor<\/span>
\nCampaign: Mombassador SGM Eksplor<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Cause Marketing in a Social Media Campaign” admin_label=”25. Best Use of Cause Marketing in a Social Media Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Singtel<\/strong>
\nCampaign: Singtel Device Donation \u2013 Turning Hoarders into Do-Gooders<\/span>
\nAgency: Leo Burnett Singapore<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

HSBC Hong Kong<\/strong>
\nCampaign: #HSBCFraudFair<\/span>
\nAgencies:\u00a0<\/span>Hungry Digital, Hill & Knowlton,\u00a0<\/span>OMG<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Geneco<\/strong>
\n<\/b>Campaign: My Secret Garden<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Interactive Elements in a Social Media Campaign” admin_label=”26. Best Use of Interactive Elements in a Social Media Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Wingstop Singapore<\/strong>
\nBrand: Wingstop<\/span>
\nCampaign: WTF Campaign<\/span>
\nAgency: The Ad Makers<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Singtel<\/strong>
\nBrand: GOMO by Singtel<\/span>
\nCampaign: GOMO Data Bank Launch<\/span>
\nAgency: Publicis Chemistry<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Scoot<\/strong>
\nCampaign: ScootQuest: Community Appreciation Day<\/span>
\nAgency: WE Red Bridge<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Live Streaming” admin_label=”27. Best Use of Live Streaming” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Clarins<\/strong>
\nCampaign: Clarins TR DSL Social Campaign<\/span>
\nAgency: JUXT Marketing Services<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Tune Talk<\/strong>
\nCampaign: Tune Talk CNY Auction<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Media Prima Audio<\/strong>
\nBrand: Hot FM<\/span>
\nCampaign: #1 Friendly Match \u2013 Bekpes Hot vs. JDT<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Social Media for a Campaign” admin_label=”28. Best Use of Social Media for a Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Changi Airport Group<\/strong>
\nCampaign: Shall We Just Go?<\/span>
\nAgency: Ogilvy Singapore<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Sunshine Bakeries
\n<\/strong>Campaign: Sunshine Poketto, Pocket of Sunshine<\/span>
\nAgency: Mashwire<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Singtel
\n<\/strong>Brand: GOMO by Singtel<\/span>
\nCampaign: GOMO Data Bank Launch<\/span>
\nAgency: Publicis Chemistry<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Social Media Platforms” admin_label=”29. Best Use of Social Media Platforms” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Changi Airport Group<\/strong>
\nCampaign: Experience the magic of T2<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

The LEGO Group<\/strong>
\nCampaign: LEGO Play On<\/span>
\nAgencies: Mediabrands Content Studios Singapore, OLA APAC<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Scoot<\/strong>
\nCampaign: Scoot National Day Campaign 2023<\/span>
\nAgency: The Smart Local<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Storytelling in a Social Media Campaign” admin_label=”30. Best Use of Storytelling in a Social Media Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Changi Airport Group<\/strong>
\nCampaign: Experience the magic of T2<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Geneco
\n<\/strong>Campaign: My Secret Garden<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Tune Protect Group
\n<\/strong>Campaign: Travel Easy \u2013 Healing Tanpa Pening<\/span>
\nAgency: TBWA<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best User-Generated Content Campaign” admin_label=”31. Best User-Generated Content Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Wingstop Singapore
<\/strong>Brand: Wingstop<\/span>
Campaign: WTF Campaign<\/span>
Agency: The Ad Makers<\/span><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Nespresso Singapore
<\/strong>Campaign: Vertuo Pop Up<\/span>
Agencies: Leo Burnett Singapore, Gusto Collective, Neo Media World<\/span><\/p>\n<\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

MAGGI<\/strong>
Campaign: MAGGI Pedas Giler \u2013 #LejenRasanyaRemix.<\/span>
Agency: ADA Asia<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Video in a Social Media Campaign” admin_label=”32. Best Video in a Social Media Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Kopi Kenangan Hanya Untukmu
\n<\/strong>Campaign: Indonesiano<\/span>
\nAgency: ADA Asia<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

AIA Singapore<\/strong>
\nCampaign: AIA Centurion PA<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Axiata Group<\/strong>
\nCampaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video<\/span>
\nAgency: ADA Asia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Viral Social Media Campaign” admin_label=”33. Best Viral Social Media Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Wingstop Singapore<\/strong>
\nBrand: Wingstop<\/span>
\nCampaign: WTF Campaign<\/span>
\nAgency: The Ad Makers<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Nestle Thailand<\/strong>
\nBrand: Nestle Pure Life<\/span>
\nCampaign: Summer Cuteness<\/span>
\nAgency: TBWA Thailand<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Mo\u00ebt Hennessy Diageo Hong Kong<\/strong>
\nBrand: The Singleton<\/span>
\nCampaign: Discover True Richness Wave 3<\/span>
\nAgency: On Air Collective<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Campaign by a Nano Influencer” admin_label=”34. Best Campaign by a Nano Influencer” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Sarihusada Generasi Mahardhika<\/strong>
\nCampaign: SGM IronC Campaign by Mombassador<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

G-NiiB GenieBiome<\/strong>
\nCampaign:\u00a0<\/span>G-NiiB GenieBiome Influencer Campaign<\/span><\/span>
\nAgency: AnyMind Group<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Watsons<\/strong>
\nCampaign: WatsonsKOL<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Best Campaign by a Micro Influencer” admin_label=”35. Best Campaign by a Micro Influencer” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Mo\u00ebt Hennessy Diageo Hong Kong
\n<\/strong>Influencers: Jay Fung & Tim Fung<\/span>
\nCampaign: Discover True Richness Wave 3<\/span>
\nAgency: On Air Collective<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

New Balance
\n<\/strong>Influencer: Daniel Ang Kok Chun<\/span>
\nCampaign: New Balance #RunYourWay Campaign<\/span>
\nAgency: AKA Asia<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Swisse Singapore
\n<\/strong>Influencer: Daniel Ang Kok Chun<\/span>
\nCampaign: Level Up with Swisse Wellness<\/span>
\nAgency: Omnicom Public Relations Group<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Campaign by a Macro Influencer” admin_label=”36. Best Campaign by a Macro Influencer” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Watsons
\n<\/strong>Influencer: MIRROR<\/span>
\nCampaign: Go Green with Watsons: Making Sustainability \u200bSustainable<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

The LEGO Group
\n<\/strong>Influencer: Rachael Melati Nalapraya<\/span>
\nCampaign: LEGO Play On<\/span>
\nAgencies: Mediabrands Content Studios Singapore, OLA APAC<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

McDonald\u2019s<\/strong>
\nInfluencer: Raco Ruiz<\/span>
\nCampaign: McDo Chicken Check!<\/span>
\nAgencies: Greenbulb Communications, NYMA Talent Management Agency<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Campaign by a Mega Influencer” admin_label=”37. Best Campaign by a Mega Influencer” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\n\n
GOLD<\/strong><\/span><\/h5>\n

Tia Lee\u2019s Goodbye Princess<\/strong>
\nInfluencer: Tia Lee Yu-fen<\/span>
\nCampaign: Pre-release campaign of Tia Lee\u2019s Goodbye Princess<\/span>
\nAgency: Creative Consulting Group<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
SILVER<\/strong><\/span><\/h5>\n

Center for Energy, Ecology and Development<\/strong>
\nInfluencer: Buji Babiera<\/span>
\nCampaign: Protect Verde Island Project<\/span>
\nAgency: NYMA Talent Management Agency<\/span><\/td>\n<\/tr>\n

<\/td>\n\n
BRONZE<\/strong><\/span><\/h5>\n

Knorr (Liquid Seasoning)<\/strong>
\nInfluencer: Abi Marquez<\/span>
\nCampaign: Abi Marquez\u2019s Viral Kanto-Style Fried Chicken Recipe for Knorr Seasoning<\/span>
\nAgency: NYMA of Kroma Entertainment<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2024\u00a0Winners Watsons   ADA Asia   GOLD Changi Airport Group Campaign: Experience the magic of T2 SILVER Grab Philippines Brand: GrabFood Indie Eats Campaign: GrabFood Indie Eats Boogsh! Sarap. Agencies: NuWorks Interactive Labs, InCircle BRONZE Trust Bank Singapore Campaign: It’s Not Everyday, It’s Our Birthday Agency: Iris Singapore GOLD Singtel Brand: GOMO by Singtel Campaign: […]<\/p>\n","protected":false},"author":44,"featured_media":12073,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13676","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2024 Winners - Hashtag PH Awards 2025<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards Finalists\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/hashtagph\/2024-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Winners - 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