[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”BRANDS” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_toggle title=”1. Best Integrated Social Media Campaign” admin_label=”1. Best Integrated Social Media Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises outstanding campaigns that effectively integrate various social media channels and strategies to deliver a cohesive and impactful marketing message. Judges will be looking for campaigns that demonstrate a well-coordinated approach across platforms, resulting in measurable success and a unified brand message.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”2. Best Real Time Response \/ Newsjacking” admin_label=”2. Best Real Time Response \/ Newsjacking” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category acknowledges campaigns that demonstrate exceptional agility and creativity in responding to real-time events or news trends on social media. Judges will evaluate campaigns that effectively leverage current events to capture audience attention, generate engagement, and align with the brand’s message.[\/et_pb_toggle][et_pb_toggle title=”3. Best Social Amplification Campaign” admin_label=”3. Best Social Amplification Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that excel in expanding their reach and influence on social media through strategic amplification techniques. Judges will assess campaigns that effectively leverage user-generated content, influencers, or partnerships to enhance brand visibility and engagement.[\/et_pb_toggle][et_pb_toggle title=”4. Best Social Brand Launch \/ Relaunch” admin_label=”4. Best Social Brand Launch \/ Relaunch” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises successful brand launches or relaunches on social media platforms. Judges will consider campaigns that effectively introduce or reintroduce a brand to the audience, generating excitement, awareness, and positive reception.[\/et_pb_toggle][et_pb_toggle title=”5. Best Social Commerce Campaign” admin_label=”5. Best Social Commerce Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that effectively promote and drive sales through social media platforms. Judges will look for campaigns that demonstrate innovative strategies and measurable results in driving e-commerce and sales goals.[\/et_pb_toggle][et_pb_toggle title=”6. Best Social Media Advertising Campaign” admin_label=”6. Best Social Media Advertising Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category acknowledges outstanding campaigns that effectively utilise paid social media advertising to achieve marketing objectives. Judges will evaluate the creativity, targeting, and results of these campaigns.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”7. Best Social Media Analytics and Insights” admin_label=”7. Best Social Media Analytics and Insights” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises excellence in using social media analytics and insights to inform marketing strategies. Judges will assess the depth and quality of data analysis, its impact on decision-making, and the resulting improvements in campaign performance.[\/et_pb_toggle][et_pb_toggle title=”8. Best Social Media Campaign for a Specific Audience” admin_label=”8. Best Social Media Campaign for a Specific Audience” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that demonstrate exceptional understanding and engagement with a clearly defined target audience. Judges will evaluate the strategic approach, creative execution, and effectiveness in reaching and resonating with the specific audience segment. Factors considered include audience insights, tailored messaging, channel selection, and demonstrable impact on the target group.[\/et_pb_toggle][et_pb_toggle title=”9. Best Social Media Campaign: Facebook” admin_label=”9. Best Social Media Campaign: Facebook” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises outstanding campaigns that were executed primarily on the Facebook platform. Judges will evaluate the creativity, engagement, and impact of the campaign within the Facebook community, as well as its alignment with campaign goals.[\/et_pb_toggle][et_pb_toggle title=”10. Best Social Media Campaign: Instagram” admin_label=”10. Best Social Media Campaign: Instagram” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category honours exceptional campaigns that were primarily run on Instagram. Judges will assess the creativity, visual appeal, engagement, and impact of the campaign within the Instagram community, considering its effectiveness in conveying the intended message.[\/et_pb_toggle][et_pb_toggle title=”11. Best Social Media Campaign: TikTok” admin_label=”11. Best Social Media Campaign: TikTok” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that excelled on the TikTok platform. Judges will assess the creativity, virality, engagement, and impact of the campaign within the TikTok community, taking into account its resonance with a youthful and dynamic audience.[\/et_pb_toggle][et_pb_toggle title=”12. Best Social Media Campaign: YouTube” admin_label=”12. Best Social Media Campaign: YouTube” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that excelled on the YouTube platform, a leading video-sharing platform worldwide. Judges will assess the creativity, content quality, engagement, and impact of the campaign on YouTube, considering its effectiveness in leveraging video content.[\/et_pb_toggle][et_pb_toggle title=”13. Best Social Media Community Management” admin_label=”13. Best Social Media Community Management” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category celebrates exemplary community management practices on social media platforms. Judges will consider how brands or individuals engage with their audience, build a loyal community, and foster meaningful interactions.[\/et_pb_toggle][et_pb_toggle title=”14. Best Social Media Crisis Management” admin_label=”14. Best Social Media Crisis Management” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises effective crisis management strategies on social media. Judges will evaluate how well brands or individuals handle unexpected challenges and maintain their reputation during crises.[\/et_pb_toggle][et_pb_toggle title=”15. Best Social Media Customer Service” admin_label=”15. Best Social Media Customer Service” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category honours outstanding customer service provided through social media channels. Judges will assess the responsiveness, effectiveness, and customer satisfaction achieved through social media support.[\/et_pb_toggle][et_pb_toggle title=”16. Best Social Media Education or Awareness Campaign” admin_label=”16. Best Social Media Education or Awareness Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category acknowledges campaigns dedicated to raising awareness or educating the public on important issues through social media. Judges will evaluate the impact of these campaigns on public understanding and engagement.[\/et_pb_toggle][et_pb_toggle title=”17. Best Social Media Engagement Strategy” admin_label=”17. Best Social Media Engagement Strategy” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises innovative strategies employed to drive engagement on social media platforms. Judges will assess the effectiveness of tactics used to capture audience attention and encourage interaction.[\/et_pb_toggle][et_pb_toggle title=”18. Best Social Media Innovation” admin_label=”18. Best Social Media Innovation” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category celebrates groundbreaking and inventive approaches in social media marketing. Judges will evaluate campaigns that push the boundaries of creativity and technology, introducing novel concepts to the industry.[\/et_pb_toggle][et_pb_toggle title=”19. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment” admin_label=”19. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises exceptional collaborations between brands or individuals and entities from the fields of art, culture, brand, or entertainment on social media. Judges will assess the impact, authenticity, and creativity of these partnerships, considering how they effectively enhance brand visibility and engagement within these domains.[\/et_pb_toggle][et_pb_toggle title=”20. Best Social Media Partnerships: Celebrities” admin_label=”20. Best Social Media Partnerships: Celebrities” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category honours collaborations between brands or individuals and celebrities on social media platforms. Judges will evaluate the impact, authenticity, and creativity of these partnerships, considering how they effectively leverage the celebrity’s influence and resonance with the audience.[\/et_pb_toggle][et_pb_toggle title=”21. Best Social Media Partnerships: Influencers” admin_label=”21. Best Social Media Partnerships: Influencers” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category acknowledges collaborations between brands or individuals and influencers on social media platforms. Judges will assess the impact, authenticity, and creativity of these partnerships, considering how they effectively leverage the influencer’s authority, engagement, and alignment with the brand or campaign message.[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_toggle title=”22. Best Social Media Use of Emerging Technologies” admin_label=”22. Best Social Media Use of Emerging Technologies” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that effectively incorporate emerging technologies, such as augmented reality, virtual reality, or AI, into their social media strategies. Judges will assess the innovative use of these technologies and their impact on campaign success.[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Account Based Marketing” admin_label=”23. Best Use of Account Based Marketing” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that effectively employ account-based marketing strategies on social media. Judges will evaluate the precision, targeting, and results achieved through these campaigns.[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of AI” admin_label=”24. Best Use of AI” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category celebrates innovative and impactful applications of artificial intelligence in social media. Entrants can showcase the use of AI in any aspect of their social media efforts, including but not limited to: content creation, audience targeting, campaign optimisation, social listening, and automation. Judges will evaluate the originality, effectiveness, and ethical considerations of the AI implementation.[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Cause Marketing in a Social Media Campaign” admin_label=”25. Best Use of Cause Marketing in a Social Media Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that effectively align with and promote social or environmental causes through social media. Judges will evaluate the impact, authenticity, and engagement generated by these campaigns.[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Interactive Elements in a Social Media Campaign” admin_label=”26. Best Use of Interactive Elements in a Social Media Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category acknowledges campaigns that incorporate interactive elements, such as polls, challenges, or contests, to engage and captivate the audience. Judges will assess the creativity and effectiveness of these interactive components.[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Live Streaming” admin_label=”27. Best Use of Live Streaming” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that effectively leverage live streaming platforms to engage with the audience in real-time. Judges will evaluate the engagement, creativity, and impact of live streaming efforts.[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Social Media for a Campaign” admin_label=”28. Best Use of Social Media for a Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category acknowledges campaigns that demonstrate outstanding use of social media for marketing purposes. Judges will consider the creativity, effectiveness, and alignment with campaign goals.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Social Media Platforms” admin_label=”29. Best Use of Social Media Platforms” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises campaigns that effectively leverage multiple social media platforms to achieve marketing objectives. Judges will assess the strategic use of different platforms and their impact on campaign success.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Storytelling in a Social Media Campaign” admin_label=”30. Best Use of Storytelling in a Social Media Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category celebrates campaigns that excel in using storytelling techniques to captivate and connect with the audience on social media. Judges will evaluate the effectiveness and creativity of storytelling elements.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Tribal Marketing” admin_label=”31. Best Use of Tribal Marketing” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises excellence in building and engaging online communities around shared passions and values. Judges will look for campaigns that cultivate a strong sense of belonging, foster active participation, and leverage the collective power of the community to achieve campaign objectives. Successful entries will demonstrate authentic engagement, meaningful interactions, and a clear impact on brand loyalty and advocacy.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”32. Best User-Generated Content Campaign” admin_label=”32. Best User-Generated Content Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category acknowledges campaigns that effectively incorporate user-generated content to enhance brand visibility and engagement. Judges will consider the authenticity, creativity, and impact of user-generated content.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”33. Best Video in a Social Media Campaign” admin_label=”33. Best Video in a Social Media Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises outstanding video content within social media campaigns. Judges will assess the quality, creativity, and effectiveness of video materials.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”34. Best Viral Social Media Campaign” admin_label=”34. Best Viral Social Media Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category celebrates campaigns that have achieved viral status on social media platforms. Judges will evaluate the factors that contributed to the campaign’s virality, including creativity and audience engagement.<\/p>\n
[\/et_pb_toggle][et_pb_text admin_label=”INFLUENCERS” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_toggle title=”35. Best Campaign by a Nano Influencer ” admin_label=”35. Best Campaign by a Nano Influencer ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category acknowledges the remarkable campaigns orchestrated by nano influencers, whose follower count was fewer than 10,000 followers<\/strong> during the campaign. Judges will assess the campaign’s effectiveness, creativity, and authenticity in creating meaningful connections and engagements within the nano influencer’s intimate and dedicated following.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”36. Best Campaign by a Micro Influencer” admin_label=”36. Best Campaign by a Micro Influencer” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours campaigns led by micro influencers, whose follower count was fewer than 100,000 followers<\/strong> during the campaign period. Judges will evaluate the campaign’s creativity, authenticity, and impact on engagement and conversion within the micro influencer’s dedicated and engaged community.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”37. Best Campaign by a Macro Influencer” admin_label=”37. Best Campaign by a Macro Influencer” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates outstanding campaigns conducted by macro influencers, whose follower count was fewer than 1,000,000 followers<\/strong> during the campaign period. Judges will assess the campaign’s effectiveness, creativity, and resonance with the macro influencer’s audience, considering the influencer’s significant reach.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”38. Best Campaign by a Mega Influencer” admin_label=”38. Best Campaign by a Mega Influencer” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises exceptional campaigns executed by mega influencers, whose reach extends to more than 1,000,000 followers<\/strong>. Judges will evaluate the campaign’s creativity, impact, and alignment with the influencer’s brand while considering the extensive reach and influence of the mega influencer.<\/p>\n [\/et_pb_toggle][et_pb_text admin_label=”NOT FOR ENTRY” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”39. Overall Agency HashMaster (Not for Entry) ” admin_label=”39. Overall Agency HashMaster (Not for Entry) ” _builder_version=”4.14.7″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n This title is not open for direct entry, and is based solely on performance across all categories. It recognises the agency with the most successful performance at the Hashtag PH Awards, based solely on the number and type of awards won as determined by the Hashtag PH Awards jury.<\/p>\n Points System:<\/strong><\/p>\n Points Allocation for Multiple Agencies:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”40. Overall Brand HashMaster (Not for Entry)” admin_label=”40. Overall Brand HashMaster (Not for Entry)” _builder_version=”4.14.7″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n This title is not open for direct entry, and is based solely on performance across all categories. It recognises the brand with the most successful performance at the Hashtag PH Awards, based solely on the number and type of awards won as determined by the Hashtag PH Awards jury.<\/p>\n Points System:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" CategoriesBRANDSThis category recognises outstanding campaigns that effectively integrate various social media channels and strategies to deliver a cohesive and impactful marketing message. Judges will be looking for campaigns that demonstrate a well-coordinated approach across platforms, resulting in measurable success and a unified brand message.This category acknowledges campaigns that demonstrate exceptional agility and creativity in responding […]<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10398","page","type-page","status-publish","hentry"],"yoast_head":"\nNOT FOR ENTRY<\/h3>\n
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