{"id":729,"date":"2026-05-29T11:40:34","date_gmt":"2026-05-29T01:40:34","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/?p=729"},"modified":"2026-05-29T11:46:05","modified_gmt":"2026-05-29T01:46:05","slug":"sharyn-smith","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/sharyn-smith\/","title":{"rendered":"Sharyn Smith"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2026 Judges” _builder_version=”4.27.0″ _module_preset=”default” global_module=”218″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2026 Judge’s Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” module_class=”mark-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Sharyn Smith<\/h3>\n

Founder & Executive Director<\/h4>\n

Social Soup<\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Sharyn Smith is the Founder and CEO of Social Soup,\u00a0<\/span><\/span>Australia<\/span>\u00a0<\/span>and New Zealand’s longest-running influencer marketing company. Since founding the business in 2007, Sharyn has built Social Soup into the country’s leading community-first influence agency, working with some of Australia’s biggest brands and growing a community of more than 200,000 real people who trial, review, create and advocate.\u00a0<\/span><\/span><\/span>Under her leadership, Social Soup received industry recognition for its excellence in influencer and creator marketing, further strengthening its reputation within the\u00a0<\/span><\/span>sector.\u00a0<\/span><\/span><\/span>Sharyn<\/span>\u00a0<\/span>is a former chair of the Australian Influencer Marketing Council (<\/span>AiMCO<\/span>) and currently sits on its board. She is a regular speaker and commentator on influence strategy, the creator economy, AI-driven brand\u00a0<\/span><\/span>discovery<\/span>\u00a0<\/span>and the future of consumer trust. Sharyn is recognised as one of the most experienced influence strategists in Australia and New Zealand.<\/span><\/span>\u00a0<\/span><\/p>\n

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View other judges’ profiles<\/h4>\n

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2026 Judges<\/strong><\/h1>\n

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Contiki<\/strong><\/p>\n

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Honda Australia<\/strong><\/p>\n

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IKEA Australia and New Zealand<\/strong><\/p>\n

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Influential Australia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jacinta Whitehead” position=”Head of Brand Strategy, PR and Social” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/wp-content\/uploads\/sites\/56\/2026\/05\/Kmart-Group_Jacinta-Whitehead.png” admin_label=”Kmart Group” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3OSIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Kmart Group<\/strong><\/p>\n

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Leo Australia<\/strong><\/p>\n

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Live Nation Australia and New Zealand<\/strong><\/p>\n

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Ogilvy Health Australia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Narin\u00e9 Salmasi” position=”General Manager of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/wp-content\/uploads\/sites\/56\/2026\/05\/Omoda-Jaecoo-Australia_-Narine-Salmasi.png” admin_label=”Omoda Jaecoo Australia” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ3OCIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Omoda Jaecoo Australia<\/strong><\/p>\n

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Publicis Groupe (Herd MSL, Influential & Salterbaxter)<\/strong><\/p>\n

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Red Rooster<\/strong><\/p>\n

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Salomon Australia and New Zealand<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sharyn Smith” position=”Founder & Executive Director” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/wp-content\/uploads\/sites\/56\/2026\/05\/Social-Soup_Sharyn-Smith-1.png” admin_label=”Social Soup” _builder_version=”4.27.0″ _module_preset=”default” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyOSIsImVuYWJsZV9odG1sIjoib2ZmIn19@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]<\/p>\n

Social Soup<\/strong><\/p>\n

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Special Group<\/strong><\/p>\n

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VaynerMedia Australia and New Zealand<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 Judge’s ProfileSharyn Smith Founder & Executive Director Social SoupSharyn Smith is the Founder and CEO of Social Soup,\u00a0Australia\u00a0and New Zealand’s longest-running influencer marketing company. Since founding the business in 2007, Sharyn has built Social Soup into the country’s leading community-first influence agency, working with some of Australia’s biggest brands and growing a community of […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-729","post","type-post","status-publish","format-standard","hentry","category-2026-judges"],"yoast_head":"\nSharyn Smith - Hashtag AU Awards 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/sharyn-smith\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sharyn Smith - Hashtag AU Awards 2026\" \/>\n<meta property=\"og:description\" content=\"2026 Judge's ProfileSharyn Smith Founder & Executive Director Social SoupSharyn Smith is the Founder and CEO of Social Soup,\u00a0Australia\u00a0and New Zealand's longest-running influencer marketing company. 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