{"id":457,"date":"2026-05-13T13:52:52","date_gmt":"2026-05-13T03:52:52","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/?p=457"},"modified":"2026-05-13T13:54:48","modified_gmt":"2026-05-13T03:54:48","slug":"erica-valenti","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/erica-valenti\/","title":{"rendered":"Erica Valenti"},"content":{"rendered":"

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2026 Judge’s Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” module_class=”mark-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Erica Valenti<\/h3>\n

Integrated Marketing Director<\/h4>\n

Live Nation Australia and New Zealand<\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Erica Valenti is an\u00a0<\/span><\/span>award<\/span><\/span>\u2011<\/span>winning<\/span>\u00a0<\/span>Music and Culture creative, who has extensive experience shaping how brands show up in the\u00a0<\/span><\/span>moments<\/span>\u00a0<\/span>fans care about most. As Integrated Marketing Director at Live Nation ANZ, she leads partnerships that sit at the intersection of artists, audiences, and culture.<\/span><\/span>\u00a0<\/span>
<\/span><\/span><\/span>\u00a0<\/span>
<\/span>Before joining Live Nation, Erica was Head of Music Marketing ANZ & Global Projects at TikTok Australia, where she helped define how artists and brands connect on one of the world\u2019s most culturally powerful platforms. Prior to that, she served as Head of Music & Culture at Red Bull, architecting\u00a0<\/span><\/span>genre<\/span><\/span>\u2011<\/span>driven<\/span>, culturally embedded campaigns across emerging and established scenes.<\/span><\/span>\u00a0<\/span>
<\/span><\/span><\/span>\u00a0<\/span>
<\/span>With an innate understanding of cultural and social trends, Erica specialises in translating fan behaviour into brand opportunities. She is known for building ideas that honour the artist\u2013fan relationship, tap into\u00a0<\/span><\/span>real<\/span><\/span>\u2011<\/span>world<\/span>\u00a0<\/span>passion spaces, and create\u00a0<\/span><\/span>long<\/span><\/span>\u2011<\/span>term<\/span>\u00a0<\/span>value for brands inside culture rather than around it.<\/span><\/span>\u00a0<\/span><\/p>\n

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View other judges’ profiles<\/h4>\n

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2026 Judges<\/strong><\/h1>\n

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Contiki<\/strong><\/p>\n

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IKEA Australia and New Zealand<\/strong><\/p>\n

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Influential Australia<\/strong><\/p>\n

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Leo Australia<\/strong><\/p>\n

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Live Nation Australia and New Zealand<\/strong><\/p>\n

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Publicis Groupe (Herd MSL, Influential & Salterbaxter)<\/strong><\/p>\n

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Salomon Australia and New Zealand<\/strong><\/p>\n

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Social Soup<\/strong><\/p>\n

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VaynerMedia Australia and New Zealand<\/strong><\/p>\n

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2026 Judge’s ProfileErica Valenti Integrated Marketing Director Live Nation Australia and New ZealandErica Valenti is an\u00a0award\u2011winning\u00a0Music and Culture creative, who has extensive experience shaping how brands show up in the\u00a0moments\u00a0fans care about most. As Integrated Marketing Director at Live Nation ANZ, she leads partnerships that sit at the intersection of artists, audiences, and culture.\u00a0\u00a0Before joining […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-457","post","type-post","status-publish","format-standard","hentry","category-2026-judges"],"yoast_head":"\nErica Valenti - Hashtag AU Awards 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/erica-valenti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erica Valenti - Hashtag AU Awards 2026\" \/>\n<meta property=\"og:description\" content=\"2026 Judge's ProfileErica Valenti Integrated Marketing Director Live Nation Australia and New ZealandErica Valenti is an\u00a0award\u2011winning\u00a0Music and Culture creative, who has extensive experience shaping how brands show up in the\u00a0moments\u00a0fans care about most. 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