{"id":29898,"date":"2026-10-12T12:33:53","date_gmt":"2026-10-12T01:33:53","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/?page_id=29898"},"modified":"2026-10-19T12:35:48","modified_gmt":"2026-10-19T01:35:48","slug":"2026-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/2026-finalists\/","title":{"rendered":"2026 Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2026<\/span> Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Best AI-Driven Social Strategy” admin_label=”1. Best AI-Driven Social Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n
<\/td>\nBallon Football<\/strong>
Campaign: Go-To-Market: For The Next Generation Of Ballers
Agency: Brandi Marketing<\/td>\n<\/tr>\n
<\/td>\nPalm Cove Label<\/strong>
Campaign: Palm Cove Label | A Fully AI-Native Rebuild
Agency: Impressive<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Always-On Engagement Strategy” admin_label=”2. Best Always-On Engagement Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nALDI<\/strong>
Campaign: Good Influence: ALDI’s Always-On Trust Engine
Agency: SOCIAL SOUP<\/td>\n<\/tr>\n
<\/td>\nL’Oreal Australia<\/strong>
Brand: Garnier
Campaign: Garnier Australia Always-On Strategy 2026
Agency: Havas Play AU<\/td>\n<\/tr>\n
<\/td>\nMerlin Entertainments<\/strong>
Brand: WILD LIFE Sydney Zoo
Campaign: Wombat Wednesday<\/td>\n<\/tr>\n
<\/td>\nToyota Australia<\/strong>
Campaign: Toyota Australia Social Media Community Engagement
Agency: Havas Red Australia\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best B2B Social Strategy” admin_label=”3. Best B2B Social Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n
<\/td>\nMILKLAB<\/strong>
Campaign: Sting Sports<\/td>\n<\/tr>\n
<\/td>\nSting Sports<\/strong>
Campaign: Coaches Corner<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best B2C Event Social Strategy” admin_label=”4. Best B2C Event Social Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nAustralian Institute of Business<\/strong>
Campaign: Hard Work Wins<\/td>\n<\/tr>\n
<\/td>\nKAO AUSTRALIA<\/strong>
Brand: Bondi Sands
Campaign: Glowchella<\/td>\n<\/tr>\n
<\/td>\nNoumi Singapore<\/strong>
Brand: MILKLAB
Campaign: MILKLAB Floating Caf\u00e9: Bringing Australian Coffee Culture into Thailand
Agencies: Vivaldi PR (Thailand), Beyond the Cloud Events (Thailand), WE-Interactive Social Media Agency (Thailand)<\/td>\n<\/tr>\n
<\/td>\nStanley 1913<\/strong>
Campaign: Stanley 1913 5to9 Club
Agency: Praytell<\/td>\n<\/tr>\n
<\/td>\nUber<\/strong>
Campaign: Uber Drift<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Brand Launch or Relaunch on Social” admin_label=”5. Best Brand Launch or Relaunch on Social” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nEgo Pharmaceuticals<\/strong>
Brand: Elucent Skincare
Campaign: Nothing Dull: The Elucent Relaunch
Agency: Saint Social Agency<\/td>\n<\/tr>\n
<\/td>\nMeat & Livestock Australia<\/strong>
Brand: Australian Lamb
Campaign: Lamb Recruitment
Agencies: One Green Bean, UM<\/td>\n<\/tr>\n
<\/td>\nOMODA JAECOO ANZ<\/strong>
Campaign: DRIVING MASSLEISURE: A SOCIAL-FIRST LAUNCH FOR OMODA JAECOO ANZ
Agency: INFLUENTIAL AUSTRALIA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Brand x Creator Collaboration” admin_label=”6. Best Brand x Creator Collaboration” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nAccor Hotels<\/strong>
Influencer: Creator Collective
Campaign: All Accor Creator Academy
Agencies: New Moon and Lee Besser<\/td>\n<\/tr>\n
<\/td>\nHong Kong Tourism Board<\/strong>
Influencer: Creator Collective
Campaign:\u00a0 \u201cSaved It, Booked It, Ate It In Hong Kong\u201d Foodie Influencer Campaign\u200b
Agency: Linkd Tourism<\/td>\n<\/tr>\n
<\/td>\nIFM Investors<\/strong>
Influencer: Thanh Truong (@fruitnerd)\u200b
Campaign: IFM Investors x Fruit Nerd Ambassadorship\u200b
Agencies: Fruit Nerd, Havas Play AU<\/td>\n<\/tr>\n
<\/td>\nStanley 1913<\/strong>
Influencer: Creator Collective
Campaign: Stanley 1913 5to9 Club
Agency: Praytell<\/td>\n<\/tr>\n
<\/td>\nSubway<\/strong>
Influencer: Creator Collective
Campaign: Subway: Serving Up Impact.
Agencies: INFLUENTIAL AUSTRALIA, One Day Dream, MGMT, Icon Management<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Community-Generated Content Strategy” admin_label=”7. Best Community-Generated Content Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nAustralian Institute of Business<\/strong>
Campaign: Hard Work Wins<\/td>\n<\/tr>\n
<\/td>\nHenkel Australia<\/strong>
Campaign: Loctite Museum of Second Chances
Agency: Kill Boring Dead<\/td>\n<\/tr>\n
<\/td>\nCasella Family Brands
<\/strong>Brand: Peter Lehmann Wines
Campaign: Peter Lehmann Eternal Optimist Shiraz<\/td>\n<\/tr>\n
<\/td>\nSting Sports<\/strong>
Campaign: Coaches Corner<\/td>\n<\/tr>\n
<\/td>\nUber<\/strong>
Campaign: Uber Drift<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Community-Led Brand Strategy” admin_label=”8. Best Community-Led Brand Strategy” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nCasella Family Brands<\/strong>
Brand: Peter Lehmann Wines
Campaign: Peter Lehmann Eternal Optimist Shiraz<\/td>\n<\/tr>\n
<\/td>\nEsky<\/strong>
Campaign: Esky \u2013 Rebuilding an Australian Community\u200b
Agency: The Social CliQ<\/td>\n<\/tr>\n
<\/td>\nKmart<\/strong>
Campaign: Kmart Konnects
Agency: Praytell<\/td>\n<\/tr>\n
<\/td>\nSalomon<\/strong>
Campaign: Salomon Retail Expansion
Agency: One House<\/td>\n<\/tr>\n
<\/td>\nToyota Australia<\/strong>
Campaign: Choose Toyota: Turning Ownership Stories into Community Advocacy
Agency: Havas Red Australia\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Culture & Community Strategy” admin_label=”9. Best Culture & Community Strategy” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n
<\/td>\nHenkel Australia<\/strong>
Brand: Loctile
Campaign: Loctite Museum of Second Chances
Agency: Kill Boring Dead<\/td>\n<\/tr>\n
<\/td>\nSalomon<\/strong>
Campaign: Salomon New Store Opening Social Content Series
Agency: One House<\/td>\n<\/tr>\n
<\/td>\nStanley 1913<\/strong>
Campaign: Stanley 1913 5to9 Club
Agency: Praytell<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Integrated Social Campaign” admin_label=”10. Best Integrated Social Campaign” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nEgo Pharmaceuticals<\/strong>
Brand: Elucent Skincare
Campaign: Nothing Dull: The Elucent Relaunch<\/td>\n<\/tr>\n
<\/td>\nEsky<\/strong>
Campaign: Esky \u2013 Rebuilding an Australian Icon\u200b
Agency: The Social CliQ<\/td>\n<\/tr>\n
<\/td>\nHisense Australia<\/strong>
Campaign: RGB MiniLED
Agencies: Night & Day, Shotcut<\/td>\n<\/tr>\n
<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: “Saved It, Booked It, Ate It In Hong Kong
Agency: Linkd Tourism<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Long-Form Social Video Strategy” admin_label=”11. Best Long-Form Social Video Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nMaurice Blackburn<\/strong>
Campaign: John\u2019s story: recovering and rebuilding after childhood abuse<\/td>\n<\/tr>\n
<\/td>\nMoyamoya Australia<\/strong>
Campaign: Celebrity support for World Moyamoya Day<\/td>\n<\/tr>\n
<\/td>\nOMODA JAECOO ANZ<\/strong>
Campaign: THE MAKING OF GREAT
Agency: INFLUENTIAL AUSTRALIA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Platform-Native Strategy” admin_label=”12. Best Platform-Native Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nLeonard St<\/strong>
Campaign: Unique Approach to a Unique Audience
Agency: Impressive<\/td>\n<\/tr>\n
<\/td>\nL’Or\u00e9al ANZ<\/strong>
Brand:\u00a0 NYX Cosmetics ANZ
Campaign: Less Noise. More Culture.\u200b
Agency: Havas Play AU<\/td>\n<\/tr>\n
<\/td>\nSpoon’s Voices<\/strong>
Campaign: Driving high-ticket residential landscaping enquiries across Greater Sydney.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Seasonal Social Campaign” admin_label=”13. Best Seasonal Social Campaign” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” title__hover_enabled=”on|desktop” title__hover=”13. Best Seasonal Social Campaign”]<\/p>\n\n\n\n\n
<\/td>\nKAO AUSTRALIA<\/strong>
Brand: Bondi Sands
Campaign: Glowchella<\/td>\n<\/tr>\n
<\/td>\nThe Memo<\/strong>
Campaign: Spend & Save
Agency: Impressive<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Short-Form Social Video Strategy” admin_label=”14. Best Short-Form Social Video Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nDaikin Australia<\/strong>
Campaign: Daikin: Dennis, Donna, and Dave
Agency: Kill Boring Dead<\/td>\n<\/tr>\n
<\/td>\nFink Group<\/strong>
Brand: OTTO Ristorante
Campaign: Pasta Club<\/td>\n<\/tr>\n
<\/td>\nHousing Industry Association<\/strong>
Campaign: Women In Trades
Agencies:\u00a0 Alex Mills Social, Rock<\/td>\n<\/tr>\n
<\/td>\nSpoon’s Voices<\/strong>
Campaign: Driving high-ticket residential landscaping enquiries across Greater Sydney.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Social Awareness Strategy” admin_label=”15. Best Social Awareness Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nHousing Industry Association<\/strong>
Campaign: Women In Trades
Agencies: Alex Mills Social, Rock<\/td>\n<\/tr>\n
<\/td>\nMia Fratino<\/strong>
Campaign: No Play Black Friday
Agency: Impressive<\/td>\n<\/tr>\n
<\/td>\nMoyamoya Australia<\/strong>
Campaign: World Moyamoya Day Celebrity Support<\/td>\n<\/tr>\n
<\/td>\nWaverley Council<\/strong>
Campaign: The Bondi Feeling<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Social-First Brand Strategy” admin_label=”16. Best Social-First Brand Strategy” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n
<\/td>\nKAO AUSTRALIA<\/strong>
Brand: Bondi Sands
Campaign: Summer Never Ends – Global Faces of Bondi Sands<\/td>\n<\/tr>\n
<\/td>\nMeat & Livestock Australia<\/strong>
Brand: Australian Lamb
Campaign: Lamb Recruitment
Agencies: One Green Bean,Made In Katana, UM<\/td>\n<\/tr>\n
<\/td>\nSalomon<\/strong>
Campaign: Salomon New Store Opening Social Content Series
Agency: One House<\/td>\n<\/tr>\n
<\/td>\nSexyland<\/strong>
Campaign: Sexyland \u2013 Repositioning Sexual Wellness\u200b
Agency: The Social CliQ<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Social Video Strategy” admin_label=”17. Best Social Video Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nALDI<\/strong>
Campaign: Good Influence: ALDI’s Always-On Trust Engine
Agency: SOCIAL SOUP<\/td>\n<\/tr>\n
<\/td>\nFink Group<\/strong>
Brand: OTTO Ristorante
Campaign: OTTO Pasta Club<\/td>\n<\/tr>\n
<\/td>\nHisense Australia<\/strong>
Campaign: RGB MiniLED
Agencies: Night & Day, Shotcut<\/td>\n<\/tr>\n
<\/td>\nMeat & Livestock Australia<\/strong>
Brand: Australian Lamb
Campaign: Lamb Recruitment
Agencies: One Green Bean, UM<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Targeted Audience Social Strategy” admin_label=”18. Best Targeted Audience Social Strategy” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nCONTIKI<\/strong>
Campaign: CONTIKI: VIBES ON OVERDRIVE
Agency: INFLUENTIAL AUSTRALIA<\/td>\n<\/tr>\n
<\/td>\nHousing Industry Association<\/strong>
Campaign: Women In Trades
Agencies: Alex Mills Social, Rock<\/td>\n<\/tr>\n
<\/td>\nTransurban<\/strong>
Brand: Linkt
Campaign: Pay Your Tolls Campaign
Agency: Havas Play AU<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Use of Storytelling on Social” admin_label=”19. Best Use of Storytelling on Social” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nCarnelian Heart\u2122<\/strong>
Campaign: Soul-First\u2122: Recognition Before Persuasion<\/td>\n<\/tr>\n
<\/td>\nMeat & Livestock Australia<\/strong>
Brand: Australian Lamb
Campaign: In The Kitchen With
Agencies: One Green Bean,Made In Katana, UM<\/td>\n<\/tr>\n
<\/td>\nNaot<\/strong>
Campaign: Naot \u2013 Breast Cancer Awareness\u200b
Agency: The Social CliQ<\/td>\n<\/tr>\n
<\/td>\nSalomon<\/strong>
Campaign:\u00a0 Salomon New Store Opening Social Content Series
Agency: One House<\/td>\n<\/tr>\n
<\/td>\nUber<\/strong>
Campaign: Uber Drift<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Social & Cultural Impact Award” content_tablet=”” content_phone=”” content_last_edited=”on|desktop” admin_label=”20. Social & Cultural Impact Award” _builder_version=”4.27.0″ width=”%22100%22″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nHousing Industry Association<\/strong>
Campaign: Women In Trades
Agencies: Alex Mills Social, Rock<\/td>\n<\/tr>\n
<\/td>\nMia Fratino<\/strong>
Campaign: No Play Black Friday
Agency: Impressive<\/td>\n<\/tr>\n
<\/td>\nSting Sports<\/strong>
Campaign: Coaches Corner<\/td>\n<\/tr>\n
<\/td>\nWaverley Council<\/strong>
Campaign: The Bondi Feeling<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 Finalists Ballon FootballCampaign: Go-To-Market: For The Next Generation Of BallersAgency: Brandi Marketing Palm Cove LabelCampaign: Palm Cove Label | A Fully AI-Native RebuildAgency: Impressive ALDICampaign: Good Influence: ALDI’s Always-On Trust EngineAgency: SOCIAL SOUP L’Oreal AustraliaBrand: GarnierCampaign: Garnier Australia Always-On Strategy 2026Agency: Havas Play AU Merlin EntertainmentsBrand: WILD LIFE Sydney ZooCampaign: Wombat Wednesday Toyota AustraliaCampaign: […]<\/p>\n","protected":false},"author":12,"featured_media":5,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29898","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2026 Finalists - Hashtag AU Awards 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/hashtagaustralia\/2026-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Finalists - 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