{"id":9716,"date":"2022-02-22T11:30:24","date_gmt":"2022-02-22T03:30:24","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?p=9716"},"modified":"2023-03-29T15:51:08","modified_gmt":"2023-03-29T07:51:08","slug":"vj-anand-2","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/vj-anand\/","title":{"rendered":"VJ ANAND"},"content":{"rendered":"

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2022 JUDGE’S PROFILE<\/span><\/h1>\n

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VJ Anand<\/h2>\n

Head of Creative + Managing Partner APAC
Vaynermedia\u00a0<\/strong><\/p>\n

From Building Agencies to Making Stuff Go Viral\u2026 VJ Is Your Guy.<\/span><\/p>\n

VJ spent his career as a creative in BBDO, TBWA, OGILVY Malaysia and was the Senior Vice President of Creative of Gojek Indonesia\u2019s largest tech company before taking up the role as the Regional Head of Creative and Managing Partner of Vaynermedia\u00a0<\/b>APAC.\u00a0<\/b>VJ is your go-to guy if you want your brand to be the Talk of The Town or the guy to bring heart and purpose for your brand. At Gojek Indonesia, VJ started an internal Creative Labs team of 10 people and grew it to a 120-strong team. He headed up the Creative, Social, In-app Content, and Activation for the Indonesian decacorn. He helped rebrand them in his last months at Gojek and created sonic branding sounds for the Indonesian tech giant. His last piece of work in Gojek went viral internationally, leading to a hire by Gary Vaynerchuk to help build Vaynermedia APAC. He came into an agency of four people and helped grow it to an agency of 225 now. Here, VJ has run numerous global and regional campaigns; his most recent global work involved conceptualizing and shooting a music video with John Legend for the SK-II brand.\u00a0<\/span><\/p>\n

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