{"id":9472,"date":"2022-01-06T15:56:52","date_gmt":"2022-01-06T07:56:52","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?p=9472"},"modified":"2023-03-29T16:17:54","modified_gmt":"2023-03-29T08:17:54","slug":"christina-peyton","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/christina-peyton\/","title":{"rendered":"Christina Peyton"},"content":{"rendered":"

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2022 JUDGE’S PROFILE<\/span><\/h1>\n

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Christina Peyton<\/h2>\n

VP Marketing & Growth, APAC
WPP<\/strong><\/p>\n

Christina Peyton is\u00a0VP of Marketing and Growth for WPP in APAC, where she brings modern marketing expertise to help MNC brands thrive in today\u2019s fast changing communications and experience world.<\/p>\n

To help brands get the most from WPP family of agencies, Christina\u00a0combines\u00a0deep brand level understanding\u00a0with a customer centric approach to ensure that business objectives are met with established and modern capabilities. Prior to working with WPP, Christina led the Marketing practice for Digitas in APAC, and led the Digital Consultancy practice\u00a0for the Incorporated Society of British Advertisers (ISBA)\u00a0in London\u00a0where she was responsible for managing large scale pitches both in the UK and globally.<\/p>\n

Prior to joining WPP, Christina led Marketing for Digitas APAC, where she spent four years and helped them winning 4 Agency of the Year awards in 4 years.<\/p>\n

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