{"id":15395,"date":"2025-03-05T14:49:41","date_gmt":"2025-03-05T06:49:41","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?p=15395"},"modified":"2025-03-05T16:06:58","modified_gmt":"2025-03-05T08:06:58","slug":"darrelle-eng","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/darrelle-eng\/","title":{"rendered":"Darrelle Eng"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 Judges” _builder_version=”4.14.7″ _module_preset=”default” global_module=”14882″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 Judge’s Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” module_class=”mark-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Darrelle Eng<\/h3>\n

Head of Brand<\/h4>\n

Singapore Sports Hub<\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

With a background in brand strategy, communications, and marketing, Darrelle has diverse experience across various industries and brands in both the private and government sectors.<\/p>\n

Starting her career in a PR agency specialising in international sports events, Darrelle went on to manage the Brand & Marketing team in a Singaporean SME that developed and sold portable speakers to over 30 countries. Following that, she was appointed Marketing Director, APAC, at the Women\u2019s Tennis Association (WTA), leading the brand, marketing, and communications strategy in the region.<\/p>\n

She moved on to EDB to work on a whole-of-government brand strategy project and later led the Events & Partnerships team, working on global business conferences such as the Bloomberg New Economy Forum.<\/p>\n

Currently, Darrelle is the Head of Brand at the Singapore Sports Hub, directing brand development efforts to showcase its venues, facilities, and events across the sports, entertainment, lifestyle, and community pillars.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Singapore-Sports-Hub_Darelle-Eng.png” title_text=”Singapore Sports Hub_Darelle Eng” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”View other judges’ profiles 2025″ module_class=”section-three-color” _builder_version=”4.14.7″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_module=”14887″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other judges’ profiles<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Judges 2025 – global” module_class=”section-second-color” _builder_version=”4.14.7″ custom_padding=”120px||130px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” top_divider_style=”asymmetric” top_divider_color=”#eeeeee” top_divider_height_tablet=”” top_divider_height_phone=”” top_divider_height_last_edited=”on|phone” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” global_module=”14889″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Tenco Teh ” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Abiel-Asset-Management_Tenco-Teh.png” admin_label=”Abiel Asset Management _Tenco Teh” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzU3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Abiel Asset Management <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Asyraf Suhaibi” position=”Head of Brand Management Corporate Communication Department” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/01\/Air-Selangor_Asyraf-Suhaibi.jpg” admin_label=”Air Selangor_Asyraf Suhaibi” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0ODgwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Air Selangor<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sarah Elizabeth Foo” position=”Director of Marketing & Community” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Anytime-Fitness-DKD-Group_-Sarah-Elizabeth-Foo-Bio.png” admin_label=”Anytime Fitness | DKD Group_Sarah Elizabeth Foo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzIyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Anytime Fitness | DKD Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Roshat Adnani ” position=”Managing Director” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/APAC-@-MC-Saatchi-Performance_-Roshat-Adnani.png” admin_label=”APAC @ M&C Saatchi Performance _Roshat Adnani” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDc5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

APAC @ M&C Saatchi Performance<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dimas Novriandi ” position=”VP, Digital Banking Integrated Marketing Communications and Go-To-Market Lead” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Bank-SMBC-Indonesia_Dimas-Novriandi.png” admin_label=”Bank SMBC Indonesia_Dimas Novriandi ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjIyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Bank SMBC Indonesia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Celia Ho” position=”Marketing Director APAC” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Gong-cha-Global_Celia-Ho.png” admin_label=”Gong cha Global_Celia Ho” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Gong cha Global<\/strong> <\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Isaac Tan” position=”Regional Head of Creative Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/Hepmil-Media-Group_-Isaac-Tan.png” admin_label=”Hepmil Media Group _Isaac Tan” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDEwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Hepmil Media Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sivaram Parameswaran” position=”Director, Consumer Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/PropertyGuru-Group_Sivaram-Parameswaran.png” admin_label=”PropertyGuru Group_Sivaram Parameswaran” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MTkyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

PropertyGuru Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joseph Pek” position=”Social Studio Lead” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/03\/Publicis-Chemistry-Malaysia-_Joseph-Pek.jpg” admin_label=”Publicis Chemistry Malaysia (under Publicis Groupe)_Joseph\tPek” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMDQ1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Publicis Chemistry Malaysia (under Publicis Groupe)<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dissabhat Jirasapbhakarn ” position=”Co-founder, Medium Rare Digital and Vice President – Marketing Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Siam-Commercial-Bank_Dissabhat-Jirasapbhakarn.png” admin_label=”Siam Commercial Bank_Dissabhat Jirasapbhakarn ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjY2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Siam Commercial Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Darrelle Eng” position=”Head of Brand” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Singapore-Sports-Hub_Darelle-Eng.png” admin_label=”Singapore Sports Hub_Darrelle Eng” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1Mzk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Singapore Sports Hub<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Cindy Lim” position=”Head of Communications, Digital & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Singapore-Symphony-Group_Cindy-Lim.png” admin_label=”Singapore Symphony Group_Cindy Lim” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1Mjg5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Singapore Symphony Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Tobiel Casta\u00f1eda” position=”Growth Marketing Head” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Smart-Communications_Tobiel-Castaneda.png” admin_label=”Smart Communications_Tobiel Casta\u00f1eda” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzA1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Smart Communications<\/strong> <\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Abhinit Agarwal” position=”Executive Strategy Director ” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/TBWA-Singapore_Abhinit-Agarwal.png” admin_label=”TBWASingapore_Abhinit Agarwala” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDE3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

TBWA\\Singapore <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jamie Tan” position=”Director, Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Trust-Bank-Singapore_Jamie-Tan-1.png” admin_label=”Trust Bank Singapore_Jamie Tan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDM0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Trust Bank Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 Judge’s ProfileDarrelle Eng Head of Brand Singapore Sports HubWith a background in brand strategy, communications, and marketing, Darrelle has diverse experience across various industries and brands in both the private and government sectors. 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