{"id":15305,"date":"2025-03-04T16:00:35","date_gmt":"2025-03-04T08:00:35","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?p=15305"},"modified":"2025-03-04T16:13:21","modified_gmt":"2025-03-04T08:13:21","slug":"tobiel-castaneda","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/tobiel-castaneda\/","title":{"rendered":"Tobiel Casta\u00f1eda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 Judges” _builder_version=”4.14.7″ _module_preset=”default” global_module=”14882″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 Judge’s Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” module_class=”mark-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Tobiel Casta\u00f1eda<\/h3>\n

Growth Marketing Head<\/h4>\n

Smart Communications <\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Tob leads the marketing of owned digital products at Smart Communications, the largest telecoms provider in the Philippines. Before returning to Smart in 2021, he laid the groundwork for the digital transformation of local and multinational advertising agencies, handling clients such as Selecta-Unilever, Nestl\u00e9, and Toyota. He is committed to crafting customer-centric marketing solutions using data and creativity.<\/p>\n

Aside from his Advertising Management degree from DLSU Manila, he took digital marketing and UX design courses at the Yale School of Management and the Georgia Institute of Technology. In his free time, he enjoys backpacking and outdoor sports. When he’s not out on an adventure, he’s busy catching ’em all as a dedicated Pok\u00e9mon Trainer.<\/p>\n

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View other judges’ profiles<\/h4>\n

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Air Selangor<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Roshat Adnani ” position=”Managing Director” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/APAC-@-MC-Saatchi-Performance_-Roshat-Adnani.png” admin_label=”APAC @ M&C Saatchi Performance _Roshat Adnani” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDc5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

APAC @ M&C Saatchi Performance<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dimas Novriandi ” position=”VP, Digital Banking Integrated Marketing Communications and Go-To-Market Lead” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Bank-SMBC-Indonesia_Dimas-Novriandi.png” admin_label=”Bank SMBC Indonesia_Dimas Novriandi ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjIyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Bank SMBC Indonesia<\/strong><\/p>\n

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Gong cha Global<\/strong> <\/p>\n

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Hepmil Media Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sivaram Parameswaran” position=”Director, Consumer Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/PropertyGuru-Group_Sivaram-Parameswaran.png” admin_label=”PropertyGuru Group_Sivaram Parameswaran” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MTkyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

PropertyGuru Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joseph Pek” position=”Social Studio Lead” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/03\/Publicis-Chemistry-Malaysia-_Joseph-Pek.jpg” admin_label=”Publicis Chemistry Malaysia (under Publicis Groupe)_Joseph\tPek” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMDQ1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Publicis Chemistry Malaysia (under Publicis Groupe)<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dissabhat Jirasapbhakarn ” position=”Co-founder, Medium Rare Digital and Vice President – Marketing Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Siam-Commercial-Bank_Dissabhat-Jirasapbhakarn.png” admin_label=”Siam Commercial Bank_Dissabhat Jirasapbhakarn ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjY2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Siam Commercial Bank<\/strong><\/p>\n

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Singapore Symphony Group<\/strong><\/p>\n

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Smart Communications<\/strong> <\/p>\n

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TBWA\\Singapore <\/strong><\/p>\n

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2025 Judge’s ProfileTobiel Casta\u00f1eda Growth Marketing Head Smart Communications Tob leads the marketing of owned digital products at Smart Communications, the largest telecoms provider in the Philippines. Before returning to Smart in 2021, he laid the groundwork for the digital transformation of local and multinational advertising agencies, handling clients such as Selecta-Unilever, Nestl\u00e9, and Toyota. […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-15305","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nTobiel Casta\u00f1eda | Hashtag Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/hashtagasia\/tobiel-castaneda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tobiel Casta\u00f1eda | Hashtag Asia\" \/>\n<meta property=\"og:description\" content=\"2025 Judge's ProfileTobiel Casta\u00f1eda Growth Marketing Head Smart Communications Tob leads the marketing of owned digital products at Smart Communications, the largest telecoms provider in the Philippines. 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