{"id":15266,"date":"2025-03-04T15:08:22","date_gmt":"2025-03-04T07:08:22","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?p=15266"},"modified":"2025-03-04T15:18:46","modified_gmt":"2025-03-04T07:18:46","slug":"dissabhat-jirasapbhakarn","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/dissabhat-jirasapbhakarn\/","title":{"rendered":"Dissabhat Jirasapbhakarn"},"content":{"rendered":"

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2025 Judge’s Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”members-full-description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” module_class=”mark-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Dissabhat Jirasapbhakarn <\/h3>\n

Co-founder, Medium Rare Digital and Vice President – Marketing Strategy<\/h4>\n

Siam Commercial Bank<\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Dissabhat Jirasapbhakarn, Co-founder of Medium Rare Digital, is a digital marketing expert who combines innovative strategies with a commitment to social impact. As Vice President of Marketing Strategy at Siam Commercial Bank, he led a digital lending initiative that achieved a 490% increase in applications and directed the award-winning SCB EASY app campaign. He also serves as a special instructor at Chiang Mai University, leveraging data-driven insights to create impactful narratives that drive business growth. His contributions have been recognised with multiple industry awards for excellence in brand strategy, data-driven marketing, and social impact.<\/p>\n

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View other judges’ profiles<\/h4>\n

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Air Selangor<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Roshat Adnani ” position=”Managing Director” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/APAC-@-MC-Saatchi-Performance_-Roshat-Adnani.png” admin_label=”APAC @ M&C Saatchi Performance _Roshat Adnani” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDc5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

APAC @ M&C Saatchi Performance<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dimas Novriandi ” position=”VP, Digital Banking Integrated Marketing Communications and Go-To-Market Lead” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Bank-SMBC-Indonesia_Dimas-Novriandi.png” admin_label=”Bank SMBC Indonesia_Dimas Novriandi ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjIyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Bank SMBC Indonesia<\/strong><\/p>\n

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Gong cha Global<\/strong> <\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Isaac Tan” position=”Regional Head of Creative Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/Hepmil-Media-Group_-Isaac-Tan.png” admin_label=”Hepmil Media Group _Isaac Tan” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDEwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Hepmil Media Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sivaram Parameswaran” position=”Director, Consumer Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/PropertyGuru-Group_Sivaram-Parameswaran.png” admin_label=”PropertyGuru Group_Sivaram Parameswaran” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MTkyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

PropertyGuru Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joseph Pek” position=”Social Studio Lead” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/03\/Publicis-Chemistry-Malaysia-_Joseph-Pek.jpg” admin_label=”Publicis Chemistry Malaysia (under Publicis Groupe)_Joseph\tPek” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMDQ1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Publicis Chemistry Malaysia (under Publicis Groupe)<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dissabhat Jirasapbhakarn ” position=”Co-founder, Medium Rare Digital and Vice President – Marketing Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/03\/Siam-Commercial-Bank_Dissabhat-Jirasapbhakarn.png” admin_label=”Siam Commercial Bank_Dissabhat Jirasapbhakarn ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjY2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ title_text=”Siam Commercial Bank_Dissabhat Jirasapbhakarn”]<\/p>\n

Siam Commercial Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Abhinit Agarwal” position=”Executive Strategy Director ” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/02\/TBWA-Singapore_Abhinit-Agarwal.png” admin_label=”TBWASingapore_Abhinit Agarwala” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MDE3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

TBWA\\Singapore <\/strong><\/p>\n

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2025 Judge’s ProfileDissabhat Jirasapbhakarn Co-founder, Medium Rare Digital and Vice President – Marketing Strategy Siam Commercial BankDissabhat Jirasapbhakarn, Co-founder of Medium Rare Digital, is a digital marketing expert who combines innovative strategies with a commitment to social impact. As Vice President of Marketing Strategy at Siam Commercial Bank, he led a digital lending initiative that […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-15266","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nDissabhat Jirasapbhakarn | Hashtag Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/hashtagasia\/dissabhat-jirasapbhakarn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dissabhat Jirasapbhakarn | Hashtag Asia\" \/>\n<meta property=\"og:description\" content=\"2025 Judge's ProfileDissabhat Jirasapbhakarn Co-founder, Medium Rare Digital and Vice President - Marketing Strategy Siam Commercial BankDissabhat Jirasapbhakarn, Co-founder of Medium Rare Digital, is a digital marketing expert who combines innovative strategies with a commitment to social impact. 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