{"id":12751,"date":"2023-11-27T16:14:30","date_gmt":"2023-11-27T08:14:30","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?p=12751"},"modified":"2023-11-27T16:24:32","modified_gmt":"2023-11-27T08:24:32","slug":"jasslyn-ye","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/jasslyn-ye\/","title":{"rendered":"Jasslyn Ye"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2024 Judges” _builder_version=”4.14.7″ _module_preset=”default” global_module=”12609″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2024 Judges<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”members-full-description” _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” module_class=”mark-box” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n

Jasslyn Ye<\/h3>\n

Senior Director of Growth SEA<\/h4>\n

Smadex<\/h5>\n

[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]Jasslyn is a strategic and seasoned digital marketer with over 15 years in B2B and B2C across ecommerce, fintech, and gaming sectors. She has spent most of her career within the Mobile AdTech industry. As Senior Director of Growth in Smadex – a performance DSP – she leads a team propelling performance across SEA, India, and areas beyond CJK markets. Armed with a successful track record, Jasslyn excels in delivering impactful digital marketing campaigns, maximizing brand influence, and achieving business objectives.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Smadex_Jasslyn-Ye.png” title_text=”Smadex_Jasslyn Ye” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”View other speakers’ profiles 2024″ module_class=”section-three-color” _builder_version=”4.14.7″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_module=”12615″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other speakers’ profiles<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Judges 2024 – global” module_class=”section-second-color” _builder_version=”4.14.7″ custom_padding=”120px||130px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” top_divider_style=”asymmetric” top_divider_color=”#eeeeee” top_divider_height_tablet=”” top_divider_height_phone=”” top_divider_height_last_edited=”on|phone” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” global_module=”12616″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.14.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Izad Ismail Abdullah” position=”Head of PR” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Air-Selangor_Izad-Ismail-Abdullah.jpg” admin_label=”Air Selangor_Izad Ismail Abdullah” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjAzIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Air Selangor<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Josephine Tee ” position=”Cluster Director of Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Andaz-Singapore-Grand-Hyatt-Singapore_Josephine-Tee.png” admin_label=”Andaz Singapore, Grand Hyatt Singapore_Josephine\tTee” _builder_version=”4.14.7″ _module_preset=”default” link_option_url_new_window=”on” global_colors_info=”{}”]Andaz Singapore, Grand Hyatt Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Julian Chow” position=”Head of Digital Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Archetype-Singapore_Julian-Chow.jpg” admin_label=”Archetype Singapore_Julian\tChow” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjIwIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]Archetype Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jonathan Ha” position=”Head of Digital & Integrated Solutions” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Edelman-Singapore_-Jonathan-Ha.png” admin_label=”Edelman Singapore_Jonathan\tHa” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNzUyIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Edelman Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.14.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Heshan Kirindagamage” position=”Associate Director” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Digital-Content_Heshan-Kirindagamage.jpg” admin_label=”Digital Content_Heshan\tKirindagamage” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjMxIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]Digital Content<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Claire Chong” position=”Vice President, Growth & Development” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/George-P.-Johnson_Claire-Chong.jpg” admin_label=”George P. Johnson_Claire\tChong” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjQxIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]George P. Johnson<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joshua Chong” position=”Associate Director, Visual Communications (Kingsmen Research & Design \u2013 KR&D)” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Kingsmen-Experience_Joshua-Chong.jpg” admin_label=”Kingsmen Experience_Joshua\tChong” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjUxIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]Kingsmen Experience<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Andy Teoh” position=”Executive Director, APJ Marketing and Commercial Operations” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Organon_Andy-Teoh.png” admin_label=”Organon_Andy\tTeoh” _builder_version=”4.14.7″ _module_preset=”default” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Organon<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” module_class=”mobile-2-columns” _builder_version=”4.14.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mark Ong ” position=”Corporate Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Phoenix-Contact-SEA_Mark-Ong-.png” admin_label=”Phoenix Contact (SEA)_Mark\tOng ” _builder_version=”4.14.7″ _module_preset=”default” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNzQ2In19@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]<\/p>\n

Phoenix Contact (SEA)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jasslyn Ye” position=”Senior Director of Growth SEA” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Smadex_Jasslyn-Ye.png” admin_label=”Smadex_Jasslyn\tYe” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNzUxIn19@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Smadex<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Melanie Lindquist” position=”Managing Director (Asia Pacific)” image_url=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2023\/11\/Talon-OOH_Melanie-Lindquist.jpeg” admin_label=”Talon OOH_Melanie\tLindquist” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjYzIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Talon OOH<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2024 JudgesJasslyn Ye Senior Director of Growth SEA SmadexJasslyn is a strategic and seasoned digital marketer with over 15 years in B2B and B2C across ecommerce, fintech, and gaming sectors. She has spent most of her career within the Mobile AdTech industry. 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