{"id":17581,"date":"2026-06-03T17:48:21","date_gmt":"2026-06-03T09:48:21","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?page_id=17581"},"modified":"2026-06-04T11:14:25","modified_gmt":"2026-06-04T03:14:25","slug":"2026-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/2026-finalists\/","title":{"rendered":"2026 Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2026<\/span> Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Best Integrated Social Media Campaign” admin_label=”1. Best Integrated Social Media Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
<\/td>\nEnesis Group<\/strong>
Brand: Vegeta Herbal
Campaign: Poop Culture
Agency: IDN Creative<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
<\/strong><\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
<\/td>\nKlook Travel Technology<\/strong>
Campaign: The Best You
Agencies: The Secret Little Agency, Hexa-Communications<\/td>\n<\/tr>\n
<\/td>\nMandai Wildlife Group<\/strong>
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild
Agencies: TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media<\/td>\n<\/tr>\n
<\/td>\nMondelez<\/strong>
Brand: Cadbury
Campaign: Fall in Love with Chocolate Like Never Before
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nScoot<\/strong>
Campaign:\u00a0Scoot With Heart
Agency: TSL Media Group<\/td>\n<\/tr>\n
<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Share A Coke 2025
Agency: Ogilvy for Studio X<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons “New Healthy Life Aesthetics” Brand Proposition: “Enjoy the Beauty of Sweating”
Agency: Ma’nifesto<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Multi-Platform Campaign” admin_label=”2. Best Multi-Platform Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAIA Singapore<\/strong>
Campaign: Rethink Healthy with HYROX and AIA Ultimate FitnessFest<\/td>\n<\/tr>\n
<\/td>\nBeiersdorf<\/strong>
Brand: Hansaplast
Campaign: \u201cHeal in Style: The New Generation Plaster \u2013 Hansaplast Second Skin Protection.\u201d
Agency: OMD Indonesia<\/td>\n<\/tr>\n
<\/td>\nBuilding and Construction Authority<\/strong>
Campaign: Building Singapore
Agency: SPH Content Lab<\/td>\n<\/tr>\n
<\/td>\nHealth Promotion Board<\/strong>
Campaign: Don’t Toy With Your Life
Agency: TBWA Singapore<\/td>\n<\/tr>\n
<\/td>\nMandai Wildlife Group<\/strong>
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild
Agencies: TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media<\/td>\n<\/tr>\n
<\/td>\nMastercard Services<\/strong>
Brand: Mastercard
Campaign: Mastercard Safety & Security: Advancing Digital Payments Security Across Platforms<\/td>\n<\/tr>\n
<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Campaign: SC Invest – Time for What Truly Matters
Agencies: Dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song<\/td>\n<\/tr>\n
<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Sprite
Campaign: Sprite Summer 2025
Agency: Ogilvy for Studio X<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons member campaign – biggest rewards in Malaysia
Agency: Accenture Malaysia<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: BeYouti-ful Beauty Fest 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Real Time Response \/ Newsjacking” admin_label=”3. Best Real Time Response \/ Newsjacking” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nAIA Insurance Sri Lanka<\/strong>
Campaign:\u00a0AIA Divimagata Piyapath \u2013 Rethink Healthy Train<\/td>\n<\/tr>\n
<\/td>\nUnilever Philippines<\/strong>
Brand: Vaseline
Campaign: Vaseline Philippines – Auntie’s Lotion
Agency: Hepmil Philippines<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Customized Services Campaign: Face It Beautifully
Agency: YOYA Digital<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: How Watsons win by \u201cThread\u201d-ed Into Conversation<\/td>\n<\/tr>\n
<\/td>\nWen Ken Marketing<\/strong>
Brand: Three Legs Cooling Water
Campaign: Cooling Off Day
Agency: Distilleri<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Social Amplification Campaign” admin_label=”4. Best Social Amplification Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
<\/td>\nFirst Pride<\/strong>
Campaign: Moment Istimewa Bersama First Pride
Agency: VX<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
<\/td>\nMacao Government Tourism Office<\/strong>
Campaign: CreatorWeek Macao 2025
Agencies: AdBeyond Group (Macau), Branded<\/td>\n<\/tr>\n
<\/td>\nSentosa Development Corporation<\/strong>
Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party
Agencies: Starcom Singapore, GOVT VCCP<\/td>\n<\/tr>\n
<\/td>\nSentosa Development Corporation<\/strong>
Campaign: K-waving the Shores of Sentosa
Agencies: Starcom Singapore, Viu<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Be Greater – PSAs<\/td>\n<\/tr>\n
<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Sprite
Campaign: Sprite Summer 2025
Agency: Ogilvy for Studio X<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Bugis Reopens<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Social Brand Launch \/ Relaunch” admin_label=”5. Best Social Brand Launch \/ Relaunch” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nBeiersdorf<\/strong>
Brand: Hansaplast
Campaign: Heal in Style: The New Generation Plaster \u2013 Hansaplast Second Skin Protection
Agency: OMD Indonesia<\/td>\n<\/tr>\n
<\/td>\nDBS Bank<\/strong>
Campaign: Banking On Social For Future Generations
Agency: HEPMIL Singapore<\/td>\n<\/tr>\n
<\/td>\nGalderma Philippines<\/strong>
Brand: Cetaphil
Campaign: Cetaphil Salicylic Acid Launch
Agencies: TREYNA MARC, CUE Philippines, B2B Entertainment, dentsu X Philippines, AIRRLabs<\/td>\n<\/tr>\n
<\/td>\nMATARAM PAINT<\/strong>
Brand: COLOR
Campaign: #COLORhematcakep Urban Buzz Doubling Sales for New Specialist Paint Launch
Agency: SIDIK<\/td>\n<\/tr>\n
<\/td>\nSentosa Development Corporation<\/strong>
Campaign: Beyond a Re-Launch: Sensoryscape Awakens
Agencies: Starcom Singapore, GOVT VCCP<\/td>\n<\/tr>\n
<\/td>\nSkyline Luge Kuala Lumpur<\/strong>
Campaign: #JOMTRYHYFLY – A New Height of Adventure at Skyline Luge Kuala Lumpur
Agency: VX<\/td>\n<\/tr>\n
<\/td>\nTasman Holiday Parks<\/strong>
Campaign: Tasman – Turn up the real
Agency: eMarketingEye<\/td>\n<\/tr>\n
<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Share A Coke 2025
Agency: Ogilvy for Studio X<\/td>\n<\/tr>\n
<\/td>\nUnilever<\/strong>
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: NAC Flagship Store Reopening<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Social Commerce Campaign” admin_label=”6. Best Social Commerce Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nCathay Pacific<\/strong>
Campaign: Hong Kong: The Most Fun per Square Kilometer
Agencies: Leo Singapore, Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nDBS SME Banking<\/strong>
Campaign: DBS 60 Hours Live SME Livestream Campaign
Agency: Boom Media<\/td>\n<\/tr>\n
<\/td>\nHealth and Happiness (H&H) Singapore<\/strong>
Brand: Swisse
Campaign: Swisse Gummies TikTok Campaign<\/td>\n<\/tr>\n
<\/td>\nSenoko Energy<\/strong>
Campaign: New Home, New Vibes 3.0
Agencies: AiChat, ABrandADay\u00a0<\/td>\n<\/tr>\n
<\/td>\nTelechoice International<\/strong>
Brand: HONOR Singapore
Campaign: HONOR X9d Always On Live Launch
Agency: Boom Media<\/td>\n<\/tr>\n
<\/td>\nTelekom Malaysia<\/strong>
Brand: Unifi TV
Campaign: Wedding Crashers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
<\/td>\nUnilever<\/strong>
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: WATSONS PLAYLIST: ALL THE FEELS CONCERT
Agency: PraXis Experiential Advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Social Media Advertising Campaign” admin_label=”7. Best Social Media Advertising Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nCapitaLand Investment (Workspace Marketing)<\/strong>
Brand: Geneo
Campaign: Geneo Retail Plaza Campaign<\/td>\n<\/tr>\n
<\/td>\nCathay Pacific<\/strong>
Campaign: Hong Kong: The Most Fun per Square Kilometer
Agencies: Leo Singapore, Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific <\/strong>
Brand: Citi Mastercard
Campaign: Citi Mastercard Amplify SG Media Campaign
Agency: Spark Foundry<\/td>\n<\/tr>\n
<\/td>\nKalbe Consumer Health<\/strong>
Brand: Sakatonik Activ
Campaign: From Obligation to Ritual: Sakatonik-Activ Made Iron a Daily Habit with AI-Precision
Agencies: Dentsu – Dwisapta, Silverpush<\/td>\n<\/tr>\n
<\/td>\nPrime Residence Group<\/strong>
Brand: Prime Lands Residencies
Campaign: Prime 365: Always-On. Always Ahead
Agency: eMarketingEye\u00a0<\/td>\n<\/tr>\n
<\/td>\nSpotify<\/strong>
Campaign: Spotify TH Brand Campaign
Agencies: Juice Singapore, TBWA Thailand<\/td>\n<\/tr>\n
<\/td>\nSpotify<\/strong>
Campaign: Spotify PH Brand Campaign 2025
Agencies: TBWA Singapore and Philippines<\/td>\n<\/tr>\n
<\/td>\nUnited Overseas Bank (UOB)<\/strong>
Campaign: It’s You Time
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Social Media Analytics and Insights” admin_label=”8. Best Social Media Analytics and Insights” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nMarshall Cavendish Education<\/strong>
Campaign: The Joy of Learning<\/td>\n<\/tr>\n
<\/td>\nMASTERCARD<\/strong>
Campaign: Mastercard Safety & Security: Data-Informed Transaction Confidence
Agency: Mastercard Services<\/td>\n<\/tr>\n
<\/td>\nMinor Hotels<\/strong>
Campaign: Now All In One Place : A Data-Engineered Brand Launch
Agency: eMarketingEye<\/td>\n<\/tr>\n
<\/td>\nUnited Overseas Bank (UOB)<\/strong>
Campaign: It’s You Time
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Social Media Campaign for a Specific Audience” admin_label=”9. Best Social Media Campaign for a Specific Audience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAbaavo Group<\/strong>
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nABC President Indonesia<\/strong>
Brand: Nu Tea
Campaign: Nu2ristik
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nCathay Pacific<\/strong>
Campaign: Tripment
Agencies: Leo Singapore, Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nCinnamon Hotel Management<\/strong>
Brand: Cinnamon Sri Lanka Resorts
Campaign: Come to Home to Cinnamon
Agency: eMarketingEye<\/td>\n<\/tr>\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
<\/td>\nGrab Teknologi Indonesia<\/strong>
Brand: Grab
Campaign: #MelajuDenganSyantiek
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nKaspersky<\/strong>
Campaign:\u00a0Safeguarding Digital Lives Beyond Anti-Virus in Vietnam and Indonesia
Agency: KPI Media<\/td>\n<\/tr>\n
<\/td>\nMandai Wildlife Group<\/strong>
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild
Agencies: TBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media<\/td>\n<\/tr>\n
<\/td>\nMondelez<\/strong>
Brand: Cadbury
Campaign: Fall in Love with Chocolate Like Never Before
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nSentosa Development Corporation<\/strong>
Campaign: K-waving the Shores of Sentosa
Agencies: Starcom Singapore, Viu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Social Media Campaign: Facebook” admin_label=”10. Best Social Media Campaign: Facebook” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nAmber Beila<\/strong>
Campaign: Amber Beila: Within<\/td>\n<\/tr>\n
<\/td>\nCapitaLand Investment (Workspace Marketing)<\/strong>
Brand: Geneo
Campaign: Geneo Retail Plaza Campaign\u200b<\/td>\n<\/tr>\n
<\/td>\nPK Agro-Industrial Products<\/strong>
Brand: CPF Malaysia
Campaign: CP RTE Re-Launch | Rasa Muhibbah, Rasa Malaysia
Agency: Tigerwolves Marketing\u00a0<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Maju-Lah!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Social Media Campaign: Instagram” admin_label=”11. Best Social Media Campaign: Instagram” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nAbaavo Group<\/strong>
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nDeliveroo<\/strong>
Campaign: No Need To Think
Agency: MBCS an Omnicom Media Company<\/td>\n<\/tr>\n
<\/td>\nHarman International Asia Pacific<\/strong>
Brand: JBL
Campaign: JBL Be Open-Minded Campaign<\/td>\n<\/tr>\n
<\/td>\nLEGO\u00ae Indonesia<\/strong>
Brand: LEGO\u00ae
Campaign: LEGO\u00ae Play Champion Competition Indonesia 2025
Agency: IDN Creative<\/td>\n<\/tr>\n
<\/td>\nMSD<\/strong>
Campaign: Prevention is a Green Flag
Agency:\u00a0MBCS an Omnicom Media Company<\/td>\n<\/tr>\n
<\/td>\nRoborock<\/strong>
Campaign: Roborock Instagram Campaign 2025
Agency: AdTech Innovation<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Glam Mas Gift Quest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Social Media Campaign: TikTok \/ Douyin” admin_label=”12. Best Social Media Campaign: TikTok \/ Douyin” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nCathay Pacific<\/strong>
Campaign: Hong Kong: The Most Fun per Square Kilometer
Agencies: Leo Singapore, Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nDBS SME Banking<\/strong>
Campaign: DBS 60 Hours Live SME Livestream Campaign
Agency: Boom Media<\/td>\n<\/tr>\n
<\/td>\nKaspersky<\/strong>
Campaign: Safeguarding Digital Lives Beyond Anti-Virus in Vietnam and Indonesia
Agency: KPI Media<\/td>\n<\/tr>\n
<\/td>\nMSD<\/strong>
Campaign: Prevention is a Green Flag
Agency: MBCS an Omnicom Media Company<\/td>\n<\/tr>\n
<\/td>\nUnited Overseas Bank (UOB)<\/strong>
Campaign: It’s You Time
Agency: Accenture Song<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Social Media Campaign: YouTube” admin_label=”13. Best Social Media Campaign: YouTube” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nBeiersdorf<\/strong>
Brand: Hansaplast
Campaign: \u201cHeal in Style: The New Generation Plaster \u2013 Hansaplast Second Skin Protection.\u201d
Agency: OMD Indonesia<\/td>\n<\/tr>\n
<\/td>\nKlook Travel Technology<\/strong>
Campaign: The Best You
Agencies: The Secret Little Agency, Hexa-Communications<\/td>\n<\/tr>\n
<\/td>\nSido Muncul<\/strong>
Brand: Sido Muncul Susu Jahe
Campaign: Mendekatkan Kehangatan (Tr: Closer Through Warmth)
Agency: Volare Advertising Network – Futurama<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons #HappyBeautifulYear Took Over Youtube
Agency: Accenture Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Social Media Community Management” admin_label=”14. Best Social Media Community Management” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nBeiersdorf Indonesia<\/strong>
Brand: Nivea
Campaign: NIVEA MEN X Real Madrid
Agency: Indonesia Creator Economy (ICE)<\/td>\n<\/tr>\n
<\/td>\nHong Kong Police Force<\/strong>
Brands: Traffic Branch Headquarters, Support Wing
Campaign: Traffic Penalty Ticket Digitalisation and eTraffic Ticket Plaflorm<\/td>\n<\/tr>\n
<\/td>\nKalbe Nutritionals<\/strong>
Brand: Fitbar
Campaign: Fitbar Athlete
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nKlook Travel Technology<\/strong>
Campaign: The Best You
Agencies: The Secret Little Agency, Hexa-Communications<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Community<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Social Media Education or Awareness Campaign” admin_label=”15. Best Social Media Education or Awareness Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nCentral Provident Fund Board<\/strong>
Campaign: Adopt a Financial Habbit with CPF
Agency: Wild Advertising & Marketing<\/td>\n<\/tr>\n
<\/td>\nDANA<\/strong>
Campaign: Posko Bantuan Keliling (Mobile Help Center)<\/td>\n<\/tr>\n
<\/td>\nGrab Philippines<\/strong>
Brand: Grab
Campaign: Ride to Vote
Agencies: NuWorks Interactive Labs, Bridges PR, In Circle, Universalis Consulting<\/td>\n<\/tr>\n
<\/td>\nGrab Teknologi Indonesia<\/strong>
Brand: Grab
Campaign: #MelajuDenganSyantiek
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nHealth Promotion Board<\/strong>
Campaign: Don’t Toy With Your Life
Agency: TBWA Singapore<\/td>\n<\/tr>\n
<\/td>\nKalbe Nutritionals<\/strong>
Brand: Morinaga Soya
Campaign: #SoYakinBisa
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nNational Environment Agency<\/strong>
Campaign: Meet Death Like An Old Friend
Agency: Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Campaign: Anti-Fraud Campaign 2025
Agency: Secret Tour (HK), Dentsu<\/td>\n<\/tr>\n
<\/td>\nWatsons\u00a0<\/strong>
Campaign: #AnongTypeKo? Diabetes Campaign
Agency: GOBOCreatives<\/td>\n<\/tr>\n
<\/td>\nWings Group – Sayap Mas Utama<\/strong>
Brand: Hers Protex
Campaign: Hers for Her
Agency: L\u00e8ngua<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Social Media Engagement Strategy” admin_label=”16. Best Social Media Engagement Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAbaavo Group<\/strong>
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x Coca-cola ‘LIVE HAPPY Cheers!’
Agencies: Button Creations, DDPR, Hardchi Creative<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Chinese New Year Music Video with the Kuans<\/td>\n<\/tr>\n
<\/td>\n\n

McDonald’s Singapore<\/strong>
Campaign: We’re in a Pickle
Agency: Distilleri\u00a0<\/p>\n<\/td>\n<\/tr>\n

<\/td>\nNational Environment Agency<\/strong>
Campaign: Meet Death Like An Old Friend
Agency: Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nPK Agro-Industrial Products<\/strong>
Brand: CPF Malaysia
Campaign: CP RTE Re-Launch | Rasa Muhibbah, Rasa Malaysia
Agency: Tigerwolves Marketing<\/td>\n<\/tr>\n
<\/td>\nSingtel Telecommunications<\/strong>
Brand: Singtel
Campaign: Singtel: Hello SG60 Social Strategy
Agencies: Leo Singapore, Publicis Chemistry<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Social Media Innovation” admin_label=”17. Best Social Media Innovation” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nABC President Indonesia<\/strong>
Brand: Nu Tea
Campaign: Nu2ristik
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nShell Malaysia<\/strong>
Brand: Shell V-Power
Campaign: Paint the Town Lewis Red
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Campaign: SC Invest – Time for What Truly Matters
Agencies: Dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song<\/td>\n<\/tr>\n
<\/td>\nWatsons\u00a0<\/strong>
Brand: GNC, only at Watsons
Campaign: Elevate the way you live, work and play
Agency: Tilt<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Social Media Loyalty Programme” admin_label=”18. Best Social Media Loyalty Programme” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nBeiersdorf Indonesia<\/strong>
Brand: Nivea
Campaign: NIVEA MEN X Real Madrid
Agency: Indonesia Creator Economy (ICE)<\/td>\n<\/tr>\n
<\/td>\nDanone SN Indonesia<\/strong>
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker: Baby’s Gut Decoded
Agency: Volare Advertising Network – Eyden<\/td>\n<\/tr>\n
<\/td>\nMASTERCARD<\/strong>
Campaign: Mastercard Safety & Security: Enhancing Loyalty in the Payments Ecosystem
Agency: Mastercard Services<\/td>\n<\/tr>\n
<\/td>\nThe Ascott<\/strong>
Brand: Discover ASR
Campaign: Ascott Star Rewards: From Funnel to Loyalty Loop
Agency: eMarketingEye<\/td>\n<\/tr>\n
<\/td>\nThe Ascott<\/strong>
Brand: Ascott Star Rewards
Campaign: Ascott Star Rewards Social Campaign
Agency: AdTech Innovation<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Club Biggest Members Rewards
Agency: Accenture Malaysia<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Community<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment” admin_label=”19. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x Coca-cola ‘LIVE HAPPY Cheers!’
Agencies: Button Creations, DDPR, Hardchi Creative<\/td>\n<\/tr>\n
<\/td>\nParagon Technology and Innovation<\/strong>
Brand: Make Over
Campaign: Make Over Dubai Fashion Week
Agency: Indonesia Creator Economy (ICE)<\/td>\n<\/tr>\n
<\/td>\nPengurusan Air Selangor<\/strong>
Brand: \u00a0Air Selangor
Campaign: 62 Air Balang Untuk Malaysia (62 Large-Jar Drinks for Malaysia)
Agency:<\/td>\n<\/tr>\n
<\/td>\nScoot<\/strong>
Campaign: Scoot’s ‘Paint Your Journey’ Digital Art Competition<\/td>\n<\/tr>\n
<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Coke Studio ASP 2025
Agency: Ogilvy for Studio X<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Annual IP Matrix O+O Marketing
Agency: Shanghai Jinwei Culture Media\uff08\u5165\u672a\u4f20\u5a92\uff09<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons KFinity – Tapping into Mass Audience – A Cultural Partnership<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Social Media Partnerships: Celebrities” admin_label=”20. Best Social Media Partnerships: Celebrities” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
<\/td>\nGalderma Philippines<\/strong>
Brand: Cetaphil
Campaign: Cetaphil SkinLabs
Agencies: TREYNA MARC, CUE Philippines, B2B Entertainment, dentsu X Philippines, AIRRLabs<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
<\/td>\nHilton International Asia Pacific <\/strong>
Campaign: Hustle Without Hassle
Agency: TBWA Singapore<\/td>\n<\/tr>\n
<\/td>\nMondelez<\/strong>
Brand: Cadbury
Campaign: Fall in Love with Chocolate Like Never Before
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nParagon Technology and Innovation<\/strong>
Brand: Make Over
Campaign: Make Over Dubai Fashion Week
Agency: Indonesia Creator Economy (ICE)<\/td>\n<\/tr>\n
<\/td>\nSkechers Philippines<\/strong>
Campaign: Christian and Kat Bautista for Skechers
Agency: NYMA Management<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: LingOrm – Friends of Watsons<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Social Media Partnerships: Influencers” admin_label=”21. Best Social Media Partnerships: Influencers” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAmazon SG<\/strong>
Campaign: Amazon Prime Big Deal Days Warm Up 2025
The Creator House
Agencies: Social Makers, TSL Media Group<\/td>\n<\/tr>\n
<\/td>\nCathay Pacific<\/strong>
Campaign: Hong Kong: The Most Fun per Square Kilometer
Agencies: Leo Singapore, Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x Coca-cola ‘LIVE HAPPY Cheers!’
Agencies: Button Creations, DDPR, Hardchi Creative<\/td>\n<\/tr>\n
<\/td>\nGalderma Philippines<\/strong>
Brand: Cetaphil
Campaign: Cetaphil Salicylic Acid Launch
Agencies: TREYNA MARC, CUE Philippines, B2B Entertainment, dentsu X Philippines, AIRRLabs<\/td>\n<\/tr>\n
<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Chinese New Year Music Video with the Kuans<\/td>\n<\/tr>\n
<\/td>\nMATARAM PAINT<\/strong>
Brand: EMCO SYSTEM (EMCO PRIMER + EMCO LUX + EMCO THINNER B)
Campaign: Satset Masehh: Authentic Javanese Humor Driving Organic Engagement for EMCO Paint System
Agency: SIDIK<\/td>\n<\/tr>\n
<\/td>\nMynt, Inc. (GCash)<\/strong>
Brand: GCash
Campaign: Make it Merry with GCash Merry Picks
Agencies: Rebel Manila Brand Marketing Services, Inc., RedTorch Communications<\/td>\n<\/tr>\n
<\/td>\nSentosa Development Corporation<\/strong>
Campaign: K-waving the Shores of Sentosa
Agencies: Starcom Singapore, Viu<\/td>\n<\/tr>\n
<\/td>\nUnilever<\/strong>
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nUnilever Philippines<\/strong>
Brand: Sunsilk
Campaign: Sunsilk Philippines – Hairkada Adventures
Agency: Hepmil Philippines<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Social Media Use of Emerging Technologies” admin_label=”22. Best Social Media Use of Emerging Technologies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nCathay Pacific<\/strong>
Campaign: Tripment
Agencies: Leo Singapore, Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nDanone SN Indonesia<\/strong>
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker: Baby’s Gut Decoded
Agency: Volare Advertising Network – Eyden<\/td>\n<\/tr>\n
<\/td>\nNCS<\/strong>
Campaign: NCS – Impact 2025
Agency: TBWA Singapore<\/td>\n<\/tr>\n
<\/td>\nSenoko Energy<\/strong>
Campaign: New Home, New Vibes 3.0
Agencies: AiChat, ABrandADay<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Account Based Marketing” admin_label=”23. Best Use of Account Based Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nBakeomaniac<\/strong>
Campaign: Designing a Cross-Platform Recipe Ecosystem for Busy Southeast Asian Home Bakers<\/td>\n<\/tr>\n
<\/td>\nDBS Bank<\/strong>
Campaign: Banking On Social For Future Generations
Agency: HEPMIL Singapore<\/td>\n<\/tr>\n
<\/td>\nLiv Golf<\/strong>
Campaign: LIV Golf Hong Kong 2025 \u2013 \u201cFrom Tee-Off to Take-Off\u201d
Agency: Havas Hong Kong<\/td>\n<\/tr>\n
<\/td>\nPrime Lands Group<\/strong>
Brand: Prime Lands Residencies
Campaign: Prime 365: Always-On. Always Ahead
Agency: eMarketingEye<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of AI” admin_label=”24. Best Use of AI” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nBosch Home Appliances (Singapore)<\/strong>
Campaign: Smarter Living, Everyday Care. Care #LikeABosch
Agency: ADA Data AI Solutions<\/td>\n<\/tr>\n
<\/td>\nCathay Pacific<\/strong>
Brand: Tripment
Campaign:
Agencies: Leo Singapore, Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nDanone SN Indonesia<\/strong>
Brand: Bebeclub
Campaign: Bebeclub AI Poop Tracker: Baby’s Gut Decoded
Agency: Volare Advertising Network – Eyden<\/td>\n<\/tr>\n
<\/td>\nKalbe Consumer Health<\/strong>
Brand: Mixagrip Herbal Greges
Campaign: MixaGrip Wins Consumer Attention with AI Precision When Comfort Becomes Urgent
Agency: Dentsu – Dwisapta, Silverpush\u00a0<\/td>\n<\/tr>\n
<\/td>\nMalaysia Dairy Industries<\/strong>
Brand: MARIGOLD HL Milk
Campaign: Slide.
Agency: Goodfellas<\/td>\n<\/tr>\n
<\/td>\nNCS<\/strong>
Campaign: NCS – Impact 2025
Agency: TBWA Singapore<\/td>\n<\/tr>\n
<\/td>\nPK Agro-Industrial Products<\/strong>
Brand: CPF Malaysia
Campaign: CP RTE Re-Launch | Rasa Muhibbah, Rasa Malaysia
Agency: Tigerwolves Marketing<\/td>\n<\/tr>\n
<\/td>\nPK Agro-Industrial Products<\/strong>
Brand: CPF Malaysia
Campaign: CP Mala Wonton
Agency: Tigerwolves Marketing<\/td>\n<\/tr>\n
<\/td>\nSenoko Energy<\/strong>
Campaign: New Home, New Vibes 3.0
Agencies: AiChat, ABrandADay<\/td>\n<\/tr>\n
<\/td>\nTip Top Meat<\/strong>
Brand: \u5b89\u5fc3\u8089\u5e97 An Xin’s Healthy Meat Shoppe
Campaign: An Xin 2025 Mid-Autumn Festival Campaign
Agency: Tigerwolves Marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Cause Marketing in a Social Media Campaign” admin_label=”25. Best Use of Cause Marketing in a Social Media Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: ForestOfProsperity<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
<\/td>\nGrab Philippines<\/strong>
Brand: Grab
Campaign: Communi-Kit
Agency: NuWorks Interactive Labs<\/td>\n<\/tr>\n
<\/td>\nMASTERCARD<\/strong>
Campaign: Mastercard Safety & Security: One Swipe for Lasting Change
Agency: Mastercard Services<\/td>\n<\/tr>\n
<\/td>\nMother’s Choice<\/strong>
Campaign: Reasons to Foster: \u201cWorth it\u201d campaign
Agency: Havas Hong Kong<\/td>\n<\/tr>\n
<\/td>\nPengurusan Air Selangor<\/strong>
Brand:\u00a0Air Selangor
Campaign: Misi Jimat Air bersama BoBoiBoy (BoBoiBoy\u2019s Water Conservation Contest)<\/td>\n<\/tr>\n
<\/td>\nSinglife<\/strong>
Campaign: Singlife Gets Behind Underserved Communities<\/td>\n<\/tr>\n
<\/td>\nUnilever Indonesia<\/strong>
Brand: Vixal
Campaign: Vixal #PanggilanAlam
Agencies: Indonesia Creator Economy (ICE), Mullenlowe<\/td>\n<\/tr>\n
<\/td>\nWings Group – Sayap Mas Utama<\/strong>
Brand: Hers Protex
Campaign: Hers for Her
Agency: L\u00e8ngua<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Gamification” admin_label=”26. Best Use of Gamification” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
<\/td>\nJollibee Foods Corporation<\/strong>
Brand: Jollibee Philippines
Campaign: Joy Run
Agencies: NuWorks Interactive Labs, Propel, Hepmil, StratWorks, mHive, Widescope, and Frost Design<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Glam Mas Gift Quest<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Interactive Elements in a Social Media Campaign” admin_label=”27. Best Use of Interactive Elements in a Social Media Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nABC President Indonesia<\/strong>
Brand: Nu Tea
Campaign: Nu2ristik
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nCathay Pacific<\/strong>
Campaign: Tripment
Agencies: Leo Singapore, Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Campaign: SC Invest – Time for What Truly Matters<\/td>\n<\/tr>\n
<\/td>\nTokopedia<\/strong>
Brand: TikTok
Campaign: TikTok Shop – LIVE Host Branding
Agency: Indonesia Creator Economy (ICE)<\/td>\n<\/tr>\n
<\/td>\nWings Group – Sayap Mas Utama<\/strong>
Brand: Hers Protex
Campaign: Hers for Her
Agency: L\u00e8ngua<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Live Streaming” admin_label=”28. Best Use of Live Streaming” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
<\/td>\nDBS SME Banking<\/strong>
Campaign: DBS 60 Hours Live SME Livestream Campaign
Agency: Boom Media<\/td>\n<\/tr>\n
<\/td>\nDr. Mark Leong<\/strong>
Campaign: Dr. Mark Leong CEO On Air TikTok LIVE Campaign<\/td>\n<\/tr>\n
<\/td>\nNuon Digital Indonesia<\/strong>
Brand: UPoint Esports
Campaign: UPoint Esports Competitive Series<\/td>\n<\/tr>\n
<\/td>\nTelechoice International <\/strong>
Brand:\u00a0HONOR Singapore
Campaign: HONOR X9d Always On Live Launch
Agency: Boom Media<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons x CeraVe Zhang Linghe Fan Meeting Live Stream Event<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons 11.11 : 11 Days of Livestreaming<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Wats-Live Now!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Long-Form Video for a Campaign” admin_label=”29. Best Use of Long-Form Video for a Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nBuilding and Construction Authority<\/strong>
Campaign: Building Singapore
Agency: SPH Content Lab<\/td>\n<\/tr>\n
<\/td>\nCentral Provident Fund Board<\/strong>
Campaign: Adopt a Financial Habbit with CPF
Agency: Wild Advertising & Marketing<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
<\/td>\nPengurusan Air Selangor<\/strong>
Brand: \u00a0Air Selangor
Campaign: Air Selangor 2025 Festive Videos \u2013 Bahagia<\/td>\n<\/tr>\n
<\/td>\nSakatonik ABC<\/strong>
Campaign: Sakatonik ABC supports children\u2019s growth development for Indonesia\u2019s golden generation
Agency: Dentsu<\/td>\n<\/tr>\n
<\/td>\nSido Muncul<\/strong>
Brand: Sido Muncul Susu Jahe
Campaign: Mendekatkan Kehangatan (Tr: Closer Through Warmth)
Agency: Volare Advertising Network – Futurama<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Multiculturalism Mosaics \u2013 Candy Cane<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Multiculturalism Mosaics – Murukku<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Campaign: Singapore Dreamin’
Agency: SPH Content Lab<\/td>\n<\/tr>\n
<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Coke Studio ASP 2025
Agency: Ogilvy for Studio X<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Short-Form Video for a Campaign” admin_label=”30. Best Use of Short-Form Video for a Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
<\/td>\nHarman International Asia Pacific<\/strong>
Brand: JBL
Campaign: JBL Made To Be Heard Campaign<\/td>\n<\/tr>\n
<\/td>\nHarman International Asia Pacific<\/strong>
Brand: JBL
Campaign: JBL Be Open-Minded Campaign<\/td>\n<\/tr>\n
<\/td>\nHealth Promotion Board<\/strong>
Campaign: Don’t Toy With Your Life
Agency: TBWA Singapore<\/td>\n<\/tr>\n
<\/td>\nMalaysia Dairy Industries<\/strong>
Brand: MARIGOLD HL Milk
Campaign: Sunburn.
Agency: Goodfellas<\/td>\n<\/tr>\n
<\/td>\nMinistry of Culture, Community & Youth<\/strong>
Campaign: SG60: Building Our Singapore Together
Agency: HEPMIL Singapore<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Be Greater – PSAs<\/td>\n<\/tr>\n
<\/td>\nSingtel Telecommunications<\/strong>
Brand: Singtel
Campaign: Singtel: Turning 1 Day to Day 1
Agencies: Leo Singapore, Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nUnilever Indonesia<\/strong>
Brand: Vixal
Campaign: Vixal #PanggilanAlam
Agencies: Indonesia Creator Economy (ICE), Mullenlowe<\/td>\n<\/tr>\n
<\/td>\nWatsons\u00a0<\/strong>
Campaign: Watsons Father\u2019s Day 2025: Moment Marketing Reels
Agency: GOBOCreatives<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Social Media for a Campaign” admin_label=”31. Best Use of Social Media for a Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAbaavo Group<\/strong>
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nCentral Provident Fund Board<\/strong>
Campaign: Adopt a Financial Habbit with CPF
Agency: Wild Advertising & Marketing<\/td>\n<\/tr>\n
<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
<\/td>\nDBS SME Banking<\/strong>
Campaign: DBS 60 Hours Live SME Livestream Campaign
Agency: Boom Media<\/td>\n<\/tr>\n
<\/td>\nFirst Pride<\/strong>
Campaign:\u00a0Moment Istimewa Bersama First Pride
Agency: VX<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
<\/td>\nGrab Philippines<\/strong>
Brand: Grab
Campaign: Ride to Vote
Agencies: NuWorks Interactive Labs, Bridges PR, In Circle, Universalis Consulting<\/td>\n<\/tr>\n
<\/td>\nMaybank<\/strong>
Campaign: How Maybank Championship Redefined Audience Connection & Achieved Unprecedented Results Through Social
Agency: VX<\/td>\n<\/tr>\n
<\/td>\nUnilever<\/strong>
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Hair Campaign 2025: Flip it, Flaunt It
Agency: GOBOCreatives<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Social Media Platforms” admin_label=”32. Best Use of Social Media Platforms” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nAlibaba<\/strong>
Campaign: \u201cEverything All At Once\u201d \u2013 From Legacy Ecommerce to Global AI Powerhouse
Agency: Havas Hong Kong<\/td>\n<\/tr>\n
<\/td>\nBakeomaniac<\/strong>
Campaign: Designing a Cross-Platform Recipe Ecosystem for Busy Southeast Asian Home Bakers<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Lost To Be Found<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
<\/td>\nMalaysia Airports Holdings<\/strong>
Brand: Malaysia Airports
Campaign: Licence To Win 2025
Agency: TEAM LEWIS<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Storytelling in a Social Media Campaign” admin_label=”33. Best Use of Storytelling in a Social Media Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAbaavo Group<\/strong>
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: Star Light, Star Bright<\/td>\n<\/tr>\n
<\/td>\nKum Thim Food Industries<\/strong>
Brand: MCM \u7f8e\u4e2d\u7f8e
Campaign: \u201c\u5c31\u662f\u8fd9\u5473\u201d CNY Yee Sang Campaign 2026
Agency: ABR Group<\/td>\n<\/tr>\n
<\/td>\nMalaysia Dairy Industries<\/strong>
Brand: MARIGOLD HL Milk
Campaign: Sunburn.
Agency: Goodfellas<\/td>\n<\/tr>\n
<\/td>\nNational Environment Agency<\/strong>
Campaign: Meet Death Like An Old Friend
Agency: Starcom Singapore<\/td>\n<\/tr>\n
<\/td>\nSingapore Airlines<\/strong>
Campaign: Flavours Of The World
Agency: TBWA Singapore<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Multiculturalism Mosaics \u2013 Candy Cane<\/td>\n<\/tr>\n
<\/td>\nSpotify<\/strong>
Campaign: Spotify PH Brand Campaign 2025
Agencies: TBWA Singapore and Philippines<\/td>\n<\/tr>\n
<\/td>\nSpotify<\/strong>
Campaign: Spotify TH Brand Campaign
Agencies: Juice Singapore, TBWA Thailand<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: The Watsons Family<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Use of Tribal Marketing” admin_label=”34. Best Use of Tribal Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nBakeomaniac<\/strong>
Campaign: Designing a Cross-Platform Recipe Ecosystem for Busy Southeast Asian Home Bakers<\/td>\n<\/tr>\n
<\/td>\nBeiersdorf Indonesia<\/strong>
Brand: Nivea
Campaign: NIVEA MEN X Real Madrid
Agency: Indonesia Creator Economy (ICE)<\/td>\n<\/tr>\n
<\/td>\nCinnamon Hotel Management<\/strong>
Brand: Cinnamon Sri Lanka Resorts
Campaign: Come Home to Cinnamon
Agency: eMarketingEye<\/td>\n<\/tr>\n
<\/td>\nLiv Golf<\/strong>
Campaign: LIV Golf Hong Kong 2025 \u2013 \u201cFrom Tee-Off to Take-Off\u201d
Agency: Havas Hong Kong<\/td>\n<\/tr>\n
<\/td>\nSentosa Development Corporation<\/strong>
Campaign: K-waving the Shores of Sentosa
Agencies: Starcom Singapore, Viu<\/td>\n<\/tr>\n
<\/td>\nUnilever<\/strong>
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Community<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Best User-Generated Content Campaign” admin_label=”35. Best User-Generated Content Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nAbaavo Group<\/strong>
Brand: Wingstop
Campaign: The Hot Honey Rub Hacker
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nKalbe Nutritionals<\/strong>
Brand: Fitbar
Campaign: Fitbar Athlete
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nPK Agro-Industrial Products<\/strong>
Brand: CPF Malaysia
Campaign: CP National’s Day – Wajah Kita, Rasa Kita (Our Faces, Our Flavours)
Agency: Tigerwolves Marketing<\/td>\n<\/tr>\n
<\/td>\nScoot<\/strong>
Campaign: A Little More Art with Scoot<\/td>\n<\/tr>\n
<\/td>\nTelekomunikasi Selular<\/strong>
Brand: MyTelkomsel
Campaign: #MyTelkomselCariRapper
Agency: MD Media<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Community<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Viral Social Media Campaign” admin_label=”36. Best Viral Social Media Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAbaavo Group<\/strong>
Brand: Wingstop
Campaign:\u00a0 The Hot Honey Rub Hacker
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nBeiersdorf<\/strong>
Brand: Hansaplast
Campaign: \u201cHeal in Style: The New Generation Plaster \u2013 Hansaplast Second Skin Protection.\u201d
Agency: OMD Indonesia<\/td>\n<\/tr>\n
<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citi Mastercard
Campaign: Citi Mastercard Amplify SG Media Campaign
Agency: Spark Foundry<\/td>\n<\/tr>\n
<\/td>\nGrab Teknologi Indonesia<\/strong>
Brand: Grab
Campaign: #MelajuDenganSyantiek
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nHilton International Asia Pacific<\/strong>
Campaign: Hustle Without Hassle
Agency: TBWA Singapore<\/td>\n<\/tr>\n
<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Chinese New Year Music Video with the Kuans<\/td>\n<\/tr>\n
<\/td>\nUnilever<\/strong>
Brand: Vaseline
Campaign: Vaseline Verified
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nYouTrip Singapore<\/strong>
Campaign: YouTrip 7th Birthday Marketing Stunt<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Campaign by a Nano Influencer” admin_label=”37. Best Campaign by a Nano Influencer” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nChangi Airport Group<\/strong>
Campaign: Europe: Through Local Lenses
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nKalbe Nutritionals<\/strong>
Brand: Fitbar
Campaign: Fitbar Athlete
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
<\/td>\nTanoto Foundation<\/strong>
Campaign: #SeruBarengGuru : Teachers as Influencers<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: The Nano Effect<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Best Campaign by a Micro Influencer” admin_label=”38. Best Campaign by a Micro Influencer” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nAIA Philippines<\/strong>
Influencer: Buji Babiera
Campaign: Rethink Healthy
Agency: NYMA Talent Management<\/td>\n<\/tr>\n
<\/td>\nBurger King<\/strong>
Influencer: Raco Ruiz
Campaign: The Big 4 Students Try The Whopper
Agency: NYMA Talent Management<\/td>\n<\/tr>\n
<\/td>\nCelcomDigi<\/strong>
Influencer: Creator Collective\u00a0
Campaign: Dari Mata Kita (Through our Eyes)<\/td>\n<\/tr>\n
<\/td>\nCertis\u00a0<\/strong>
Influencer: Yi Ting
Campaign: What’s in my box? by Certis SDB
Agency: Hepmil Media Group<\/td>\n<\/tr>\n
<\/td>\nMerchantrade Asia<\/strong>
Influencer: Dharshamini Kesavan
Campaign: Merchantrade Asia Cashback Promotion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Best Campaign by a Macro Influencer” admin_label=”39. Best Campaign by a Macro Influencer” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nCapitaStar<\/strong>
Influencer: Daniel Ang
Campaign: Art of Festive Shopping
Agency: Yatta Workshop, iamdanielang<\/td>\n<\/tr>\n
<\/td>\nDr. Mark Leong<\/strong>
Influencer: Dr. Mark Leong
Campaign: Dr. Mark Leong CEO On Air TikTok LIVE Campaign<\/td>\n<\/tr>\n
<\/td>\nMynt, Inc.<\/strong>
Influencer: G22
Brand: Gcash
Campaign: GCash Birthday
Agency: CREO, Cornerstone Entertainment<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Best Campaign by a Mega Influencer” admin_label=”40. Best Campaign by a Mega Influencer” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nHilton International Asia Pacific<\/strong>
Influencer: Deepika Padukone
Campaign: Hustle Without Hassle
Agencies: TBWA Singapore, Collective Artists Network<\/td>\n<\/tr>\n
<\/td>\nMSD<\/strong>
Influencer: Jade Rasif
Campaign: Prevention is a Green Flag
Agency: MBCS an Omnicom Media Comapny<\/td>\n<\/tr>\n
<\/td>\nTelekom Malaysia<\/strong>
Influencer: Creator Collective
Brand: Unifi TV
Campaign: Wedding Crashers
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
<\/td>\nTokopedia<\/strong>
Influencer: Willie Salim
Campaign: TikTok Shop – LIVE Host Branding
Agency: Indonesia Creator Economy (ICE), TikTok<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 Finalists Cityplaza Hong KongCampaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201dAgencies: Neo-net, Boxing Promotions, Fevaworks Enesis GroupBrand: Vegeta HerbalCampaign: Poop CultureAgency: IDN Creative GenecoCampaign: Lost To Be Found GenecoCampaign: #ForestOfProsperity Klook Travel TechnologyCampaign: The Best YouAgencies: The Secret Little Agency, Hexa-Communications Mandai Wildlife GroupBrand: Rainforest Wild ASIACampaign: Choose Your WildAgencies: TBWA Singapore, Spark Foundry Singapore, […]<\/p>\n","protected":false},"author":50,"featured_media":16933,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-17581","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2026 Finalists | Hashtag Asia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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