{"id":14989,"date":"2025-05-07T22:25:17","date_gmt":"2025-05-07T14:25:17","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/?page_id=14989"},"modified":"2025-05-07T22:25:21","modified_gmt":"2025-05-07T14:25:21","slug":"2025-finalists-updated","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/hashtagasia\/2025-finalists\/","title":{"rendered":"2025 Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2025 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Best Integrated Social Media Campaign” admin_label=”1. Best Integrated Social Media Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAIA Insurance Sri Lanka<\/strong>
Campaign: A tale of bridging tradition with technology: AIA Insurance<\/td>\n<\/tr>\n
<\/td>\nAir Selangor
<\/strong>Campaign: Air Selangor’s Sembang Kalau BImbang<\/td>\n<\/tr>\n
<\/td>\nChangi Airport Group<\/strong>
Campaign: Experience the magic of T2<\/td>\n<\/tr>\n
<\/td>\nGeneco
<\/strong>Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nGeneco
<\/strong>Campaign: #GreenForProsperity<\/td>\n<\/tr>\n
<\/td>\nGrab Philippines
<\/strong>Brand: GrabFood Indie Eats
Campaign: GrabFood Indie Eats Boogsh! Sarap.
Agencies: NuWorks Interactive Labs, InCircle<\/td>\n<\/tr>\n
<\/td>\nSingtel
<\/strong>Brand: GOMO by Singtel
Campaign: GOMO Data Bank Launch
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nTrust Bank Singapore
<\/strong>Campaign: It’s Not Everyday, It’s Our Birthday
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nTune Talk
<\/strong>Campaign: Elevating Experiences with Eason Chan<\/td>\n<\/tr>\n
<\/td>\nWingstop Singapore
<\/strong>Brand: Wingstop
Campaign: WTF (Wings, Tender, Fries)
Agency: The Ad Makers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Real Time Response \/ Newsjacking” admin_label=”2. Best Real Time Response \/ Newsjacking” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nDBS Bank<\/strong>
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network<\/td>\n<\/tr>\n
<\/td>\nDisney Singapore
<\/strong>Brand: Disney
Campaign: #ShareTheWonder
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nSingtel
<\/strong>Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Playlist: The Feel Great Concert
Agency: PraXis Experiential Advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Social Amplification Campaign” admin_label=”3. Best Social Amplification Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAIA Philippines<\/strong>
Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign\u200b
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nDel Monte Philippines<\/strong>
Brand: Del Monte
Campaign: Del Monte Kitchenomics #GetCookingwithUs
Agency: Greenpark<\/td>\n<\/tr>\n
<\/td>\nFar East Organization<\/strong>
Brand: One Holland Village
Campaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #GreenForProsperity<\/td>\n<\/tr>\n
<\/td>\nMAGGI<\/strong>
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nRiot Games
<\/strong>Brand: Teamfight Tactics
Campaign: Pengu’s Big Adventure – Now With Fans Included
Agency: GOODSTUPH<\/td>\n<\/tr>\n
<\/td>\nSingtel
<\/strong>Brand: GOMO by Singtel
Campaign: GOMO Data Bank Launch
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nSunshine Bakeries<\/strong>
Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Social Brand Launch \/ Relaunch ” admin_label=”4. Best Social Brand Launch \/ Relaunch ” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nBumble Asia<\/strong>
Brand: Bumble
Campaign: Bumble – Pin the Love
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nExceed Sports & Entertainment<\/strong>
Campaign: Glow Festival 2023
Agencies: Kingsmen Creatives, KR+D<\/td>\n<\/tr>\n
<\/td>\nFar East Organization<\/strong>
Brand: One Holland Village
Campaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nKopi Kenangan Hanya Untukmu<\/strong>
Campaign: Indonesiano
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nMAGGI<\/strong>
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nRiot Games
<\/strong>Brand: VALORANT
Campaign: Built Different – The VALORANT Comeback Story on TikTok
Agency: GOODSTUPH<\/td>\n<\/tr>\n
<\/td>\nSchroder Investment Management (Singapore)
<\/strong>Brand: Schroders
Campaign: Schroder Asia More+ Campaign<\/td>\n<\/tr>\n
<\/td>\nSingtel
<\/strong>Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nSingtel
<\/strong>Brand: GOMO by Singtel
Campaign: GOMO Data Bank Launch
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nThe Urgent Company Southeast Asia
<\/strong>Brand: COOLHAUS
Campaign: #TheNewCoolSG
Agency: Greenpark<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Social Commerce Campaign” admin_label=”5. Best Social Commerce Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\niHerb<\/strong>
Campaign: iHerb – Social Media Strategy
Agency: antics@play<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Playlist: The Feel Great Concert
Agency: PraXis Experiential Advertising<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons 7.7 Summer Sale<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Social Media Advertising Campaign ” admin_label=”6. Best Social Media Advertising Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nCP LAND<\/strong>
Campaign: Happiness is All Around
Agency: Youngsanti<\/td>\n<\/tr>\n
<\/td>\nCycle & Carriage
<\/strong>Brand: ORA
Campaign: ORA Good Cat Launch
Agency: designory<\/td>\n<\/tr>\n
<\/td>\nFair Work (M)<\/strong>
Campaign: Kerja & Menang<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Social Media Analytics and Insights” admin_label=”7. Best Social Media Analytics and Insights” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\niHerb<\/strong>
Campaign: iHerb – Social Media Strategy\u200b
Agency: antics@play<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nSunshine Bakeries<\/strong>
Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Social Media Campaign: Facebook” admin_label=”8. Best Social Media Campaign: Facebook” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nAIA Insurance Sri Lanka<\/strong>
Campaign: A tale of bridging tradition with technology: AIA Insurance<\/td>\n<\/tr>\n
<\/td>\nTrust Bank Singapore
<\/strong>Campaign: The Adventures of Trust-io : A Banking Security Education Effort by Trust Bank
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nTune Talk
<\/strong>Campaign: Elevating Experiences with Eason Chan<\/td>\n<\/tr>\n
<\/td>\nTune Talk
<\/strong>Campaign: Tune Talk CNY Auction<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Social Media Campaign: Instagram” admin_label=”9. Best Social Media Campaign: Instagram” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nBumble Asia<\/strong>
Brand: Bumble
Campaign: #pinthelove campaign
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nChangi Airport Group
<\/strong>Campaign: Experience the magic of T2<\/td>\n<\/tr>\n
<\/td>\nFar East Organization<\/strong>
Brand: One Holland Village
Campaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nTrust Bank Singapore
<\/strong>Campaign: It’s Not Everyday, It’s Our Birthday
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Santa Hat Instagram Challenge & Santa\/Santarina Special Appearance
Agency: Duo Studio<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Social Media Campaign: TikTok \/ Douyin” admin_label=”10. Best Social Media Campaign: TikTok \/ Douyin” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nAIA Philippines<\/strong>
Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign\u200b
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nDBS Bank<\/strong>
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network<\/td>\n<\/tr>\n
<\/td>\nG-Exchange<\/strong>
Brand: GCash
Campaign: #GSafeTayo, an awareness campaign to empower GCash users to actively fight scammers
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nHong Kong Police Force<\/strong>
Brand: Public Relations Wing
Campaign: Hong Kong Police Douyin Official Account<\/td>\n<\/tr>\n
<\/td>\nNestle Thailand<\/strong>
Brand: Nestle Pure Life
Campaign: Summer Cuteness
Agencies: TBWA Thailand, IPG Mediabrands, Youngspace<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nWingstop Singapore<\/strong>
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Social Media Campaign: WeChat” admin_label=”11. Best Social Media Campaign: WeChat” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nCommune<\/strong>
Campaign: Building Your Dream Home Together: Commune on WeChat
Agency: Prizm Digital SG<\/td>\n<\/tr>\n
<\/td>\nCOMO Hotels & Resorts<\/strong>
Campaign: WeChat Mastery: COMO Hotels and Resorts Gateway to Brilliance in China Market
Agency: iClick Interactive Asia Group<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons MyStore 3rd Anniversary O+O Campaign
Agency: CSG (\u9610\u91ca\u5b98)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Social Media Campaign: Xiaohongshu” admin_label=”12. Best Social Media Campaign: Xiaohongshu” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAxiata Group<\/strong>
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nDBS Bank<\/strong>
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #GreenForProsperity<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nSunshine Bakeries<\/strong>
Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire<\/td>\n<\/tr>\n
<\/td>\nTrust Bank Singapore<\/strong>
Campaign: It’s Not Everyday, It’s Our Birthday
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Surprise Box<\/td>\n<\/tr>\n
<\/td>\nWingstop Singapore<\/strong>
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Social Media Campaign: YouTube” admin_label=”13. Best Social Media Campaign: YouTube” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nChangi Airport Group<\/strong>
Campaign: Experience the magic of T2<\/td>\n<\/tr>\n
<\/td>\nHong Kong Police Force<\/strong>
Brand: Family Conflict and Sexual Violence Policy Unit, Crime Support Group
Campaign: Child Protection Campaign – Protect our Next Generation with Love<\/td>\n<\/tr>\n
<\/td>\nThe LEGO Group<\/strong>
Campaign: LEGO Play On
Agencies: Mediabrands Content Studios Singapore, OLA APAC<\/td>\n<\/tr>\n
<\/td>\nTia Lee’s Goodbye Princess<\/strong>
Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess
Agency: Creative Consulting Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Social Media Community Management” admin_label=”14. Best Social Media Community Management” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nAxiata Group<\/strong>
Campaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nDanone Indonesia<\/strong>
Brand: SGM Eksplor<\/span>
Campaign: Shoplink by Mombassador<\/td>\n<\/tr>\n
<\/td>\nLazada<\/strong>
Brand: LazBeauty
Campaign: #BeLAZBeauty
Agency: IDN Creative<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Social Media Crisis Management” admin_label=”15. Best Social Media Crisis Management” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nAir Selangor<\/strong>
Campaign: Air Selangor’s Emergency Response Plan (ERP)<\/td>\n<\/tr>\n
<\/td>\nDanone Indonesia<\/strong>
Brand: SGM Eksplor<\/span>
Campaign: SGM 100% Indonesia<\/td>\n<\/tr>\n
<\/td>\nFar East Organization<\/strong>
Brand: One Holland Village
Campaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village\u200b
Agency: Iris Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Social Media Customer Service” admin_label=”16. Best Social Media Customer Service” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nDanone Indonesia<\/strong>
Brand: SGM Eksplor<\/span>
Campaign: The first 24\/7 formula milk customer service in Indonesia<\/td>\n<\/tr>\n
<\/td>\nMo\u00ebt Hennessy Diageo Hong Kong<\/strong>
Brand: Mortlach
Campaign: The Midnight Secrets
Agency: On Air Collective<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Playlist: The Feel Great Concert
Agency: PraXis Experiential Advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Social Media Education or Awareness Campaign” admin_label=”17. Best Social Media Education or Awareness Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #GreenForProsperityAgency<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nG-Exchange<\/strong>
Brand: GCash
Campaign: #GSafeTayo, an awareness campaign to empower GCash users to actively fight scammers
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nHong Kong Design Institute<\/strong>
Campaign: MetaDI<\/td>\n<\/tr>\n
<\/td>\nNational Environment Agency<\/strong>
Brand: Clean and Green Singapore
Campaign: Singapore\u2019s 1st Greenfluencer
Agency: Grey Singapore<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: B-Greater
Agency: WE Communications<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Campaign: Singtel Device Donation \u2013 Turning Hoarders into Do-Gooders
Agency: Leo Burnett Singapore<\/td>\n<\/tr>\n
<\/td>\nTrust Bank Singapore<\/strong>
Campaign: The Adventures of Trust-io : A Banking Security Education Effort by Trust Bank
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Go Green with Watsons: Making Sustainability \u200bSustainable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Social Media Engagement Strategy” admin_label=”18. Best Social Media Engagement Strategy ” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nDBS Bank<\/strong>
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #GreenForProsperity<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nMAGGI\u00a0<\/strong>
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nSunshine Bakeries<\/strong>
Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire<\/td>\n<\/tr>\n
<\/td>\nTrust Bank Singapore<\/strong>
Campaign: It’s Not Everyday, It’s Our Birthday
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Surprise Box<\/td>\n<\/tr>\n
<\/td>\nWingstop Singapore<\/strong>
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Social Media Innovation” admin_label=”19. Best Social Media Innovation” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nAxiata Group<\/strong>
Campaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nMinor Hotels<\/strong>
Brand: NH Hotels & Resorts
Campaign: NH Europe & You
Agencies: Huaglom Co., eMarketingEye<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nTune Talk<\/strong>
Campaign: Elevating Experiences with Eason Chan<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons QUQI Cat IP Marketing Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Social Media Partnerships: Art, Culture, Brand or Entertainment” admin_label=”20. Best Social Media Partnerships: Art, Culture, Brand or Entertainment” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAir Selangor<\/strong>
Campaign: Air Selangor’s Sembang Kalau Bimbang<\/td>\n<\/tr>\n
<\/td>\nAxiata Group<\/strong>
Campaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nHong Kong Design Institute<\/strong>
Campaign: MetaDI<\/td>\n<\/tr>\n
<\/td>\nHSBC Hong Kong<\/strong>
Campaign: #HSBCFraudFair
Agencies: Hungry Digital, Hill & Knowlton,\u00a0<\/span>OMG<\/span><\/td>\n<\/tr>\n
<\/td>\nScoot<\/strong>
Campaign: Scoot Collaboration with Indonesian Artist, Rachel Ajeng
Agency: Indo Cognito<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Then How?
Agency: WE Communications<\/td>\n<\/tr>\n
<\/td>\nTune Protect Group<\/strong>
Campaign: TP Artsy – T.P.’s Healin’Verse<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Playlist: The Feel Great Concert
Agency: PraXis Experiential Advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Social Media Partnerships: Celebrities” admin_label=”21. Best Social Media Partnerships: Celebrities” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nAIA Singapore<\/strong>
Campaign: Live Better with Tottenham Hotspur<\/td>\n<\/tr>\n
<\/td>\nEternal Group
<\/strong>Brand: Dolce&Gabbana Beauty
Campaign: Brand Activation in Hong Kong<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #GreenForProsperity<\/td>\n<\/tr>\n
<\/td>\nMo\u00ebt Hennessy Diageo Hong Kong<\/strong>
Brand: The Singleton
Campaign: Discover True Richness Wave 3
Agency: On Air Collective<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Playlist: The Feel Great Concert
Agency: PraXis Experiential Advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Social Media Partnerships: Influencers” admin_label=”22. Best Social Media Partnerships: Influencers” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nDBS Bank<\/strong>
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network<\/td>\n<\/tr>\n
<\/td>\nFar East Organization<\/strong>
Brand: One Holland Village
Campaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village\u200b
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nG-Exchange<\/strong>
Brand: GCash
Campaign: #GSafeTayo, an awareness campaign to empower GCash users to actively fight scammers
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nKopi Kenangan Hanya Untukmu<\/strong>
Campaign: Indonesiano
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nMo\u00ebt Hennessy Diageo Hong Kong<\/strong>
Brand: Mortlach
Campaign: The Midnight Secrets at K11 Musea
Agency: On Air Collective<\/td>\n<\/tr>\n
<\/td>\nRiot Games<\/strong>
Brand: Teamfight Tactics
Campaign: Hyper Roll Karaoke
Agencies: GOODSTUPH, Lepsy Films<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nSunshine Bakeries<\/strong>
Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire<\/td>\n<\/tr>\n
<\/td>\nTrust Bank Singapore<\/strong>
Campaign: It’s Not Everyday, It’s Our Birthday
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons \u00d7 Pamela: Healthy Beauty is the New Beautiful
Agency: Chanshiguan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Social Media Use of Emerging Technologies” admin_label=”23. Best Social Media Use of Emerging Technologies ” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nAxiata Group<\/strong>
Campaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nMinor Hotels<\/strong>
Brand: NH Hotels & Resorts
Campaign: NH Europe & You
Agencies: Huaglom Co., eMarketingEye<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons Go Green VR Hub<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Account Based Marketing” admin_label=”24. Best Use of Account Based Marketing ” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nDanone Indonesia<\/strong>
Brand: SGM Eksplor<\/span>
Campaign: Mombassador SGM Eksplor<\/td>\n<\/tr>\n
<\/td>\nFair Work (M)<\/strong>
Campaign: LinkedIn Post<\/td>\n<\/tr>\n
<\/td>\nSchroder Investment Management (Singapore)<\/strong>
Brand: Schroders
Campaign: Schroder Asia More+ Campaign\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Cause Marketing in a Social Media Campaign” admin_label=”25. Best Use of Cause Marketing in a Social Media Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nAir Selangor<\/strong>
Campaign: Air Selangor’s Sembang Kalau Bimbang<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: #GreenForProsperity<\/td>\n<\/tr>\n
<\/td>\nHSBC Hong Kong<\/strong>
Campaign: #HSBCFraudFair
Agencies: Hungry Digital, Hill & Knowlton,\u00a0<\/span>OMG<\/span><\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Campaign: Singtel Device Donation \u2013 Turning Hoarders into Do-Gooders
Agency: Leo Burnett Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Interactive Elements in a Social Media Campaign” admin_label=”26. Best Use of Interactive Elements in a Social Media Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAxiata Group<\/strong>
Campaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nChangi Airport Group<\/strong>
Campaign: Choose Your Changi Adventure
Agency: MSL Group<\/td>\n<\/tr>\n
<\/td>\nClarins<\/strong>
Campaign: Clarins TR DSL Social Campaign
Agency: JUXT Marketing Services<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nScoot<\/strong>
Campaign: ScootQuest: Community Appreciation Day
Agency: WE Red Bridge<\/td>\n<\/tr>\n
<\/td>\nSingtel<\/strong>
Brand: GOMO by Singtel
Campaign: GOMO Data Bank Launch
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: Watsons QUQI Cat IP Campaign<\/td>\n<\/tr>\n
<\/td>\nWingstop Singapore<\/strong>
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Live Streaming” admin_label=”27. Best Use of Live Streaming” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nClarins<\/strong>
Campaign: Clarins TR DSL Social Campaign
Agency: JUXT Marketing Services<\/td>\n<\/tr>\n
<\/td>\nMedia Prima Audio<\/strong>
Brand: Hot FM
Campaign: #1 Friendly Match – Bekpes Hot vs. JDT<\/td>\n<\/tr>\n
<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk CNY Auction<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Social Media for a Campaign” admin_label=”28. Best Use of Social Media for a Campaign ” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAIA Philippines<\/strong>
Campaign: #StepUp – AIA Philippines Quality Recruitment Campaign\u200b
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nAIA Singapore<\/strong>
Campaign: Live Better with Tottenham Hotspur<\/td>\n<\/tr>\n
<\/td>\nChangi Airport Group<\/strong>
Campaign: Shall We Just Go?
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nKopi Kenangan Hanya Untukmu
<\/strong>Campaign: Indonesiano
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nSamsung Electronics Singapore (SESP)<\/strong>
Campaign: Samsung Galaxy Z Flip5 #JoinTheFlipSide
Agency: designory<\/td>\n<\/tr>\n
<\/td>\nSingtel
<\/strong>Brand: GOMO by Singtel
Campaign: GOMO Data Bank Launch
Agency: Publicis Chemistry<\/td>\n<\/tr>\n
<\/td>\nSunshine Bakeries
<\/strong>Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire<\/td>\n<\/tr>\n
<\/td>\nWingstop Singapore
<\/strong>Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Social Media Platforms” admin_label=”29. Best Use of Social Media Platforms” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nChangi Airport Group<\/strong>
Campaign: Experience the magic of T2<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nGeneco<\/strong>
Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\niHerb<\/strong>
Campaign: iHerb – Social Media Strategy
Agency: antics@play<\/td>\n<\/tr>\n
<\/td>\nScoot<\/strong>
Campaign: Scoot National Day Campaign 2023
Agency: The Smart Local<\/td>\n<\/tr>\n
<\/td>\nThe LEGO Group<\/strong>
Campaign: LEGO Play On
Agencies: Mediabrands Content Studios Singapore, OLA APAC<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Storytelling in a Social Media Campaign” admin_label=”30. Best Use of Storytelling in a Social Media Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nChangi Airport Group<\/strong>
Campaign: Experience the magic of T2<\/td>\n<\/tr>\n
<\/td>\nGeneco
<\/strong>Campaign: My Secret Garden<\/td>\n<\/tr>\n
<\/td>\nGeneco
<\/strong>Campaign: The Magic of Hope<\/td>\n<\/tr>\n
<\/td>\nPan Pacific Singapore
<\/strong>Campaign: Pan Pacific Singapore\u2019s Grand Relaunch
Agency: CHOW Social<\/td>\n<\/tr>\n
<\/td>\nSingapore Kindness Movement
<\/strong>Campaign: B-Greater
Agency: WE Communications<\/td>\n<\/tr>\n
<\/td>\nSunshine Bakeries
<\/strong>Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire<\/td>\n<\/tr>\n
<\/td>\nThe LEGO Group
<\/strong>Campaign: LEGO Play On
Agencies: Mediabrands Content Studios Singapore, OLA APAC<\/td>\n<\/tr>\n
<\/td>\nTia Lee’s Goodbye Princess<\/strong>
Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess
Agency: Creative Consulting Group<\/td>\n<\/tr>\n
<\/td>\nTune Protect Group
<\/strong>Campaign: Travel Easy – Healing Tanpa Pening
Agency: TBWA<\/td>\n<\/tr>\n
<\/td>\nWearnes Automotive
<\/strong>Brand: Polestar
Campaign: Polestar\u2013 Influencer Strategy
Agency: antics@play<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best User-Generated Content Campaign” admin_label=”31. Best User-Generated Content Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nBumble Asia<\/strong>
Brand: Bumble
Campaign: Bumble – Pin the Love
Agency: The Ad Makers<\/td>\n<\/tr>\n
<\/td>\nFar East Organization<\/strong>
Brand: One Holland Village
Campaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village\u200b
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nHome Box Office (Singapore)<\/strong>
Brand: HBO GO
Campaign: #LOOKFORTHELIGHTCHALLENGE
Agency: GOODSTUPH<\/td>\n<\/tr>\n
<\/td>\nMAGGI<\/strong>
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nMinistry of Communications and Informatics of the Republic of Indonesia
<\/strong>Campaign: #SumberTervalid
Agency: IDN Creative<\/td>\n<\/tr>\n
<\/td>\nNespresso Singapore
<\/strong>Campaign: Vertuo Pop Up
Agencies: Leo Burnett Singapore, Gusto Collective, Neo Media World<\/td>\n<\/tr>\n
<\/td>\nWingstop Singapore
<\/strong>Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Video in a Social Media Campaign” admin_label=”32. Best Video in a Social Media Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAIA Singapore<\/strong>
Campaign: AIA Centurion PA<\/td>\n<\/tr>\n
<\/td>\nAir Selangor<\/strong>
Campaign: Air Selangor x BoBoiBoy<\/td>\n<\/tr>\n
<\/td>\nAxiata Group<\/strong>
Campaign: #UnitedInKindness \u2013 Malaysia\u2019s first AI-generated Merdeka video
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nChangi Airport Group<\/strong>
Campaign: Experience the magic of T2<\/td>\n<\/tr>\n
<\/td>\nHong Kong Police Force<\/strong>
Brand: Identification Bureau
Campaign: Evolution of the Forensic Fingerprint Laboratory<\/td>\n<\/tr>\n
<\/td>\nHong Kong Police Force
<\/strong>Brand: Recruitment Division
Campaign: Recruitment Campaign, Recruitment Experience and Assessment Day<\/td>\n<\/tr>\n
<\/td>\nKopi Kenangan Hanya Untukmu
<\/strong>Campaign: Indonesiano
Agency: ADA Asia<\/td>\n<\/tr>\n
<\/td>\nSingtel
<\/strong>Campaign: Singtel Super Stacker
Agencies: Leo Burnett Singapore, OMD Singapore<\/td>\n<\/tr>\n
<\/td>\nTia Lee’s Goodbye Princess
<\/strong>Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess
Agency: Creative Consulting Group<\/td>\n<\/tr>\n
<\/td>\nTrust Bank Singapore
<\/strong>Campaign: The Adventures of Trust-io : A Banking Security Education Effort by Trust Bank
Agency: Iris Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Viral Social Media Campaign” admin_label=”33. Best Viral Social Media Campaign” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nFar East Organization<\/strong>
Brand: One Holland Village
Campaign: One Holland Village Mall Opening \u2013 Glow Up at One Holland Village\u200b
Agency: Iris Singapore<\/td>\n<\/tr>\n
<\/td>\nMo\u00ebt Hennessy Diageo Hong Kong<\/strong>
Brand: The Singleton
Campaign: Discover True Richness Wave 3
Agency: On Air Collective<\/td>\n<\/tr>\n
<\/td>\nNestle Thailand<\/strong>
Brand: Nestle Pure Life
Campaign: Summer Cuteness
Agency: TBWA Thailand<\/td>\n<\/tr>\n
<\/td>\nTia Lee’s Goodbye Princess<\/strong>
Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess
Agency: Creative Consulting Group<\/td>\n<\/tr>\n
<\/td>\nWingstop Singapore<\/strong>
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Campaign by a Nano Influencer” admin_label=”34. Best Campaign by a Nano Influencer” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
<\/td>\nG-NiiB GenieBiome<\/strong>
Campaign: G-NiiB GenieBiome Influencer Campaign<\/span><\/span>
Agency: AnyMind Group<\/td>\n<\/tr>\n
<\/td>\nSarihusada Generasi Mahardhika<\/strong>
Campaign: SGM IronC Campaign by Mombassador<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Campaign: WatsonsKOL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Best Campaign by a Micro Influencer” admin_label=”35. Best Campaign by a Micro Influencer” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nDr. Chio Aesthetic Clinic<\/strong>
Influencer: Faith Lagaday
Campaign: Influence Radiance: The Faith Edition:<\/td>\n<\/tr>\n
<\/td>\nMo\u00ebt Hennessy Diageo Hong Kong
<\/strong>Influencers: Jay Fung & Tim Fung
Campaign: Discover True Richness Wave 3
Agency: On Air Collective<\/td>\n<\/tr>\n
<\/td>\nNew Balance
<\/strong>Influencer: Daniel Ang Kok Chun
Campaign: New Balance #RunYourWay Campaign
Agency: AKA Asia<\/td>\n<\/tr>\n
<\/td>\nSwisse Singapore
<\/strong>Influencer: Daniel Ang Kok Chun
Campaign: Level Up with Swisse Wellness
Agency: Omnicom Public Relations Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Campaign by a Macro Influencer” admin_label=”36. Best Campaign by a Macro Influencer” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
<\/td>\nAmorepacific Hong Kong<\/strong>
Influencer: Jeffrey Ngai
Campaign: LANEIGE x Jeffrey Ngai Brand Partnership 2023\/24
Agency: AnyMind Group<\/td>\n<\/tr>\n
<\/td>\nMcDonald\u2019s<\/strong>
Influencer: Raco Ruiz
Campaign: McDo Chicken Check!
Agencies: Greenbulb Communications, NYMA Talent Management Agency<\/td>\n<\/tr>\n
<\/td>\nThe LEGO Group
<\/strong>Influencer: Rachael Melati Nalapraya
Campaign: LEGO Play On
Agencies: Mediabrands Content Studios Singapore, OLA APAC<\/td>\n<\/tr>\n
<\/td>\nWatsons
<\/strong>Influencer: MIRROR
Campaign: Go Green with Watsons: Making Sustainability \u200bSustainable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Campaign by a Mega Influencer” admin_label=”37. Best Campaign by a Mega Influencer” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
<\/td>\nCenter for Energy, Ecology and Development<\/strong>
Influencer: Buji Babiera
Campaign: Protect Verde Island Project
Agency: NYMA Talent Management Agency<\/td>\n<\/tr>\n
<\/td>\nKnorr (Liquid Seasoning)<\/strong>
Influencer: Abi Marquez
Campaign: Abi Marquez\u2019s Viral Kanto-Style Fried Chicken Recipe for Knorr Seasoning
Agency: NYMA of Kroma Entertainment<\/td>\n<\/tr>\n
<\/td>\nLuxe Organix<\/strong>
Influencer: Adelina Eugenio
Campaign: @adellacos Review for Luxe Organix\u2019s Salt Scrub
Agency: NYMA of Kroma Entertainment<\/td>\n<\/tr>\n
<\/td>\nTia Lee’s Goodbye Princess<\/strong>
Influencer: Tia Lee Yu-fen
Campaign: Pre-release campaign of Tia Lee\u2019s Goodbye Princess
Agency: Creative Consulting Group<\/td>\n<\/tr>\n
<\/td>\nWatsons<\/strong>
Influencer: Pamela Reif
Campaign: Watsons X Pamela: Healthy Beauty is the New Beautiful
Agency: Chanshiguan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 Finalists AIA Insurance Sri LankaCampaign: A tale of bridging tradition with technology: AIA Insurance Air SelangorCampaign: Air Selangor’s Sembang Kalau BImbang Changi Airport GroupCampaign: Experience the magic of T2 GenecoCampaign: The Magic of Hope GenecoCampaign: #GreenForProsperity Grab PhilippinesBrand: GrabFood Indie EatsCampaign: GrabFood Indie Eats Boogsh! Sarap.Agencies: NuWorks Interactive Labs, InCircle SingtelBrand: GOMO by SingtelCampaign: […]<\/p>\n","protected":false},"author":50,"featured_media":8274,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-14989","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2025 Finalists | Hashtag Asia<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards Finalists\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/hashtagasia\/2025-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Finalists | Hashtag Asia\" \/>\n<meta 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