[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row disabled_on=”on|on|on” module_class=”h1-row” _builder_version=”4.27.0″ _module_preset=”default” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/hashtagasia\/wp-content\/uploads\/sites\/41\/2025\/09\/Contact-Us.png” title_text=”Contact Us” _builder_version=”4.27.0″ _module_preset=”default” width=”30%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”BRANDS” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_toggle title=”1. Best Integrated Social Media Campaign” admin_label=”1. Best Integrated Social Media Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that masterfully combine multiple social media channels and strategies into a seamless, unified brand experience. Judges will assess the creativity, consistency, and coordination of the campaign across different platforms, as well as how each channel was leveraged to amplify the overall message. Winning entries should demonstrate measurable success, cohesive storytelling, and an impactful presence that resonated strongly with the target audience.[\/et_pb_toggle][et_pb_toggle title=”2. Best Multi-Platform Campaign *NEW*” admin_label=”2. Best Multi-Platform Campaign *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that seamlessly integrated multiple social media platforms to deliver a unified and impactful brand message. Judges will assess the creativity, consistency, and effectiveness of cross-platform storytelling, as well as how each channel was optimised to achieve campaign objectives and drive meaningful results.[\/et_pb_toggle][et_pb_toggle title=”3. Best Real Time Response \/ Newsjacking” admin_label=”3. Best Real Time Response \/ Newsjacking” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that displayed exceptional agility and creativity in responding to trending topics, cultural moments, or breaking news. Judges will evaluate how effectively the campaign leveraged timeliness to capture attention, spark engagement, and stay authentic to the brand\u2019s voice. Entries should showcase strategic execution, cultural relevance, and meaningful impact in connecting with audiences in the moment.[\/et_pb_toggle][et_pb_toggle title=”4. Best Social Amplification Campaign” admin_label=”4. Best Social Amplification Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that successfully expanded their reach and influence through smart amplification tactics. Judges will assess the creative use of user-generated content, influencer partnerships, and brand collaborations to extend visibility and deepen audience engagement. Winning entries will highlight how amplification strategies not only drove awareness but also created authentic connections and measurable impact.[\/et_pb_toggle][et_pb_toggle title=”5. Best Social Brand Launch \/ Relaunch” admin_label=”5. Best Social Brand Launch \/ Relaunch” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that made a powerful first impression or a memorable comeback on social media. Judges will look for launches or relaunches that built excitement, generated buzz, and sparked meaningful conversations. Entries should demonstrate innovative use of social channels to create anticipation, drive awareness, and achieve positive audience reception, leaving a lasting mark on the brand\u2019s digital journey.[\/et_pb_toggle][et_pb_toggle title=”6. Best Social Commerce Campaign” admin_label=”6. Best Social Commerce Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that successfully turned social media engagement into sales and conversions. Judges will evaluate how effectively the campaign integrated shoppable content, live commerce, or innovative platform features to drive e-commerce results. Winning entries should showcase creativity in execution, seamless customer experience, and strong measurable outcomes in meeting commercial objectives.[\/et_pb_toggle][et_pb_toggle title=”7. Best Social Media Advertising Campaign” admin_label=”7. Best Social Media Advertising Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises outstanding use of paid social media advertising to achieve marketing goals. Judges will consider the creativity of ad formats, precision of audience targeting, and overall effectiveness in driving awareness, engagement, or conversion. Entries should demonstrate how paid campaigns were strategically crafted to maximise ROI and deliver tangible results.[\/et_pb_toggle][et_pb_toggle title=”8. Best Social Media Analytics and Insights” admin_label=”8. Best Social Media Analytics and Insights” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours the smart use of data and insights to shape successful social media strategies. Judges will assess the quality and depth of analysis, as well as how data-driven decision-making informed campaign planning, optimisation, and performance. Winning entries should show clear evidence of how insights translated into impactful actions that elevated results.[\/et_pb_toggle][et_pb_toggle title=”9. Best Social Media Campaign for a Specific Audience” admin_label=”9. Best Social Media Campaign for a Specific Audience” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that demonstrated deep audience understanding and tailored engagement strategies for a clearly defined target group. Judges will evaluate the use of audience insights, customised messaging, and strategic channel selection to create relevant and resonant experiences. Entries should highlight how the campaign successfully connected with the intended audience and drove measurable impact.[\/et_pb_toggle][et_pb_toggle title=”10. Best Social Media Campaign: Facebook” admin_label=”10. Best Social Media Campaign: Facebook” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that excelled on the Facebook platform by creating engaging, purposeful, and impactful content. Judges will assess creativity, execution, and results, with particular focus on how the campaign leveraged Facebook\u2019s unique features to achieve objectives and foster meaningful community interaction.[\/et_pb_toggle][et_pb_toggle title=”11. Best Social Media Campaign: Instagram” admin_label=”11. Best Social Media Campaign: Instagram” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that thrived on Instagram through visually compelling and creatively executed content. Judges will consider how effectively the campaign used the platform\u2019s strengths\u2014including Reels, Stories, and interactive features\u2014to engage audiences and deliver measurable impact. Winning entries will demonstrate standout creativity and strong alignment with campaign goals.[\/et_pb_toggle][et_pb_toggle title=”12. Best Social Media Campaign: TikTok \/ Douyin” admin_label=”12. Best Social Media Campaign: TikTok \/ Douyin” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that tapped into the dynamic, trend-driven nature of TikTok or Douyin to achieve extraordinary engagement. Judges will assess the creativity, cultural relevance, and resonance of the campaign with the platform\u2019s youthful, energetic community. Entries should highlight how the campaign leveraged virality, authenticity, and short-form storytelling to drive impact.[\/et_pb_toggle][et_pb_toggle title=”13. Best Social Media Campaign: YouTube” admin_label=”13. Best Social Media Campaign: YouTube” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that maximised the power of video storytelling on YouTube. Judges will evaluate content quality, creativity, audience engagement, and overall effectiveness in achieving campaign objectives. Winning entries should showcase how YouTube was strategically used to deliver compelling narratives, build communities, and drive measurable results.[\/et_pb_toggle][et_pb_toggle title=”14. Best Social Media Community Management” admin_label=”14. Best Social Media Community Management” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns or strategies that demonstrated excellence in building and nurturing online communities. Judges will assess how brands or individuals fostered meaningful dialogue, cultivated loyalty, and created safe, engaging spaces for their audiences. Entries should show clear evidence of strong community relationships and measurable improvements in brand trust and advocacy.[\/et_pb_toggle][et_pb_toggle title=”15. Best Social Media Crisis Management” admin_label=”15. Best Social Media Crisis Management” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that effectively navigated challenges or crises through timely and strategic use of social media. Judges will evaluate the brand\u2019s responsiveness, transparency, and ability to maintain reputation under pressure. Winning entries should demonstrate strong communication strategies, thoughtful audience engagement, and successful outcomes in crisis resolution.[\/et_pb_toggle][et_pb_toggle title=”16. Best Social Media Customer Service” admin_label=”16. Best Social Media Customer Service” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates exceptional use of social media channels to deliver timely, effective, and customer-centric support. Judges will assess responsiveness, problem-solving efficiency, and the quality of customer interactions. Entries should highlight how social customer service improved satisfaction, strengthened relationships, and contributed to brand reputation.[\/et_pb_toggle][et_pb_toggle title=”17. Best Social Media Education or Awareness Campaign” admin_label=”17. Best Social Media Education or Awareness Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that leveraged social media to raise awareness or educate audiences on important issues. Judges will consider creativity, clarity of message, and the campaign\u2019s ability to drive understanding, spark conversations, and inspire positive action. Winning entries should demonstrate meaningful impact and strong audience engagement.[\/et_pb_toggle][et_pb_toggle title=”18. Best Social Media Engagement Strategy” admin_label=”18. Best Social Media Engagement Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises innovative approaches designed to capture attention and encourage audience interaction. Judges will evaluate how effectively the campaign fostered active participation through creative tactics, platform features, or interactive content. Entries should showcase measurable growth in engagement and highlight how it contributed to overall campaign success.[\/et_pb_toggle][et_pb_toggle title=”19. Best Social Media Innovation” admin_label=”19. Best Social Media Innovation” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that pushed the boundaries of creativity and technology in social media marketing. Judges will assess originality, boldness, and effectiveness in introducing new formats, tools, or approaches. Winning entries should exemplify how innovation redefined possibilities in the social media space and drove significant impact.[\/et_pb_toggle][et_pb_toggle title=”20. Best Social Media Loyalty Programme *NEW*” admin_label=”20. Best Social Media Loyalty Programme *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
This category recognises campaigns that successfully leveraged social media to build, enhance, or reinvent customer loyalty programmes. Judges will look for innovative use of platforms to reward, engage, and retain customers, showcasing how social interactions and incentives translated into stronger brand affinity and measurable loyalty outcomes.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”21. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment” admin_label=”21. Best Social Media Partnerships: Art, Culture, Brand, or Entertainment” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours exceptional collaborations that bring together brands, individuals, and partners from the worlds of art, culture, brands, or entertainment to create impactful social media campaigns. Judges will assess how creatively and authentically these partnerships were executed, and the extent to which they elevated brand visibility, drove meaningful engagement, and resonated within the chosen domain. Winning entries should demonstrate cultural relevance, originality, and measurable results.[\/et_pb_toggle][et_pb_toggle title=”22. Best Social Media Partnerships: Celebrities” admin_label=”22. Best Social Media Partnerships: Celebrities” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates collaborations between brands and celebrities that successfully harnessed star power to drive social media engagement. Judges will evaluate the creativity, authenticity, and alignment of the partnership with the brand message, as well as how effectively the celebrity\u2019s influence was leveraged to resonate with audiences and deliver measurable impact.[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_toggle title=”23. Best Social Media Partnerships: Influencers” admin_label=”23. Best Social Media Partnerships: Influencers” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category acknowledges campaigns that effectively collaborated with influencers to build credibility, extend reach, and engage target audiences. Judges will consider the authenticity and creativity of the partnership, the influencer\u2019s relevance and alignment with the brand, and the campaign\u2019s ability to generate meaningful conversations, engagement, and results within its intended community.[\/et_pb_toggle][et_pb_toggle title=”24. Best Social Media Use of Emerging Technologies” admin_label=”24. Best Social Media Use of Emerging Technologies” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that have embraced cutting-edge technologies\u2014such as augmented reality, virtual reality, AI, or other emerging tools\u2014to transform their social media strategies. Judges will assess how these technologies were creatively integrated to enhance user experiences, drive engagement, and achieve campaign objectives. Winning entries should showcase innovation, bold execution, and measurable success.[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Account Based Marketing” admin_label=”25. Best Use of Account Based Marketing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises outstanding application of account-based marketing (ABM) on social media platforms. Judges will evaluate the precision of audience targeting, the creativity of tailored content, and the effectiveness of personalised strategies in strengthening relationships with key accounts. Winning entries should demonstrate how social-driven ABM contributed directly to business growth and measurable results.[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of AI” admin_label=”26. Best Use of AI” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates the innovative and impactful application of artificial intelligence in social media campaigns. Entries may highlight AI-driven efforts in content creation, predictive audience targeting, campaign optimisation, social listening, or automation. Judges will assess originality, effectiveness, and measurable results, while also considering ethical considerations in how AI was applied. Winning entries should illustrate how AI elevated performance and created value for both brands and audiences.[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Cause Marketing in a Social Media Campaign” admin_label=”27. Best Use of Cause Marketing in a Social Media Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that authentically championed social or environmental causes through the power of social media. Judges will evaluate the creativity and sincerity of the messaging, the effectiveness in engaging audiences, and the tangible impact achieved for the cause. Winning entries should showcase how brands went beyond promotion to inspire action, foster meaningful conversations, and create lasting positive change.[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Gamification *NEW*” admin_label=”28. Best Use of Gamification *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that creatively applied gamification elements\u2014such as challenges, rewards, interactivity, or competition\u2014to engage audiences on social media. Judges will look for entries that demonstrate how gamified experiences boosted participation, deepened brand connection, and encouraged repeat engagement.[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Interactive Elements in a Social Media Campaign” admin_label=”29. Best Use of Interactive Elements in a Social Media Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that creatively use interactive features\u2014such as polls, challenges, quizzes, or contests\u2014to capture audience attention and encourage participation. Judges will assess the originality, engagement, and effectiveness of these interactive elements, as well as how they enhanced the overall campaign experience. Winning entries should demonstrate measurable impact, audience delight, and the ability to foster meaningful connections between the brand and its community.[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Live Streaming” admin_label=”30. Best Use of Live Streaming” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that harnessed the power of live streaming to connect with audiences in real-time. Judges will evaluate creativity, audience engagement, and the overall impact of the live streaming experience. Winning entries should showcase how live broadcasts were used strategically to build excitement, deepen relationships, drive participation, and deliver measurable results for the campaign.[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Long-Form Video for a Campaign*” admin_label=”31. Best Use of Long-Form Video for a Campaign*” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
This category recognises the effective use of long-form video content (typically over 3 minutes in duration)<\/em><\/strong>\u2014such as YouTube series, branded documentaries, or episodic storytelling\u2014as a central pillar of a social media campaign. Judges will assess how entries used in-depth narratives, high-quality production, and sustained storytelling to build emotional connections, strengthen brand positioning, and deliver meaningful impact over time. Duration guidelines are indicative, not strict cut-offs.<\/p>\n *Was previously ‘Best Video in a Social Media Campaign’<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Short-Form Video for a Campaign *NEW*” admin_label=”32. Best Use of Short-Form Video for a Campaign *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates the most impactful use of short-form video content (typically under 60\u201390 seconds in duratio<\/i><\/b>n<\/i><\/b>)\u2014such as TikTok videos, Instagram Reels, or YouTube Shorts\u2014within a social media campaign. Judges will look for entries that demonstrate platform-native creativity, trend-savvy execution, and the ability to capture attention within seconds. Winning campaigns will showcase how short-form storytelling drove high engagement, virality, and resonance with the intended audience. Duration guidelines are indicative, not strict cut-offs.<\/i><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Social Media for a Campaign” admin_label=”33. Best Use of Social Media for a Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates campaigns that demonstrate outstanding use of social media to achieve specific marketing objectives. Judges will evaluate creativity, strategic execution, and measurable results, focusing on how the campaign itself engaged audiences and delivered impact. Entries can be on one or multiple platforms, but the emphasis is on the overall effectiveness and execution of the campaign.<\/p>\n Not to be confused with Best Use of Social Media Platforms, which focuses on multi-platform strategy and optimisation.<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”34. Best Use of Social Media Platforms” admin_label=”34. Best Use of Social Media Platforms” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises campaigns that strategically leverage multiple social media platforms to maximise reach and engagement. Judges will assess how content is tailored for each platform, how the channels work together to reinforce the brand message, and how this multi-platform approach drives measurable results. The focus is on cross-platform strategy, optimisation, and cohesion, rather than the campaign\u2019s overall performance alone.<\/p>\n Not to be confused with Best Use of Social Media for a Campaign, which evaluates the overall campaign impact regardless of platform strategy.<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”35. Best Use of Storytelling in a Social Media Campaign” admin_label=”35. Best Use of Storytelling in a Social Media Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours campaigns that excel in using compelling storytelling to engage and connect with audiences. Judges will assess the creativity, narrative quality, and emotional resonance of the storytelling, as well as how effectively it conveyed the brand message. Winning entries should demonstrate the power of narrative to captivate audiences, spark conversations, and drive meaningful engagement.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”36. Best Use of Tribal Marketing” admin_label=”36. Best Use of Tribal Marketing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category recognises campaigns that successfully build and engage passionate online communities around shared interests, values, or identities. Judges will evaluate how the campaign fostered belonging, encouraged active participation, and leveraged the community\u2019s collective power to achieve objectives. Successful entries will demonstrate authentic engagement, meaningful interactions, and a measurable impact on brand loyalty and advocacy.[\/et_pb_toggle][et_pb_toggle title=”37. Best User-Generated Content Campaign” admin_label=”37. Best User-Generated Content Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category celebrates campaigns that effectively harness user-generated content to amplify brand visibility and engagement. Judges will assess the creativity, authenticity, and strategic use of content created by users, as well as its impact on campaign success. Winning entries should show how user contributions enhanced storytelling, strengthened community engagement, and achieved measurable results.[\/et_pb_toggle][et_pb_toggle title=”38. Best Viral Social Media Campaign” admin_label=”38. Best Viral Social Media Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]This category honours campaigns that achieved viral success, capturing widespread attention and engagement on social media. Judges will evaluate the creativity, execution, and factors that drove virality, including audience appeal, shareability, and cultural relevance. Winning entries should demonstrate the campaign\u2019s ability to resonate deeply, generate buzz, and leave a lasting impression across social platforms.[\/et_pb_toggle][et_pb_text admin_label=”INFLUENCERS” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”39. Best Campaign by a Nano Influencer” admin_label=”39. Best Campaign by a Nano Influencer” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category acknowledges the remarkable campaigns orchestrated by nano influencers, whose follower count was fewer than 10,000 followers<\/strong> during the campaign. Judges will assess the campaign’s effectiveness, creativity, and authenticity in creating meaningful connections and engagements within the nano influencer’s intimate and dedicated following.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”40. Best Campaign by a Micro Influencer” admin_label=”40. Best Campaign by a Micro Influencer” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category honours campaigns led by micro influencers, whose follower count was fewer than 100,000 followers<\/strong> during the campaign period. Judges will evaluate the campaign’s creativity, authenticity, and impact on engagement and conversion within the micro influencer’s dedicated and engaged community.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”41. Best Campaign by a Macro Influencer” admin_label=”41. Best Campaign by a Macro Influencer” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category celebrates outstanding campaigns conducted by macro influencers, whose follower count was fewer than 1,000,000 followers<\/strong> during the campaign period. Judges will assess the campaign’s effectiveness, creativity, and resonance with the macro influencer’s audience, considering the influencer’s significant reach.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”42. Best Campaign by a Mega Influencer” admin_label=”42. Best Campaign by a Mega Influencer” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This category recognises exceptional campaigns executed by mega influencers, whose reach extends to more than 1,000,000 followers.<\/strong> Judges will evaluate the campaign’s creativity, impact, and alignment with the influencer’s brand while considering the extensive reach and influence of the mega influencer.<\/p>\n [\/et_pb_toggle][et_pb_text admin_label=”NOT FOR ENTRY” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”43. Overall Agency HashMaster (Not for Entry) ” admin_label=”43. Overall Agency HashMaster (Not for Entry) ” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This title is not open for direct entry, and is based solely on performance across all categories. It recognises the agency with the most successful performance at the Hashtag Asia Awards, based solely on the number and type of awards won as determined by the Hashtag Asia Awards jury.<\/p>\n Points System:<\/strong><\/p>\n Points Allocation for Multiple Agencies:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”44. Overall Brand HashMaster (Not for Entry)” admin_label=”44. Overall Brand HashMaster (Not for Entry)” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This title is not open for direct entry, and is based solely on performance across all categories. It recognises the brand with the most successful performance at the Hashtag Asia Awards, based solely on the number and type of awards won as determined by the Hashtag Asia Awards jury.<\/p>\n Points System:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" CategoriesBRANDSThis category recognises campaigns that masterfully combine multiple social media channels and strategies into a seamless, unified brand experience. Judges will assess the creativity, consistency, and coordination of the campaign across different platforms, as well as how each channel was leveraged to amplify the overall message. Winning entries should demonstrate measurable success, cohesive storytelling, and […]<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10398","page","type-page","status-publish","hentry"],"yoast_head":"\nINFLUENCERS<\/h3>\n
NOT FOR ENTRY<\/h3>\n
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