2024 Winners

Overall Brand HashMaster

Watsons

 

Overall Agency HashMaster

ADA Asia

 

1. Best Integrated Social Media Campaign
GOLD

Changi Airport Group
Campaign: Experience the magic of T2
SILVER

Grab Philippines
Brand: GrabFood Indie Eats
Campaign: GrabFood Indie Eats Boogsh! Sarap.
Agencies: NuWorks Interactive Labs, InCircle
BRONZE

Trust Bank Singapore
Campaign: It’s Not Everyday, It’s Our Birthday
Agency: Iris Singapore
2. Best Real Time Response / Newsjacking
GOLD

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry
SILVER

DBS Bank
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network
BRONZE

Watsons
Campaign: Watsons Playlist: The Feel Great Concert
Agency: PraXis Experiential Advertising
3. Best Social Amplification Campaign
GOLD

MAGGI
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia
SILVER

Del Monte Philippines
Brand: Del Monte
Campaign: Del Monte Kitchenomics #GetCookingwithUs
Agency: Greenpark
BRONZE

Geneco
Campaign: My Secret Garden
4. Best Social Brand Launch / Relaunch
GOLD

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry
SILVER

Kopi Kenangan Hanya Untukmu
Campaign: Indonesiano
Agency: ADA Asia
BRONZE

MAGGI
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia
5. Best Social Commerce Campaign
GOLD

Watsons
Campaign: Watsons Playlist: The Feel Great Concert
Agency: PraXis Experiential Advertising
SILVER

iHerb
Campaign: iHerb – Social Media Strategy
Agency: antics@play
BRONZE

Watsons
Campaign: Watsons 7.7 Summer Sale
6. Best Social Media Advertising Campaign
GOLD

Cycle & Carriage
Brand: ORA
Campaign: ORA Good Cat Launch
Agency: designory
SILVER

CP LAND
Campaign: Happiness is All Around
Agency: Youngsanti
BRONZE

Fair Work (M)
Campaign: Kerja & Menang
7. Best Social Media Analytics and Insights
GOLD

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry
SILVER

iHerb
Campaign: iHerb – Social Media Strategy
Agency: antics@play
BRONZE

Sunshine Bakeries
Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire
8. Best Social Media Campaign: Facebook
GOLD

Tune Talk
Campaign: Elevating Experiences with Eason Chan
SILVER

AIA Insurance Sri Lanka
Campaign: A tale of bridging tradition with technology: AIA Insurance
BRONZE

Tune Talk
Campaign: Tune Talk CNY Auction
9. Best Social Media Campaign: Instagram
GOLD

Trust Bank Singapore
Campaign: It’s Not Everyday, It’s Our Birthday
Agency: Iris Singapore
SILVER

Changi Airport Group
Campaign: Experience the magic of T2
BRONZE

Watsons
Campaign: Santa Hat Instagram Challenge & Santa/Santarina Special Appearance
Agency: Duo Studio
10. Best Social Media Campaign: TikTok / Douyin
GOLD

Wingstop Singapore
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry
BRONZE

DBS Bank
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network
11. Best Social Media Campaign: WeChat
GOLD

Watsons
Campaign: Watsons MyStore 3rd Anniversary O+O Campaign
Agency: CSG（阐释官）
SILVER

COMO Hotels & Resorts
Campaign: WeChat Mastery: COMO Hotels and Resorts Gateway to Brilliance in China Market
Agency: iClick Interactive Asia Group
BRONZE

Commune
Campaign: Building Your Dream Home Together: Commune on WeChat
Agency: Prizm Digital SG
12. Best Social Media Campaign: Xiaohongshu
GOLD

Scoot
Campaign: Scoot Launch Campaign on XiaoHongShu
Agency: WE Red Bridge
SILVER

Lotte Travel Retail Australia
Campaign: Festivity Unleashed with Lotte Australia | 2023 Second Half Paid Media O2O Campaign
Agency: iClick Interactive Asia Group
BRONZE

Siam Paragon
Campaign: Engaging with Chinese Travelers: Siam Paragon’s Xiaohongshu Journey in 2023 Q4
Agency: iClick Interactive Asia Group
13. Best Social Media Campaign: YouTube
GOLD

The LEGO Group
Campaign: LEGO Play On
Agencies: Mediabrands Content Studios Singapore, OLA APAC
SILVER

Changi Airport Group
Campaign: Experience the magic of T2
BRONZE

Tia Lee’s Goodbye Princess
Campaign: Pre-Release Campaign of Tia Lee’s Goodbye Princess
Agency: Creative Consulting Group
14. Best Social Media Community Management
GOLD

Danone Indonesia
Brand: SGM Eksplor
Campaign: Shoplink by Mombassador
SILVER

Lazada
Brand: LazBeauty
Campaign: #BeLAZBeauty
Agency: IDN Creative
BRONZE

Axiata Group
Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video
Agency: ADA Asia
15. Best Social Media Crisis Management
GOLD

Danone Indonesia
Brand: SGM Eksplor
Campaign: SGM 100% Indonesia
SILVER

Air Selangor
Campaign: Air Selangor’s Emergency Response Plan (ERP)
BRONZE

Far East Organization
Brand: One Holland Village
Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village​
Agency: Iris Singapore
16. Best Social Media Customer Service
GOLD

Danone Indonesia
Brand: SGM Eksplor
Campaign: The first 24/7 formula milk customer service in Indonesia
SILVER

Watsons
Campaign: Watsons Playlist: The Feel Great Concert
Agency: PraXis Experiential Advertising
BRONZE

Moët Hennessy Diageo Hong Kong
Brand: Mortlach
Campaign: The Midnight Secrets
Agency: On Air Collective
17. Best Social Media Education or Awareness Campaign
GOLD

Singtel
Campaign: Singtel Device Donation – Turning Hoarders into Do-Gooders
Agency: Leo Burnett Singapore
SILVER

Watsons
Campaign: Go Green with Watsons: Making Sustainability ​Sustainable
BRONZE

Geneco
Campaign: The Magic of Hope
18. Best Social Media Engagement Strategy
GOLD

MAGGI
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia
SILVER

DBS Bank
Campaign: DBS TableTok
Agency: Hepmil Creators’ Network
BRONZE

Wingstop Singapore
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers
19. Best Social Media Innovation
GOLD

Watsons
Campaign: Watsons QUQI Cat IP Marketing Campaign
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry
BRONZE

Minor Hotels
Brand: NH Hotels & Resorts
Campaign: NH Europe & You
Agencies: Huaglom Co., eMarketingEye
20. Best Social Media Partnerships: Art, Culture, Brand or Entertainment
GOLD

HSBC Hong Kong
Campaign: #HSBCFraudFair
Agencies: Hungry Digital, Hill & Knowlton, OMG
SILVER

Scoot
Campaign: Scoot Collaboration with Indonesian Artist, Rachel Ajeng
Agency: Indo Cognito
BRONZE

Geneco
Campaign: My Secret Garden
21. Best Social Media Partnerships: Celebrities
GOLD

AIA Singapore
Campaign: Live Better with Tottenham Hotspur
SILVER

Geneco
Campaign: My Secret Garden
BRONZE

Eternal Group
Brand: Dolce&Gabbana Beauty
Campaign: Brand Activation in Hong Kong
22. Best Social Media Partnerships: Influencers
GOLD

Watsons
Campaign: Watsons × Pamela: Healthy Beauty is the New Beautiful
Agency: Chanshiguan
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Tiktok Hijack
Agency: Publicis Chemistry
BRONZE

Far East Organization
Brand: One Holland Village
Campaign: One Holland Village Mall Opening – Glow Up at One Holland Village​
Agency: Iris Singapore
23. Best Social Media Use of Emerging Technologies
GOLD

Axiata Group
Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video
Agency: ADA Asia
SILVER

Watsons
Campaign: Watsons Go Green VR Hub
BRONZE

Minor Hotels
Brand: NH Hotels & Resorts
Campaign: NH Europe & You
Agencies: Huaglom Co., eMarketingEye
24. Best Use of Account Based Marketing
GOLD

Fair Work (M)
Campaign: LinkedIn Post
SILVER

Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Schroder Asia More+ Campaign
BRONZE

Danone Indonesia
Brand: SGM Eksplor
Campaign: Mombassador SGM Eksplor
25. Best Use of Cause Marketing in a Social Media Campaign
GOLD

Singtel
Campaign: Singtel Device Donation – Turning Hoarders into Do-Gooders
Agency: Leo Burnett Singapore
SILVER

HSBC Hong Kong
Campaign: #HSBCFraudFair
Agencies: Hungry Digital, Hill & Knowlton, OMG
BRONZE

Geneco
Campaign: My Secret Garden
26. Best Use of Interactive Elements in a Social Media Campaign
GOLD

Wingstop Singapore
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers
SILVER

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Data Bank Launch
Agency: Publicis Chemistry
BRONZE

Scoot
Campaign: ScootQuest: Community Appreciation Day
Agency: WE Red Bridge
27. Best Use of Live Streaming
GOLD

Clarins
Campaign: Clarins TR DSL Social Campaign
Agency: JUXT Marketing Services
SILVER

Tune Talk
Campaign: Tune Talk CNY Auction
BRONZE

Media Prima Audio
Brand: Hot FM
Campaign: #1 Friendly Match – Bekpes Hot vs. JDT
28. Best Use of Social Media for a Campaign
GOLD

Changi Airport Group
Campaign: Shall We Just Go?
Agency: Ogilvy Singapore
SILVER

Sunshine Bakeries
Campaign: Sunshine Poketto, Pocket of Sunshine
Agency: Mashwire
BRONZE

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Data Bank Launch
Agency: Publicis Chemistry
29. Best Use of Social Media Platforms
GOLD

Changi Airport Group
Campaign: Experience the magic of T2
SILVER

The LEGO Group
Campaign: LEGO Play On
Agencies: Mediabrands Content Studios Singapore, OLA APAC
BRONZE

Scoot
Campaign: Scoot National Day Campaign 2023
Agency: The Smart Local
30. Best Use of Storytelling in a Social Media Campaign
GOLD

Changi Airport Group
Campaign: Experience the magic of T2
SILVER

Geneco
Campaign: My Secret Garden
BRONZE

Tune Protect Group
Campaign: Travel Easy – Healing Tanpa Pening
Agency: TBWA
31. Best User-Generated Content Campaign
GOLD

Wingstop Singapore
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers
SILVER

Nespresso Singapore
Campaign: Vertuo Pop Up
Agencies: Leo Burnett Singapore, Gusto Collective, Neo Media World
BRONZE

MAGGI
Campaign: MAGGI Pedas Giler – #LejenRasanyaRemix.
Agency: ADA Asia
32. Best Video in a Social Media Campaign
GOLD

Kopi Kenangan Hanya Untukmu
Campaign: Indonesiano
Agency: ADA Asia
SILVER

AIA Singapore
Campaign: AIA Centurion PA
BRONZE

Axiata Group
Campaign: #UnitedInKindness – Malaysia’s first AI-generated Merdeka video
Agency: ADA Asia
33. Best Viral Social Media Campaign
GOLD

Wingstop Singapore
Brand: Wingstop
Campaign: WTF Campaign
Agency: The Ad Makers
SILVER

Nestle Thailand
Brand: Nestle Pure Life
Campaign: Summer Cuteness
Agency: TBWA Thailand
BRONZE

Moët Hennessy Diageo Hong Kong
Brand: The Singleton
Campaign: Discover True Richness Wave 3
Agency: On Air Collective
34. Best Campaign by a Nano Influencer
GOLD

Sarihusada Generasi Mahardhika
Campaign: SGM IronC Campaign by Mombassador
SILVER

G-NiiB GenieBiome
Campaign: G-NiiB GenieBiome Influencer Campaign
Agency: AnyMind Group
BRONZE

Watsons
Campaign: WatsonsKOL
35. Best Campaign by a Micro Influencer
GOLD

Moët Hennessy Diageo Hong Kong
Influencers: Jay Fung & Tim Fung
Campaign: Discover True Richness Wave 3
Agency: On Air Collective
SILVER

New Balance
Influencer: Daniel Ang Kok Chun
Campaign: New Balance #RunYourWay Campaign
Agency: AKA Asia
BRONZE

Swisse Singapore
Influencer: Daniel Ang Kok Chun
Campaign: Level Up with Swisse Wellness
Agency: Omnicom Public Relations Group
36. Best Campaign by a Macro Influencer
GOLD

Watsons
Influencer: MIRROR
Campaign: Go Green with Watsons: Making Sustainability ​Sustainable
SILVER

The LEGO Group
Influencer: Rachael Melati Nalapraya
Campaign: LEGO Play On
Agencies: Mediabrands Content Studios Singapore, OLA APAC
BRONZE

McDonald’s
Influencer: Raco Ruiz
Campaign: McDo Chicken Check!
Agencies: Greenbulb Communications, NYMA Talent Management Agency
37. Best Campaign by a Mega Influencer
GOLD

Tia Lee’s Goodbye Princess
Influencer: Tia Lee Yu-fen
Campaign: Pre-release campaign of Tia Lee’s Goodbye Princess
Agency: Creative Consulting Group
SILVER

Center for Energy, Ecology and Development
Influencer: Buji Babiera
Campaign: Protect Verde Island Project
Agency: NYMA Talent Management Agency
BRONZE

Knorr (Liquid Seasoning)
Influencer: Abi Marquez
Campaign: Abi Marquez’s Viral Kanto-Style Fried Chicken Recipe for Knorr Seasoning
Agency: NYMA of Kroma Entertainment