2022 Winners

Overall Winner - Social Platform Categories

Pepsi Philippines

 

Overall Winner - Social Media Campaigns Categories

Unilever

 

Overall Winner - Best Use of Social Influencers & Content Creators Categories

Bayer Indonesia

 

1. Best Social Media Community Management
GOLD

Nestlé Wellness Campus Philippines
Campaign: Nestlé Wellness Campus Digital Communities
Agency: NuWorks Interactive Labs
SILVER

Duta Intidaya (Watsons Indonesia)
Campaign: Watsons DO GOOD Sustainability Campaign
BRONZE

KFC Singapore
Brand: KFC
Campaign: KFC’s Engagement Story
Agency: GOODSTUPH
2. Best Newsjacking or Real Time Response
GOLD

Bayer Indonesia
Brand: Redoxon
Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun
Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia
SILVER

Unilever Singapore
Brand: Lifebuoy Singapore
Campaign: Lifebuoy Boomer Hygiene Messages
Agency: GOODSTUPH
Grab Food
BRONZE

Grab Indonesia
Brand: GrabFood
Campaign: #DiskonKilatGrabFood Makanthon
Agency: Grab Creative Network
3. Best User-Generated Content
GOLD

M1
Campaign: Be. Here’s to you being you.
Agency: AiChat
SILVER

Nestlé Wellness Campus Philippines
Campaign:  Nestlé Wellness Campus Digital Communities
Agency: NuWorks Interactive Labs
BRONZE

Bayer Indonesia
Brand: Redoxon
Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun
Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia
4. Best Social Brand Launch
GOLD

Shanghai Qianxiu, Taikoo Li Qiantan (Shanghai China)
Brand: Taikoo Li Qiantan
Campaign: 《优YŌU 》: Wellness on WeChat for Taikoo Li Qiantan
Agency: Cedar Hong Kong
SILVER

Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
BRONZE

Trappist Dairy (Hong Kong)
Brand: Trappist Dairy
Campaign: The Healthiest Version of You
Agency: RDS Digital
5. Best Use of Live Streaming or Virtual Events
GOLD

National Arts Council
Campaign: From The Living Room
Agency: Tate Anzur
SILVER

Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
BRONZE

Unilever
Brand: Lifebuoy
Campaign: World’s Largest Classroom
Agency: Weber Shandwick
6. Best Use of Art / Culture / Brand / Entertainment Partnerships
GOLD

Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
SILVER

OCBC, BOS
Campaign: Dale Chihuly: Glass in Bloom
Agencies: Hustle & Bustle, Tate Anzur
BRONZE

Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
7. Best Use of Celebrity Partnerships
GOLD

Pepsi Philippines
Campaign: #PepsiHitSasarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
Grab Indonesia
SILVER

Grab Indonesia
Campaign: #Bisalah Ramadan
Agencies: Grab Creative Network, Gushcloud
BRONZE

Snow Hong Kong Development
Brand: Tiger Beer
Campaign: Tiger Beer x Tiger
Agency: RDS Digital
8. Best Use of Influencer Partnerships
GOLD

Singapore Brand Office
Brand: Made With Passion
Campaign: Made With Passion Singapore
Agency: Tate Anzur
SILVER

P&G
Brand: PANTENE Miracles
Campaign: #RambutKecharged
Agency: dentsu Indonesia
BRONZE

The Lego Group
Campaign: #LEGOSG
Agency: Tate Anzur
9. Best Use of Social Media Platforms
GOLD

Nestlé Wellness Campus Philippines
Campaign: Nestlé Wellness Campus Digital Communities #JanganKendorJagalmun
Agency: NuWorks Interactive Labs
SILVER

Watsons Singapore
Campaign: Together we Look Good and Feel Great!
Agency: Mashwire
BRONZE

Unilever Philippines
Brand: Eskinol Naturals
Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover
Agencies: Mindshare Philippines, Twitter Asia Pacific
10. Best Social Media Channel Campaign: Facebook
GOLD

Glico Asia Pacific
Brand: Pocky
Campaign: Pocky Malaysia Ceria Tetap On!
Agency: Radarr Technologies
SILVER

MSIG Asia
Campaign: MSIG for Biodiversity
Agency: W/E + Partners
BRONZE

Chevron Singapore
Brand: Caltex Singapore
Campaign: Caltex Batman Collectibles 2021
11. Best Social Media Channel Campaign: Instagram
GOLD

MSIG Insurance (Singapore)
Campaign: MSIG’s #RealsmallProblems
Agency: Wild Advertising & Marketing
SILVER

Luxottica Group PIVA
Brand: Sunglass Hut SEA
Campaign: Shades of Xiao Ming
Agency: Onyx Island , SGAG Media
BRONZE

Glico Asia Pacific
Brand: Pocky
Campaign: #PockyNyegerinHari (Pocky Refreshes the Day)
Agency: Radarr Technologies
12. Best Social Media Channel Campaign: TikTok
GOLD

Unilever Singapore
Brand: Lifebuoy Singapore
Campaign: Lifebuoy #DotheLifebuoy
Agency: GOODSTUPH
SILVER

Bayer Indonesia
Brand: Redoxon
Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun
Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia
Grab Express
BRONZE

Grab Indonesia
Brand: GrabExpress
Campaign: Very Important Paket GrabExpress
Agencies: Grab Creative Network, S-Teroos
13. Best Social Media Channel Campaign: Twitter
GOLD

Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
SILVER

Unilever Singapore
Brand: Eskinol Naturals
Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover
Agencies: Mindshare Philippines, Twitter Asia Pacific
BRONZE

Unilever Philippines
Brand: Closeup Philippines
Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare
Agencies: Mindshare Philippines, Twitter Asia Pacific
14. Best Integrated Social Media Campaign
GOLD

National Arts Council
Campaign: #SGCultureAnywhere
Agency: Tate Anzur
SILVER

Bayer Indonesia
Brand: Redoxon
Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun
Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia
BRONZE

Singtel
Brand: GOMO by Singtel
Campaign: GOMO Data for Good
Agency: GOODSTUPH
15. Best Social Amplification Campaign
GOLD

Mandai Wildlife Group
Campaign: Our #littleone
SILVER

Lazada Philippines
Campaign: Lazada Super Party
Agencies: UM Philippines, Twitter Asia Pacific
BRONZE

M1
Campaign: Be. Here’s to you being you.
Agency: AiChat
16. Best Use of Social Media for Campaign
GOLD

P&G
Brand: PANTENE Miracles
Campaign: #RambutKecharged
Agency: dentsu Indonesia
Grab Food
SILVER

Grab Indonesia
Brand: GrabFood
Campaign: Ramadan GrabFood 2020
Agencies: Grab Creative Network, DOKI, S-Teroos
BRONZE

HBO Asia
Campaign: iknowyou.app
Agency: GOODSTUPH
17. Best Social Media Campaign: Southeast Asia
GOLD

Pepsi Philippines
Campaign: #PepsiHitSaSarap
Agencies: Mindshare Philippines, Twitter Asia Pacific
SILVER

MSIG Insurance (Singapore)
Campaign: MSIG’s #RealsmallProblems
Agency: Wild Advertising & Marketing
BRONZE

Geneco
Campaign: A New Tradition of Change
18. Best Social Engagement Tools or Programmes: Chatbots
GOLD

Petron
Campaign: Hi Tania
Agency: AiChat
SILVER

CooperVision
Campaign: Live up your life
Agency: AiChat
BRONZE

M1
Campaign: Be. Here’s to you being you.
Agency: AiChat
19. Best Social Engagement Tools or Programmes: Cause Marketing
GOLD

Unilever
Brand: Lifebuoy
Campaign: World’s Largest Classroom
Agency: Weber Shandwick
SILVER

Geneco
Campaign: #ToOurFutureGenerations
BRONZE

Geneco
Campaign: A New Tradition of Change
20. Most Effective Use of Social Media Influencers / Content Creators
GOLD

Bayer Indonesia
Brand: CDR
Campaign: CDR Builds Strength Among Indonesian Women In Their 30s
Agencies: Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia
SILVER

Hubilo
Campaign: Hubilo
Agency: Hume Brophy
BRONZE

Uni-President (Thailand)
Brand: Unif
Campaign: Unif Fresh Get Fin
Agency: Yell Advertising
21. Best Social Influencer Agency
GOLD

Gushcloud International
SILVER

Kobe
BRONZE

Narrators