2022 Finalists
1. Social Media Community Management
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Chevron Singapore Brand: Caltex Singapore Campaign: Caltex Batman Collectibles 2021 Agency: Wavemaker |
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Duta Intidaya (Watsons Indonesia) Campaign: Watsons DO GOOD Sustainability Campaign |
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Grab Indonesia Brand: Grab Indonesia Campaign: #YangSelaluAda |
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Hubilo Campaign: Hubilo Agency: Hume Brophy |
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KFC Singapore Brand: KFC Campaign: KFC’s Engagement Story Agency: GOODSTUPH |
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Nestlé Wellness Campus Philippines Campaign: Nestlé Wellness Campus Digital Communities Agency: NuWorks Interactive Labs |
2. Best Newsjacking or Real Time Response
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Bayer Indonesia Brand: Redoxon Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia |
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Snow Hong Kong Development Brand: Tiger Beer Campaign: Tiger Beer Always-on Social Retainer Agency: RDS Digital |
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Grab Indonesia Brand: GrabFood Campaign: #DiskonKilatGrabFood Makanthon Agency: Grab Creative Network |
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Unilever Singapore Brand: Lifebuoy Singapore Campaign: Lifebuoy Boomer Hygiene Messages Agency: GOODSTUPH |
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Watsons Singapore Campaign: Together we Look Good and Feel Great! Agency: Mashwire |
3. Best User-Generated Content
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Bayer Indonesia Brand: Redoxon Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia |
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Jollibee Philippines Campaign: #IDontSayThisEveryDayBut Agency: Propel Manila |
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M1 Campaign: Be. Here’s to you being you. Agency: AiChat |
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Nestlé Wellness Campus Philippines Campaign: Nestlé Wellness Campus Digital Communities Agency: NuWorks Interactive Labs |
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RELX International Brand: RELX Campaign: RELX #NoSmoke Generation Agency: Green Park Content |
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Unilever Singapore Brand: Lifebuoy Singapore Campaign: Lifebuoy #DotheLifebuoy Agency: GOODSTUPH |
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Watsons Singapore Campaign: Together we Look Good and Feel Great! Agency: Mashwire |
4. Best Social Brand Launch
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Bayer Indonesia Brand: CDR Campaign: CDR Builds Strength Among Indonesian Women In Their 30s Agencies: Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia |
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Trappist Dairy (Hong Kong) Brand: Trappist Dairy Campaign: The Healthiest Version of You Agency: RDS Digital |
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Organised Chaos Events & Zicket Brand: Sunken HK Campaign: Sunken HK – A Brand New Day Party Concept Agency: OCPR |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Shanghai Qianxiu, Taikoo Li Qiantan (Shanghai China) Brand: Taikoo Li Qiantan Campaign: 《优YŌU 》: Wellness on WeChat for Taikoo Li Qiantan Agency: Cedar Hong Kong |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Data for Good Agency: GOODSTUPH |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Eskinol Naturals Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
5. Best Use of Live Streaming or Virtual Events
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Bayer Indonesia Brand: Redoxon Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia |
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Charoen Pokphand Foods Brand: CP Sausage Campaign: Meet Nice Sale Agency: Yell Advertising |
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Hubilo Campaign: Hubilo Agency: Hume Brophy |
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Indosat Ooredoo Hutchison Brand: IM3 Ooredoo Campaign: Bersatu Untuk Merdeka |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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National Arts Council Campaign: From The Living Room Agency: Tate Anzur |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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RELX International Brand: RELX Campaign: RELX Now In Cebu Agency: Green Park Content |
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Unilever Brand: Lifebuoy Campaign: World’s Largest Classroom Agency: Weber Shandwick |
6. Best Use of Art / Culture / Brand / Entertainment Partnerships
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Hubilo Campaign: Hubilo Agency: Hume Brophy |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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OCBC, BOS Campaign: Dale Chihuly: Glass in Bloom Agencies: Hustle & Bustle, Tate Anzur |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
7. Best Use of Celebrity Partnerships
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Snow Hong Kong Development Brand: Tiger Beer Campaign: Tiger Beer x Tiger Agency: RDS Digital |
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Grab Indonesia Campaign: #Bisalah Ramadan Agencies: Grab Creative Network, Gushcloud |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Eskinol Naturals Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
8. Best Use of Influencer Partnerships
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AIA Singapore Campaign: #EmbracingNewNorms |
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Amoy Hong Kong Campaign: 港製至講究 (Exquisite Taste Made in Hong Kong) Agency: RDS Digital |
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AstraZeneca Asthma & Allergy Association Singapore Campaign: #BeatTheAsthmaBlues Agency: Sandpiper |
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Bayer Indonesia Brand: CDR Campaign: CDR Builds Strength Among Indonesian Women In Their 30s Agencies: Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia |
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Grab Indonesia Brand: GrabFood Campaign: GrabFood #BertualangRasa Agency: S-Teroos |
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Luxottica Group PIVA Brand: Sunglass Hut SEA Campaign: Shades of Xiao Ming Agency: Onyx Island |
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P&G Brand: PANTENE Miracles Campaign: #RambutKecharged Agency: dentsu Indonesia |
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Singapore Brand Office Brand: Made With Passion Campaign: Made With Passion Singapore Agency: Tate Anzur |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Data for Good Agency: GOODSTUPH |
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The Lego Group Campaign: #LEGOSG Agency: Tate Anzur |
9. Best Use of Social Media Platforms
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Fraser and Neave (F&N) Brand: Fruit Tree Fresh Campaign: Fruit Tree Fresh Reduced Sugar campaign Agency: Duo Studio |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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Nestlé Wellness Campus Philippines Campaign: Nestlé Wellness Campus Digital Communities Agency: NuWorks Interactive Labs |
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OCBC NISP Brand: Nyala Campaign: #Save20 Agency: dentsu Indonesia |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Eskinol Naturals Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Watsons Singapore Campaign: Together we Look Good and Feel Great! Agency: Mashwire |
10. Best Social Media Channel Campaign: Facebook
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Chevron Singapore Brand: Caltex Singapore Campaign: Caltex Batman Collectibles 2021 |
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Glico Asia Pacific Brand: Pocky Campaign: Pocky Malaysia Ceria Tetap On! |
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MSIG Asia Campaign: MSIG for Biodiversity Agency: W/E + Partners |
11. Best Social Media Channel Campaign: Instagram
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Fraser and Neave (F&N) Brand: Nutrisoy Campaign: Vegan launch Agency: Duo Studio |
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Glico Asia Pacific Brand: Pocky Campaign: #PockyNyegerinHari (Pocky Refreshes the Day) |
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Luxottica Group PIVA Brand: Sunglass Hut SEA Campaign: Shades of Xiao Ming Agency: Onyx Island , SGAG Media |
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MSIG Insurance (Singapore) Campaign: MSIG’s #RealsmallProblems Agency: Wild Advertising & Marketing |
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RELX International Brand: RELX Campaign: RELX Infinity Arctic Mist Launch Agency: Green Park Content |
12. Best Social Media Channel Campaign: TikTok
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Bayer Indonesia Brand: Redoxon Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia |
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Grab Indonesia Brand: GrabExpress Campaign: Very Important Paket GrabExpress Agencies: Grab Creative Network, S-Teroos |
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Unilever Singapore Brand: Lifebuoy Singapore Campaign: Lifebuoy #DotheLifebuoy Agency: GOODSTUPH |
13. Best Social Media Channel Campaign: Twitter
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Bayer Indonesia Brand: CDR Campaign: CDR Builds Strength Among Indonesian Women In Their 30s Agencies: Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia |
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Charoen Pokphand Foods Brand: CP Sausage Campaign: Bright Up Your Day Agency: Yell Advertising |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Eskinol Naturals Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
14. Best Integrated Social Media Campaign
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Bayer Indonesia Brand: Redoxon Campaign: Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun Agencies: Mediacom Indonesia, Lion & Lion, Store Send Indonesia |
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Chevron Singapore Brand: Caltex Singapore Campaign: Caltex Batman Collectibles 2021 Agency: Wavemaker |
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Indosat Ooredoo Hutchison Brand: IM3 Ooredoo Campaign: Collabonation Road to Unity |
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National Arts Council Campaign: #SGCultureAnywhere Agency: Tate Anzur |
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OCBC Bank Campaign: Stronger Together (National Day 2021) |
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Singtel Brand: GOMO by Singtel Campaign: GOMO Data for Good Agency: GOODSTUPH |
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Uni-President (Thailand) Brand: Unif Campaign: Unif Fresh Get Fin Agency: Yell Advertising |
15. Best Social Amplification Campaign
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Bayer Indonesia Brand: CDR Campaign: CDR Builds Strength Among Indonesian Women In Their 30s Agencies: Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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M1 Campaign: Be. Here’s to you being you. Agency: AiChat |
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Mandai Wildlife Group Campaign: Our #littleone |
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RELX International Brand: RELX Campaign: RELX Malaysia’s First Infinity Anniversary Agency: Green Park Content |
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Trip.com Campaign: Trip.com Hong Kong’s #BestShot Campaign |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare Agencies: Mindshare Philippines, Twitter Asia Pacific |
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University of Southampton Malaysia Campaign: Expect Excellence Agency: Zeno Malaysia |
16. Best Use of Social Media for Campaign
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Glico Asia Pacific Brand: Pocky Campaign: #PockyNyegerinHari (Pocky Refreshes the Day) |
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Glico Asia Pacific Brand: Pocky Campaign: Pocky Malaysia Ceria Tetap On! |
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Grab Indonesia Brand: GrabFood Campaign: Ramadan GrabFood 2020 Agencies: Grab Creative Network, DOKI, S-Teroos |
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HBO Asia Campaign: iknowyou.app Agency: GOODSTUPH |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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Luxottica Group PIVA Brand: Sunglass Hut SEA Campaign: Shades of Xiao Ming |
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Mandai Wildlife Group Campaign: Our #littleone |
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P&G Brand: PANTENE Miracles Campaign: #RambutKecharged Agency: dentsu Indonesia |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Eskinol Naturals Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
17. Best Social Media Campaign: Southeast Asia
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Geneco Campaign: #ToOurFutureGenerations |
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Geneco Campaign: A New Tradition of Change |
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Glico Asia Pacific Brand: Pocky Campaign: #PockyNyegerinHari (Pocky Refreshes the Day) |
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Glico Asia Pacific Brand: Pocky Campaign: Pocky Malaysia Ceria Tetap On! |
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Lazada Philippines Campaign: Lazada Super Party Agencies: UM Philippines, Twitter Asia Pacific |
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MSIG Insurance (Singapore) Campaign: MSIG’s #RealsmallProblems Agency: Wild Advertising & Marketing |
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Pepsi Philippines Campaign: #PepsiHitSaSarap Agency: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Closeup Philippines Campaign: Closeup Goes #AllinAllOut for #AllAroundOralCare Agencies: Mindshare Philippines, Twitter Asia Pacific |
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Unilever Philippines Brand: Eskinol Naturals Campaign: Eskinol “Gandang Naturally Fresh” Twitter Takeover Agencies: Mindshare Philippines, Twitter Asia Pacific |
18. Best Social Engagement Tools or Programmes: Chatbots
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CooperVision Campaign: Live up your life Agency: AiChat |
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M1 Campaign: Be. Here’s to you being you. Agency: AiChat |
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Petron Campaign: Hi Tania Agency: AiChat |
19. Best Social Engagement Tools or Programmes: Cause Marketing
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Geneco Campaign: #ToOurFutureGenerations |
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Geneco Campaign: A New Tradition of Change |
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Geneco Campaign: Planting The Future |
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Indosat Ooredoo Hutchison Campaign: SheHacks |
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Unilever Brand: Lifebuoy Campaign: World’s Largest Classroom Agency: Weber Shandwick |
20. Most Effective Use of Social Media Influencers / Content Creators
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Bayer Indonesia Brand: CDR Campaign: CDR Builds Strength Among Indonesian Women In Their 30s Agencies: Mediacom Indonesia, Wunderman Thompson, Store Send Indonesia |
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Hubilo Campaign: Hubilo Agency: Hume Brophy |
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Uni-President (Thailand) Brand: Unif Campaign: Unif Fresh Get Fin Agency: Yell Advertising |
21. Best Social Influencer Agency
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Gushcloud International |
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INCA |
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Kobe |
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Mashwire |
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Narrators |