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Welcome to<\/p>\n
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Experience Excellence Awards 2020<\/strong> is Marketing Interactive\u2019s<\/strong> way of recognizing the efforts and achievements made to deliver extraordinary experiences. We\u2019d like to take a moment to highlight organisations within the region that have taken the initiative to put their customer at the core of their business. This year\u2019s format seeks to hear on-the ground sentiments and winners will be voted by the audience.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.3.3″ text_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#141d40″]<\/p>\n We\u2019re on the lookout for anyone who\u2019s got their customer at heart. 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Best Use of Emerging Technology for CX” open=”on” _builder_version=”4.3.3″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” custom_margin=”10px||10px||true|false”]This award recognises companies that have made successful initiatives to elevate their customers\u2019 experience with innovative implementations of emerging technologies such as chatbots, AI, AR, VR, voice search, and intelligent assistants. [\/et_pb_accordion_item][et_pb_accordion_item title=”2. Best Use of Mobile” _builder_version=”4.3.3″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” custom_margin=”10px||10px||true|false” open=”off”]This category will reward innovative customer experience strategies through the use of a mobile platform including tablets and other devices.[\/et_pb_accordion_item][et_pb_accordion_item title=”3. Best In-Store Experience” _builder_version=”4.3.3″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” custom_margin=”10px||10px||true|false” open=”off”]This award recognises companies that have transformed their brick and mortar structures to elevate the customer experience in-store. Entrants are encouraged to send in initiatives that include digitisation, operations training for the employees as well as innovative design that results in increased consumer engagement.[\/et_pb_accordion_item][et_pb_accordion_item title=”4. Best Use of Data and Insights to Improve CX Strategy” _builder_version=”4.3.3″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” custom_margin=”10px||10px||true|false” open=”off”]<\/p>\n This category will reward organisations that can demonstrate significant growth through the insights gleaned from the use of data and analytics. Entrants are encouraged to highlight the process and outcome of improved customer experience through their strategies.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”5. Best Multi-channel Experience” _builder_version=”4.3.3″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” custom_margin=”10px||10px||true|false” open=”off”]<\/p>\n This award will celebrate brands that have integrated multiple touchpoints to create a seamless network to face their customers. Entrants should demonstrate how they\u2019ve taken steps to do so across at least two channels including but not limited to website, brick and mortar, mobile and social media.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”6. 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[\/et_pb_text][et_pb_accordion _builder_version=”4.3.3″][et_pb_accordion_item title=”How To Enter” open=”on” open_toggle_text_color=”#141d40″ icon_color=”#141d40″ _builder_version=”4.3.3″ custom_margin=”10px||10px||true|false” toggle_text_color=”#141d40″ toggle_font=”|700|||||||”]<\/p>\n To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.<\/p>\n Please include a campaign photo that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Judging Criteria” open_toggle_text_color=”#141d40″ icon_color=”#141d40″ _builder_version=”4.3.3″ custom_margin=”10px||10px||true|false” toggle_text_color=”#141d40″ toggle_font=”|700|||||||” open=”off”]<\/p>\n Background (10%) Proposal (30%) Mobilisation (30%) Result (30%) [\/et_pb_accordion_item][et_pb_accordion_item title=”Eligibility” open_toggle_text_color=”#141d40″ icon_color=”#141d40″ _builder_version=”4.3.3″ custom_margin=”10px||10px||true|false” toggle_text_color=”#141d40″ toggle_font=”|700|||||||” open=”off”]<\/p>\n Entries should reflect results achieved during the period June 2019 <\/strong>to May 2020. <\/strong><\/p>\n All categories are open to marketing teams in client organisation across the South Asia, Southeast Asia and ANZ regions*. The organisation may be privately-owned, government, or NGOs. Agencies and partners may submit on behalf of their client organisation.<\/p>\n Entrants must have an office in the eligible region, and work must have been carried out for a single, regional and \/ or global market that includes any of the eligible countries in the specified regions.<\/p>\n All work, campaigns or initiatives must have been conceptualised and carried out in South Asia, Southeast Asia and \/ or ANZ regions for their respective markets, or for markets that include at least one country in the eligible regions.<\/p>\n Entrants may submit the same campaign \/ initiative \/ programme \/ piece of work in to multiple categories OR different campaigns \/ initiatives \/ programmes \/ pieces of work in to one category. There is no limit to the number of entries an entrant may submit. Each submission will be counted as an individual entry and will be charged as a single entry at USD120.<\/strong><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Fees and Payment” open_toggle_text_color=”#141d40″ icon_color=”#141d40″ _builder_version=”4.3.3″ custom_margin=”10px||10px||true|false” toggle_text_color=”#141d40″ toggle_font=”|700|||||||” open=”off”]<\/p>\n Standard Entry Fee <\/strong>(valid until 15 May 2020): USD 120 Price is exclusive of Government Service Tax (GST). 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header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n Our expert judging panel will be announced soon. Please check back for regular updates!<\/p>\n If you\u2019re interested in joining the judging panel of industry experts and senior marketers, please contact Emira Razak <\/strong>at emirar@marketing-interactive.com<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.3.3″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” disabled=”on”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.3.3″][et_pb_column type=”1_4″ _builder_version=”4.3.3″][et_pb_team_member name=”Paundra Hanutama” position=”Director of Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/experience-excellence-id\/wp-content\/uploads\/sites\/34\/2020\/03\/ArchipelagoInternationalHotelsResortsandResidences_PaundraHanutama.jpg” _builder_version=”4.3.3″ header_font=”|700|||||||” header_text_align=”center” header_text_color=”#141d40″ header_line_height=”0.8em” 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button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_button_tablet=”0px” box_shadow_vertical_button_tablet=”0px” box_shadow_blur_button_tablet=”40px” box_shadow_spread_button_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”]<\/p>\n Be the first to know what’s coming up! Sign Up for our newsletter to get the latest news and events related to MARKETING magazine.<\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”MM Awards” _builder_version=”4.3.3″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_line_height=”1.2em” link_font=”||||||||” link_text_color=”#000000″ header_font=”||||||||” custom_padding=”5px|5px|5px|5px” hover_enabled=”0″ z_index_tablet=”500″ text_text_color__hover_enabled=”on” link_text_color__hover=”#0c71c3″]<\/p>\n Awards<\/strong><\/p>\n Agency of the Year Awards<\/a><\/p>\n Asia eCommerce Awards<\/a><\/p>\n Loyalty & Engagement Awards<\/a><\/p>\n Marketing Events Awards<\/a><\/p>\n Marketing Excellence Awards<\/a><\/p>\n Marketing Talent Awards<\/a><\/p>\n MARKies Awards<\/a><\/p>\n Mob-Ex Awards<\/a><\/p>\n PR Awards<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”MM Conferences” _builder_version=”4.3.3″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_line_height=”1.2em” link_font=”||||||||” link_text_color=”#000000″ custom_padding=”5px|5px|5px|5px” hover_enabled=”0″ z_index_tablet=”500″]<\/p>\n Conferences<\/strong><\/p>\n Content 360 Week<\/a><\/p>\n Customer Experience<\/a><\/p>\n Digital Marketing Asia<\/a><\/p>\n PR Asia<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Masterclass Series” _builder_version=”3.27.4″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_line_height=”1.2em” link_text_color=”#000000″ custom_padding=”5px|5px|5px|5px” z_index_tablet=”500″]<\/p>\n Masterclass Series<\/strong><\/p>\n Regional Home Page<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Social Networks” _builder_version=”3.27.4″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_line_height=”1.2em” link_font=”Montserrat||||||||” link_text_color=”#000000″ link_line_height=”1.2em” custom_padding=”5px|5px|5px|5px” z_index_tablet=”500″ link_text_color__hover=”#0c71c3″]<\/p>\n Social Networks<\/strong><\/p>\n Facebook<\/a><\/p>\n Linkedln<\/a><\/p>\n Twitter<\/a><\/p>\n Youtube<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Other Links” _builder_version=”4.3.3″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_line_height=”1.2em” link_font=”||||||||” link_text_color=”#000000″ custom_padding=”5px|5px|5px|5px” hover_enabled=”0″ z_index_tablet=”500″ link_text_color__hover=”#0c71c3″]<\/p>\n Other Links<\/strong><\/p>\n About Marketing<\/a><\/p>\n Advertise with Us<\/a><\/p>\n Privacy Policy<\/a><\/p>\n User Agreement<\/a><\/p>\n <\/a><\/p>\nWho Can Enter? <\/strong><\/h3>\n
How to Attend?<\/strong><\/h3>\n
\u00a0<\/h4>\n
5 entries will earn you 1 complimentary pass!<\/em><\/h4>\n
Award Categories<\/strong><\/h2>\n
Entry Submission<\/span><\/h2>\n
The entry submission deadline is Friday 15 May 2020<\/strong> at 2359hrs<\/strong>.<\/p>\n\n
<\/strong>Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.<\/p>\n
<\/strong>Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms \u2013 timeline, budget, creative and media considerations etc. <\/p>\n
<\/strong>Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms. <\/p>\n
<\/strong>Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve \u2013 for example: financial improvements, customer satisfaction improvements, engagement levels, membership levels, and interaction and response levels.<\/p>\n
Late Entry Fee <\/strong>(valid for any entries received after 15 May 2020): USD 150<\/p>\n
<\/u><\/strong>Credit card (Visa, Mastercard, Amex)
All entries are non-refundable.<\/p>\n\n
Panel of Judges<\/span><\/h2>\n
Sponsors & Partners<\/h2>\n
For sponsorship opportunities, please contact:<\/h3>\n
Regional Commercial Director, SEA<\/em>
Tel:\u00a0+65 6423 0329<\/a>
Mobile:\u00a0+65 9066 0353<\/a>
Email: soontzerc@marketing-interactive.com<\/a><\/p>\nContact us<\/h2>\n
Registration Enquiries:<\/strong><\/h4>\n
Assistant Head, Project Management<\/em>
Tel: +65 6423 0329<\/a>
Email: dzulfiqarr@marketing-interactive.com<\/a><\/p>\n
Project Manager<\/em>
Tel: +65 6423 0329<\/a>
Email: ezamurniz@marketing-interactive.com<\/a><\/p>\n\u00a0<\/h4>\n
Judging Opportunities:<\/h4>\n
Regional Conference Producer<\/em>
Tel: +65 6423 0329<\/a>
Mobile: +65 9880 4515<\/a>
Email: emirar@marketing-interactive.com<\/a><\/p>\nSponsorship & Exhibition Opportunities:<\/h4>\n
Regional Commercial Director, SEA<\/em>
Tel: +65 6423 0329<\/a>
Mobile: +65 9066 0353<\/a>
Email: soontzerc@marketing-interactive.com<\/a><\/p>\n\u00a0<\/h4>\n
General Enquiries:<\/strong><\/h4>\n
SINGAPORE OFFICE
100C Pasir Panjang Road, See Hoy Chan Hub #05-01, Singapore 118519
Tel: +65 6423 0329<\/a>
Email: event.info@marketing-interactive.com<\/a><\/p>\nLET\u2019S GET IT STARTED<\/strong><\/h3>\n