Integrated Marketing Expert
Alibaba.com (Malaysia and Vietnam)
Nianci is a marketing professional with extensive experience in B2B and B2C integrated marketing strategy, brand marketing and public relations. She is currently the marketing lead for the world’s leading cross border online trading platform, Alibaba.com, for the Malaysia and Vietnam market.
A self-confessed serial online shopper, she is passionate about digitalising businesses and exploring new and creative ways for brands to compete globally. She also believes that a good marketing campaign is data-driven and focused on serving and engaging with your target audience.
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