Award Categories

1. Best in eCommerce (Brands) – Banking/Financial Services

This category recognises brands in the banking/financial services industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their presence on third party eCommerce platforms. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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2. Best in eCommerce (Brands) – Beauty

This category recognises brands in the beauty industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their presence on third party eCommerce platforms. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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3. Best in eCommerce (Brands) – Electronics & Gadgets

This category recognises brands in the electronics & gadgets industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing an eCommerce platform and / or maximised their presence on third party eCommerce platforms. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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4. Best in eCommerce (Brands) – Fashion & Apparel

This category recognises brands in the fashion & apparel industry who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their presence on third party eCommerce platforms. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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5. Best in eCommerce (Brands) – Food & Beverage

This category recognises brands in the food & beverage industry who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing an eCommerce platform and / or maximised their presence on third party eCommerce platforms. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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6. Best in eCommerce (Brands) – Home & Living

This category recognises brands in the home & living industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing an eCommerce platform and / or maximised their presence on third party eCommerce platforms. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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7. Best in eCommerce (Brands) – Lifestyle & Travel

This category recognises brands in the lifestyle & travel industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing an eCommerce platform and / or maximised their presence on third party eCommerce platforms. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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8. Best in eCommerce (eRetailer) – Entertainment

This category recognises eRetailers in the entertainment industries who have established the best online storefront. Entertainment could include cinemas, theatres or film, music and / or games merchants etc. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their market share among competitors in this industry. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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9. Best in eCommerce (eRetailer) – Fashion & Apparel

This category recognises eRetailers in the fashion & apparel industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their market share among competitors in this industry. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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10. Best in eCommerce (eRetailer) – Food & Beverage

This category recognises eRetailers in the food & beverage industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their market share among competitors in this industry. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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11. Best in eCommerce (eRetailer) – Health & Beauty

This category recognises eRetailers in the health & beauty industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their market share among competitors in this industry. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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12. Best in eCommerce (eRetailer) – Lifestyle & Travel

This category recognises eRetailers in the lifestyle & travel industries who have established the best online storefront. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their market share among competitors in this industry. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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13. Best in eCommerce – Classifieds/P2P

This category recognises companies who have established the best online peer-to-peer eCommerce platform. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their market share among competitors in this industry. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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14. Best in eCommerce - Marketplace

This category recognises companies who have established the best online marketplace. Awards in this category will go to those who successfully expanded their business by establishing or improving an eCommerce platform and / or maximised their market share among competitors in this industry. Entrants should demonstrate a seamless customer experience and user journey from pre to post-sale, as well as successful campaigns and innovations designed to improve retention and increase audience acquisition.

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15. Best eCommerce Consultant

This category recognises the best consultant firms that serve eCommerce clients. Entries must demonstrate how the platform / platforms benefitted from relevant counsel regarding best practices and transformations. Entrants should also demonstrate how the client’s results have improved after usage of their services.

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16. Best eCommerce Customer Service

This category recognises companies that provide a truly interactive and high quality customer service for their online retail platform, including pre and post-sales. Entrants must demonstrate how they have gone above and beyond to help their customers and should provide evidence of how they make it easy for customers to reach out to the customer service team throughout the entire purchase process from pre to post-sale. Entrants should provide testimonials as well as evidence of the team correcting faults or remedying complaints made by customers through the online portal as well as social media channels.

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17. Best eCommerce Fulfilment

This category recognises the best companies who offer fulfilment and / or shipping and delivery services for online storefronts; this could include dedicated fulfilment and / or delivery companies as well as retailers and agencies which provide relevant fulfilment and / or delivery services. Entrants should demonstrate innovative ideas, products, systems or processes that helped to provide a seamless delivery process.

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18. Best eCommerce Payment Solutions

This category recognises companies who have established a seamless payment experience for consumers during their online purchase, through a payment gateway or mobile wallet. Entrants can include dedicated payment companies as well as retailers and agencies which provide relevant payment solutions. Entrants should demonstrate innovative ideas, products, systems or processes that helped to provide a seamless payment process.

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19. Best eCommerce Solution

This category recognises the best eCommerce solution offered to the industry by solution providers including agencies.  Awards for this category will go to the providers or agencies that provided exceptional technology services and solutions to eCommerce clients, ranging from platform design to search analysis, programmatic solutions and many more.

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20. Best eCommerce Innovation

This category recognises the brand or retailer that has integrated new technologies into their eCommerce platform to improve their customer experience in innovative ways. Entrants should demonstrate how they make use of technologies such as Augmented Reality/Virtual Reality/Voice Search or other new technologies in their eCommerce experience and how this resulted in increased sales/engagement with their consumers.

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21. Best eCommerce Loyalty Programme

This category recognises the best programme that was designed to grow and retain existing eCommerce customers through incentives. Entrants should outline how the programme successfully improved online customer loyalty and online buying behaviour through a strategic customer value proposition.

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22. Best Use of AI

This category recognises brands and retailers that have utilised new machine learning technologies to improve the customer journey, customer engagement, customer personalisation, and the efficiency of their eCommerce platform. Entrants should be able to demonstrate an improved business performance from the use of AI.

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23. Best Use of UI/UX Design

This category recognises eCommerce websites and app platforms that have been designed or re-designed to provide a truly seamless and intuitive user interface as well as user experience. Entrants must demonstrate how the design of the platform has supported an improved business performance by providing an enjoyable, relevant and personalised online shopping experience for all customers.

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24. Best eCommerce Campaign – Adwords

This category recognises the best AdWords marketing campaign. Entrants should demonstrate how the campaign attracted shoppers’ attention and identified clear target audience(s). Entrants must present quantifiable results demonstrating how the AdWords campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.

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25. Best eCommerce Campaign – Content Marketing

This category recognises the best content marketing campaign. Entrants should demonstrate how the campaign captured shoppers’ attention, engaged target audience(s) and encouraged consumption. Entrants must present quantifiable results demonstrating how the content marketing campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.

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26. Best eCommerce Campaign – Cross-border

This category recognises the best cross-border marketing campaign. Entrants should demonstrate how the campaign attracted shoppers’ attention and encouraged cross-border online purchases. Entrants must present quantifiable results demonstrating how the campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.

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27. Best eCommerce Campaign – Influencers

This category recognises the best use of influencers in a marketing campaign. Entrants should demonstrate how the campaign captured shoppers’ attention, engaged target audience(s) and encouraged consumption. Entrants must present quantifiable results demonstrating how the influencers used in the campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.

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28. Best eCommerce Campaign – Mobile

This category recognises the best mobile / app marketing campaign. This could include using applications and mobile as a media format, mobile app marketing, and / or marketing and advertising through mobile and apps. Entrants must present quantifiable results demonstrating how the mobile marketing campaign successfully drove eCommerce traffic, ultimately leading to higher brand awareness and resulting in business growth.

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29. Best eCommerce Campaign – Social Media

This category recognises the best social media marketing campaign. Entrants should demonstrate how the campaign captured shoppers’ attention, engaged target audience(s) and encouraged consumption. Entrants must present quantifiable results demonstrating how the social media campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.

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30. Best Integrated eCommerce Campaign

This category recognises the best integrated campaign that was executed across multiple channels (at least 3 channels) to support the strategic approach and the results from the combined use. Entrants should demonstrate how the campaign captured shoppers’ attention, engaged target audience(s) and encouraged consumption. Entrants must present quantifiable results demonstrating how the integrated campaign successfully drove traffic, ultimately leading to higher brand awareness and resulting in business growth.

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31. eCommerce Agency of the Year 2019 (Not for Entry)

This is awarded to the Agency that performs best across all categories at the Asia eCommerce Awards 2019. This category is not open for entry.

32. eCommerce Brand of the Year 2019 (Not for Entry)

This is awarded to the Brand that performs best across all categories at the Asia eCommerce Awards 2019. This category is not open for entry.

33. eCommerce Retailer of the Year 2019 (Not for Entry)

This is awarded to the Retailer that performs best across all categories at the Asia eCommerce Awards 2019. This category is not open for entry.