Albert C. Cuadrante

Head of Digital Commerce and Customer Loyalty
Jollibee Foods

Albert C. Cuadrante is presently Head of Digital Commerce and Customer Loyalty for the Philippine businesses of Jollibee Foods Corporation. He assumed this new role beginning January 1, 2019. Albert is responsible for ensuring that JFC’s Philippine businesses are future-ready in order to maximise the exponential growth of revenues attributable to digital commerce and off-premise consumption channels, as well as developing the desired customer and user experience across brands with the end goal of deepening customer loyalty in the increasingly competitive and fragmented retail food landscape.

Prior to this role, Albert was the President of Greenwich, the country’s number one pizza and pasta chain and one of the brands under the Jollibee Foods Corporation (JFC) for almost six years. He led Greenwich’s brand transformation and expansion, which enabled Greenwich to achieve a double-digit compounded annual growth rate (CAGR) and market leadership in the Pizza segment and its highest Net Promoter Score (NPS).

Before handling the Greenwich brand, Albert was the Vice President and Marketing Head of the Jollibee brand from October 2009 to March 2013. Apart from Jollibee’s strong year-on-year business growth, Albert is credited for strengthening Jollibee’s image as a brand committed to social good by pioneering programmes like the annual Jollibee Family Values Awards. He capped off his term as Jollibee’s Marketing Head as the recipient of the 2013 Asia-Pacific Tambuli CMO of the Year award.

Albert is also the Founder, President and CEO of Acumen Strategic Consulting, Inc., a brand consulting firm he established in 2002 which counts both local and multinational companies as its valued clients.

Albert began his marketing career with Procter & Gamble Philippines and served as Faculty of the Ateneo De Manila School of Management, teaching Marketing and Advertising Management from 1997 to 2013. Albert now shares his academic experience as Head of the Faculty Board for the recently established Jollibee Foods Corp (JFC) University.

Albert is an alumnus of the Ateneo De Manila University, B.S. Management Engineering.

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