JUDGE’S PROFILE

Jenny Yip

Head of eCommerce
FORTRESS

Ms Jenny Yip has joined A.S. Watson Group since 2004 and is the Head of eCommerce of FORTRESS, the leading consumer electronics and appliances chain operating over 80 stores in Hong Kong and Macau.

She was promoted to Senior Merchandise Manager of FORTRESS in 2008. In 2012, she was appointed as the HK Project Leader to extend her leading role in a Global eCommerce Project of the Group. She was subsequently appointed as Merchandise Controller in 2015 and eCommerce Controller in 2017.

Ms. Yip graduated from the Hong Kong Polytechnic University with the Bachelor of Marketing. With around 20 years of experience in merchandising and eCommerce in the field of digital and consumer electronics products, Ms. Yip has profound knowledge in product development and marketing, retail operation as well as supplier management. She is especially experienced in leading the growth of online business and development of mobile app, driving the team to relaunch the FORTRESS eShop in 2017 and develop our connected O+O (Online and Offline) customer journey that includes store pickup service and professional after-sales service.

VIEW OTHER JUDGES’ PROFILES