{"id":18487,"date":"2025-07-02T12:18:34","date_gmt":"2025-07-02T04:18:34","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?p=18487"},"modified":"2025-07-02T12:23:37","modified_gmt":"2025-07-02T04:23:37","slug":"bea-atienza","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/bea-atienza\/","title":{"rendered":"Bea Atienza"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Judge Profile&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;2025 JUDGE PROFILE&#8221; _builder_version=&#8221;4.27.0&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Judge Profile title&#8221; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">2025 JUDGE PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; admin_label=&#8221;Judge Profile&#8221; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/07\/Bea-Atienza-scaled.jpg&#8221; title_text=&#8221;Bea Atienza&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;90px|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px|||&#8221; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; text_text_color=&#8221;#ffffff&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_4_text_color=&#8221;#ffffff&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Bea Atienza<\/h3>\n<h4>Marketing Director<\/h4>\n<h5>Colgate-Palmolive<\/h5>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; text_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Bea Atienza is an award-winning planner with over fifteen years of digital experience across international markets. Her approach merges brand planning and consumer-cultural insights with full-funnel marketing and ecosystem development.<\/p>\n<p>Bea currently serves as Marketing Director for impactful brand experience at Colgate-Palmolive Philippines, where she leads digital transformation, customer experience engagement and integrated media strategy.<\/p>\n<p>Before joining the client side, Bea was Chief Strategy Officer at Dentsu Philippines, where she championed strategy and digital transformation across the network\u2019s creative and media agencies. She was concurrently General Manager at iProspect, the group performance marketing arm. She previously helped plan leadership positions with international remits at Edelman Digital Singapore, Wunderman Singapore, and McCann Shanghai. Originally from Manila, she was responsible for setting up the strategy team for McCann \/ MRM Philippines.<\/p>\n<p>Bea has received industry recognition from awards bodies, is an active speaker and has previously judged for several awards.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;View Other Judges\u2019 Profile 2025&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h2\" style=\"text-align: center\">View Other Judges\u2019 Profile<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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admin_label=&#8221;Peter Chiu&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>adidas Taiwan<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Ken Lee&#8221; position=&#8221;Deputy General Manager \u2013 Digital &amp; Innovation&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Ken-Lee.jpg&#8221; admin_label=&#8221;Ken Lee&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; 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position=&#8221;Marketing Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/07\/Bea-Atienza-scaled.jpg&#8221; admin_label=&#8221;Bea Atienza&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDg3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Colgate-Palmolive<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Judy Chang&#8221; position=&#8221;VP, Head of Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Judy-Chang.jpg&#8221; admin_label=&#8221;Judy Chang&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTk5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Coach APAC<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Margaret Mok&#8221; position=&#8221;SVP, Head of Digital Acquisition &amp; MarTech&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Margaret-Mok.jpg&#8221; 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Her approach merges brand planning and consumer-cultural insights with full-funnel marketing and ecosystem development. Bea currently serves as Marketing Director for impactful brand experience at Colgate-Palmolive Philippines, where she leads digital transformation, customer [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-18487","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bea Atienza - DigiZ Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/bea-atienza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bea Atienza - DigiZ Awards\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE PROFILEBea Atienza Marketing Director Colgate-PalmoliveBea Atienza is an award-winning planner with over fifteen years of digital experience across international markets. 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