{"id":17814,"date":"2025-05-20T14:47:02","date_gmt":"2025-05-20T06:47:02","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?p=17814"},"modified":"2025-07-02T11:38:24","modified_gmt":"2025-07-02T03:38:24","slug":"frankie-li-2","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/frankie-li\/","title":{"rendered":"Frankie Li"},"content":{"rendered":"

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2025 JUDGE PROFILE<\/h2>\n

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Frankie Li<\/h3>\n

Global VP, Category Marketing<\/h4>\n

Lee Kum Kee International Holdings<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Frankie Li is the Vice President of Global Category. He is responsible for driving global category strategy, brand building, and innovation. With over 20 years of international marketing experience, Frankie has held leadership roles in the UK, China, and Hong Kong.<\/p>\n

Prior to joining Lee Kum Kee, Frankie held senior positions at Reckitt and Procter & Gamble, where he led regional and global initiatives across multiple categories. Known for his strategic thinking and cross-cultural leadership, he is passionate about driving growth through consumer insights, portfolio focus, and digitally enabled go-to-market excellence.<\/p>\n

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View Other Judges\u2019 Profile<\/h2>\n

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adidas Taiwan<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ken Lee” position=”Deputy General Manager \u2013 Digital & Innovation” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Ken-Lee.jpg” admin_label=”Ken Lee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODUzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Bank of China (Hong Kong)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Fatima Lam” position=”Marketing Director, APAC” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Fatima-Lam.jpg” admin_label=”Fatima Lam” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3Nzk3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Bonhams <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Danny Tsang” position=”Associate Director \u2013 Digital Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Danny-Tsang-scaled.jpg” admin_label=”Danny Tsang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Chow Sang Sang Jewellery\u00a0<\/strong><\/p>\n

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Cigna Healthcare International Health<\/p>\n

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City Chain<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Bea Atienza” position=”Bea Atienza” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/02\/Digiz25_Logo_Silver_V.png” admin_label=”Bea Atienza” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Colgate-Palmolive<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Judy Chang” position=”VP, Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Judy-Chang.jpg” admin_label=”Judy Chang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTk5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Coach APAC<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” _builder_version=”4.16″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Margaret Mok” position=”SVP, Head of Digital Acquisition & MarTech” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Margaret-Mok.jpg” admin_label=”Margaret Mok” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODA0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

DBS Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Eileen Tang” position=”Head of Digital Business ” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Eileen-Tang.jpg” admin_label=”Eileen Tang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODMwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Hong Kong Maxim’s Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Candyse Yip ” position=”Head of Ecommerce (SG & MY)” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Candyse-Yip.jpg” admin_label=”Candyse Yip ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTM5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Fossil Group, Inc.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ben Chow” position=”RVP, Digital \u2013 Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Ben-Chow_Hyatt.jpg” admin_label=”Ben Chow” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjkwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Hyatt Hotels Corporation<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Susanna Yip ” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/06\/Susanna-Yip.jpg” admin_label=”Susanna Yip ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Inchcape Greater China<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Stella Wei” position=”Head of Digital Marketing & CRM” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Stella-Wei.jpg” admin_label=”Stella Wei” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODE1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Kai Tak Sports Park<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Frankie Li” position=”Global Marketing VP, Category and Digital” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Frankie-Li.jpeg” admin_label=”Frankie Li” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODE0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Lee Kum Kee International Holdings<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Key Ng” position=”Vice President, Brand and Communications” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Key-Ng.jpg” admin_label=”Key Ng” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTQ5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

OCBC<\/span>\u00a0Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bonnie Mak” position=”Associate Director, Head of eStore Online Group” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Bonnie-Mak.jpg” admin_label=”Bonnie Mak” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODE4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Samsung Electronics Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Howell Wong” position=”Regional Transformation & Operations Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Howell-Wong-1.jpg” admin_label=”Howell Wong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” locked=”off” global_colors_info=”{}”]<\/p>\n

SMCP<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Katie Leung” position=”Brand Director, Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Katie-Leung.jpg” admin_label=”Katie Leung” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODEzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Supergoop!<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Birgitta Tam” position=”Head of Digital Experience and Innovation” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/06\/Birgitta-Tam.jpg” admin_label=”Brigitta Tam” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODEyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

The Hong Kong Jockey Club<\/p>\n

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The Peninsula Hotels<\/strong><\/p>\n

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Toys”R”Us Asia<\/p>\n

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Wharf Hotels<\/strong><\/p>\n

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ZALORA<\/strong><\/p>\n

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2025 JUDGE PROFILEFrankie Li Global VP, Category Marketing Lee Kum Kee International HoldingsFrankie Li is the Vice President of Global Category. He is responsible for driving global category strategy, brand building, and innovation. With over 20 years of international marketing experience, Frankie has held leadership roles in the UK, China, and Hong Kong. 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