{"id":17812,"date":"2025-05-20T14:51:30","date_gmt":"2025-05-20T06:51:30","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?p=17812"},"modified":"2025-07-03T15:11:56","modified_gmt":"2025-07-03T07:11:56","slug":"brigitta-tam","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/","title":{"rendered":"Brigitta Tam"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 JUDGE PROFILE” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”17693″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 JUDGE PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ module_class=”members-full-description” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/06\/Birgitta-Tam.jpg” title_text=”Birgitta Tam” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#ffffff” global_colors_info=”{}”]<\/p>\n

Birgitta Tam<\/h3>\n

Head of Customer Digital Experience and Innovation<\/h4>\n

The Hong Kong Jockey Club<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Birgitta Tam is the Head of Customer Digital Experience and Innovation at The Hong Kong Jockey Club, where she leads the customer-centric digital strategy and transformation for over 2 million customers, achieving 90% of turnover through digital channels. \u00a0Her work spans the entire customer journey\u2014from acquisition and onboarding to engagement and loyalty\u2014ensuring a seamless and impactful end-to-end experience across all touchpoints.<\/p>\n

With over a decade of success as a digital experience strategist, Birgitta has spearheaded numerous innovative initiatives to elevate the omni-channel experience. Leveraging cutting-edge technologies such as AI, Fintech, and data analytics, she has driven advancements in eCommerce, content strategy, and loyalty programs, consistently delivering value and innovation in the digital landscape.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View Other Judges\u2019 Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Panel of Judges list 2025″ module_class=”circle-member-image” _builder_version=”4.27.0″ background_enable_color=”off” custom_margin=”0px||||false|false” custom_padding=”0px||0px||true|false” global_module=”17698″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” _builder_version=”4.16″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Peter Chiu” position=”Director, eCommerce” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Peter-Chiu.jpg” admin_label=”Peter Chiu” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MzA1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

adidas Taiwan<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ken Lee” position=”Deputy General Manager \u2013 Digital & Innovation” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Ken-Lee.jpg” admin_label=”Ken Lee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODUzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Bank of China (Hong Kong)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Fatima Lam” position=”Marketing Director, APAC” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Fatima-Lam.jpg” admin_label=”Fatima Lam” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3Nzk3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Bonhams <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Danny Tsang” position=”Associate Director \u2013 Digital Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Danny-Tsang-scaled.jpg” admin_label=”Danny Tsang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Chow Sang Sang Jewellery\u00a0<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” _builder_version=”4.16″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Winky Chow” position=”Head Of Digital Marketing, Hong Kong & Singapore” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/06\/Winky-Chow.jpg” admin_label=”Winky Chow” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDcxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Cigna Healthcare International Health<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Paul Sze” position=”Head of Digital & eCommerce” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Paul-Sze.jpg” admin_label=”Paul Sze” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODA1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

City Chain<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Bea Atienza” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/07\/Bea-Atienza-scaled.jpg” admin_label=”Bea Atienza” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDg3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Colgate-Palmolive<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Judy Chang” position=”VP, Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Judy-Chang.jpg” admin_label=”Judy Chang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTk5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Coach APAC<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” _builder_version=”4.16″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Margaret Mok” position=”SVP, Head of Digital Acquisition & MarTech” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Margaret-Mok.jpg” admin_label=”Margaret Mok” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODA0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

DBS Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Candyse Yip ” position=”Head of Ecommerce (SG & MY)” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Candyse-Yip.jpg” admin_label=”Candyse Yip ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTM5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Fossil Group, Inc.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ben Chow” position=”RVP, Digital \u2013 Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Ben-Chow_Hyatt.jpg” admin_label=”Ben Chow” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjkwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Hyatt Hotels Corporation<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Susanna Yip ” position=”Marketing Director, Greater China” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/06\/Susanna-Yip.jpg” admin_label=”Susanna Yip ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Inchcape plc<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Stella Wei” position=”Head of Digital Marketing & CRM” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Stella-Wei.jpg” admin_label=”Stella Wei” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODE1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Kai Tak Sports Park<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Frankie Li” position=”Global VP, Category Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Frankie-Li.jpeg” admin_label=”Frankie Li” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODE0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Lee Kum Kee International Holdings<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Eileen Tang” position=”Head of Digital Business ” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Eileen-Tang.jpg” admin_label=”Eileen Tang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODMwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Maxim’s Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Key Ng” position=”Vice President, Brand and Communications” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Key-Ng.jpg” admin_label=”Key Ng” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTQ5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

OCBC<\/span>\u00a0Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bonnie Mak” position=”Associate Director, Head of eStore Online Group” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Bonnie-Mak.jpg” admin_label=”Bonnie Mak” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODE4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Samsung Electronics Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Howell Wong” position=”Regional Transformation & Operations Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Howell-Wong-1.jpg” admin_label=”Howell Wong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4Mjk3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

SMCP<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Katie Leung” position=”Brand Director, Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Katie-Leung.jpg” admin_label=”Katie Leung” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODEzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Supergoop!<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Birgitta Tam” position=”Head of Customer Digital Experience and Innovation” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/06\/Birgitta-Tam.jpg” admin_label=”Brigitta Tam” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODEyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The Hong Kong Jockey Club<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rachel Yeung ” position=”Director of Digital Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Rachel-Yeung.jpg” admin_label=”Rachel Yeung ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

The Peninsula Hotels<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Flora Tsui” position=”Vice President \u2013 Marketing & Digital Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Flora-Tsui.jpg” admin_label=”Flora Tsui” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODMxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Toys”R”Us Asia<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Eva Wong” position=”Group Digital Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/06\/Eva-Wong.png” admin_label=”Eva Wong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NDA0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

Wharf Hotels<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Alin Dobrea ” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2025\/05\/Alin-Dobrea.jpg” admin_label=”Alin Dobrea ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

ZALORA<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE PROFILEBirgitta Tam Head of Customer Digital Experience and Innovation The Hong Kong Jockey ClubBirgitta Tam is the Head of Customer Digital Experience and Innovation at The Hong Kong Jockey Club, where she leads the customer-centric digital strategy and transformation for over 2 million customers, achieving 90% of turnover through digital channels. \u00a0Her work […]<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-17812","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\n2025 Judges - Brigitta Tam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Judges - Brigitta Tam\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE PROFILEBirgitta Tam Head of Customer Digital Experience and Innovation The Hong Kong Jockey ClubBirgitta Tam is the Head of Customer Digital Experience and Innovation at The Hong Kong Jockey Club, where she leads the customer-centric digital strategy and transformation for over 2 million customers, achieving 90% of turnover through digital channels. \u00a0Her work […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/\" \/>\n<meta property=\"og:site_name\" content=\"DigiZ Awards\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T06:51:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T07:11:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2026\/01\/digiz-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kellyc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kellyc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/\",\"name\":\"2025 Judges - Brigitta Tam\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#website\"},\"datePublished\":\"2025-05-20T06:51:30+00:00\",\"dateModified\":\"2025-07-03T07:11:56+00:00\",\"author\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#\/schema\/person\/69a43350fd83f4f754b3f21e4239a4cc\"},\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brigitta Tam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/\",\"name\":\"DigiZ Awards\",\"description\":\"Elevating excellence in the digital universe: Where digital mavericks shine brightly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#\/schema\/person\/69a43350fd83f4f754b3f21e4239a4cc\",\"name\":\"kellyc\",\"url\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/author\/kellyc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2025 Judges - Brigitta Tam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/","og_locale":"en_US","og_type":"article","og_title":"2025 Judges - Brigitta Tam","og_description":"2025 JUDGE PROFILEBirgitta Tam Head of Customer Digital Experience and Innovation The Hong Kong Jockey ClubBirgitta Tam is the Head of Customer Digital Experience and Innovation at The Hong Kong Jockey Club, where she leads the customer-centric digital strategy and transformation for over 2 million customers, achieving 90% of turnover through digital channels. \u00a0Her work […]","og_url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/","og_site_name":"DigiZ Awards","article_published_time":"2025-05-20T06:51:30+00:00","article_modified_time":"2025-07-03T07:11:56+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2026\/01\/digiz-2026.jpg","type":"image\/jpeg"}],"author":"kellyc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kellyc","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/","url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/","name":"2025 Judges - Brigitta Tam","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#website"},"datePublished":"2025-05-20T06:51:30+00:00","dateModified":"2025-07-03T07:11:56+00:00","author":{"@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#\/schema\/person\/69a43350fd83f4f754b3f21e4239a4cc"},"breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/brigitta-tam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/"},{"@type":"ListItem","position":2,"name":"Brigitta Tam"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#website","url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/","name":"DigiZ Awards","description":"Elevating excellence in the digital universe: Where digital mavericks shine brightly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#\/schema\/person\/69a43350fd83f4f754b3f21e4239a4cc","name":"kellyc","url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/author\/kellyc\/"}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/posts\/17812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/comments?post=17812"}],"version-history":[{"count":5,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/posts\/17812\/revisions"}],"predecessor-version":[{"id":18938,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/posts\/17812\/revisions\/18938"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/media?parent=17812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/categories?post=17812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/tags?post=17812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}