{"id":16343,"date":"2024-04-22T06:51:41","date_gmt":"2024-04-22T06:51:41","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?p=16343"},"modified":"2024-05-10T10:25:02","modified_gmt":"2024-05-10T10:25:02","slug":"min-lai","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/min-lai\/","title":{"rendered":"Min Lai"},"content":{"rendered":"

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2024 JUDGE PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/Min-Lai.jpg” title_text=”Min Lai” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_4_text_color=”#ffffff” global_colors_info=”{}”]<\/p>\n

Min Lai<\/strong><\/h3>\n

Former Head of CRM and Digital<\/span>
BEYORG <\/strong><\/h4>\n

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Min Lai designs and implements digital, ecommerce, and CRM strategies for multinational corporations, transforming single channel online sites to multi-faceted market retailers and building a loyal customer base.<\/p>\n

Min has dedicated over 18 years to expanding online retail experiences and CRM coverage across Asia Pacific. With a special focus on Greater China, Min has led digital transformations, run digital branding campaigns, launched and optimized direct ecommerce sites and ecommerce marketplaces like Tmall, Kakao Gifting, Amazon, implemented CRM eco systems and loyalty programs and incorporated her passion for data driven digital strategy.<\/p>\n

An early adopter of ecommerce platforms in China for international brands, Min and her teams launched more than 10 flagship stores on Tmall, JD, Red and other major platforms. Having 5 consecutive target beating 11.11 events, 5 mid-year sales, and Super Brand Days under her belt, Min is an expert in the Chinese ecommerce eco system and understands the intricacies and rules of each platform.<\/p>\n

Being part of the digital evolution force in the companies she worked for, Min understands the internal and external challenges and has first-hand experience working with various departments and country teams within the company. Min has successfully managed external agencies, ochestrating smooth execution of digitalization.\u00a0<\/p>\n

Leading CRM and Digital for BEYORG Beauty, Min has renewed her passion in developing CRM strategy to build loyalty and drive customer lifetime value based on meticulous data mining. During challenging times for retail, the role of CRM is ever more important and Min is embracing the opportunity to continue exploring this new interest at an organic beauty and wellness brand that she takes pride in building up.<\/p>\n

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View Other Judges\u2019 Profile<\/h2>\n

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AGBA<\/span>
<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Stephanie Lai” position=”Brand and Digital Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/Stephanie-Lai.jpg” admin_label=”Stephanie Lai” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Stephanie-Lai\/” locked=”off” global_colors_info=”{}”]<\/p>\n

\u00a0AXA Hong Kong and Macau<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Min Lai” position=”former Head of CRM and Digital” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/Min-Lai.jpg” admin_label=”Min Lai” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Min-Lai\/” locked=”off” global_colors_info=”{}”]<\/p>\n

BEYORG <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sunny Lee” position=”Regional Head of Digital Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/05\/Sunny-Lee.jpg” admin_label=”Sunny Lee” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Sunny-Lee\/” locked=”off” global_colors_info=”{}”]<\/p>\n

BNP Paribas Cardif<\/strong><\/p>\n

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Galaxy Entertainment Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kennie Tang” position=”Vice President – Digital and E-Commerce” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/Kennie-Tang.png” admin_label=”Kennie Tang” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Kennie-Tang\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Langham Hospitality Groupa<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Leo Lau” position=”Director, MarTech Lead Asia” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/Leo-Lau.jpg” admin_label=”Leo Lau” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Leo-Lau\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Manulife <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”David Leung” position=”Head of Branding + Research & Development (Head Quarters)” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/David-Leung.jpg” admin_label=”David Leung” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/David-Leung\/” locked=”off” global_colors_info=”{}”]<\/p>\n

MAXIM\u2019S GROUP<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Alexandra Lo” position=”Head of Digital and Consumer Engagement” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/Alexandra-Lo.jpg” admin_label=”Alexandra Lo” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Alexandra-Lo\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Nestl\u00e9 Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mami Sakamaki” position=”Director Marketing, Digital and Commercial Enablement, East Asia Market” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/Mami-Sakamaki.jpg” admin_label=”Mami Sakamaki” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Mami-Sakamaki\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Philip Morris<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Eva Ng” position=”Head of Global Research and Brand Performance” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/Eva-Ng.jpg” admin_label=”Eva Ng” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Eva-Ng\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Schneider Electric<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joey Wong” position=”Head, Performance Marketing and MarTech” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/01\/Digiz-Logo-2-1.png” admin_label=”Joey Wong” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Joey-Wong\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Standard Chartered Bank (Hong Kong)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mellisa Lim ” position=”Omni Channel Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/01\/Digiz-Logo-2-1.png” admin_label=”Mellisa Lim” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/David-Kim\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Vacheron Constantin<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”David Kim” position=”Group Chief Marketing & Strategic Business Development Officer at Vitasoy International” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2024\/04\/David-Kim.jpeg” admin_label=”David Kim” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/David-Kim\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Vitasoy International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2024 JUDGE PROFILEMin Lai Former Head of CRM and DigitalBEYORG Min Lai designs and implements digital, ecommerce, and CRM strategies for multinational corporations, transforming single channel online sites to multi-faceted market retailers and building a loyal customer base. Min has dedicated over 18 years to expanding online retail experiences and CRM coverage across Asia Pacific. 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