{"id":15010,"date":"2023-05-17T04:21:46","date_gmt":"2023-05-17T04:21:46","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?p=15010"},"modified":"2023-06-02T04:52:47","modified_gmt":"2023-06-02T04:52:47","slug":"lance-tsang","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/","title":{"rendered":"Lance Tsang"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

2023 JUDGE PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/05\/Lance-Tsang-scaled.jpg” title_text=”Lance Tsang” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_4_text_color=”#ffffff” global_colors_info=”{}”]<\/p>\n

Lance Tsang<\/strong><\/h3>\n

Assistant Director, Marketing (Digital & App Commerce)<\/span>
McDonald’s Hong Kong<\/strong><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Lance Tsang<\/span>\u00a0is currently the Assistant Director of Marketing at McDonald’s Hong Kong responsible for accelerating digital growth thru innovative strategies and customer-centric initiatives. Previously headed eCommerce and CRM at AS Watson Industries spent several years establishing the eCommerce arm of I.T Apparel Group. Also led marketing for Yoox Net-a-Porter Group across the Asia Pacific, spearheading their regional expansion.\u00a0<\/span><\/p>\n

\u00a0<\/span>A digital business leader with over 12 years of experience in building brands, driving sales, and delivering sustainable customer engagement through integrated digital marketing campaigns and analytics. Passionate about mentoring future marketing talents and keeping ahead of trends in digital technologies and consumer behaviour.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View Other Judges\u2019 Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Panel of Judges list ” module_class=”circle-member-image” _builder_version=”4.7.5″ background_enable_color=”off” custom_padding=”||||true|false” global_module=”14996″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” _builder_version=”4.0.11″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Freda Ng” position=”Chief Digital Officer, Watsons International Chief Customer & Digital Officer \u2013 Watsons Hong Kong” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/05\/Freda-Ng.jpg” admin_label=”Freda Ng” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Freda-Ng\/” locked=”off” global_colors_info=”{}”]<\/p>\n

A.S. Watson Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Aldric Chau” position=”General Manager Digital” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/05\/Aldric-Chau.jpeg” admin_label=”Aldric Chau” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Aldric-Chau” locked=”off” global_colors_info=”{}”]<\/p>\n

Cathay Pacific Airways<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Andy Luk” position=”Head of Digital Transformation & Insights ” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/05\/Andy-Luk.jpg” admin_label=”Andy Luk” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Andy-Luk\/” locked=”off” global_colors_info=”{}”]<\/p>\n

HK Express<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Mathew Chan” position=”Group Chief Digital Officer” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/05\/Digiz23_Logo_Silver_V.png” admin_label=”Mathew Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Mathew-Chan\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Jardine Restaurant Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”off|off|off” admin_label=”Row” _builder_version=”4.0.11″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Lance Tsang” position=”Assistant Director, Marketing (Digital & App Commerce)” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/05\/Lance-Tsang-scaled.jpg” admin_label=”Lance Tsang” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Lance-Tsang\/” locked=”off” global_colors_info=”{}”]<\/p>\n

McDonald’s Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Samuel Fung” position=”Director, Marketing, Digital Customer Experience and Retail Lobby, Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/05\/Samuel-Fung.jpg” admin_label=”Samuel Fung” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Samuel-Fung\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Starbucks Asia Pacific<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sumanna Chan” position=”Director, Digital Shared Services” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/06\/Sumanna-Chan.jpeg” admin_label=”Sumanna Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Sumanna-Chan\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Shiseido<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Veronica Ho” position=”Head of Data Analytics & Insights” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2023\/05\/Veronica-Ho.jpg” admin_label=”Veronica Ho” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Veronica-Ho\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Swire Properties<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2023 JUDGE PROFILELance Tsang Assistant Director, Marketing (Digital & App Commerce)McDonald’s Hong KongLance Tsang\u00a0is currently the Assistant Director of Marketing at McDonald’s Hong Kong responsible for accelerating digital growth thru innovative strategies and customer-centric initiatives. Previously headed eCommerce and CRM at AS Watson Industries spent several years establishing the eCommerce arm of I.T Apparel Group. […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-15010","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nLance Tsang - DigiZ Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lance Tsang - DigiZ Awards\" \/>\n<meta property=\"og:description\" content=\"2023 JUDGE PROFILELance Tsang Assistant Director, Marketing (Digital & App Commerce)McDonald's Hong KongLance Tsang\u00a0is currently the Assistant Director of Marketing at McDonald's Hong Kong responsible for accelerating digital growth thru innovative strategies and customer-centric initiatives. Previously headed eCommerce and CRM at AS Watson Industries spent several years establishing the eCommerce arm of I.T Apparel Group. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/\" \/>\n<meta property=\"og:site_name\" content=\"DigiZ Awards\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T04:21:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T04:52:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2026\/01\/digiz-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/\",\"name\":\"Lance Tsang - DigiZ Awards\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#website\"},\"datePublished\":\"2023-05-17T04:21:46+00:00\",\"dateModified\":\"2023-06-02T04:52:47+00:00\",\"author\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#\/schema\/person\/00832f92f574dae1782c95dbb5fe48ed\"},\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lance Tsang\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/\",\"name\":\"DigiZ Awards\",\"description\":\"Elevating excellence in the digital universe: Where digital mavericks shine brightly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#\/schema\/person\/00832f92f574dae1782c95dbb5fe48ed\",\"name\":\"lukaszf\",\"url\":\"https:\/\/awards.marketing-interactive.com\/digiz-hk\/author\/lukaszf\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lance Tsang - DigiZ Awards","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/","og_locale":"en_US","og_type":"article","og_title":"Lance Tsang - DigiZ Awards","og_description":"2023 JUDGE PROFILELance Tsang Assistant Director, Marketing (Digital & App Commerce)McDonald's Hong KongLance Tsang\u00a0is currently the Assistant Director of Marketing at McDonald's Hong Kong responsible for accelerating digital growth thru innovative strategies and customer-centric initiatives. Previously headed eCommerce and CRM at AS Watson Industries spent several years establishing the eCommerce arm of I.T Apparel Group. […]","og_url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/","og_site_name":"DigiZ Awards","article_published_time":"2023-05-17T04:21:46+00:00","article_modified_time":"2023-06-02T04:52:47+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2026\/01\/digiz-2026.jpg","type":"image\/jpeg"}],"author":"lukaszf","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lukaszf","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/","url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/","name":"Lance Tsang - DigiZ Awards","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#website"},"datePublished":"2023-05-17T04:21:46+00:00","dateModified":"2023-06-02T04:52:47+00:00","author":{"@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#\/schema\/person\/00832f92f574dae1782c95dbb5fe48ed"},"breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/lance-tsang\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/"},{"@type":"ListItem","position":2,"name":"Lance Tsang"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#website","url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/","name":"DigiZ Awards","description":"Elevating excellence in the digital universe: Where digital mavericks shine brightly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/#\/schema\/person\/00832f92f574dae1782c95dbb5fe48ed","name":"lukaszf","url":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/author\/lukaszf\/"}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/posts\/15010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/comments?post=15010"}],"version-history":[{"count":5,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/posts\/15010\/revisions"}],"predecessor-version":[{"id":15194,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/posts\/15010\/revisions\/15194"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/media?parent=15010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/categories?post=15010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-json\/wp\/v2\/tags?post=15010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}