{"id":13406,"date":"2022-07-15T02:56:26","date_gmt":"2022-07-15T02:56:26","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?p=13406"},"modified":"2022-07-19T03:47:52","modified_gmt":"2022-07-19T03:47:52","slug":"birgitta-tam","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/birgitta-tam\/","title":{"rendered":"Birgitta Tam"},"content":{"rendered":"

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2022 JUDGE PROFILE<\/h2>\n

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Birgitta Tam<\/h3>\n

Head of Customer Digital Experience
The Hong Kong Jockey Club<\/strong><\/h4>\n

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Birgitta Tam is the Head of Customer Digital Experience of The Hong Kong Jockey Club, driving the digital transformation strategy \u201cHKJC Smart Platform 2.0\u201d on the end-to-end wagering customer journey from acquisition, on-boarding, engagement to CRM and customer services. She has introduced various new initiatives in HKJC to enhance the omni-channel experience, including personalized experience on betting apps, HKJC branded OTT service, FinTech ePayment solution, customer loyalty and customer self-service portal.<\/p>\n

Birgitta is a digital experience strategist with a decade of successful experience. She leads the development of digital strategy, value proposition, roadmap and project delivery to enhance experiences for over 2 million+ customers via front-end customer experience design, content strategy, social media marketing, data analytics, AI technology and FinTech.<\/p>\n

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View Other Judges\u2019 Profile<\/h2>\n

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Blue Insurance<\/strong><\/p>\n

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Dah Sing Bank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Antony Yiu ” position=”Senior Vice President, Head of Digital Acquisitions & Martech” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2022\/07\/Anthony-Yiu-scaled.jpg” admin_label=”Antony Yiu” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Antony-Yiu\/” locked=”off” global_colors_info=”{}”]<\/p>\n

DBS Bank (Hong Kong)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jan Harling” position=”New Customer Acquisition Director APAC” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2022\/07\/Jan-Harling.jpg” admin_label=”Jan Harling” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/jan-harling\/” locked=”off” global_colors_info=”{}”]<\/p>\n

foodpanda<\/strong><\/p>\n

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Japan Airlines Co.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Cindy Chan” position=”Digital Director” image_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/wp-content\/uploads\/sites\/49\/2022\/07\/Cindy-Chan.jpg” admin_label=”Cindy Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/digiz-hk\/Cindy-Chan\/” locked=”off” global_colors_info=”{}”]<\/p>\n

Mars Pet Nutrition U.K<\/strong><\/p>\n

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Regal Hotels International <\/strong><\/p>\n

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The Hong Kong Jockey Club<\/strong><\/p>\n

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The Coca-Cola Company<\/strong><\/p>\n

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2022 JUDGE PROFILEBirgitta Tam Head of Customer Digital Experience The Hong Kong Jockey ClubBirgitta Tam is the Head of Customer Digital Experience of The Hong Kong Jockey Club, driving the digital transformation strategy \u201cHKJC Smart Platform 2.0\u201d on the end-to-end wagering customer journey from acquisition, on-boarding, engagement to CRM and customer services. 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