{"id":14325,"date":"2022-09-15T04:19:22","date_gmt":"2022-09-15T04:19:22","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/?page_id=14325"},"modified":"2025-07-30T15:39:41","modified_gmt":"2025-07-30T07:39:41","slug":"finalist","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/digiz-hk\/finalists\/","title":{"rendered":"Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalist” _builder_version=”4.27.0″ text_font=”||||||||” text_text_color=”#000000″ text_letter_spacing=”1px” text_line_height=”1.6em” header_2_font=”|700||on|||||” header_2_text_color=”#00aae3″ header_2_font_size=”45px” header_2_letter_spacing=”2px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_3_text_color=”#00aae3″ header_4_text_color=”#000034″ max_width=”1060px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35″ header_2_font_size_phone=”28″ header_2_font_size_last_edited=”on|desktop” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2025 FINALISTS<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Best AI-Generated Campaign” admin_label=”1. Best AI-Generated Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/span><\/strong><\/td>\nDiana Unicharm <\/strong>
Diana SuperNight<\/strong><\/em>
<\/span>Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nInvest Hong Kong <\/strong>
FintechHK<\/strong><\/em>
<\/span>AI King of FintechHK
Agencies: <\/strong>Aloha Group, Libertify APAC\u00a0
<\/span><\/em><\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		L’OR\u00c9AL TRAVEL RETAIL ASIA PACIFIC <\/strong>
Lanc\u00f4me Travel Retail Asia Pacific<\/strong><\/em>
<\/span>G\u00c9NIFIQUE AI
Agency: <\/strong>AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>\u201cInterest-ing Moments\u201d Digital Deposits
<\/span><\/em>Agencies<\/strong>: Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>Standard Chartered Credit Card Acquisition Campaign
<\/span><\/em>Agencies:<\/strong> dentsu Hong Kong, Teads<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSwire Properties <\/strong>
Citygate Outlets<\/strong><\/em>
<\/span>\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Cymballe<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>3D Digital Parade Ring & Interactive AI Horse Selection Station
Agency<\/strong>: IBM China\/Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best CRM Campaign” admin_label=”2. Best CRM Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/span><\/strong><\/td>\nAmerican Express<\/span><\/strong>
Go with Amex<\/span>
Agency: <\/strong>DesignStreet<\/span><\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nCaf\u00e9 de Coral <\/strong>
Club 100<\/span>
<\/strong><\/em>Club 100 3.0 upgraded \u2013 Joy Together!
<\/span>Agencies: <\/strong>Omakase Advertising, GBA, Deloitte Digital<\/span><\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
FWD MAX: A Unified CRM Platform for Seamless Customer Acquisition and Engagement Growth
<\/span><\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		Shangri-La Group<\/strong>
Shangri-La Circle<\/strong>
<\/span>Tuesday\u2019s Treasures<\/span>
Agencies: <\/strong>AIR Concepts, Lenovo PCCW Solutions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Data Activation” admin_label=”3. Best Data Activation” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAmerican Express <\/strong>
AMEX Platinum<\/strong><\/em>
<\/span>Platinum Legends, Confirmed
Agencies: <\/strong>Ogilvy PR, UM<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nAsahi Beer Asia <\/strong>
Asahi<\/strong><\/em>
<\/span>We Brew Data \u2013 Asahi Dry Crystal Launch Campaign
Agencies: <\/strong>dentsu Hong Kong, The Trade Desk<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong) <\/strong>
DBS SME Banking<\/strong><\/em>
<\/span>DBS Online Business Account Opening Upgrade Lead Generation Campaign
Agency: <\/strong>FABCOM<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMaxim’s Caterers<\/strong>
Eatizen\u00a0<\/strong><\/em>
<\/span>Transforming Data into Decisions Our AI-Powered Analytic Agent<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nOcean Park Hong Kong <\/strong>
Water World Ocean Park Hong Kong<\/strong><\/em>
<\/span>Water World \u201cSummer Party Time\u201d pDOOH Campaign
Agency: <\/strong>Dentsu X Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSOUTH CHINA MORNING POST <\/strong>
SCMP<\/strong><\/em>
<\/span>Exodus
Agency: <\/strong>HAVAS<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Digital Branded Content” admin_label=”4. Best Digital Branded Content” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAmerican Express <\/strong>
AMEX Platinum<\/strong><\/em>
<\/span>Platinum Legends, Confirmed
Agencies: <\/strong>Ogilvy PR, UM<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nAXA Hong Kong & Macau <\/strong>
<\/span>MBTI \u2013 My Best Travel Insurance Campaign
Agencies: <\/strong>Wavemaker Hong Kong, Sunfullshine Productions<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/strong><\/em>
<\/span>2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nEgo Pharmaceuticals Hong Kong <\/strong>
QV Ceramides<\/strong><\/em>
<\/span>QV CERAMIDES Gen-Z Campaign \u2013 Embrace the Transformed You
Agencies:<\/strong> PressLogic, EchoMaker<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
<\/span>\u201cUnbeatable C\/P Value with FWD VHIS\u201d Digital Campaign<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHang Seng Bank<\/strong>
Preferred Banking<\/strong><\/em>
<\/span>Plan Smart For Every Dollar Campaign
Agency: <\/strong>Sunny Idea<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMTR Corporation\u00a0<\/strong>
THE SOUTHSIDE<\/strong><\/em>
<\/span>Reframing The South
Agency: <\/strong>Havas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nOcean Park Hong Kong <\/strong>
<\/span>PandaHK: A social media journey with Hong Kong\u2019s Panda
Agency: <\/strong>KREW<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSOUTH CHINA MORNING POST <\/strong>
SCMP<\/strong><\/em>
<\/span>Regular & Loyal (R&L) Reader
Agency: <\/strong>HAVAS<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nUber Hong Kong <\/strong>
Uber Taxi<\/strong><\/em>
<\/span>Skip the Kung Fu Campaign
Agencies: <\/strong>EssenceMediacom Hong Kong, Special<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Digital Integrated Campaign” admin_label=”5. Best Digital Integrated Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAXA Hong Kong & Macau <\/strong>
<\/span>Leading in medical protection, your needs come first
Agencies:<\/strong>So Don\u2019t Bore, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nChubb Life Hong Kong<\/strong>
Chubb<\/strong><\/em>
<\/span>Every Way of Legacy
Agency: <\/strong>Assembly<\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		Citibank (Hong Kong), Mastercard Asia\/Pacific<\/strong>
Citi Mastercard<\/strong><\/em>
<\/span>Citi Mastercard card usage campaign with Hong Kong Mega Malls \u2013 MTR Malls, Hang Lung Malls and ifc mall
Agency: <\/strong>Carat Media Services Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/strong><\/em>
<\/span>2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
<\/span>FWD MAX: A Seamless Digital Integrated Platform for Customer Acquisition and Engagement<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHang Seng Bank<\/strong>
Preferred Banking<\/strong><\/em>
<\/span>Plan Smart For Every Dollar Campaign
Agency: <\/strong>Sunny Idea<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSwire Properties<\/strong>
<\/span>Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>140th Anniversary of The Hong Kong Jockey Club
Agencies: <\/strong>VML Hong Kong, PHD Media, Mirum Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nUber Hong Kong <\/strong>
Uber Taxi<\/strong><\/em>
<\/span>Skip the Kung Fu Campaign
Agencies: <\/strong>EssenceMediacom Hong Kong, Special<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/strong><\/em>
<\/span>UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Digital Launch\/Rebranding Campaign” admin_label=”6. Best Digital Launch\/Rebranding Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nBABOR<\/strong>
<\/span>Brand Activation in Hong Kong
Agency: <\/strong>Eternal Group<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/strong><\/em>
<\/span>2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nEgo Pharmaceuticals Hong Kong <\/strong>
QV Ceramides<\/strong><\/em>
<\/span>QV CERAMIDES Gen-Z Campaign \u2013 Embrace the Transformed You
Agencies:<\/strong> PressLogic, EchoMaker<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMars Wrigley<\/strong>
M&M\u2019S<\/strong><\/em>
<\/span>M&Memes
Agencies: <\/strong>TMRW Vietnam, EssenceMediacom Vietnam<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMaxim’s Caterers<\/strong>
Eatizen\u00a0<\/strong><\/em>
<\/span>Expanding Sales Horizons: Unleashing M-Commence Potential in Maxim\u2019s Group through Eatizen Marketplace<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSamsung Electronics Hong Kong<\/strong>
Samsung<\/strong><\/em>
<\/span>PARADIGM
Agency:<\/strong> THINK CHINA<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSOUTH CHINA MORNING POST <\/strong>
<\/span>PostMag Relaunch Campaign
Agency: <\/strong>Assembly<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>Standard Chartered Credit Card Acquisition Campaign
<\/span><\/em>Agencies:<\/strong> dentsu Hong Kong, Teads<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Bank of East Asia<\/strong>
<\/span>\u201cDon\u2019t just be rich, be wealthy\u201d Campaign
Agency:<\/strong> PHD (Hong Kong)<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/strong><\/em>
<\/span>UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Digital Mass Audience Campaign” content_tablet=”” content_phone=”” content_last_edited=”on|desktop” admin_label=”7. Best Digital Mass Audience Campaign” _builder_version=”4.27.0″ width=”%22100%22″ height=”%22100%22″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
<\/span>\u201cUnbeatable C\/P Value with FWD VHIS\u201d Digital Campaign<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHang Seng Bank<\/strong>
Preferred Banking<\/strong><\/em>
<\/span>Plan Smart For Every Dollar Campaign
Agency: <\/strong>Sunny Idea<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHong Kong Tourism Board<\/strong>
<\/span>The Pandastic Hong Kong
Agency:<\/strong>dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nLee Kum Kee<\/strong>
<\/span>Lee Kum Kee \u2013 \u201cFlavours that Bind\u201d
Agency: <\/strong>Havas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMars Wrigley<\/strong>
M&M\u2019S<\/strong><\/em>
<\/span>M&Memes
Agencies: <\/strong>TMRW Vietnam, EssenceMediacom Vietnam<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nOcean Park Hong Kong <\/strong>
Water World Ocean Park Hong Kong<\/strong><\/em>
<\/span>Water World \u201cSummer Party Time\u201d pDOOH Campaign
Agency: <\/strong>Dentsu X Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSwire Properties <\/strong>
Citygate Outlets<\/strong><\/em>
<\/span>\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Hardchi Creative<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSwire Properties<\/strong>
<\/span>Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Bank of East Asia<\/strong>
<\/span>BEA SmarTrade Launch Campaign
Agency:<\/strong> PHD (Hong Kong)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Digital OOH Campaign” admin_label=”8. Best Digital OOH Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nHong Kong Tourism Board<\/strong>
<\/span>The Pandastic Hong Kong
Agency: <\/strong>dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nLee Kum Kee<\/strong>
<\/span>Lee Kum Kee \u2013 \u201cFlavours that Bind\u201d
Agency: <\/strong>Havas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMTR Corporation\u00a0<\/strong>
THE SOUTHSIDE<\/strong><\/em>
<\/span>Reframing The South
Agency: <\/strong>Havas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nOcean Park Hong Kong <\/strong>
Water World Ocean Park Hong Kong<\/strong><\/em>
<\/span>Water World \u201cSummer Party Time\u201d pDOOH Campaign
Agency: <\/strong>Dentsu X Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nsim Credit Card<\/strong>
<\/span>It\u2019s SiMPLE to attend USCA
Agency: <\/strong>WPP Media (formerly GroupM)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Digital Performance Campaign” admin_label=”9. Best Digital Performance Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAS Watsons Group<\/strong>
PNS eShop<\/strong><\/em>
<\/span>Always-on Performance Campaign
Agency: <\/strong>FABCOM<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nAXA Hong Kong & Macau <\/strong>
<\/span>Leading in medical protection, your needs come first
Agencies: <\/strong>So Don\u2019t Bore, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nCathay<\/strong>
Cathay Shop<\/strong><\/em>
<\/span>Cathay Shop: Data-driven excellence through strategic segmentation
Agency: <\/strong>Digitas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong) <\/strong>
DBS SME Banking<\/strong><\/em>
<\/span>DBS Online Business Account Opening Upgrade Lead Generation Campaign
Agency: <\/strong>FABCOM<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/strong><\/em>
<\/span>2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nPromise Hong Kong<\/strong>
Promise<\/strong><\/em>
<\/span>myPromise Cheering Party
Agency: <\/strong>EssenceMediacom Hong Kong, Cheil PengTai Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nShangri-La Group<\/strong>
Shangri-La Circle<\/strong>
<\/span>Tuesday\u2019s Treasures<\/span>
Agency: <\/strong>AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>\u201cInterest-ing Moments\u201d Digital Deposits
<\/span><\/em>Agencies<\/strong>: Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>Standard Chartered Credit Card Acquisition Campaign
<\/span><\/em>Agencies:<\/strong> dentsu Hong Kong, Teads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Digital Targeted Audience Campaign” admin_label=”10. Best Digital Targeted Audience Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAXA Hong Kong & Macau <\/strong>
<\/span>MBTI \u2013 My Best Travel Insurance Campaign
Agencies: <\/strong>Wavemaker Hong Kong, Sunfullshine Productions<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nCaf\u00e9 de Coral <\/strong>
Club 100<\/span>
<\/strong><\/em>Club 100 3.0 upgraded \u2013 Joy Together!
<\/span>Agencies: <\/strong>Omakase Advertising, GBA, Deloitte Digital<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nDiana Unicharm <\/strong>
Diana SuperNight<\/strong><\/em>
<\/span>Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nEgo Pharmaceuticals Hong Kong <\/strong>
QV Ceramides<\/strong><\/em>
<\/span>QV CERAMIDES Gen-Z Campaign \u2013 Embrace the Transformed You
Agencies:<\/strong> PressLogic, EchoMaker<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/strong><\/em>
<\/span>Snickers Gaming Campaign \u2013 \u201cYou\u2019re Off Your Game When You’re Hungry\u201d
Agencies: <\/strong>Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nPromise Hong Kong<\/strong>
Promise<\/strong><\/em>
<\/span>myPromise Cheering Party
Agency: <\/strong>EssenceMediacom Hong Kong, Cheil PengTai Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSamsung Electronics Hong Kong<\/strong>
Samsung<\/strong><\/em>
<\/span>PARADIGM
Agency:<\/strong> THINK CHINA<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>\u201cInterest-ing Moments\u201d Digital Deposits
<\/span><\/em>Agencies<\/strong>: Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nUnited Asia Finance<\/strong>
UA Finance<\/strong><\/em>
<\/span>UA Finance 0% interest rate campaign
Agencies: <\/strong>WPP Media (formerly GroupM)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best eCommerce Campaign” admin_label=”11. Best eCommerce Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAS Watsons Group<\/strong>
PNS eShop<\/strong><\/em>
<\/span>Always-on Performance Campaign
Agency: <\/strong>FABCOM<\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		Citibank Singapore, Mastercard Asia\/Pacific\u00a0<\/strong>
Citi Mastercard<\/strong><\/em>
<\/span>Citi Mastercard Amplify eCommerce Campaign x Shopee x Lazada<\/td>\n<\/tr>\n

\"\"<\/strong><\/td>\n		Ma Pak Leung<\/strong><\/span>
Re-branding and Sales-driven Digital Marketing Campaign<\/span>
Agency: <\/strong>CM Binary
<\/span><\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMaxim’s Caterers<\/strong>
Eatizen\u00a0<\/strong><\/em>
<\/span>Expanding Sales Horizons: Unleashing M-Commence Potential in Maxim\u2019s Group through Eatizen Marketplace<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Effective Search Campaign” admin_label=”12. Best Effective Search Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nBlue Insurance\u00a0<\/strong>
<\/span>SEO Content Hub Development
Agency: <\/strong>Digital Zoo<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nChubb Life Hong Kong<\/strong>
<\/span>SEO Campaign for QDAP
Agency: <\/strong>B98<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nClarity Eye Centre<\/strong>
<\/span>Clarity Eye Centre SEO SEM Synergy Campaign
Agency: <\/strong>Digital Zoo<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHang Seng Bank<\/strong>
Preferred Banking<\/strong><\/em>
<\/span>Plan Smart for Every Dollar Campaign
Agency: <\/strong>EssenceMediacom Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMerlin Entertainments<\/strong><\/span>
LEGOLAND Discovery Center, Madame Tussauds, SEALIFE Aquarium<\/strong><\/em>
Redefining Attraction Search: One Strategy, Three Markets, Five-fold Success
Agency: <\/strong>The Egg<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMill 6 Foundation<\/strong>
CHAT (Centre for Heritage, Arts and Textile)<\/strong><\/em>
<\/span>Always On SEO Campaign
Agency: <\/strong>B98<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nPromise Hong Kong<\/strong>
Promise<\/strong><\/em>
<\/span>myPromise Cheering Party
Agencies: <\/strong>EssenceMediacom Hong Kong, Cheil PengTai Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nUnited Asia Finance<\/strong>
UA Finance<\/strong><\/em>
<\/span>UA Finance 0% interest rate campaign
Agencies: <\/strong>WPP Media (formerly GroupM)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Engaging Campaign” admin_label=”13. Best Engaging Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/span><\/strong><\/td>\nDiana Unicharm <\/strong>
Diana SuperNight<\/strong><\/em>
<\/span>Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
\u201cUnbeatable C\/P Value with FWD VHIS\u201d Digital Campaign
<\/span><\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nL’OR\u00c9AL TRAVEL RETAIL ASIA PACIFIC <\/strong>
Lanc\u00f4me Travel Retail Asia Pacific<\/strong><\/em>
<\/span>G\u00c9NIFIQUE AI
Agency: <\/strong>AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/strong><\/em>
<\/span>Snickers Gaming Campaign \u2013 \u201cYou\u2019re Off Your Game When You’re Hungry\u201d
Agencies: <\/strong>Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nsim Credit Card<\/strong>
<\/span>It\u2019s SiMPLE to attend USCA
Agency:<\/strong>WPP Media (formerly GroupM)<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>More Than A Payroll Account
Agencies: <\/strong>Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSwire Properties<\/strong>
<\/span>Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>Discover by Classic 3-in-1 app<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>3D Digital Parade Ring & Interactive AI Horse Selection Station
Agency<\/strong>: IBM China\/Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/strong><\/em>
<\/span>UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Mobile Campaign” admin_label=”14. Best Mobile Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/span><\/strong><\/td>\nCaf\u00e9 de Coral <\/strong>
Club 100<\/span>
<\/strong><\/em>Club 100 3.0 upgraded \u2013 Joy Together!
<\/span>Agencies: <\/strong>Omakase Advertising, GBA, Deloitte Digital<\/span><\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
FWD MAX: Transforming Customer Acquisition and Engagement Through Mobile Innovation
<\/span><\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHang Seng Bank<\/strong>
Digital Banking<\/strong><\/em>
<\/span>Everlasting Fortune by Hang Seng
Agency: <\/strong>EssenceMediacom Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHong Kong Disneyland<\/strong>
<\/span>World of Frozen Grand Launch
Agency: <\/strong>AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMaxim’s Caterers<\/strong>
Eatizen\u00a0<\/strong><\/em>
<\/span>Expanding Sales Horizons: Unleashing M-Commence Potential in Maxim\u2019s Group through Eatizen Marketplace<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSOUTH CHINA MORNING POST <\/strong>
SCMP<\/strong><\/em>
<\/span>Olympic Campaign
Agency: <\/strong>Havas<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>\u201cInterest-ing Moments\u201d Digital Deposits
<\/span><\/em>Agencies<\/strong>: Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>Discover by Classic 3-in-1 app<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/strong><\/em>
<\/span>UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Phygital Experience” admin_label=”15. Best Phygital Experience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"\u00a0<\/strong><\/td>\nCityplaza Hong Kong<\/strong>
<\/span>Cityplaza x Coca-cola \u201cLIVE HAPPY Cheers!\u201d
Agencies: <\/strong>Button Creations, DDPR, Hardchi Creative<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nL’OR\u00c9AL TRAVEL RETAIL ASIA PACIFIC <\/strong>
Lanc\u00f4me Travel Retail Asia Pacific<\/strong><\/em>
<\/span>G\u00c9NIFIQUE AI
Agency: <\/strong>AIR Concepts<\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		Swire Properties <\/strong>
Citygate Outlets<\/strong><\/em>
<\/span>\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Cymballe<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nUber Hong Kong <\/strong>
Uber Taxi<\/strong><\/em>
<\/span>Skip the Kung Fu Campaign
Agencies: <\/strong>EssenceMediacom Hong Kong, Special<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/strong><\/em>
<\/span>UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best User-Generated Content Campaign” admin_label=”16. Best User-Generated Content Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/span><\/strong><\/td>\nDiana Unicharm <\/strong>
Diana SuperNight<\/strong><\/em>
<\/span>Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		Swire Properties <\/strong>
Citygate Outlets<\/strong><\/em>
<\/span>\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Cymballe<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/strong><\/em>
<\/span>UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Video Campaign” admin_label=”17. Best Video Campaign” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAmerican Express <\/strong>
AMEX Platinum<\/strong><\/em>
<\/span>Platinum Legends, Confirmed
Agencies: <\/strong>Ogilvy PR, UM<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nCathay Cargo<\/strong>
<\/span>Cathay Cargo Solutions Campaign
Agencies:<\/strong> Leo Burnett Hong Kong, MSL<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/strong><\/em>
<\/span>2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nDiana Unicharm <\/strong>
Diana SuperNight<\/strong><\/em>
<\/span>Diana SuperNight 3mm \u2013 Nothing as Wonderful as You<\/span>
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHong Kong Ballet<\/strong>
<\/span>Tutu Academy
Agencies: <\/strong>Design Army, LAMKA & CO<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMars Company Hong Kong<\/strong>
M&M’S<\/strong><\/em>
<\/span>M&M’S CNY \u2013 “Fun for All”
Agency: <\/strong>Muse Group<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nPromise Hong Kong<\/strong>
Promise<\/strong><\/em>
<\/span>myPromise Cheering Party
Agencies: <\/strong>EssenceMediacom Hong Kong, Cheil PengTai Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>140th Anniversary of The Hong Kong Jockey Club
Agencies: <\/strong>VML Hong Kong, PHD Media, Mirum Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Viral Campaign ” admin_label=”18. Best Viral Campaign ” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAmerican Express <\/strong>
AMEX Platinum<\/strong><\/em>
<\/span>Platinum Legends, Confirmed
Agencies: <\/strong>Ogilvy PR, UM<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nDiana Unicharm <\/strong>
Diana SuperNight<\/strong><\/em>
<\/span>Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHong Kong Ballet<\/strong>
<\/span>Tutu Academy
Agencies: <\/strong>Design Army, LAMKA & CO<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMars Company Hong Kong<\/strong>
M&M’S<\/strong><\/em>
<\/span>M&M’S CNY \u2013 “Fun for All”
Agency: <\/strong>Muse Group<\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		Swire Properties <\/strong>
Citygate Outlets<\/strong><\/em>
<\/span>\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Hardchi Creative<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/strong><\/em>
<\/span>UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Acquisition & Retention Strategies” admin_label=”19. Best Acquisition & Retention Strategies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAmerican Express <\/strong>
AMEX Platinum<\/strong><\/em>
<\/span>Platinum Legends, Confirmed
Agencies: <\/strong>Ogilvy PR, UM<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nCathay<\/strong>
<\/span>Payment Awareness 2024
Agency:<\/strong> Digitas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nCityplaza Hong Kong<\/strong>
<\/span>Cityplaza x Coca-cola \u201cLIVE HAPPY Cheers!\u201d
Agency: <\/strong>Button Creations, DDPR, Hardchi Creative<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/strong><\/em>
<\/span>2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
FWD MAX: A Unified CRM Solution Powering Customer Acquisition and Long-Term Retention
<\/span><\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nHang Seng Bank<\/strong>
Preferred Banking<\/strong><\/em>
<\/span>Plan Smart for Every Dollar Campaign
Agency: <\/strong>EssenceMediacom Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMars Wrigley<\/strong>
M&M\u2019S<\/strong><\/em>
<\/span>M&Memes
Agencies: <\/strong>TMRW Vietnam, EssenceMediacom Vietnam<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nRalph Lauren<\/strong>
Timeless Luxury All Year Round<\/span>
Agency: <\/strong>Assembly<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>More Than A Payroll Account
Agencies: <\/strong>Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>Discover by Classic 3-in-1 app<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Conversion Optimisation Strategies” admin_label=”20. Best Conversion Optimisation Strategies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nBABOR<\/strong>
<\/span>Brand Activation in Hong Kong
Agency: <\/strong>Eternal Group<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/strong><\/em>
<\/span>2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/span><\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
FWD MAX: Maximising Customer Acquisition and Retention with Conversion Optimisation Strategies
<\/span><\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMa Pak Leung<\/strong><\/span>
Re-branding and Sales-driven Digital Marketing Campaign
Agency: <\/strong>CM Binary<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMaxim’s Caterers<\/strong>
Eatizen\u00a0<\/strong><\/em>
<\/span>Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI
Agency: <\/strong>Omnichat<\/span><\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nPromise Hong Kong<\/strong>
Promise<\/strong><\/em>
<\/span>myPromise Cheering Party
Agency: <\/strong>EssenceMediacom Hong Kong, Cheil PengTai Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>Standard Chartered Credit Card Acquisition Campaign
<\/span><\/em>Agencies:<\/strong> dentsu Hong Kong, Teads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Customer Journey” admin_label=”21. Best Customer Journey” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/span><\/strong><\/td>\nFWD Life Insurance Company (Bermuda) <\/strong>
FWD MAX: A Unified Digital Platform For An Optimized Customer Journey
<\/span><\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nL’OR\u00c9AL TRAVEL RETAIL ASIA PACIFIC <\/strong>
Lanc\u00f4me Travel Retail Asia Pacific<\/strong><\/em>
<\/span>G\u00c9NIFIQUE AI
Agency: <\/strong>AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>More Than A Payroll Account
Agencies: <\/strong>Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		Swire Properties <\/strong>
Citygate Outlets<\/strong><\/em>
<\/span>\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Cymballe<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>Discover by Classic 3-in-1 app<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>3D Digital Parade Ring & Interactive AI Horse Selection Station
Agency<\/strong>: IBM China\/Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Digital Advertising Strategies” admin_label=”22. Best Digital Advertising Strategies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nAsahi Beer Asia <\/strong>
Asahi<\/strong><\/em>
<\/span>We Brew Data \u2013 Asahi Dry Crystal Launch Campaign
Agencies: <\/strong>dentsu Hong Kong, The Trade Desk<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nAXA Hong Kong & Macau <\/strong>
<\/span>MBTI \u2013 My Best Travel Insurance Campaign
Agencies: <\/strong>Wavemaker Hong Kong, Sunfullshine Productions<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nCathay<\/strong>
<\/span>Payment Awareness 2024
Agency:<\/strong> Digitas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nCathay Pacific Airways\u00a0<\/strong>
<\/span>\u201cSavor the Skies\u201d \u2013 A Global AI-Powered Journey by Cathay Pacific
Agencies: <\/strong>Digitas Hong Kong, Teads<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span><\/em>Standard Chartered Credit Card Acquisition Campaign
<\/span><\/em>Agencies:<\/strong> dentsu Hong Kong, Teads<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
<\/span>Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSun Life<\/strong>
<\/span>Precision Matters: How Sun Life Captured Attention and Lifted Brand Perception at Scale
Agencies: <\/strong>Havas,<\/strong>\u00a0Teads<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nThe Bank of East Asia<\/strong>
<\/span>\u201cDon\u2019t just be rich, be wealthy\u201d Campaign
Agency:<\/strong> PHD (Hong Kong)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Gaming Integration Strategies” admin_label=”23. Best Gaming Integration Strategies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nCityplaza Hong Kong<\/strong>
<\/span>Streets of Christmas Joy
Agencies: <\/strong>Neonet, Boxing Promotions, Rabbit Studio<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/strong><\/em>
<\/span>Snickers Gaming Campaign \u2013 \u201cYou\u2019re Off Your Game When You’re Hungry\u201d
Agencies: <\/strong>Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nsim Credit Card<\/strong>
<\/span>It\u2019s SiMPLE to attend USCA
Agency: <\/strong>WPP Media (formerly GroupM)<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nsim Credit Card<\/strong>
<\/span>sim Credit Card \u201cLucky Laisee Tuesday\u201d Mini Game
Agency: <\/strong>Altech Hong Kong<\/td>\n<\/tr>\n
\"\"
<\/strong><\/td>\n		Swire Properties <\/strong>
Citygate Outlets<\/strong><\/em>
<\/span>\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Cymballe<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/strong><\/em>
<\/span>UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Influencer Strategies” admin_label=”24. Best Influencer Strategies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmerican Express<\/strong>
AMEX Platinum<\/em><\/strong>
Platinum Legends, Confirmed
Agencies: <\/strong>Ogilvy PR, UM<\/td>\n<\/tr>\n
\"\"<\/td>\nEgo Pharmaceuticals Hong Kong<\/strong>
QV CERAMIDES<\/em><\/strong>
2024 QV CERAMIDES Gen-Z Campaign \u2013 Embrace the Transformed You
Agencies: <\/strong>PressLogic, EchoMaker<\/td>\n<\/tr>\n
\"\"<\/td>\nHang Seng Bank<\/strong>
Preferred Banking<\/em><\/strong>
Plan Smart For Every Dollar Campaign
Agencies: <\/strong>Sunny Idea<\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
M&M’S<\/em><\/strong>
M&M’S CNY \u2013 “Fun for All”
Agencies: <\/strong>Muse Group<\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/em><\/strong>
Snickers Gaming Campaign \u2013 \u201cYou\u2019re Off Your Game When You’re Hungry\u201d
Agencies: <\/strong>Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nMars Wrigley<\/strong>
M&M\u2019S<\/em><\/strong>
M&Memes
Agencies: <\/strong>TMRW Vietnam, EssenceMediacom Vietnam<\/td>\n<\/tr>\n
\"\"<\/td>\nPromise Hong Kong<\/strong>
Promise<\/em><\/strong>
myPromise Cheering Party
Agencies: <\/strong>EssenceMediacom Hong Kong, Cheil PengTai Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
More Than A Payroll Account
Agencies: <\/strong>Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties\u00a0<\/strong>
Pacific Place<\/em><\/strong>
ChristmasVille
Agencies: <\/strong>Oink Oink Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
Tipping One \u2013 Discover by Classic 3-in-1 app<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Omnichannel Strategies” admin_label=”25. Best Omnichannel Strategies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsahi Beer Asia<\/strong>
Asahi<\/em><\/strong>
We Brew Data \u2013 Asahi Dry Crystal Launch Campaign
Agencies: <\/strong>dentsu Hong Kong, The Trade Desk<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Cargo<\/strong>
Cathay Cargo Solution Campaign
Agencies: <\/strong>Leo Burnett Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nChubb Life Hong Kong<\/strong>
Chubb<\/em><\/strong>
Every Way of Legacy
Agencies: <\/strong>Assembly<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nCitibank (Hong Kong), Mastercard Asia\/Pacific<\/strong>
Citi Mastercard<\/em><\/strong>
Citi Mastercard card usage campaign with Hong Kong Mega Malls \u2013 MTR Malls, Hang Lung Malls and ifc mall
Agencies: <\/strong>Carat Media Services Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nCitibank (Hong Kong), Mastercard Asia\/Pacific<\/strong>
Citi Mastercard<\/em><\/strong>
Citi Mastercard Everyday Dining & Premium Dining Campaign
Agencies: <\/strong>Carat Media Services Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
LIVE HAPPY BANK
Agencies: <\/strong>Button Creations, Boxing Promotions<\/td>\n<\/tr>\n
\"\"<\/td>\nHang Seng Bank<\/strong>
Hang Seng Preferred Banking<\/em><\/strong>
Plan Smart for Every Dollar Campaign
Agencies: <\/strong>EssenceMediacom Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nMaxim’s Caterers<\/strong>
Eatizen<\/em><\/strong>
Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI
Agencies: <\/strong>Omnichat<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nWipro Unza Cathay<\/strong>
Enchanteur<\/em><\/strong>
Enchanteur Classic Range Campaign
Agencies: <\/strong>AsiaPac Net Media<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Programmatic Strategies” admin_label=”26. Best Programmatic Strategies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAS Watsons Group<\/strong>
PNS eShop<\/em><\/strong>
Always-on Performance Campaign
Agency: <\/strong>FABCOM<\/td>\n<\/tr>\n
\"\"<\/td>\nAsahi Beer Asia<\/strong>
Asahi<\/em><\/strong>
We Brew Data \u2013 Asahi Dry Crystal Launch Campaign
Agencies: <\/strong>dentsu Hong Kong, The Trade Desk<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS SME Banking<\/em><\/strong>
DBS Online Business Account Opening Upgrade Lead Generation Campaign
Agency: <\/strong>FABCOM<\/td>\n<\/tr>\n
\"\"<\/td>\nHaleon<\/strong>
Panadol<\/em><\/strong>
Release Starts Here
Agencies: <\/strong>Zenith HK, The Trade Desk Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland<\/strong>
World of Frozen Grand Launch
Agencies: <\/strong>Zenith Hong Kong, APX Exchange Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nPUMA Southeast Asia<\/strong>
PUMA Deviate Nitro 3
Agency: <\/strong>Quantcast<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Credit Card Acquisition Campaign
Agencies: <\/strong>dentsu Hong Kong, Teads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best UI\/UX Design” admin_label=”27. Best UI\/UX Design” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nCaf\u00e9 de Coral<\/strong>
Club 100<\/em><\/strong>
Club 100 3.0 upgraded \u2013 Joy Together!
Agencies: <\/strong>Omakase Advertising, GBA, Deloitte Digital<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nFWD Life Insurance Company (Bermuda)<\/strong>
FWD MAX: Elevating Customer Acquisition & Retention Through Exceptional UI\/UX Design<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
Classic 3-in-1 app<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
<\/span>3D Digital Parade Ring & Interactive AI Horse Selection Station
Agency<\/strong>: IBM China\/Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of AI” admin_label=”28. Best Use of AI” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank – Institutional Banking Group<\/strong>
Turning Timely Insights into Action: DBS\u2019s End-to-End AI Marketing Transformation<\/td>\n<\/tr>\n
\"\"<\/td>\nL’ORAL TRAVEL RETAIL ASIA PACIFIC<\/strong>
Lancme Travel Retail Asia Pacific<\/em><\/strong>
GNIFIQUE AI
Agency: <\/strong>AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/td>\nMaxim’s Caterers<\/strong>
Eatizen<\/em><\/strong>
Transforming Data into Decisions Our AI-Powered Analytic Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nMaxim’s Caterers<\/strong>
Eatizen<\/em><\/strong>
Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI
Agency: <\/strong>Omnichat<\/td>\n<\/tr>\n
\"\"<\/td>\nPUMA Southeast Asia<\/strong>
PUMA Deviate Nitro 3
Agency: <\/strong>Quantcast<\/td>\n<\/tr>\n
\"\"<\/td>\nsim Credit Card<\/strong>
sim Credit Card Chatbot
Agency: <\/strong>ThinkCol Transform<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Credit Card Acquisition Campaign
Agencies: <\/strong>dentsu Hong Kong, Teads<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
\u201cInterest-ing Moments\u201d Digital Deposits
Agencies: <\/strong>Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nSun Life<\/strong>
Precision Matters: How Sun Life Captured Attention and Lifted Brand Perception at Scale
Agencies: <\/strong>HAVAS, Teads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Immersive Technology” admin_label=”29. Best Use of Immersive Technology” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nDiana Unicharm<\/strong>
Diana SuperNight<\/em><\/strong>
Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland<\/strong>
World of Frozen Grand Launch
Agency: <\/strong>AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Hong Kong Tourism Board<\/em><\/strong>
The Dragon: From Tai Hang to the World
Agency: <\/strong>Carat Hong Kong<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/em><\/strong>
\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Cymballe<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Personalisation Strategies” admin_label=”30. Best Use of Personalisation Strategies” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/strong><\/td>\nCathay<\/strong>
Cathay Shop<\/em><\/strong>
Cathay Shop: How personalization strategy refines performance marketing
Agency: <\/strong>Digitas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/em><\/strong>
2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nDiana Unicharm<\/strong>
Diana SuperNight<\/em><\/strong>
Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agencies: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"<\/td>\nMaxim’s Caterers<\/strong>
Eatizen<\/em><\/strong>
Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI
Agency: <\/strong>Omnichat<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered In Times of Need Campaign
Agencies: <\/strong>dentsu Hong Kong, Hungry Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
\u201cInterest-ing Moments\u201d Digital Deposits
Agencies: <\/strong>Hungry Digital, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
Discover by Classic 3-in-1 app<\/td>\n<\/tr>\n
\"\"<\/td>\nVinFast Commercial And Services Trading<\/strong>
VinFast VF 3<\/em><\/strong>
UNLEASH YOUR PERSONALITY WITH VF 3
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Social Media” admin_label=”31. Best Use of Social Media” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmerican Express<\/strong>
AMEX Platinum<\/em><\/strong>
Platinum Legends, Confirmed
Agencies: <\/strong>Ogilvy PR, UM<\/td>\n<\/tr>\n
\"\"<\/td>\nAXA Hong Kong & Macau<\/strong>
MBTI \u2013 My Best Travel Insurance Campaign
Agencies: <\/strong>Wavemaker Hong Kong, Sunfullshine Productions<\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Streets of Christmas Joy
Agencies: <\/strong>Neonet, Boxing Promotions, Rabbit Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nDiana Unicharm<\/strong>
Diana SuperNight<\/em><\/strong>
Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agency: <\/strong>TMRW Vietnam<\/td>\n<\/tr>\n
\"\"<\/td>\nHang Seng Bank<\/strong>
Preferred Banking<\/em><\/strong>
Plan Smart For Every Dollar Campaign
Agency: <\/strong>Sunny Idea<\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/em><\/strong>
Snickers Gaming Campaign \u2013 \u201cYou\u2019re Off Your Game When You’re Hungry\u201d
Agencies: <\/strong>Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nPromise Hong Kong<\/strong>
Promise<\/em><\/strong>
myPromise Cheering Party
Agencies: <\/strong>EssenceMediacom Hong Kong, Cheil PengTai Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
More Than A Payroll Account
Agencies: <\/strong>Leo Burnett Hong Kong, dentsu Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/em><\/strong>
\u201cCatch the Luck\u201d CNY Campaign
Agency: <\/strong>Hardchi Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties\u00a0<\/strong>
Pacific Place<\/em><\/strong>
ChristmasVille
Agency: <\/strong>Voltage X<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Real-Time Marketing” admin_label=”32. Best Use of Real-Time Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nHaleon<\/strong>
Panadol<\/em><\/strong>
Release Starts Here
Agencies: <\/strong>Zenith HK, The Trade Desk Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Football Club Soccer 7s<\/strong>
HKFC Standard Chartered Soccer 7s
Agency: <\/strong>Havas Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nMaxim’s Caterers<\/strong>
Eatizen<\/em><\/strong>
Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI
Agency: <\/strong>Omnichat<\/td>\n<\/tr>\n
\"\"<\/td>\nsim Credit Card<\/strong>
It\u2019s SiMPLE to attend USCA
Agencies: <\/strong>WPP Media (formerly GroupM)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Visual Storytelling” admin_label=”33. Best Use of Visual Storytelling” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAmerican Express<\/strong>
AMEX Platinum<\/em><\/strong>
Platinum Legends, Confirmed
Agencies: <\/strong>Ogilvy PR, UM<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific<\/strong>
Aria Suite Where Artistry Takes Flight
Agencies: <\/strong>Leo Burnett Hong Kong, MSL<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific<\/strong>
Cathay Cargo<\/em><\/strong>
SCMP x Cathay Cargo: Very Important Pandas (VIPs)
Agencies: <\/strong>South China Morning Post, Morning Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Treasures<\/em><\/strong>
2024 DBS Treasures Campaign
Agencies: <\/strong>Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nDiana Unicharm<\/strong>
Diana SuperNight<\/em><\/strong>
Diana SuperNight 3mm \u2013 \u201cKh\u00f4ng g\u00ec b\u1eb1ng \u0190mm\u201d (\u201cNothing as Wonderful as You, Girl\u201d)
Agencies: <\/strong>TMRW Vietnam<\/em><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
M&M’S<\/em><\/strong>
M&M’S CNY \u2013 “Fun for All”
Agencies: <\/strong>Muse Group<\/em><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
THE SOUTHSIDE<\/em><\/strong>
Reframing The South
Agencies: <\/strong>Havas Hong Kong<\/em><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Ad-Tech Tool” admin_label=”34. Best Ad-Tech Tool” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Winners will be announced at the awards ceremony.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Data Analytics and Insight Tool” admin_label=”37. Best Data Analytics and Insight Tool” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Winners will be announced at the awards ceremony.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=” 44. Best MarTech Team” admin_label=” Best MarTech Team” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAdmazes<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nAssembly<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nCymballe<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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