{"id":17367,"date":"2026-08-25T19:19:36","date_gmt":"2026-08-25T11:19:36","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/?p=17367"},"modified":"2026-08-27T09:29:42","modified_gmt":"2026-08-27T01:29:42","slug":"daniel-lim","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/cher-wei-bee\/","title":{"rendered":"Cher Wei Bee"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2026 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”16807″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2026 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ max_width=”1080px” custom_margin=”|||” custom_padding=”40px|0px|40px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/Kenvue_Cher-Wei-Bee.png” alt=”McCormick_LianneMui_r” title_text=”Kenvue_Cher Wei Bee” admin_label=”image” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Cher Wei Bee<\/h3>\n

Head of eCommerce MYSG<\/h4>\n

Kenvue<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]Cher Wei is an experienced eCommerce and commercial leader with over 10 years of experience in the FMCG industry, including 7 years specialising in eCommerce. She currently leads eCommerce for Malaysia and Singapore at Kenvue, overseeing P&L, strategy, social commerce & marketplace growth and cross-functional teams across leading platforms including Tiktok, Shopee, Lazada and RedMart. Her experience spans eCommerce transformation, social commerce, customer engagement, strategic partnerships and commercial growth, with additional regional exposure across ASEAN, Hong Kong and Taiwan. A strong advocate of data-driven and consumer-centric commerce, Cher Wei brings a practical perspective on how brands can translate digital strategies and innovation into sustainable business results.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|off” admin_label=”View more 2026 Judges’ Profile” _builder_version=”4.27.0″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_module=”16811″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#F1F2F2″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View more 2026 Judges’ Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”JUDGES 2026″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_module=”16830″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Trent Lidstone” position=”Digital Operations Lead” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/3M-Innovation_Trent-Lidstone.png” disabled_on=”off|off|off” admin_label=”3M_Trent Lidstone” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MjYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]3M<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Andy Mckimmie ” position=”SEAK Ecommerce Lead, Country Manager SG” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/Blackmores_Andy-Mckimmie.png” disabled_on=”off|off|off” admin_label=”Blackmores_Andy\tMckimmie ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzExIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Blackmores<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bella Lee” position=”Regional eCommerce Lead, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/07\/FrieslandCampina_Bella-Lee.png” disabled_on=”off|off|off” admin_label=”FrieslandCampina_Bella \tLee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]FrieslandCampina<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mark Elkherbotly” position=”Head of Personalisation & Optimisation” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/GPC-Asia-Pacific_Mark-Elkherbotly_high.png” disabled_on=”off|off|off” admin_label=”GPC Asia Pacific_Mark\tElkherbotly” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2ODAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

GPC Asia Pacific<\/strong><\/p>\n

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Kenvue<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jennifer Lin” position=”Head of Feminine Care Core Marketing, International” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/04\/Jennifer-Lin-img.jpg” disabled_on=”off|off|off” admin_label=”Kimberly Clark_Jennifer\tLin” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2ODE1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Kimberly Clark<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Miranti \tDaniar” position=” Head of eCommerce, SEA” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/Mondelez-International_Miranti-Daniar_NEW.png” disabled_on=”off|off|off” admin_label=”Mondel\u0113z International_Miranti \tDaniar” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MjI1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Mondel\u0113z International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jocelyn Pang” position=” Regional Head of eCommerce” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/07\/OATSIDE_Jocelyn-Pang.png” disabled_on=”off|off|off” admin_label=”OATSIDE_Jocelyn\t Pang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MjA2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]OATSIDE\u00a0<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Vivian Chan” position=”Associate Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/Pernod-Ricard-Hong-Kong-Macau_Vivian-Chan.png” disabled_on=”off|off|off” admin_label=”Pernod Ricard Hong Kong & Macau_Vivian\tChan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTI0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Pernod Ricard Hong Kong & Macau<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Daniel Lim” position=”Asst. Director of E-Commerce & Digital Strategy ” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/Raffles-Hotel-Singapore_Daniel-Lim.png” disabled_on=”on|on|on” admin_label=”Raffles Hotel Singapore_Daniel\tLim” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzY3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” disabled=”on” global_colors_info=”{}”]<\/p>\n

Raffles Hotel Singapore<\/strong><\/p>\n

[\/et_pb_team_member][et_pb_team_member name=”Muzzammil Ghafoor” position=”Head of Ecommerce, Personal Health JAPAC” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/Philips_Muzzammil-Ghafoor.png” disabled_on=”off|off|off” admin_label=”Philips_Muzzammil Ghafoor” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDAwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Philips<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shely Dianata” position=”Head of AV Marketing & Demand Generations” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/Samsung_Shely-Dianata.png” disabled_on=”off|off|off” admin_label=”Samsung Electronics Indonesia_Shely\tDianata” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTQ4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Samsung Electronics Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jessica Carret” position=”Head of Marketing – Southeast Asia” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/07\/William-Grant-Sons_Jessica-Carret.png” disabled_on=”off|off|off” admin_label=”William Grant & Sons_Jessica\tCarret” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]William Grant & Sons<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Iftekhar Mallick” position=”General Manager” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/YELLOW__Iftekhar-Mallick.png” disabled_on=”off|off|off” admin_label=”YELLOW_Iftekhar Mallick” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTYwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]YELLOW<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 JUDGE’S PROFILECher Wei Bee Head of eCommerce MYSG KenvueCher Wei is an experienced eCommerce and commercial leader with over 10 years of experience in the FMCG industry, including 7 years specialising in eCommerce. 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