{"id":17154,"date":"2026-07-31T22:14:05","date_gmt":"2026-07-31T14:14:05","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/?p=17154"},"modified":"2026-07-31T22:28:42","modified_gmt":"2026-07-31T14:28:42","slug":"bella-lee","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/bella-lee\/","title":{"rendered":"Bella Lee"},"content":{"rendered":"

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2026 JUDGE’S PROFILE<\/h2>\n

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Bella Lee<\/h3>\n

Regional eCommerce Lead, Asia<\/h4>\n

FrieslandCampina<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]Bella Lee is a commercial leader with over a decade of experience helping consumer goods companies accelerate growth through digital commerce. Having held both local and regional leadership roles at FrieslandCampina, Danone and Suntory Beverage & Food Asia, she brings a well-rounded perspective that combines strategic thinking with hands-on execution. Throughout her career, Bella has led organisations through the evolution of digital commerce, with the growth of marketplaces to omnichannel retail and now, social commerce. Her experience spans commercial strategy and capability development, helping businesses adapt to changing consumer behaviours and drive sustainable growth. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|off” admin_label=”View more 2026 Judges’ Profile” _builder_version=”4.27.0″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_module=”16811″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#F1F2F2″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View more 2026 Judges’ Profile<\/h1>\n

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2026 JUDGE’S PROFILEBella Lee Regional eCommerce Lead, Asia FrieslandCampinaBella Lee is a commercial leader with over a decade of experience helping consumer goods companies accelerate growth through digital commerce. Having held both local and regional leadership roles at FrieslandCampina, Danone and Suntory Beverage & Food Asia, she brings a well-rounded perspective that combines strategic thinking […]<\/p>\n","protected":false},"author":50,"featured_media":17152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-17154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-judges"],"yoast_head":"\nBella Lee - Asia eCommerce Awards 2026 Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/bella-lee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bella Lee - Asia eCommerce Awards 2026 Singapore\" \/>\n<meta property=\"og:description\" content=\"2026 JUDGE'S PROFILEBella Lee Regional eCommerce Lead, Asia FrieslandCampinaBella Lee is a commercial leader with over a decade of experience helping consumer goods companies accelerate growth through digital commerce. 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