{"id":16803,"date":"2026-04-17T13:31:51","date_gmt":"2026-04-17T05:31:51","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/?p=16803"},"modified":"2026-08-26T10:46:05","modified_gmt":"2026-08-26T02:46:05","slug":"mark-elkherbotly","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/mark-elkherbotly\/","title":{"rendered":"Mark Elkherbotly"},"content":{"rendered":"

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2026 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ max_width=”1080px” custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/GPC-Asia-Pacific_Mark-Elkherbotly_high.png” alt=”McCormick_LianneMui_r” title_text=”GPC Asia Pacific_Mark Elkherbotly_high” admin_label=”image” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Mark Elkherbotly<\/h3>\n

Head of Personalisation & Optimisation<\/h4>\n

GPC Asia Pacific<\/h5>\n

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Mark Elkherbotly plays a substantive role in e-commerce at GPC, overseeing all SEM, paid social campaigns, and marketing automation initiatives to drive higher online sales and enhance the customer experience across digital channels. He is a CRM, loyalty, and analytics leader passionate about optimising the customer journey through value-driven engagement and long-term relationship strategies.<\/p>\n

With over 10 years\u2019 experience across local and international markets, Mark leverages data-driven insights to anticipate trends and deliver measurable results. Experienced in both B2B and B2C loyalty and engagement initiatives, he has contributed to the growth of market leaders across the Automotive, IT, and Retail sectors, including Nintex, Fusion Retail Brands, and Munro Footwear Group. He currently heads personalisation and optimisation for GPC in the Asia Pacific region, ensuring digital channels provide meaningful, seamless, and high-performing customer experiences.<\/p>\n

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View more 2026 Judges’ Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”JUDGES 2026″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_module=”16830″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Trent Lidstone” position=”Digital Operations Lead” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/3M-Innovation_Trent-Lidstone.png” disabled_on=”off|off|off” admin_label=”3M_Trent Lidstone” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MjYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]3M<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Andy Mckimmie ” position=”SEAK Ecommerce Lead, Country Manager SG” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/Blackmores_Andy-Mckimmie.png” disabled_on=”off|off|off” admin_label=”Blackmores_Andy\tMckimmie ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzExIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Blackmores<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bella Lee” position=”Regional eCommerce Lead, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/07\/FrieslandCampina_Bella-Lee.png” disabled_on=”off|off|off” admin_label=”FrieslandCampina_Bella \tLee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]FrieslandCampina<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mark Elkherbotly” position=”Head of Personalisation & Optimisation” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/GPC-Asia-Pacific_Mark-Elkherbotly_high.png” disabled_on=”off|off|off” admin_label=”GPC Asia Pacific_Mark\tElkherbotly” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2ODAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” title_text=”GPC Asia Pacific_Mark Elkherbotly_high” sticky_enabled=”0″]<\/p>\n

GPC Asia Pacific<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Nicole Lim Pei Xuan” position=”Assistant General Manager, eCommerce and Digital Advertising ” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/Habib-Jewels_Nicole-Lim.png” disabled_on=”off|off|off” admin_label=”Habib Jewels_Nicole\tLim Pei Xuan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2ODg3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Habib Jewels<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jennifer Lin” position=”Head of Feminine Care Core Marketing, International” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/04\/Jennifer-Lin-img.jpg” disabled_on=”off|off|off” admin_label=”Kimberly Clark_Jennifer\tLin” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2ODE1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Kimberly Clark<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Miranti \tDaniar” position=” Head of eCommerce, SEA” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/Mondelez-International_Miranti-Daniar_NEW.png” disabled_on=”off|off|off” admin_label=”Mondel\u0113z International_Miranti \tDaniar” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MjI1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Mondel\u0113z International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jocelyn Pang” position=” Regional Head of eCommerce” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/07\/OATSIDE_Jocelyn-Pang.png” disabled_on=”off|off|off” admin_label=”OATSIDE_Jocelyn\t Pang” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MjA2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]OATSIDE\u00a0<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Vivian Chan” position=”Associate Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/Pernod-Ricard-Hong-Kong-Macau_Vivian-Chan.png” disabled_on=”off|off|off” admin_label=”Pernod Ricard Hong Kong & Macau_Vivian\tChan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTI0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Pernod Ricard Hong Kong & Macau<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Muzzammil Ghafoor” position=”Head of Ecommerce, Personal Health JAPAC” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/Philips_Muzzammil-Ghafoor.png” disabled_on=”off|off|off” admin_label=”Philips_Muzzammil Ghafoor” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDAwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Philips<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Daniel Lim” position=”Asst. Director of E-Commerce & Digital Strategy ” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/08\/Raffles-Hotel-Singapore_Daniel-Lim.png” disabled_on=”off|off|off” admin_label=”Raffles Hotel Singapore_Daniel\tLim” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzY3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Raffles Hotel Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shely Dianata” position=”Head of AV Marketing & Demand Generations” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/Samsung_Shely-Dianata.png” disabled_on=”off|off|off” admin_label=”Samsung Electronics Indonesia_Shely\tDianata” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTQ4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Samsung Electronics Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jessica Carret” position=”Head of Marketing – Southeast Asia” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/07\/William-Grant-Sons_Jessica-Carret.png” disabled_on=”off|off|off” admin_label=”William Grant & Sons_Jessica\tCarret” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTAzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]William Grant & Sons<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Iftekhar Mallick” position=”General Manager” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/05\/YELLOW__Iftekhar-Mallick.png” disabled_on=”off|off|off” admin_label=”YELLOW_Iftekhar Mallick” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTYwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]YELLOW<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 JUDGE’S PROFILEMark Elkherbotly Head of Personalisation & Optimisation GPC Asia PacificMark Elkherbotly plays a substantive role in e-commerce at GPC, overseeing all SEM, paid social campaigns, and marketing automation initiatives to drive higher online sales and enhance the customer experience across digital channels. 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