{"id":16803,"date":"2026-04-17T13:31:51","date_gmt":"2026-04-17T05:31:51","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/?p=16803"},"modified":"2026-04-17T13:50:53","modified_gmt":"2026-04-17T05:50:53","slug":"mark-elkherbotly","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/mark-elkherbotly\/","title":{"rendered":"Mark Elkherbotly"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers&#8221; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;2026 JUDGE&#8217;S PROFILE&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;16807&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2026 JUDGE&#8217;S PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1080px&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;40px|0px|40px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/04\/Mark-Elkherbotly-img.jpg&#8221; alt=&#8221;McCormick_LianneMui_r&#8221; title_text=&#8221;Mark Elkherbotly-img&#8221; admin_label=&#8221;image&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Mark Elkherbotly<\/h3>\n<h4>Head of Personalisation &amp; Optimisation<\/h4>\n<h5>GPC Asia Pacific<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Mark Elkherbotly plays a substantive role in e-commerce at GPC, overseeing all SEM, paid social campaigns, and marketing automation initiatives to drive higher online sales and enhance the customer experience across digital channels. He is a CRM, loyalty, and analytics leader passionate about optimising the customer journey through value-driven engagement and long-term relationship strategies.<\/p>\n<p>With over 10 years\u2019 experience across local and international markets, Mark leverages data-driven insights to anticipate trends and deliver measurable results. Experienced in both B2B and B2C loyalty and engagement initiatives, he has contributed to the growth of market leaders across the Automotive, IT, and Retail sectors, including Nintex, Fusion Retail Brands, and Munro Footwear Group. He currently heads personalisation and optimisation for GPC in the Asia Pacific region, ensuring digital channels provide meaningful, seamless, and high-performing customer experiences.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;View more 2026 Judges&#8217; Profile&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_module=&#8221;16811&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#F1F2F2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-21px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.0&#8243; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_team_member name=&#8221;Mark Elkherbotly&#8221; position=&#8221;Head of Personalisation &#038; Optimisation&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2026\/04\/Mark-Elkherbotly-img.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;GPC Asia Pacific&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2ODAzIn19@&#8221; link_option_url_new_window=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<strong>GPC Asia Pacific<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; 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