{"id":15574,"date":"2025-07-24T15:06:43","date_gmt":"2025-07-24T07:06:43","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/?p=15574"},"modified":"2025-08-05T12:12:58","modified_gmt":"2025-08-05T04:12:58","slug":"u-fong-chua","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/u-fong-chua\/","title":{"rendered":"U-Fong Chua"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”2025 Judges” module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”15221″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ max_width=”1080px” custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Beiersdorf_U-Fong-Chua.png” alt=”McCormick_LianneMui_r” title_text=”Beiersdorf_U-Fong Chua” admin_label=”image” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

U-Fong Chua<\/h3>\n

E-Commerce Director, MU ASEAN<\/h4>\n

Beiersdorf<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

U-Fong Chua, e-commerce director, MU ASEAN, at Beiersdorf, has been in the e-commerce and FMCG industry for more than a decade. He is currently responsible for growing Beiersdorf\u2019s online channel across South-East Asia by building and managing an e-commerce team of over 50 people across brands such as NIVEA, Eucerin and Hansaplast.<\/p>\n

Before joining Beiersdorf, he honed his experience at well-established companies including The LEGO Group, P&G and L\u2019Or\u00e9al. He was also recognised as one of Marketing Interactive\u2019s Top 25 E-Commerce Leaders in 2022, a testament to his expertise and influence in the digital commerce space.<\/p>\n

He graduated in engineering, after which he made a 180-degree turn and changed his career path. Like his career choice post-graduation, he believes it is this same boldness that makes any campaign today stand out, while authenticity is what makes consumers stay.<\/p>\n

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View more 2025 Judges’ Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”JUDGES 2025″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_module=”15226″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pallishree Panigrahi” position=”Head of Data & Marketing Insights, Amazon Key” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Amazon_Pallishree-Panigrahi_NEW.png” disabled_on=”off|off|off” admin_label=”Amazon_Pallishree\tPanigrahi” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzU5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Amazon<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rousselle Pantua” position=”eCommerce Expansion Lead” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Bayer-CH-Asia-Cluster_Rousselle-Pantua.png” disabled_on=”off|off|off” admin_label=”Bayer CH- Asia Cluster_Rousselle\tPantua” _builder_version=”4.27.0″ _module_preset=”default” link_option_url_new_window=”on” global_colors_info=”{}”]Bayer CH- Asia Cluster<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”U-Fong Chua” position=”E-Commerce Director, MU ASEAN” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Beiersdorf_U-Fong-Chua.png” disabled_on=”off|off|off” admin_label=”Beiersdorf_U-Fong\tChua” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Beiersdorf<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Anggelia Indah Berliana” position=”Head of Ecommerce” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Kurnia-Ciptamoda-Gemilang_Anggelia-Indah-Berliana.png” disabled_on=”off|off|off” admin_label=”KCG _Anggelia\tIndah Berliana” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjIwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]KCG<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ankit Porwal” position=”E-com Transformation Director, SAPMENA” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/LOreal_Ankit-Porwal_NEW.png” disabled_on=”off|off|off” admin_label=”L\u2019Oreal_Pallishree\tPanigrahi” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjE4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]L\u2019Oreal<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Premaloshini A\/P V Supramaniam” position=”Head of Ecommerce” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Manjaku-Retail_Premaloshini-AP-V-Supramaniam_NEW.png” disabled_on=”off|off|off” admin_label=”Manjaku Retail_Premaloshini \tA\/P V Supramaniam” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Manjaku Retail<\/strong><\/p>\n

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Union Assurance<\/strong><\/p>\n

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2025 JUDGE’S PROFILEU-Fong Chua E-Commerce Director, MU ASEAN BeiersdorfU-Fong Chua, e-commerce director, MU ASEAN, at Beiersdorf, has been in the e-commerce and FMCG industry for more than a decade. 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