{"id":15544,"date":"2025-07-24T14:58:11","date_gmt":"2025-07-24T06:58:11","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/?p=15544"},"modified":"2025-07-24T15:12:49","modified_gmt":"2025-07-24T07:12:49","slug":"phunnapa-framee-limtansakul","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/phunnapa-framee-limtansakul\/","title":{"rendered":"Phunnapa \u201cFramee\u201d Limtansakul"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false”][et_pb_row admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”15221″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ max_width=”1080px” custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Opella-Consumer-Healthcare_Phunnapa-Framee-Limtansakul.png” alt=”McCormick_LianneMui_r” title_text=”Opella Consumer Healthcare_Phunnapa \u201cFramee\u201d Limtansakul” admin_label=”image” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Phunnapa \u201cFramee\u201d Limtansakul<\/h3>\n

E-Commerce Director, ASEA (South Korea, Hong Kong\/Taiwan and SEA)<\/h4>\n

Opella Consumer Healthcare<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]Phunnapa \u201cFramee\u201d Limtansakul is a seasoned eCommerce leader with over 15 years of experience driving e-business growth across Asia, both local and regional. She is currently the ASEA eCommerce director at Opella, overseeing strategy and execution across and South Korea, Hong Kong\/Taiwan and Southeast Asia. Specialising in non-electronic categories such as FMCG, healthcare, skincare, moms&babies, homecare, petcare, and nutrition. Framee has held leadership roles at Opella (previously Sanofi Consumer Healthcare), JD Central, Beiersdorf, Reckitt, and McKinsey & Company. She excels in commercial management, operations, and brand communication building, delivering strong double and triple-digit growth. Known for her strategic vision and P&L ownership, Framee leads cross-functional teams to innovate customer engagement and accelerate omnichannel transformation. Her expertise in e-fundamental management, performance marketing and digital shelf excellence, and high-performing team development has made her a key driver of eCommerce as a sustainable growth engine for global and regional brands.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”View more 2025 Judges’ Profile” _builder_version=”4.27.0″ custom_padding=”||0px||false|false” saved_tabs=”all” global_colors_info=”{}” global_module=”15568″ theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_divider color=”#F1F2F2″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”-21px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

View more 2025 Judges’ Profile<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”JUDGES 2025″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_module=”15226″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pallishree Panigrahi” position=”Head of Data & Marketing Insights, Amazon Key” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/06\/Amazon_Pallishree-Panigrahi.png” disabled_on=”off|off|off” admin_label=”Amazon_Pallishree\tPanigrahi” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MzU5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Amazon<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”U-Fong Chua” position=”E-Commerce Director, MU ASEAN” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Beiersdorf_U-Fong-Chua.png” disabled_on=”off|off|off” admin_label=”Beiersdorf_U-Fong\tChua” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTc0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Beiersdorf<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ankit Porwal” position=”E-com Transformation Director, SAPMENA” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/03\/LOreal_Ankit-Porwal.jpg” disabled_on=”off|off|off” admin_label=”L\u2019Oreal_Pallishree\tPanigrahi” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1MjE4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]L\u2019Oreal<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Phunnapa \u201cFramee\u201d Limtansakul” position=”E-Commerce Director, ASEA (South Korea, Hong Kong\/Taiwan and SEA)” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Opella-Consumer-Healthcare_Phunnapa-Framee-Limtansakul.png” disabled_on=”off|off|off” admin_label=”Opella Consumer Healthcare_Phunnapa \u201cFramee\u201d Limtansakul” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTQ0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Opella Consumer Healthcare<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bernard\tYap” position=”E-Commerce Deputy Director, SEA” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Skechers_Bernard-Yap.png” disabled_on=”off|off|off” admin_label=”Skechers_Bernard\tYap” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTM1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]Skechers<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mahen Gunarathna” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/wp-content\/uploads\/sites\/16\/2025\/07\/Union-Assurance_-Mahen-Gunarathna.png” disabled_on=”off|off|off” admin_label=”Union Assurance_Mahen\tGunarathna” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NDU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Union Assurance<\/strong><\/p>\n

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2025 JUDGE’S PROFILEPhunnapa \u201cFramee\u201d Limtansakul E-Commerce Director, ASEA (South Korea, Hong Kong\/Taiwan and SEA) Opella Consumer HealthcarePhunnapa \u201cFramee\u201d Limtansakul is a seasoned eCommerce leader with over 15 years of experience driving e-business growth across Asia, both local and regional. She is currently the ASEA eCommerce director at Opella, overseeing strategy and execution across and South […]<\/p>\n","protected":false},"author":50,"featured_media":15451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-15544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-judges"],"yoast_head":"\n2025 Judges - Phunnapa \u201cFramee\u201d Limtansakul<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/asia-ecommerce-sg\/phunnapa-framee-limtansakul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Judges - Phunnapa \u201cFramee\u201d Limtansakul\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE'S PROFILEPhunnapa \u201cFramee\u201d Limtansakul E-Commerce Director, ASEA (South Korea, Hong Kong\/Taiwan and SEA) Opella Consumer HealthcarePhunnapa \u201cFramee\u201d Limtansakul is a seasoned eCommerce leader with over 15 years of experience driving e-business growth across Asia, both local and regional. 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